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Name : Jeel J. Vyas
Class : M.A. Sem 2
Bach : 2018 – 2020
Roll no : 15
Paper : 8 cultural studies.
Topic : language and discourse.
Enrolment No : 2069108420190045
Submitted : Smt. S.B. Gardi
Department of English.
Language :
 Language can be define as verbal,
physical biologically innate and
basic form of communication.
Language in cultural studies :
 In cultural studies the preferred term
to speak about meaning is
representation. Representation is the
process of singnifying and include the
word/sign and its concept/meaning.
Representation can be image, word
sound or concept. It use singe in order
to generate meaning that
representation is alphabet. The
alphabet is used to make meaningful
sentences is language.
Discourse :
 Discourse is
context in which
cultural
communication,
meaning,
production and
interpretation occur.
How it works ?
Word
Concept
Social
context
discourse
Language of Toys : Masculine
Feminine
Language of cloth :
Language
: clothes
Discourse
: Gender.
Language :
Clothes
Discource :
Religion
Road sings ;
Language :
Road sings
Discource :
Trafic rules.
Language of Emoji :
Language :
Emoji
Whatsapp language :
 Tq : Thank you
 Wc : Welcome
 Congo : Congratulation
 K : Ok
 Ri8 : Right
 Msg : Massage
 Clg : collage Language : whatsapp
short language.
Discource :
communication &
Body language :
When we look at the
Person with a hand
in pocket it is
considered cool in
India where as in
Japan and in South
Korea it rude and
arrogant.
 In India thumps up
is consider as good
where as in
Bangladesh it is
consider as inslut.
Verbal language :
 In language the way sing are
important in the same manner how
we speak word is also important.
Language and Discourse

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Language and Discourse

  • 1. Name : Jeel J. Vyas Class : M.A. Sem 2 Bach : 2018 – 2020 Roll no : 15 Paper : 8 cultural studies. Topic : language and discourse. Enrolment No : 2069108420190045 Submitted : Smt. S.B. Gardi Department of English.
  • 2. Language :  Language can be define as verbal, physical biologically innate and basic form of communication.
  • 3. Language in cultural studies :  In cultural studies the preferred term to speak about meaning is representation. Representation is the process of singnifying and include the word/sign and its concept/meaning. Representation can be image, word sound or concept. It use singe in order to generate meaning that representation is alphabet. The alphabet is used to make meaningful sentences is language.
  • 4. Discourse :  Discourse is context in which cultural communication, meaning, production and interpretation occur.
  • 5. How it works ? Word Concept Social context discourse
  • 6. Language of Toys : Masculine Feminine
  • 7. Language of cloth : Language : clothes Discourse : Gender.
  • 9. Road sings ; Language : Road sings Discource : Trafic rules.
  • 10.
  • 11. Language of Emoji : Language : Emoji
  • 12. Whatsapp language :  Tq : Thank you  Wc : Welcome  Congo : Congratulation  K : Ok  Ri8 : Right  Msg : Massage  Clg : collage Language : whatsapp short language. Discource : communication &
  • 13. Body language : When we look at the Person with a hand in pocket it is considered cool in India where as in Japan and in South Korea it rude and arrogant.
  • 14.  In India thumps up is consider as good where as in Bangladesh it is consider as inslut.
  • 15. Verbal language :  In language the way sing are important in the same manner how we speak word is also important.