This marketing plan outlines Brittany Saenz's goals for her salon, The Leading Edge, between 2013 and 2014. She aims to increase the salon's client base from 4,500 to over 5,000 clients, serve more clients daily from 50 to 75, and grow annual revenue from $800,000 to between $1-1.5 million. Her strategies include expanding online marketing through the salon's website, Facebook, Twitter, and Yelp pages to retain more clients, increase product sales, and build the business.

1. THE LEADING EDGE
SALON
Business
Marketing
Plan
BY: Brittany
Saenz

2. PLAN
As of beg. 2013
As of end 2014
25 years old
21 stylists
4,500 clients
50 clients/day
$800,000 revenue
26 years old
21+ stylists
>5,000 clients
75 clients/day
$1-1.5 million
revenue

3. REACH
 Website
 1207 reviews
 Facebook
 1,177 likes
 209 talking about us
 360 visits
 36 friends connected
 Yelp
 82 Reviews
 4 ½ stars
 Retain more clients
 Up to 500 more
 Increase product
sales
 Up to 20% more
 Build our business
through online
marketing
 Facebook, Twitter, Leadi
ng Edge Salon
website, Yelp

4. ACT

5. ENGAGE
 Getting someone to
talk about your
product
 Getting someone to
talk back to you
 Comments on Facebook,
Twitter, Yelp, Leading
Edge website
 Mult-dimensional
 Online
 Direct one-to-one
 One-to-many

6. IN RETURN..
Clients feel good
Interact with our products/services
Tell others
Clients learn from each other
Widen our sales
Start predicting what customers need/want
Sell more stuff