Social media @ Work
•Download as PPTX, PDF•
0 likes•230 views
We all use social media as part of our day-to-day lives to interact with people we know (or don't know). This presentation talks about the value of using two platforms, LinkedIn and Twitter, as vehicles to share what is important to you in your work life. And, a few tips to help you succeed as you jump in and join the conversation.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (14)
Similar to Social media @ Work
Similar to Social media @ Work (20)
Recently uploaded
Recently uploaded (17)
Social media @ Work
- 1. Social Media @ Work Jennifer Riley Senior Communications Advisor
- 2. Agenda • What is Social Media? • Why is Social Media Important? • Why is Social Media Important at our Workplace? • LinkedIn • Twitter • Key Takeaways • Q&A
- 3. What is Social Media? • A discussion that happens online • It’s been around for nearly 30 years • Began with online bulletin board systems in the1980’s • Exploded in popularity in 2002 with sites like Myspace
- 6. Why is Social Media Important to us @ Work? • Increases awareness • Promotes interest in our work • Directs traffic to our website • Increases transparency, credibility and exposure • It’s an opportunity to engage
- 8. Jump in!
- 10. LinkedIn Basics • Tone: decisive, informative, smart • How often: once a week • Post: status updates about breaking news, industry trends, and work that we have launched • Increase engagement by: asking questions • Include: links and images • Length: under 600 characters
- 11. LinkedIn – Benefits to our workplace • Expands the reach of our messaging • Positions us as a thought-leader among peers • Attracts new talent
- 13. Twitter Basics • Tone: thought provoking, informative, practical • How often: daily, for timely info (like an event), post the same or next day • Post: questions, quotes, facts, figures • Increase engagement by: mentioning other users using “@” to prompt them to join the conversation • Include: call to action, shorten links, images • Length: 140 characters or less
- 15. HASHTAG (#) A short detour ….
- 16. #HEALTH #ONHEALTH #CDNHEALTH #ONPOLI #SDOH #HCSMCA #PTENGAGE
- 17. Twitter – Benefits to our workplace • Greatly expands reach and awareness of our work • Gives us a distinct online personality • Opens up an ongoing two-way dialogue • Allows us to keep the conversation going year round
- 18. Storytelling
- 19. Key Takeaways • Be visual • Keep it short & sweet • Embrace hashtags (on Twitter) • Name drop • Be yourself. People are following you! • Add something personal to each post
- 20. If all else fails … Put a cat on it
- 21. Questions?
Editor's Notes
- What is Social Media? It’s a discussion that happens online. Believe it or not, Social Media has been around for nearly 30 years. It started with online Bulletin Board Systems in the 1980s, but didn’t really explode until 2002, with the advent of Friendster and, most importantly - MySpace.
- Exploded in popularity in 2002 with sites like Myspace and has been growing ever since
- Why is Social Media important? Social Media is a not just fad that will go away if you just ignore it. Social media permeates all aspects of modern life – politics, relationships, shopping, music, film, Arab Spring, etc. Social media is an opportunity for a two way dialogue, when previously companies only spoke to customers. Now customers can engage with us!
- Why is Social Media important to us at Work? There are lots of benefits to using social media platforms: Increasing awareness of our work Promoting awareness and interest in our work Directing traffic to our website Increase transparency, credibility and exposure Engaging with: Health care providers Thought leaders Patients and their families/caregivers Ontarians
- There are now hundreds of different types of social media platforms but the these are generally accepted as the top 6. I’m going to focus this presentation on two platforms – LinkedIn and Twitter. Both of these platforms are mentioned as part of our digital strategy, along with YouTube. At this time, these platforms better fit with our goals, audiences and content and have a real opportunity to amplify our message
- Your participation in social media is completely optional. But if you do want to get started, I hope this presentation will give you a good background in the basics so you can jump in.
- LinkedIn Who has a LinkedIn account? LinkedIn is a professional, career-focused site that is used for networking and sharing professional information.
- LinkedIn has 300 million users. Tone: decisive, informative, smart How often to post: once a week Post “status updates” about breaking news, industry trends, and work that we have launched Add questions to increase engagement Include links and images Just like with Facebook, you can edit the link description to remove redundant information and tailor it to your network Limit: 600 characters, but shorter updates are shared more frequently Besides posting, you can join relevant groups to your work area and connect with current and former colleagues
- Expand the reach of our messaging, positions us as a thought-leader among peers, and attracts new talent. Questions about LinkedIn?
- Twitter Who already has a Twitter account? Do you follow us? Twitter is a micro-blogging site focused around the question, “What is happening?” Think of it as an on-the-go newsfeed. People pop in and out as their schedule allows. It is best used for announcements, and real-time, bite-sized, brief snippets of info. Approximately 5,700 new tweets happen every second. It has 241 million active users.
- Tone: thought provoking, informative, practical How often to post: daily, for timely info (like an event) post same or next day (experiment with different times of day to see which times solicit the most engagement in your own network) Use questions, quotes, facts and figures to engage your network and to solicit re-tweets Mention other users using the ‘@’ symbol and to prompt them to join the conversation Each post should have a call to action – is there something to read, to view, to comment on? Avoid abbreviations whenever possible Include links as shortened URLs, try bit.ly Include images like graphs, charts, slides Limit: 140 characters, but 120 is better (so others can retweet) When you reply to a message on Twitter everyone can see it. You can only direct message (private message) someone you are following and who is following you. Besides posting, scan through your news feed to re-tweet content that you want to share.
- Why tweet? While we already use Twitter as a megaphone to share our work, we also know that we need to leverage relationships to take it to the next level We’ve already started to put this into practice by identifying online influencers who are thought leaders on particular topics and reaching out to them to ask that they share our work with their networks. But we need our own leaders – like you – to contribute to the conversation, especially as you are out and meeting people across the province. It’s simpler than you think [add social media explained image].
- Hashtags And now, a detour into hashtags
- Hashtags (#) group together similarly themed tweets on topics of interest It’s also used on personal social media posts to underscore a point (e.g., #flawless)
- Greatly expands reach and awareness of our products and services, gives us a distinct online personality, opens up an ongoing, two-way dialogue between us and our stakeholders, allows us to keep the quality conversation going year round, not just when we’re launching something huge.
- So, how can you be really good at creating content that will be shared (or even go viral)? It’s not about being the smartest, having a big budget, or being a celebrity, and doesn’t happen by accident (most of the time) It’s about focusing on the message and making it really easy to share People don’t just want information, they want stories And, stories are contagious Use emotion. When we care, we share Think about personal brand. We share things that make us look smart cool and savvy Utility. If it’s practical and useful, people will share it
- Summary - Key Takeaways Be visual Keep it short and sweet On Twitter, embrace hashtags Name drop Be yourself. People are following you! Before you post a link to our next report on LinkedIn or Twitter, spend a moment thinking about how you can embed something personal into that story.
- 25 billion + views of cat videos on the internet
- Q&A Open invitation to a Twitter clinic – drop by my desk anytime!