questionnaire for indie pop music videos

1. Lucy Clarke
Indie pop music video questionnaire
1) What is your age?
16-18
19-25
26-36
2) What is your ethnicity?
3) What is your gender?
m
Female
Male
Prefer not to say
4) How long do you prefer a music video to be?
Under 2 minutes
j
2-3 minutes
3 minutes and longer
5) How do you access music?
Phone
Laptop/computer
Radio
TV

2. Lucy Clarke
Other: (please specify)
6) How often do you watch music videos?
All the time
Sometimes
Never
7) What type of music videos do you like?
Narrative-the video tells a story
Concept based-the video should be open to
interpretation
Performance-the band-artist just performing their
music
8) Out of these artists who do you enjoy the most?
Lana Del Rey
Bastille
Twenty one pilots
Lorde
9) What do you see in a good music video?

3. Lucy Clarke
10) Do you prefer music videos with diegetic or non-diegetic
sound? (Would you like the story line to have sound or just
the sound from the song?)
11) What is the biggest factor in getting you to buy new
music?
Artist
Marketing/adverts
Website
Song
12) What is your favourite music video?
13) What sort of special effects would you like to see in a
music video?
Black and white
Fast editing
Slow editing
Fading
14) What is your least favourite music video?
15) Where would you expect an indie pop music video to be

4. Lucy Clarke
set?
16) What is your favourite song?
With this questionnaire I have used both open and closed
questions, which I will be able to quantify and make
judgements about. I will be able to understand who my target
demographic is and their relationship with music. This
quantitative type of research, will help me create the right
kind of indie pop music video for the right audience.