2. Response
Male
Female
Other
PNTS
GENDER
Our target audience has responded with what we suspected;
they are a mostly even split. There is a slightly more male
presence but that is to be expected as our genre, pop rock, is
historically and typically a male fan base.
3. 0
5
10
15
20
25
30
35
40
10 to 15 16 to 20 21 to 25 26 to 30 30+
AGE
As expected the majority of our audience lies within
the 16-25 age range. This means our product
shouldn’t use that many if any themes that are more
appropriate for older/younger groups, as they may
lose focus.
5. Narrative
Performance
Concept
MUSIC VIDEO PREFERRED TYPE
The response to this question shows
me that the majority of our target
audience prefers the performance
type of music videos, where they get
to see the performers actually
perform the song and play
instruments etc. This means that in
order for our music video to be liked
by the majority of people we should
probably make it a performance one.
However, there is still a lot of people
who like the other two options for a
music video, concept & narrative, so
we could find a way to work these
alongside the performance, in order
to please wider group.
