2. WHAT ARE DIGIPAKS?
Digipaks help to promote the artist and they are very similar to CD's however they are more
appealing to true fans and can be considered as collectable items, in a sense they are similar
to vinyl records.
They have a very clean cut and use a sense of synergy.
3. DIGIPAK 1: TINIE TEMPAH - DISC-OVERY
This Digipak consists of one consistent font that the
target audience would expect to see this in music
videos if there was any font present and also in the
promotional advertisement .
After watching one of the music video from the
digipak "Frisky" and straightaway we notice the
colour palate of blue's red's/pink's and therefore
reminds the audience of the digipak and the
remaining songs on the music production. Also
there is synergy within costume: black jacket and
the sunglasses which makes the promotional
package more effective.
He has followed the conventions of having the
artist name bigger than any other information
which makes it the first thing we see as the
audience.
4. DIGIPAK 2: JESSIE J - WHO YOU ARE
This digipak is very simple and will make it easier
for the artist to break the conventions throughout
her music video's as she kept a simple colour
palate of black, white and gold which could be
any individual trademark for the artist. She has
used two fonts and had done this effectively as it
distinguishes the artist away from other information
such as track listing etc.
After watching her music video "Who You Are" I
noticed how the music video is simple just like her
digipak and she has her signature hair which is
consistent throughout all the songs. Her costume
does not match the image used however irt does
relate to the collour palate as she is wearing black
and white.
Again her name is the biggest font on the digipak
5. DIGIPAK 3: CHERYL COLE - ONLY HUMAN
This is a recent digipak from the
british pop artist Cheryl, this is
different to the others i have
looked into as she is already an
established artist her name is
smaller than the other two I have
looked into however there is a
common font and the colour
palate of grey, brown/gold and
white which the audience would
expect to see throughout all
promotional artwork and also in
one of the music videos. This
again is a simple digipak which
will make it easier for the artist to
break the conventions of syngergy
