1. Maria Sawyer
432 South Street, B2, Bennington, VT 0521
maria.sawyer.resume@gmail.com
Profile
A highly skilled,competent, accomplished,performance driver with demonstrated expertise sellingto a variety of market
segments and ability to mentor and lead a successful team.
• Exceededperformance goalswithineverypositionheld,includingDirector of SaleswithCanyonRanch
SpaClubandCanyonRanch WellnessResorts.
• Abilitytoapplyaneffectiveanddefinedsalesprocesstosell totransient,incentive,corporate group,
associationgroupandleisure groupmarkets.
• A creative salesandoperational architectwhoisrecognizedforkeenbusinessinsight,andforabilityto
exceedexpectationsinstrategicplanning,sales,marketing,relationshipbuilding,cohesivebrand
integration,marketpenetration/positioning.
Experience
MAIN STREET HOSPITALITY GROUP, Stockbridge, Massachusetts, Regional Sales Manager
July2016 - Present
• Oversee andperformthe salesfunctionfortwohotels,The WilliamsInnandThe PorchesInnat MASS
MoCA.
• Responsible foridentifying,contactinganddevelopingongoingbusinessrelationshipsforovernight
room businessandeventspace withlocal,corporate,associationandS.M.E.R.Fprospectsand existing
clients.
• Creativelydevelopnew sourcesof businessforbothhotelsthroughinternetresearch,LinkedIn
solicitation,membershipdirectoriesanddatabases,trade andbusinesspublications,etc.
• Representbothhotelsatregional networkingevents,salescallsandnational trade shows.
GREEN MOUNTAIN AT FOX RUN, Ludlow, Vermont, Outreach Director (Contractor – 6 months)
January 2016 – July2016
• Hiredto developareferral programfora unique non – dietweightlossretreatandcenterforbinge
and emotional eating,targetingwellness professionalsincludingtherapists,physicians,nutritionistand
accountable care organizations. Added600 new professional contactstothe existingdatabase within
the six monthcontract.
• Workedwiththe OneCare Vermont, Vermont’sstatewide accountable care organizationtopromote
healthyweighttoits42,000 members.
• Establishingagroupretreatprogram by partneringwithlike- mindedwellnessandweight –losssocial
media“celebrities”.
2. 2
Maria Sawyer
HILTON HEAD HEALTH, Hilton Head Island, South Carolina, National Sales Director (Contractor)
June 2015 – November2015
Developedanoutside salesprogramforanexclusiveweightlossandlongevityretreatlocatedonHilton
HeadIsland.
Increasedoutreachbysecuringstrategicwellnesspartnershipswithcorporations,fitnessclubs,
associationsandgovernmentagencies.
Accessedthe in – boundsalescall processand made recommendationstoimprove the qualityof the
call and increase the close rate onnew clientsby24%.
Increasedthe close rate ononline inquiriesbymore than50%.
Travelednationally,toeducate physicians,nutritional therapistsandtravel relatedcompaniesabout
HiltonHeadHealth’sprograms.
Workedwiththe city of Charlotte,NCto developaneducational healthylivingprogramforemployees
scheduledforbariatricsurgery.
OPPORTUNITY VILLAGE, Las Vegas, NV, Fundraiser & Event Manager
September 2014 – June 2015
Oversawthe creationanddailyoperationsof a55 - day fundraisingeventforLasVegas’favorite
charity.
Performedadiverse range of responsibilitiestoinclude procuringdonationsforfood,beverage,
entertainment,uniforms,collateral andadvertising.Wasable tokeepoperationscostto3% of the $2.5
millionraised.
Soldadvertising/sponsorshippackagestolocal business,corporationsandcasinos.
Actedas the manager– on – duty eachnight,overseeingvolunteertraining,foodandbeverage health
guidelines,attractionsafety,andticketsales.
Successfullyexceededticketsalesgoal andsponsorshipgoalsby14%;2014/15 Magical Forestseason
recognizedasOpportunityVillage’slargestfundraisingeventtodate
THE MOB MUSEUM, Las Vegas, NV, Director of Sales
October2011 - September2014
As part of the openingteam,establishedthe eventdepartmentfromscratch,includingoccupancyand
rental fees,developmentof standardoperatingprocedures,andstrategicnegotiationsof all third-party
vendorcontracts.
Developedandimplementedstrategicsalesincludingprospecting,cold - calls,site inspections,written
communication,andcustomizedpresentations.
Implementedaggressiveoutreachprogramtocreate partnershipsandcultivate relationshipswith
destinationmanagementcompanies,LasVegasConventionandVisitor’sAuthority,large convention
and conference managementcompanies,nationalmeetingplanners,concierge,hotel salesteams,and
conference managers.
• Workedwithhumanresource professionalsof the large local casinosandgamingcompaniesfor
employeebenefitsofferingssuchasbulkticketing,holidayeventsandteambuildingprograms.
• Workedwithcorporate decisionmakerstocreate eveningeventsthatdeliveredthe “WOW”factor.
Clientsincludedbutnotlimitedto:HBO,Cars.comand LibertyMutual.
3. 3
Maria Sawyer
BLUE MAN GROUP, Las Vegas, NV, Director of Sales
February 2005 – October 2011
• Oversawa teamof 5 salesmanagers,representingcorporate groupincentive and leisure markets.
Managed the 10+ agentcall center.
• Communicatedoftenwiththe corporate executivesandfoundersbyphone orthroughweeklyand
monthlyreportsincludingbutnotlimited;pace,forecasts,budgetandtravel industryandhotel trends.
• Soldcustomizedinteractive showsthatenhancedthe messageandtheme of aclient’scorporate
meetingorconference.ClientsincludedIBM,KronosandKickerAudio.
• In 2011, personallygeneratedover$4millioningroupticketsalesandprivate performancesexceeding
personal salesgoalsby28%, while successfullyclosingBlue Man’slargestcorporate contractto date,
$465k contract withWalgreen’s.
CANYON RANCH SPACLUB, Las Vegas, NV, Director of Sales & Marketing
February1999 – February2005
• Heldfull accountabilityformarketingandsalessuccessof a65,000 square foot,full service spafacility,
including:spearheadingdevelopmentof the salesprocess,strategicgrassrootsadvertising,marketing
and promotional campaigns,leadingtosurpassingannual salesgoals.
• Maintainedaminimumbehaviorof 85 dailydialswhileprospectingresultinginexceedingannual sales
goals.
• Orchestratedsuccessful openingof SpaClub’scall centerandoversaw hiringandtrainingof 25 call
centeragentsand Supervisors.
• IntroducedSpaClubtotravel agencies,meetingplanners,fitnessclubs,andcorporate business,aswell
as local salespartnerssuchas DMCs.
• Workedwithcorporate humanresource professionalsoncustomizingemployeewellnessprograms
while inLasVegasformeetingsorconferences. Clientsincluded:CantorFitzgerald,YumBrandsand
Con –Way, Inc.
• Boostedgroupand individual spapackage salesthroughinnovationprogramswiththe7000+room
VenetianResort–Hotel – Casino.
• Collaboratedwithfinance andoperationsteams,anddevelopedsustainable,replicablefinancial
modelsandmulti-yearprojections.
4. 4
Maria Sawyer
CANYON RANCH WELLNESS RESORTS, Lenox, Massachusetts, Regional Sales Manager
February1995 – February1999
• Traveledupto 50% to an assignedterritoryeducatingthe travel agentmarketthroughinoffice
presentationsordesktodeskupdates,attendedvariedaffluentsocial eventsandestablished
marketingcampaignswithpartnerswithacompatible demographic.
• Representedmultiplelocations.
Personal Affiliations
President’s Club Member, The Sandler Sales Institute
Member, Meeting Planners International
Member, Williamstown Chamber of Commerce
Member, North Adams Chamber of Commerce
Member, Albany Chamber of Commerce (NY)
Personal Fitness Trainer – National Council of Strength & Fitness – March 2017