The document discusses the concepts of language and discourse within cultural studies, defining language as a form of communication that conveys meaning through representation. It highlights how context influences the interpretation of language, using examples such as gendered language, emojis, and different cultural perceptions of body language. The importance of both verbal and non-verbal cues in communication is emphasized, showing variations in meaning across different cultures.

1. Name : Jeel J. Vyas
Class : M.A. Sem 2
Bach : 2018 – 2020
Roll no : 15
Paper : 8 cultural studies.
Topic : language and discourse.
Enrolment No : 2069108420190045
Submitted : Smt. S.B. Gardi
Department of English.

2. Language :
 Language can be define as verbal,
physical biologically innate and
basic form of communication.

3. Language in cultural studies :
 In cultural studies the preferred term
to speak about meaning is
representation. Representation is the
process of singnifying and include the
word/sign and its concept/meaning.
Representation can be image, word
sound or concept. It use singe in order
to generate meaning that
representation is alphabet. The
alphabet is used to make meaningful
sentences is language.

4. Discourse :
 Discourse is
context in which
cultural
communication,
meaning,
production and
interpretation occur.

5. How it works ?
Word
Concept
Social
context
discourse

6. Language of Toys : Masculine
Feminine

7. Language of cloth :
Language
: clothes
Discourse
: Gender.

8. Language :
Clothes
Discource :
Religion

9. Road sings ;
Language :
Road sings
Discource :
Trafic rules.

11. Language of Emoji :
Language :
Emoji

12. Whatsapp language :
 Tq : Thank you
 Wc : Welcome
 Congo : Congratulation
 K : Ok
 Ri8 : Right
 Msg : Massage
 Clg : collage Language : whatsapp
short language.
Discource :
communication &

13. Body language :
When we look at the
Person with a hand
in pocket it is
considered cool in
India where as in
Japan and in South
Korea it rude and
arrogant.

14.  In India thumps up
is consider as good
where as in
Bangladesh it is
consider as inslut.

15. Verbal language :
 In language the way sing are
important in the same manner how
we speak word is also important.