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Maria Sawyer
432 South Street, B2, Bennington, VT 0521
maria.sawyer.resume@gmail.com
Profile
A highly skilled,competent, accomplished,performance driver with demonstrated expertise sellingto a variety of market
segments and ability to mentor and lead a successful team.
• Exceededperformance goalswithineverypositionheld,includingDirector of SaleswithCanyonRanch
SpaClubandCanyonRanch WellnessResorts.
• Abilitytoapplyaneffectiveanddefinedsalesprocesstosell totransient,incentive,corporate group,
associationgroupandleisure groupmarkets.
• A creative salesandoperational architectwhoisrecognizedforkeenbusinessinsight,andforabilityto
exceedexpectationsinstrategicplanning,sales,marketing,relationshipbuilding,cohesivebrand
integration,marketpenetration/positioning.
Experience
MAIN STREET HOSPITALITY GROUP, Stockbridge, Massachusetts, Regional Sales Manager
July2016 - Present
• Oversee andperformthe salesfunctionfortwohotels,The WilliamsInnandThe PorchesInnat MASS
MoCA.
• Responsible foridentifying,contactinganddevelopingongoingbusinessrelationshipsforovernight
room businessandeventspace withlocal,corporate,associationandS.M.E.R.Fprospectsand existing
clients.
• Creativelydevelopnew sourcesof businessforbothhotelsthroughinternetresearch,LinkedIn
solicitation,membershipdirectoriesanddatabases,trade andbusinesspublications,etc.
• Representbothhotelsatregional networkingevents,salescallsandnational trade shows.
GREEN MOUNTAIN AT FOX RUN, Ludlow, Vermont, Outreach Director (Contractor – 6 months)
January 2016 – July2016
• Hiredto developareferral programfora unique non – dietweightlossretreatandcenterforbinge
and emotional eating,targetingwellness professionalsincludingtherapists,physicians,nutritionistand
accountable care organizations. Added600 new professional contactstothe existingdatabase within
the six monthcontract.
• Workedwiththe OneCare Vermont, Vermont’sstatewide accountable care organizationtopromote
healthyweighttoits42,000 members.
• Establishingagroupretreatprogram by partneringwithlike- mindedwellnessandweight –losssocial
media“celebrities”.
2
Maria Sawyer
HILTON HEAD HEALTH, Hilton Head Island, South Carolina, National Sales Director (Contractor)
June 2015 – November2015
 Developedanoutside salesprogramforanexclusiveweightlossandlongevityretreatlocatedonHilton
HeadIsland.
 Increasedoutreachbysecuringstrategicwellnesspartnershipswithcorporations,fitnessclubs,
associationsandgovernmentagencies.
 Accessedthe in – boundsalescall processand made recommendationstoimprove the qualityof the
call and increase the close rate onnew clientsby24%.
 Increasedthe close rate ononline inquiriesbymore than50%.
 Travelednationally,toeducate physicians,nutritional therapistsandtravel relatedcompaniesabout
HiltonHeadHealth’sprograms.
 Workedwiththe city of Charlotte,NCto developaneducational healthylivingprogramforemployees
scheduledforbariatricsurgery.
OPPORTUNITY VILLAGE, Las Vegas, NV, Fundraiser & Event Manager
September 2014 – June 2015
 Oversawthe creationanddailyoperationsof a55 - day fundraisingeventforLasVegas’favorite
charity.
 Performedadiverse range of responsibilitiestoinclude procuringdonationsforfood,beverage,
entertainment,uniforms,collateral andadvertising.Wasable tokeepoperationscostto3% of the $2.5
millionraised.
 Soldadvertising/sponsorshippackagestolocal business,corporationsandcasinos.
 Actedas the manager– on – duty eachnight,overseeingvolunteertraining,foodandbeverage health
guidelines,attractionsafety,andticketsales.
 Successfullyexceededticketsalesgoal andsponsorshipgoalsby14%;2014/15 Magical Forestseason
recognizedasOpportunityVillage’slargestfundraisingeventtodate
THE MOB MUSEUM, Las Vegas, NV, Director of Sales
October2011 - September2014
 As part of the openingteam,establishedthe eventdepartmentfromscratch,includingoccupancyand
rental fees,developmentof standardoperatingprocedures,andstrategicnegotiationsof all third-party
vendorcontracts.
 Developedandimplementedstrategicsalesincludingprospecting,cold - calls,site inspections,written
communication,andcustomizedpresentations.
 Implementedaggressiveoutreachprogramtocreate partnershipsandcultivate relationshipswith
destinationmanagementcompanies,LasVegasConventionandVisitor’sAuthority,large convention
and conference managementcompanies,nationalmeetingplanners,concierge,hotel salesteams,and
conference managers.
• Workedwithhumanresource professionalsof the large local casinosandgamingcompaniesfor
employeebenefitsofferingssuchasbulkticketing,holidayeventsandteambuildingprograms.
• Workedwithcorporate decisionmakerstocreate eveningeventsthatdeliveredthe “WOW”factor.
Clientsincludedbutnotlimitedto:HBO,Cars.comand LibertyMutual.
3
Maria Sawyer
BLUE MAN GROUP, Las Vegas, NV, Director of Sales
February 2005 – October 2011
• Oversawa teamof 5 salesmanagers,representingcorporate groupincentive and leisure markets.
Managed the 10+ agentcall center.
• Communicatedoftenwiththe corporate executivesandfoundersbyphone orthroughweeklyand
monthlyreportsincludingbutnotlimited;pace,forecasts,budgetandtravel industryandhotel trends.
• Soldcustomizedinteractive showsthatenhancedthe messageandtheme of aclient’scorporate
meetingorconference.ClientsincludedIBM,KronosandKickerAudio.
• In 2011, personallygeneratedover$4millioningroupticketsalesandprivate performancesexceeding
personal salesgoalsby28%, while successfullyclosingBlue Man’slargestcorporate contractto date,
$465k contract withWalgreen’s.
CANYON RANCH SPACLUB, Las Vegas, NV, Director of Sales & Marketing
February1999 – February2005
• Heldfull accountabilityformarketingandsalessuccessof a65,000 square foot,full service spafacility,
including:spearheadingdevelopmentof the salesprocess,strategicgrassrootsadvertising,marketing
and promotional campaigns,leadingtosurpassingannual salesgoals.
• Maintainedaminimumbehaviorof 85 dailydialswhileprospectingresultinginexceedingannual sales
goals.
• Orchestratedsuccessful openingof SpaClub’scall centerandoversaw hiringandtrainingof 25 call
centeragentsand Supervisors.
• IntroducedSpaClubtotravel agencies,meetingplanners,fitnessclubs,andcorporate business,aswell
as local salespartnerssuchas DMCs.
• Workedwithcorporate humanresource professionalsoncustomizingemployeewellnessprograms
while inLasVegasformeetingsorconferences. Clientsincluded:CantorFitzgerald,YumBrandsand
Con –Way, Inc.
• Boostedgroupand individual spapackage salesthroughinnovationprogramswiththe7000+room
VenetianResort–Hotel – Casino.
• Collaboratedwithfinance andoperationsteams,anddevelopedsustainable,replicablefinancial
modelsandmulti-yearprojections.
4
Maria Sawyer
CANYON RANCH WELLNESS RESORTS, Lenox, Massachusetts, Regional Sales Manager
February1995 – February1999
• Traveledupto 50% to an assignedterritoryeducatingthe travel agentmarketthroughinoffice
presentationsordesktodeskupdates,attendedvariedaffluentsocial eventsandestablished
marketingcampaignswithpartnerswithacompatible demographic.
• Representedmultiplelocations.
Personal Affiliations
President’s Club Member, The Sandler Sales Institute
Member, Meeting Planners International
Member, Williamstown Chamber of Commerce
Member, North Adams Chamber of Commerce
Member, Albany Chamber of Commerce (NY)
Personal Fitness Trainer – National Council of Strength & Fitness – March 2017

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Maria Sawyer - Resume

  • 1. Maria Sawyer 432 South Street, B2, Bennington, VT 0521 maria.sawyer.resume@gmail.com Profile A highly skilled,competent, accomplished,performance driver with demonstrated expertise sellingto a variety of market segments and ability to mentor and lead a successful team. • Exceededperformance goalswithineverypositionheld,includingDirector of SaleswithCanyonRanch SpaClubandCanyonRanch WellnessResorts. • Abilitytoapplyaneffectiveanddefinedsalesprocesstosell totransient,incentive,corporate group, associationgroupandleisure groupmarkets. • A creative salesandoperational architectwhoisrecognizedforkeenbusinessinsight,andforabilityto exceedexpectationsinstrategicplanning,sales,marketing,relationshipbuilding,cohesivebrand integration,marketpenetration/positioning. Experience MAIN STREET HOSPITALITY GROUP, Stockbridge, Massachusetts, Regional Sales Manager July2016 - Present • Oversee andperformthe salesfunctionfortwohotels,The WilliamsInnandThe PorchesInnat MASS MoCA. • Responsible foridentifying,contactinganddevelopingongoingbusinessrelationshipsforovernight room businessandeventspace withlocal,corporate,associationandS.M.E.R.Fprospectsand existing clients. • Creativelydevelopnew sourcesof businessforbothhotelsthroughinternetresearch,LinkedIn solicitation,membershipdirectoriesanddatabases,trade andbusinesspublications,etc. • Representbothhotelsatregional networkingevents,salescallsandnational trade shows. GREEN MOUNTAIN AT FOX RUN, Ludlow, Vermont, Outreach Director (Contractor – 6 months) January 2016 – July2016 • Hiredto developareferral programfora unique non – dietweightlossretreatandcenterforbinge and emotional eating,targetingwellness professionalsincludingtherapists,physicians,nutritionistand accountable care organizations. Added600 new professional contactstothe existingdatabase within the six monthcontract. • Workedwiththe OneCare Vermont, Vermont’sstatewide accountable care organizationtopromote healthyweighttoits42,000 members. • Establishingagroupretreatprogram by partneringwithlike- mindedwellnessandweight –losssocial media“celebrities”.
  • 2. 2 Maria Sawyer HILTON HEAD HEALTH, Hilton Head Island, South Carolina, National Sales Director (Contractor) June 2015 – November2015  Developedanoutside salesprogramforanexclusiveweightlossandlongevityretreatlocatedonHilton HeadIsland.  Increasedoutreachbysecuringstrategicwellnesspartnershipswithcorporations,fitnessclubs, associationsandgovernmentagencies.  Accessedthe in – boundsalescall processand made recommendationstoimprove the qualityof the call and increase the close rate onnew clientsby24%.  Increasedthe close rate ononline inquiriesbymore than50%.  Travelednationally,toeducate physicians,nutritional therapistsandtravel relatedcompaniesabout HiltonHeadHealth’sprograms.  Workedwiththe city of Charlotte,NCto developaneducational healthylivingprogramforemployees scheduledforbariatricsurgery. OPPORTUNITY VILLAGE, Las Vegas, NV, Fundraiser & Event Manager September 2014 – June 2015  Oversawthe creationanddailyoperationsof a55 - day fundraisingeventforLasVegas’favorite charity.  Performedadiverse range of responsibilitiestoinclude procuringdonationsforfood,beverage, entertainment,uniforms,collateral andadvertising.Wasable tokeepoperationscostto3% of the $2.5 millionraised.  Soldadvertising/sponsorshippackagestolocal business,corporationsandcasinos.  Actedas the manager– on – duty eachnight,overseeingvolunteertraining,foodandbeverage health guidelines,attractionsafety,andticketsales.  Successfullyexceededticketsalesgoal andsponsorshipgoalsby14%;2014/15 Magical Forestseason recognizedasOpportunityVillage’slargestfundraisingeventtodate THE MOB MUSEUM, Las Vegas, NV, Director of Sales October2011 - September2014  As part of the openingteam,establishedthe eventdepartmentfromscratch,includingoccupancyand rental fees,developmentof standardoperatingprocedures,andstrategicnegotiationsof all third-party vendorcontracts.  Developedandimplementedstrategicsalesincludingprospecting,cold - calls,site inspections,written communication,andcustomizedpresentations.  Implementedaggressiveoutreachprogramtocreate partnershipsandcultivate relationshipswith destinationmanagementcompanies,LasVegasConventionandVisitor’sAuthority,large convention and conference managementcompanies,nationalmeetingplanners,concierge,hotel salesteams,and conference managers. • Workedwithhumanresource professionalsof the large local casinosandgamingcompaniesfor employeebenefitsofferingssuchasbulkticketing,holidayeventsandteambuildingprograms. • Workedwithcorporate decisionmakerstocreate eveningeventsthatdeliveredthe “WOW”factor. Clientsincludedbutnotlimitedto:HBO,Cars.comand LibertyMutual.
  • 3. 3 Maria Sawyer BLUE MAN GROUP, Las Vegas, NV, Director of Sales February 2005 – October 2011 • Oversawa teamof 5 salesmanagers,representingcorporate groupincentive and leisure markets. Managed the 10+ agentcall center. • Communicatedoftenwiththe corporate executivesandfoundersbyphone orthroughweeklyand monthlyreportsincludingbutnotlimited;pace,forecasts,budgetandtravel industryandhotel trends. • Soldcustomizedinteractive showsthatenhancedthe messageandtheme of aclient’scorporate meetingorconference.ClientsincludedIBM,KronosandKickerAudio. • In 2011, personallygeneratedover$4millioningroupticketsalesandprivate performancesexceeding personal salesgoalsby28%, while successfullyclosingBlue Man’slargestcorporate contractto date, $465k contract withWalgreen’s. CANYON RANCH SPACLUB, Las Vegas, NV, Director of Sales & Marketing February1999 – February2005 • Heldfull accountabilityformarketingandsalessuccessof a65,000 square foot,full service spafacility, including:spearheadingdevelopmentof the salesprocess,strategicgrassrootsadvertising,marketing and promotional campaigns,leadingtosurpassingannual salesgoals. • Maintainedaminimumbehaviorof 85 dailydialswhileprospectingresultinginexceedingannual sales goals. • Orchestratedsuccessful openingof SpaClub’scall centerandoversaw hiringandtrainingof 25 call centeragentsand Supervisors. • IntroducedSpaClubtotravel agencies,meetingplanners,fitnessclubs,andcorporate business,aswell as local salespartnerssuchas DMCs. • Workedwithcorporate humanresource professionalsoncustomizingemployeewellnessprograms while inLasVegasformeetingsorconferences. Clientsincluded:CantorFitzgerald,YumBrandsand Con –Way, Inc. • Boostedgroupand individual spapackage salesthroughinnovationprogramswiththe7000+room VenetianResort–Hotel – Casino. • Collaboratedwithfinance andoperationsteams,anddevelopedsustainable,replicablefinancial modelsandmulti-yearprojections.
  • 4. 4 Maria Sawyer CANYON RANCH WELLNESS RESORTS, Lenox, Massachusetts, Regional Sales Manager February1995 – February1999 • Traveledupto 50% to an assignedterritoryeducatingthe travel agentmarketthroughinoffice presentationsordesktodeskupdates,attendedvariedaffluentsocial eventsandestablished marketingcampaignswithpartnerswithacompatible demographic. • Representedmultiplelocations. Personal Affiliations President’s Club Member, The Sandler Sales Institute Member, Meeting Planners International Member, Williamstown Chamber of Commerce Member, North Adams Chamber of Commerce Member, Albany Chamber of Commerce (NY) Personal Fitness Trainer – National Council of Strength & Fitness – March 2017