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Jay Vertuno
3240 SW 34
th
St. 1001 Ocala, FL 34474 352.857.6807 jayvertuno@gmail.com
LinkedIn: http://www.linkedin.com/jayvertuno
Director of Sales
Specializing in managing sales & sales teams to exceed performance goals
Conimar Group LLC,Ocala, FL Apr 2000 -Present
National Sales Manager / Mass Retail Division
Director of Sales / Gift Division
Privately held American housewares manufacturer, printer and marketing company. Product categories
include extruded plastic placemats, flexible cutting mats, absorbent stone coasters, car coasters, glass,
poly & bamboo cutting boards and giftware.Approximately 70+% domestic product, 30% sourced.
 2012 to present -National Sales Manager:Re-hired by the president/owner to personally manage
multiple house accounts and re-energize and oversee rep agencies& collegiate division. My position, as a
key member of the corporate sales & marketing team comprises of CRM, on-going development of our
outside sales team, major account presentations, and profit-based sales targets that include market
development, key account expansion and soliciting new business. Major accounts include QVC, Ross,
Kitchen Collection and Walgreens (DSD).
 2000 to 2009 - Director of Sales:Spearheaded gift division DBA Silver Coast Creations, TerraCoasters &
Counter Art. Managed 11 showrooms along with 22 gift rep agencies consisting of more than 250
independent sales representatives; hired, trained and developed all agencies and sales support staff; sales
represented 35% of company wholesale volume.
Key Successes Include:
Expanded mass retail key account base by promoting existing customer retention campaigns and
emphasizing new client sales. Managed 12 mass retail manufacturer representative agencies, assisting
each with major account presentations and market development. Accounts included TJMaxx, Shopko,
Kohl’s, Kroger, Amazon, Kmart and QVC; representing 30% of the company sales volume.
Appointed and trained new gift division sales team in 2001; increased gift division account base from 1K
to 3.5K by the beginning of 2002. Steadily increased active accounts to more than 8K by the end of 2008
and delivered a 600% increase throughout the 7-year period.
Entrusted by Kitchen Collection with 200+ stores with all aspects of managing product distribution
initiatives. Expanded 6 products in 1 category in 2003 to over 50 products in 9 categories by 2007.
Broadened house-account base to include 5 major east coast chains including Ross Stores, Boscovs and
Home Goods with-in 18 months of original hire.
Improved vendor consolidation at Fred Meyer by eliminating 3 competitors in glass counter savers.
Increased total business by 22% in Meijer, with 180 stores; introduced a private label branded product
category that increased retail space by 4 feet in the licensed product area.
Macy’s Inc., Ocala, FL 2010 - 2012
Retail Merchandiser, Independent Contractor, Store Re-Sets
 Utilizing NARMS ~ National Association for Retail Merchandising Services
 Represented the following merchandising companies: Macy’s, McKesson/SPAR Group, Retail Integrity
Merchandising, Certified Marketing Services, Merchandising Solutions Group, Footprint Retail Services,
Davaco Retail Services, Quest In-Store Services, Market Force & Kube Marketing.

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Jay Vertuno
3240 SW 34
th
St. 1001 Ocala, FL 34474 352.857.6807 jayvertuno@gmail.com
Gold Medal Consumer Products, Richmond, VA 1989 - 2000
National Sales Manager / Hudson Industries Consumer Division VP of Sales & Marketing
/ Gold Medal, Inc. – L.A. & Richmond
Inventor of the Director’s Chair (1892) and manufacturer of casual furniture and lifestyle accessories
including replacement cushions, ottomans, beanbag chairs, outdoor furniture, wood bar stools, RTA
furniture, wood tray table sets, patio umbrellas, director’s chairs, chair pads, deco pillows and soft sided
coolers. Hudson Industries consumer division is a medical-grade manufacturer producing cushioning
products & casual furniture including replacement cushions, ottomans, deco pillows and beanbag chairs.
 1997 to 2000 -National Sales Manager: Hired and trained manufacturer representative agencies to
execute sales strategy, negotiated major account sales and special pricing to capture market share.
 1989 to 1995 -VP Sales & Marketing: Managed 5 direct reports, produced sales forecasts and
budgets, developed customer relations programs and created focused sales training programs that
aligned with performance goals - full P&L responsibility. Authored the field sales training manual;
Products licensed through NFL, NBA, MLB, NHL & NCAA. Annual sales exceeded $50M.
Delivered 18% sales increase in 1999, guided team to open 37 new accounts.
Improved product offerings by 70% at JC Penney: pillows/bedding, furniture/juvenile and
seasonal departments. Introduced 29 additional items for the fall 2000 catalog.
Increased sales 24% ($4.8MM) from 1991 - 1992 and 37% ($9.25MM) from 1992 - 1993.
Maybelline Cosmetics, Los Angeles, CA 1980 - 1986
District Sales Manager
Territory Sales Manager
Awarded Outstanding Salesman of the Year
Promoted to National Account Manager
Awarded Outstanding National Account Manager of the Year
Promoted to District Sales Manager – Los Angeles district accounted for just over $32M in sales.
EDUCATION
Bachelor of Arts in Behavioral Psychology
Simpson College; Indianola, IA
SKILLS & TOOLS
MANAGERIAL: Team Leadership •Problem Solving•Budget Management •P & L Responsibility • Sales
Training& Management • Financial Oversight • Business Strategy & Planning • Forecasting
TECHNOLOGICAL: Windows XP, Windows 7& 8 Professional •Office Processional 2010•Microsoft Outlook
2010, PowerPoint 2010, Excel 2010, Word 2010• Adobe Acrobat 9 Pro, Adobe Photoshop
INDUSTRY AFFILIATIONS&ACCOLADES
Who’s Who of American Executives, Professionals & Entrepreneurs; Cambridge Edition / Life Member