Entrepreneur and Marketing Guru, Jerry Cannon presents his personal brand exploration slideshow.

1. PERSONAL BRAND EXPLORATION
Jerry Cannon
Project & Portfolio I: Week 3
January 26, 2020

2. As an only child born to two passionate
business-owners in King of Prussia,
Pennsylvania, Jerry Cannon spent much of his
childhood surrounded by the entrepreneurial
spirit. For most of his life, Jerry has been
enamored with art, fashion, and the internet so it
comes as no surprise that he found a love in the
culmination of all three. After six years building
his own business and turning artist’s works into
wearable fashion, Jerry enrolled in Full Sail’s
digital marketing program to develop the skills
needed to build a career helping small
businesses to grow and flourish.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Social Media Specialist
• Brand Manager
Creator Archetype - Inspiring audiences
through memorable stories that shine a
spotlight on a brand’s uniqueness and
convey their mission and process. This
is achieved by creating highly-visual
artistic content for all platforms that
goes beyond traditional storytelling to
create an experience that resonates
viscerally with audiences.
Digital Marketing for E-Commerce Fashion

4. • DEMOGRAPHICS: 60% Male,
35-45 years old, Predominately
White, Married, College Educated,
Located in Colorado.
• PSYCHOGRAPHICS: Enjoys
uniting creatives and celebrating
life. Spends free time attending
music concerts and festivals,
snowboarding, and creating art.
Adheres to liberal lifestyles and
opinions, regularly use cannabis.
• IDEAL AUDIENCE MEMBERS:
Ryan “Ruga” Connolly, Founder &
CEO (GRC), Ethan Vrana, Sales &
Production (GRC), Max Urqhart,
Chief Operating Officer (GRC)
Recruiters & Hiring Managers at Grassroots California
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level marketing position at Grassroots
California.
‣Connect with, and send a follow up
promotional email to, 25 GRC team members
on LinkedIn by December 31, 2021.
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed
at creating successful click funnels and increasing
sales.
‣Expand year-over-year GRC online sales by 25%
by December 31, 2025.
Long Term: (2040)
• Establish an Art-Focused Media Company that helps
aspiring artists and designers increase sales and
encourage collaboration.
‣Save a total of $100,000, complete 10+
success stories, and secure 3 business
partnerships by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 75%
Adobe Creative Suite 85%
E-Mail Marketing 30%
Web Design 45%
SOFTHARD
Hubspot CRM 10%
WordPress 10%
Professional Writing 60%
Public Speaking 40%
SOFTHARD

7. I help e-commerce fashion brands to
increase sales and grow their audiences by
entertaining and inspiring young Americans
through powerful and creative storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• Experience as Web Designer
• 7+ years as an entrepreneur. Experience
in social media marketing, brand
management, and textile design for art
and fashion brands.
Education:
• Interactive Art & Design, Maryland
Institute College of Art
• Digital Marketing, B.S., Full Sail University (Exp. 2022)
Awards:
• SkillsUSA Leadership Award

9. COMPETITION
Prabhjot Bhalla
Industry Experience:
• 1.5 Year branding and marketing for
amazomarket.
Education:
• Graduated with master’s degree in Arts, Entertainment,
and Media Management at Full Sail University in 2018.
• Graduated Fashion/Apparel Design, B.S., at Punjab
Agricultural University, Ludhiana.
Leadership Experience:
• No descriptions of leadership experience listed.
Skills and Proficiencies:
• Quality Assurance - 9 endorsements
• Graphic Design - 8 endorsements
• Leadership - 7 endorsements
Jerry Cannon
Overall Online Presence:
• 500+ Connections, 1.5 years paid experience, banner
image not yet customized, amateur headshot, lack of
details throughout profile, no articles published, URL
customized, article in about section no longer active.
• Grade: Fair, 45 out of 100
Industry Experience:
• 7 year social media marketing for
e-commerce brand.
Education:
• Current student enrolled in Digital Marketing, B.S. at Full
Sail University
Leadership Experience:
• Completed 3-years of SkillsUSA Leadership
Conferences.
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Email Marketing - 0 endorsements
• Adobe Creative Suite - 0 endorsements
Overall Online Presence:
• Very few connections, new to LinkedIn, banner image
customized, professional headshot, zero content
pieces, no articles published, 5+ years experience, URL
customized, no recommendations.
• Grade: Poor, 19 out of 100

10. COMPETITION
Ricky Levya
Industry Experience:
• ~8 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Digital Media & Design, B.A.
Noteworthy Experience:
• Entrepreneurship - President of marketing and click
funnel company for over 18 years.
• ~7 years leadership roles within the industry.
Skills and Proficiencies:
• WordPress - 8 endorsements
• Graphic Design - 7 endorsements
• Web Design - 7 endorsements
Jerry Cannon
Overall Online Presence:
• 500+ connections, banner consistent with brand,
amateur headshot, detailed profile summaries, zero
recommendations, URL customized. Grade: Good, 65
out of 100
Industry Experience:
• 7 year social media marketing for
e-commerce brand.
•
Education:
• Current student enrolled in Digital Marketing, B.S. at Full
Sail University
Leadership Experience:
• Completed 3-years of SkillsUSA Leadership
Conferences.
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Email Marketing - 0 endorsements
• Adobe Creative Suite - 0 endorsements
Overall Online Presence:
• Very few connections, new to LinkedIn, banner image
customized, professional headshot, zero content
pieces, no articles published, 5+ years experience, URL
customized, no reccomendations.
• Grade: Poor, 19 out of 100

11. BRAND POSITION
I use a creative, out-of-the-box approach to
storytelling and branding that captivates and
invigorates audiences, and leaves them
feeling inspired.
JERRY “OUTSIDE THE BOX” CANNON

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 e-Tail West Conference
‣ February 24 - 27 | Reno, NV
• American Marketing Association (AMA)
‣ Collegiate Membership | Denver Chapter
• Adobe Summit 2020
‣ March 29 - April 2, 2020 | Las Vegas, NV
Digital Marketing
• Primary Content: est. blog called “Create:Inspire”; bi-monthly vlog
posts telling personal stories of artists, brands and designers; I will
host this vlog through its own website, and through the Infinite Bit
website. Will have written version of blog also.
• Primary Tools: FB, Instagram, Snapchat, Pinterest - will promote
podcast through 30 sec. promo videos and then retarget to those
who watched the video but did either not all the way through, or did
not click a link. These videos will also be uploaded to YouTube with
voice-over and subtitles. Additionally, these videos will be published
on LinkedIn.
• Website: Full Sail digital portfolio site to showcase school work; use
personal blog to showcase marketing knowledge and also share blog
posts.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking successful fashion e-commerce entrepreneur
with at least 15 yrs of experience in marketing industry
and experience with business development; creative-
type that blazes their own trail, Jan. 2021
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2022.
• Begin Masters Program by 2025.
Technical Skills
• Advertising on Facebook - Lynda.com, May. 2020
• SEO Foundations - Lynda.com, Sep. 2020
• Marketing Tools: Digital Marketing - Lynda.com, Dec.,
2020
Soft Skills
• Shopify E-Commerce for Marketers - Lynda.com, Oct.
2020
• Public Speaking: Energize and Engage Your Audience -
lynda.com, Feb. 2021
• Join local Denver Digital Marketing Meetup and
regularly attend monthly events, starting Jan. 2021

14. Jerry Cannon
We’ve all spent weeks crafting the “perfect’
marketing message, formatted our e-mails and
landing pages, and prepped our facebook ads only to
end up without any engagement. Likes, followers, and e-
mail opens gradually decreasing over the past few years? Well, what I do is
produce personal brand stories with visual accompaniments that entertain and
inspire audiences to celebrate the joys of life. In fact, after nearly a decade as an
entrepreneur, I understand the passion and countless hours you’ve poured into
your brand. That’s why I take the care for you and your brand to show your
customers what sets you apart.
“

15. REFERENCES
Levya, R. (2020). Ricky Levya LinkedIn Profile. Retrieved
January 25, 2019, from https://www.linkedin.com/in/ricky-
leyva-7419553a/
Bhalla, P. (2020). Prabhjot K Bhalla LinkedIn Profile. Retrieved
January 25, 2020, from https://www.linkedin.com/in/prabhjot-
k-bhalla/
Connolly, R. (2020). Ryan Connolly LinkedIn Profile. Retrieved
January 25, 2020, from https://www.linkedin.com/in/
ryanriordanconnolly/
Urqhart, M. (2020). Max Urqhart LinkedIn Profile. Retrieved
January 25, 2020, from https://www.linkedin.com/in/max-
urquhart-a89a77106/
Grassroots California (2020). Grassroots California LinkedIn
Profile. Retrieved January 25, 2020, from https://
www.linkedin.com/company/grassroots-california/
Grassroots California Management. (n.d.). Retrieved from
https://rocketreach.co/grassroots-california-
management_b5d8b216f42e5c50
Denver Digital Marketing. (n.d.). Retrieved from https://
www.meetup.com/Denver-Digital-Marketing-Group-Meetup/
Adobe Summit. (2020). Retrieved from https://
summit.adobe.com/na/
American Marketing Association. (2020). Retrieved from
https://www.ama.org/
SRW Agency. (n.d.). Retrieved from https://srw.agency
ONETOnLine.org. (2019). Summary Report for: 13-1199.06 -
Online Merchants. Retrieved January 25, 2020, from https://
www.onetonline.org/link/summary/13-1199.06
Johnny Cupcakes. (2019). Johnny Cupcakes Company Page
on Glassdoor. Retrieved January 24, 2019, from https://https://
www.glassdoor.com/Overview/Working-at-Johnny-Cupcakes-
EI_IE704536.11,26.htm
ONETOnLine.org. (2019). Summary Report for: 11-2021.00 -
Marketing Managers. Retrieved January 24, 2020, from
https://www.onetonline.org/link/summary/11-2021.00
ONETOnLine.org. (2019). Summary Report for: 11-2011.00 -
Advertising and Promotions Managers. Retrieved January 24
2020, from https://www.onetonline.org/link/summary/
11-2011.00