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Video And Social Media Marketing
- 1. Video & Social Media Marketing
- 2. Who Am I Josh Kerbel COO of VideoScience [email_address]
- 9. Why I Love Video
- 16. What do you think......
- 19. Thank you! Questions?
Editor's Notes
- The reality is that in the past old brands were build on the back of advertising – think consumer goods, think the auto companies, think beer Now the big brands online – Google, yahoo, facebook, amazon, eharmony, lendingtree.com – they are built on something called inbound marketing
- Two types Entertaining – spoofs, comedy, Informative – webinars, demos, interivews, product demons – instructions There are times when you are trying to convey information and there are times where you are just trying to grab attention
- Short is sweet Focus on first 10 to 15 seconds – capture people's attention Attention declines fast as video gets long – you want to keep moving fast Outline what you are going to say, - do not script it Repeat yourself..........in many different ways.....hey did I just repeat myself? Get a low cost camera – under $500 – use an external mic jack. Nothing kills video more than sound Don't worry about HD Lights are important – they make you look undead!! want to remove shadows Use a tripod Windows movie maker - editing is time consuming Do not shoot in front of window Do not tape in an empty room
- This is where social networks come into play