1. ANTHONY LEACH
11975 Gray Eagle Drive > Fishers, IN 46037 > C: 317.588.4659 > aleachone@gmail.com
BUSINESS DEVELOPMENT – EXECUTIVE MANAGEMENT
CORE COMPETENCIES
>Business Development >Territory Management >Strategic Market Planning
>National Accounts >P&L Management >Sales Force Development
>Merchandising and Promotions >Customer Acquisition and Penetration >Sales Best Practices
>Recruiting and Training >People Management >Competitive/Trend Analysis
PROFESSIONAL EXPERIENCE
350 Communications, Fishers, Indiana 2013 to Present
PRESIDENT/PUBLISHER
Leading start-up company that publishes high end magazines and develops consumer targeted events.
Notable Accomplishments:
 Published Fishers Lifestyle in 2014 with partner with only 12 weeks of selling advertising space for first issue.
 Ad revenue generated for launch issue is the third highest ever with 23 titles across the country.
 Generated long term advertising contracts with major companies such as Remax, Nissan and Erie Insurance.
 Editorial feature on cancer awareness was featured in a segment on Channel 59 (Fox).
JD BYRIDER, Carmel, Indiana 2012 to 2013
MANAGING PARTNER
Lead sales, lending and service teams and drove outstanding results by managing call center activities and results for used car dealership.
Notable Accomplishments:
 Hit the ground running by leading the nation in gross car sales first month in position after several failing months.
 Invigorated struggling rep from another location by turning him into one of the top sales performers in the company after 2 months.
 Galvanized dealership by making it the most profitable unit in company (EBT) for 2013.
 Moved dealership from 21st
to 7th
out of 23 corporate stores in just 3 months in early 2013.
 Smashed goal 4 out of the last 6 months in position with only 75% of budgeted workforce after recent 3-year struggle at dealership.
ANTHONY L LEACH AGENCY, Indianapolis, Indiana 2010 - 2012
AGENCY OWNER
Built an agency from scratch selling both American Family and Farmers Insurance products.
Notable Accomplishments:
• Obtained both Life & Health and Property & Casualty licenses in a 30-day period.
• Conducted successful Open House that led to 40 new policies in the first month of business.
• Led charge for agency that averaged 25 new policies per month.
• Led area in sales of Life insurance policies for the first and second quarters of 2012.
TAKEDA PHARMACEUTICALS, Deerfield, Illinois 2002 – 2010
TERRITORY MANAGER
Provided sales leadership and strategy to primary care physicians and Gastroenterologists in rural Indiana territory including Anderson, Muncie,
Marion and Kokomo. Sold Prevacid, Amitiza, Lialda and Dexilant brands. Inherited underdeveloped territory with historic managed care challenges.
Notable Accomplishments:
 Increased Prevacid market share 5% on $3 billion dollar drug despite introduction of OTC Prilosec and overall PPI market decline. This lead to
$15M annual additional profit over 7-year period.
 Silver Award national winner in 2008 for finishing third out of 35 regional territories.
 Invaluable efforts led to Will Hall Saiyushu national award for finishing #1 in the region in 2004.
 Successfully launched Dexilant for heartburn in 2009 and finished in the Top 10 for monthly volume growth.
 Excelled as Certified Field Expert receiving rave reviews for professionalism, making them feel at ease and for sales techniques.

2. ANTHONY LEACH Page 2 of 2
MILLER BREWING COMPANY (Phillip Morris), Indianapolis, Indiana 2001 – 2002
SENIOR SALES MANAGER
Recruited to direct high profile distributorship with 80+ sales force and $70 million in revenue in Indiana.
Notable Accomplishments:
 Increased overall sales revenue from $60M to $70M in less than 18 months with tactical one-on-one field work, renewed customer relationships
and creative promotions for the Colts, Pacers and Brickyard 400.
 Achieved superior sales volume growth for Miller Lite ($40M to $48M) despite heavy beer industry declines.
 Earned “Caught In The Act” regional award for achieving record sales growth (27,000 cases), solid market execution and superior promotional
plans during Fosters US Grand Prix event.
NABISCO (Phillip Morris), Des Plaines, Illinois 1998 – 2000
NATIONAL ACCOUNT MANAGER
Recruited to breathe life into an underdeveloped Walgreens business (3000 stores), Eby-Brown and convenience store channel.
Notable Accomplishments:
• Inherited 35% 1998 YTD Walgreens deficit, but achieved 21% growth in back half of 1998 through ad and display focus.
• Achieved 28 feature ads in 1999 versus 17 in 1998 for Walgreens.
• Improved relationship with Walgreens led to 25% growth in 1999 and 30% in 2000 after 3 previous negative years.
• Superior budget management led to $200,000 savings for 2000.
• Feature ad strategy led to 10% increase in business with Eby-Brown and 35% increase with national convenience store customers.
• Final Four basketball nationwide incentive program for Mobil dealers led to 50% volume increase in first quarter.
• Controlled budget spending led to $200,000 savings heading into year 2000.
ADDITIONAL EXPERIENCE
JOSTENS, INC. .
REGION MANAGER – COLLEGE DIVISION
Led 15-state southern region with $50 million in sales in antiquated industry. Leader for team of 18 managers and 35 Sales Associates.
THE NUTRASWEET COMPANY
SALES DIRECTOR
Recruited to manage strategic partnership as national account manager for the Pepsico North America account with $180 million in annual sales.
Promoted to sales director position managing 4 national account managers for beverage and pharmaceutical customers; managed $1 million in P&L.
HEUBLEIN, INC. (now Diageo)
STATE MANAGER
Recruited to grow underperforming brands (Smirnoff, Christian Brothers Brandy, etc.) through major distributor for both on and off-premise with
statewide chain account responsibility for the state of Indiana.
PEPSI-COLA COMPANY
SENIOR DISTRICT MANAGER
Frontline management position with $3 million in business through territory, warehouse facility and 8 direct reports.
EDUCATION
INDIANA UNIVERSITY - Bloomington, Indiana - B.S., School of Public and Environmental Affairs