Originally Published on Oct 09, 2014 Use social media to build your eminence!

1. Social Media for
Professionals
How to increase your social audience using the basics of
Twitter and LinkedIn
Susan Visser @susvis

2. Why Should I Use Social Media?
1. Connect with existing customers
2. Get feedback from customers
3. Spread ideas
4. Watch competition
5. Get messages to wider audiences
2@susvis
Be Seen as the Expert You Are!

3. Mindset Change is Required
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Current Mindsets Future Mindsets
I am valuedfor the knowledgeI have
SocialmeansI’mon LinkedIn
Socialtools are yet another thingtodo
I worryaboutthe riskof sharingtoomuch
I am valuedfor the expertiseI share
Socialis collaboratingacrossnetworks to solve problems
Socialbusinessis embedded intothe waywe work
I am trustedand feel preparedto share appropriately

4. Twitter vs Facebook vs LinkedIN
• Let’s leave Facebook for personal
interactions: Consider LinkedIN as the
equivalent for business. Twitter is for
real-time interactions.
• This slideshare will focus on how to
best use Twitter and LinkedIn to build
your reputation as an expert and to
build your professional network.
4@susvis

5. Common Concerns about Social Media
Concerns
• Where should I start?
• Working in the open makes me nervous.
• We’re way too busy to use social tools.
• I don’t see how social business will help
me achieve my business objectives.
Answers
• Start here…learn some easy tips to get
started in Twitter and LinkedIn.
• Start by sharing content you’ve created and
are proud of.
• The tips described in this slideshare will allow
you to keep the work to a minimum.
• You’ll reach audiences beyond your wildest
dreams and will make connections that could
change your world.
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6. So, What’s Twitter?
• Twitter was created as a micro-blogging site
allowing users to tell a story in less than 144
characters using text, images, graphics, and
video.
• In 2006, Twitter joined the online media
world which has revolutionized the way
Businesses market to other businesses and
consumers.
• The site currently has more than 125 million
users, with over 350 million "tweets“ per
day.
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7. #IBM and Twitter
• “Twitter provides a powerful new lens
through which to look at the world. This
partnership, drawing on IBM’s leading
cloud-based analytics platform, will help
clients enrich business decisions with an
entirely new class of data. This is the latest
example of how IBM is reimagining work.”
• Ginni Rometty, IBM Chairman, President and
CEO
• Learn more! Ad & website.
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8. An Anatomy of a Tweet
Profile Picture1 Account Name2 Twitter Handle3
Mention
4 Link5 Hashtag6
Term Description
Mention The @ sign is used to call out usernames in tweets
Hashtag (#) Is used before relevant keywords to categorize the tweets and to help users search
for relevant topics
Twitter Handle Representation of your user name 8@susvis

9. Get Started!
• Create a Username:
• A personal, public-facing username
• Keep it as short as possible
• Create a Profile:
• Upload a business-appropriate photo of yourself.
• Web: Enter the address of your personal or professional website, blog, etc.
• Bio: Enter a short description about yourself and your profession
• Be sure to follow the IBM Social Media Guidelines.
• You’ll find most of the guidelines familiar as they are similar to the BCG.
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10. How to Tweet?
• Compose a message in 140
characters or less, including links.
• Once you tweet, it is publicly
posted on your twitter profile.
• People can follow your stream of
tweets on their timeline.
• You can share text, videos,
photos, and links.
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11. Who to Follow?
• Follow others: colleagues, customers, SMEs, etc
• Find people by looking at who others follow.
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12. Monitor Conversations Without Following
• Subscribe to lists: A list is a curated group of Twitter
users. You can subscribe to lists created by others.
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13. Become Effective by Using Tweetdeck!
• Tweetdeck lets you create a dashboard that allows you to see all the
important twitter conversations, at a glance! Alternative: Hootsuite.
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14. Word-of-Mouth Marketing Opportunity
•Help spread the word!
•See something you like? Be sure to
like, comment, and favor tweets that
promote IBM’s messages.
•Every click helps and IBMers are the
company's best evangelists.
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15. Increase your Eminence by adding POV
• In one easy step, add a point of view
while you retweet a message, and
schedule it to appear 5 hours from now.
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16. What to Tweet?
• Tweet about events that you are
taking part in, published items
that you worked on, or simply
information that would be
interesting to your followers.
• Social channels are about people,
so let your personality shine
through!
• But, don’t make it all about
yourself! Tweet about what great
things others are doing.
• Rule of Thumb: for every tweet
promoting yourself, tweet 4 times
for others.
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17. The Power of LinkedIn
• LinkedIn is a social media designed for business professionals. Launched
in 2003, it helps you market yourself and enables you to create an
online resume for other professionals to see.
• LinkedIn has more than 200 million users and there is no better way to
connect with clients and customers.
• Most likely you have a profile and a number of connections, but now is
the time to use this incredible tool for sharing content to increase your
status as an influencer.
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18. Share using status updates on LinkedIn
• LinkedIn is set up similar to
Facebook, with status updates
and like pages based on your
interests and businesses.
• Update your status by sharing
links to interesting articles, blogs,
websites or video that are related
to your area of expertise.
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19. Post in LinkedIn Groups to Maximize Reach
• LinkedIn Groups are the biggest forums for professionals on the internet.
• With 1.5 million subject-specific groups, you’ll be able to find the perfect
group to reach those interested in the same topic as yourself.
• Contribute to the right LinkedIn groups to maximize your reach. Join the
conversation taking place in active discussions.
• Start discussions with posts that will increase your personal brand in specific
groups that consist of professionals like yourself. They are most likely to be
interested in what you post, and take action (should you want them to.)
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20. Some LinkedIn Groups to Explore
• You can join up to 50 groups and can
begin interacting with members and
posting once you join a group.
• Database Developers and Architects
Group: 30,115 members
• Database Experts: 18,627 members
• Database Administrator Professionals:
19,648 members
• Chief Information Officer (CIO) Network -
The Group for CIOs: 125,668 members
• Business Intelligence, Big Data, Analytics,
MIS Reporting & Database Group:
83,246 members
• DBA Professional : 10,772 members
• Big Data and Analyics: 93,207 members
• Banking and Finance Technologies :
62,187members
• CXO (CEO, COO, CKO, CFO, CMO, CAO,
CVO, CDO, CRO, CLO, CSO &... : 116,388
members
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21. Become a Top Contributor
• Posting in groups will show
others that you are an expert
in the area and you’ll be
labeled a Top Contributor.
• Others may contribute to the
discussion.
• You’ll gain more connections
in your network.
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22. Using the Weekly Amplify
Use the weekly amplify as your guide
to the recommended hashtags as well
as the locations of the official social
properties and resources.
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23. Using the Weekly Amplify
• Subscribe if you are not yet getting these
weekly newsletters.
• 3-5 key messages are provided to be
shared.
• Use the content to create your own
message for any social channel.
• Or simply click the “Click to Tweet”
button to add the tweet to your stream.
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24. The End.
See you on Twitter & LinkedIn!
@susvis