The document discusses different layout compositions for advertising, including the Z layout, golden ratio, rule of thirds, and vanishing points. It notes that the Z layout follows the natural eye movement from one corner of an image to another in a Z pattern. The chosen layout for the advertising is the Z layout as it follows how people naturally read and allows all information to be seen.

1. DESIGN COMPOSISTIONS
JESSE HAMMOND

2. CREATIVE ADVERTISING THROUGH A DOUBLE PAGE SPREAD

3. Z LAYOUT ADVERTISING
The Z pattern builds on the idea that the eye
travels from one corner of a rectangular image
to the next, one after the other, until it reaches
the last corner. As the name implies, this eye
movement makes the shape of a Z, starting at
the top-left corner of the image, then moving
across to the top-right corner, then diagonally
down the page to the lower-left corner, and
finally to the lower-right corner.

4. GOLDEN RATIO
People noticed certain patterns that repeated
in nature. They tried to quantify this
repetitious behaviour in nature and came up
with phi, or more precisely: 1.6180339887

5. RULE OF THIRDS
The “rule of thirds” is simply a simplified
version of the Golden Ratio. Basically, you want
to divide your composition into thirds vertically
and horizontally. Where the lines meet should
be your focal points. By avoiding a centred
design you add some motion and interest.

6. VANISHING POINTS

7. MY LAYOUT CHOICE
After researching into different compositions that were possible I have chosen to go
with the Z Layout, as it follows the natural way we read and allows for all the
information to be seen.