The document discusses how the creator tied their ancillary task and music video together through consistent branding using images of shoes. Shots of different shoes were used in the opening of the music video and on the album cover to appeal to a younger, female target audience. The same shoe images were also used in magazine advertisements to help consumers easily recognize the band and associate the products. Both the ancillary task and music video use loud, eye-catching elements and editing to match the feel-good, upbeat message and target the intended audience.