Results

1. 9 7
THE TOTAL RESULT TO EACH QUESTION ADDS UP TO 16
What is your gender? Male Female
9 7
What is your
age?
Under 15 16-25 26-35 36-45 46 and over
3 7 4 2 0
Who is
your
preferre
d artist
of the
Pop
genre?
Taylor
Swift
Justin
Bieber
Selena
Gomez
Pia
Mia
Katy Perry Ell
e
Go
uld
ing
One
Direction
Miley
Cyrus
Ariana
Grand
e
Others
(Chris
Brown
,
Bruno
Mars
etc)
2 2 0 2 1 1 1 1 2 4
What is it that you like
about your preferred
artist?
Very talented
musically/
vocally
Looks/
personality
Make good music
7 6 3
What do you
expect to
see in a pop
music video?
Relationship’s Style in
clothing
(fashion
able/
trendy)
Performance
(dancing)
Colourful/
Vibrant
patterns/
Animal print
8 2 4 2
How important is the music video to follow common convention?
Insignificant 1 2 3 4 5 Very important
0 1 4 2 9
Would you want to see the artist
within the music video?
Yes No
12 4
How do
you find
out
about
the latest
songs
Music
store
Radio Internet MP3 TV From
friends
Other
5 0 4 1 2 3 1
Would you purchase
a pop music
magazine
Yes No Maybe
4 9 3
Do you listen to the specified
genre often?
Yes No
7 9
Describe your opinion of a pop music video
1 2 3 4 5
Exciting 9 0 4 2 1 Dull
Sexy 11 4 1 0 0 Non-sexy
Happy 7 5 4 0 0 Depressing
Up-Beat 13 1 2 0 0 Slow
Colourful 6 4 2 3 1 Plain
Bouncy 7 4 3 1 1 Flat
Meaningful 4 3 2 5 2 Meaningless
Do you like remix
productions of Pop and
EDM music?
Yes No