Final Presentation for Michigan State University's ADV 420: New Media Drivers License Seminar for Advertising and Public Relations. This presentation offers a social media plan for a nonprofit organization, Humane Society of Huron Valley.

1. SAVING ONE LIFE AT A TIME SINCE 1896
CHOOSE ADOPTION
SPONSOR AN ANIMAL
Digital Marketing Strategy for HSHV  By: Kaitlyn Zarkis

2. HSHV’s Challenges
 2012 budget cut, cut their
 “Only shelter in Washtenaw budget in half
County that cares for all types
of unwanted, injured, lost,
 $500,000 → $250,000
stray, abandoned & abused
animals” –hshv.org
 Given $180,000 to perform
 “Helps over 10,000 dogs, cats, Animal Control duties
rabbits & other small animals
per year” –hshv.org  $ 500,000 → $430,000
 501(c)3 nonprofit  A lot of responsibility → More
organization responsibility with less money

3. HSHV’s Budget
 All social media sites used will be FREE!
 This allows funds to be used for:
 Animals’ food, housing & medical care
 Daily operating costs of HSHV

4. HSHV’s Goals
 More animal adoptions
 Increase in donations
 Bigger presence on social
media

5. HSHV’s Facebook
 Create event pages
 Post pictures of adoptable
animals
 Share “happy tails” stories
 Build a relationship with
community

6. HSHV’s Twitter
 Feature at least one
adoptable animal each
day
 Live tweet at events
 Tweet about adoptions as
they occur during the day

7. HSHV’s YouTube
 Post videos of animals
available for adoption
 Highlight animal’s tricks
 Show animal getting along
with others
 Try to do this in two
minutes or less
 Post videos to Twitter,
Facebook & website

8. HSHV’s Timeline to Evaluate Success
 Will evaluate success every
month for the first year
 After the first year, will
evaluate success every year

9. HSHV’s Petfinder & Adopt a Pet
 Upload animals’ profiles
to these sites
 Generates more potential
adopters
 Creates awareness for
HSHV

10. HSHV’s Evaluation of Success
 SUCCESS =
 Increase number of
adoptions each month
 Increase amount of
donations each month
 Increase event
attendance each year
All Animals Pictured Need a “Fur”ever Home  Visit hshv.org