Digital marketer seeking a full-time position focused on acquisition and growth at an established but smaller brand, startup, or agency (I'm open minded!). I can be strategic and creative whenever needed, but thrive on DOING: rolling up my sleeves, getting my hands dirty, and getting the job DONE.

1. Peter J. Bohan
226 Park Avenue, Apt. 4 — Hoboken, NJ 07030 — 215-840-3280 — petebohan@gmail.com
Peter J. Bohan — 226 Park Avenue, Apt. 4 — Hoboken, NJ 07030 — 215-840-3280 — petebohan@gmail.com
1
Professional Experience
Design + Life + Kids (www.designlifekids.com)
E-Commerce Digital Marketing Consultant, West Chester, PA February 2015 – Present
§ Direct digital marketing efforts and analysis focusing on modern housewares, fashion, and accessories for design-minded families.
§ Optimizing and developing SEO and UX strategy to acquire and retain customers, maximize conversions, and grow revenue.
§ Oversee growth of email list for segmentation/retargeting efforts; lead paid search, social media advertising, and affiliate marketing.
§ Increased visits 64%, conversion rate 26%, AOV 60%, email signups 62%, Twitter growth 63%, and average monthly revenue 267%.
iMiller public Relations (www.imillerpr.com)
Digital Marketing Consultant, New York, NY February 2015 – Present
§ Manage wide range of digital projects supporting clients in the global telecommunications and cloud computing industry.
§ Develop and organize strategic social media campaigns; write social editorial calendars across all social media platforms.
§ Create blog posts, write and design emails, press releases, and other campaign deliverables while managing communications calendar.
Houghton Mifflin Harcourt
Associate Director of Marketing, New York, NY January 2011 – June 2014
§ Led integrated campaigns across print, display, social, email, mobile, app, tablet, broadcast, in-store, direct mail, and events.
§ Cultivated relationships with Amazon, Barnes & Noble, National Education Association, and American Library Association.
§ Created custom content for digital accounts, display ads, and social media channels to engage consumers and drive conversions.
§ Managed external agencies, freelance writers, and graphic designers directing high-profile content: video, ads, promo, and print.
§ Became highly effective and skilled at making data-driven decisions for the future based on past and current performance.
Chronicle Books, LLC
Marketing Manager, San Francisco, CA October 2007 – December 2010
§ Managed integrated campaigns across digital, display, social, email, mobile, app, print, broadcast, in-store, direct mail, and events.
§ Collaborated with internal editorial and production teams on strategic acquisitions and positioned and managed product launches.
§ Created and executed company e-newsletter campaign that resulted in 70% increase in site traffic and 40k new subscribers.
§ Generated $75k in estimated revenue for digital/in-store marketing campaign with Aaron Brothers Art retail chain.
§ Utilized Google and Amazon Analytics to track and report data; supported e-commerce and Community Manager affiliate program.
§ Led successful ($20k in revenue) national sweepstakes in partnership with General Mills, Pottery Barn Kids, and Method Home.
Other Relevant Marketing Experience
Marketing Manager/Promotional Specialist/Direct Marketing Strategist
Workman Publishing Company Inc. June 2005 – October 2007
Outpatient Surgery Magazine, Herrin Publishing Partners January 2004 – May 2005
Princeton University Press January 1999 – December 2003
Summary
§ B2C/B2B marketer skilled at inbound, audience-building tactics seeks a full-time digital role with an established brand or startup.
§ Resourceful team player excited about acquisition and growth marketing to boost traffic, revenue, conversions, and ROI.
§ Creative and analytical thinker with an eye for detail and design, who enjoys digging into data to continuously improve campaigns.
Core Skills
Professional Experience
Design + Life + Kids (www.designlifekids.com)
Digital Marketing Manager, e-Commerce (Consultant), West Chester, PA February 2015 – Present
§ Deliver consistent & ongoing growth: traffic up 64%, conversions 26%, AOV 60%, email list 62%, Twitter 63%, and revenue 267%.
§ Create special sales, driving up to 63% new customers; improve SEO by aligning keywords with title/meta tags, blog, PPC, and links.
§ Manage email marketing, segmenting, and retention; research keywords; test/optimize AdWords, Facebook, and retargeting ads.
§ Code and create custom URLs to track/analyze results via Google Analytics; make data-based decisions to improve new campaigns.
iMiller Public Relations (www.imillerpr.com)
Digital Marketing Project Manager (Contract), Mamaroneck, NY February 2015 – June 2015
§ Developed and co-designed blog posts, email blasts, press releases, event invites, etc. generating over 3,000 website visitors a month.
§ Wrote and managed client’s social content and overall communications calendar; developed lead-gen. materials for sold-out event.
Houghton Mifflin Harcourt Books for Young Readers (www.hmhco.com)
Associate Director of Marketing, New York, NY January 2011 – June 2014
§ Led acquisition and engagement across web, social, display, email, apps/tablet, billboard, radio, print, direct mail, and events.
§ Ran Curious George campaigns generating 10MM+ impressions, 2MM web hits, 3000+ events, and a 300% social engagement lift.
§ Managed content, co-marketing, and social programs bringing in 500K/month site visits, boosting fan bases, and asset downloads.
§ Developed strategic partnerships with Amazon, BN.com, and others; reaching new audiences and driving engaged traffic and sales.
§ Engineered co-branded opportunities and contests/sweepstakes with 3rd
party partners, growing email subscribers (20-40K annually).
§ Planned 7-figure annual budget; analyzed pre- & post- campaign results based on KPIs and goals; managed agencies and vendors.
Chronicle Books, LLC (www.chroniclebooks.com)
Children’s Marketing Manager, San Francisco, CA October 2007 – December 2010
§ Managed and distributed budget across display, social, content, direct mail, and events, growing company revenue 30% each year.
§ Led cross-functional teams to create digital content (interviews, blogs, eBooks, samplers) for earned/owned/paid channel promotion.
§ Created integrated giveaway and sweepstakes campaigns resulting in 100K+ email subscribers and a 57% conversion rate increase.
§ Produced series of 20 teaser videos to build buzz, website hits, and earned media impressions; YouTube views to date: 2 million.
§ Developed custom promo codes, flash sales, and coupon offers for partners and affiliates, generating up to 10K customers annually.
ó Acquisition & Growth Strategies
ó Content Creation & Marketing
ó Copywriting, Editing & Proofreading
ó Digital Advertising & Landing Pages
ó Email Marketing & Segmentation
ó Facebook Advertising & Retargeting
ó Google Analytics & Data Reporting
ó Media Planning & Buying
ó Partnerships & Lead Generation
ó Project Management & Budgeting
ó SEM & SEO
ó Social Media Strategy & Integration

2. Peter J. Bohan
226 Park Avenue, Apt. 4 — Hoboken, NJ 07030 — 215-840-3280 — petebohan@gmail.com
Peter J. Bohan — 226 Park Avenue, Apt. 4 — Hoboken, NJ 07030 — 215-840-3280 — petebohan@gmail.com
2
Professional Experience (continued)
Workman Publishing Company (www.workman.com)
Marketing and Promotions Manager, New York, NY June 2005 – October 2007
§ Managed strategic channel sales programs (discounts, bundling, free-with-purchase) driving $25MM in incremental revenue Y-O-Y.
§ Partnered with content syndication and school/college marketing agencies, generating an estimated 5MM impressions at no cost.
§ Produced turnkey toolkits, making branded event marketing easy for fans; generating countless impressions on a lean budget.
Outpatient Surgery Magazine (www.outpatientsurgery.net)
Associate Marketing Manager, Malvern, PA January 2004 – May 2005
§ Oversaw email marketing, nurturing, segmentation, and list building; grew subscriber base 30% and client base 10% in first year.
§ Handled RPFs and managed custom programs for major healthcare clients DuPont, Zeiss, B. Braun, 3M, etc. boosting revenue 25%.
§ Created all client and reader-facing materials: media kit, case studies, inserts, whitepapers, direct mail, presentations, and advertising.
Princeton University Press (www.press.princeton.edu)
Direct Marketing Associate, Princeton, NJ June 1999– December 2003
§ Coordinated the scheduling, layout, editing, proofing, production, and tracking of brochures, catalogs, self-mailers, and postcards.
§ Coded, tracked, and analyzed results of all direct marketing; managed major sale catalog, which alone drove 20% of annual sales.
§ Conducted market research, purchased targeted lists and managed large-scale mailings with printers and fulfillment warehouse.
Invited Lectures
Marketing Analytics in Digital Marketing
New York University, New York, NY April 2015
§ Presented to graduate students in NYU's Masters in Publishing Program; Advanced Seminar in Book Marketing and Branding class.
Education
Certification in Digital Marketing April 2015
General Assembly, New York, NY
Bachelors of Arts, English January 1999
University of Delaware, Newark, DE
Computer Skills & More
MailChimp • Facebook Insights • Facebook Power Editor • Twitter Advertising • Twitter Analytics • SurveyMonkey • Basecamp •
CMS Platforms (Squarespace, WordPress) • Hootsuite • TweetDeck • Unfollowers • Instagram • Pinterest • Tumblr • Google+ •
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Access) • Adobe Photoshop • Adobe InDesign • Adobe Dreamweaver •
Adobe Acrobat Professional • QuarkXPress • KeywordSpy • Amazon Analytics • FileMaker Pro • Lotus Notes • Copywriting •
MAC/PC platforms • Written and Oral Communication Skills • Proofreading • Graphic Design • Presentations • Basic HTML •
Online Community Building • Conference and Event Marketing • Budgeting • Public Relations • Agency & Vendor Management