How to Create a Facebook Ad

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Learn how to set up a Facebook ad and how to use Facebook's interest-based targeting effectively.

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How to Create a Facebook Ad

  1. 1. How to Create Facebook Ads<br />
  2. 2. Overview<br />Why advertise on Facebook<br />How to create an ad<br />
  3. 3. Why Advertise on Facebook<br />Audience<br />500 million users<br />50% log in every day<br />Target by interest<br />
  4. 4. Tools <br /><ul><li>Analytics
  5. 5. Budget management</li></li></ul><li>How to create a Facebook ad<br />Design your ad<br />Targeting<br />Campaigns, Pricing and Scheduling<br />
  6. 6. Design Your Ad<br />Destination<br />URL<br />Ad title<br />Body<br />Image<br />
  7. 7. Targeting<br />Location<br />Demographics<br />Likes & Interests<br />Connections on Facebook<br />Advanced Demographics<br />Education & Work<br />
  8. 8. Targeting: Location<br />
  9. 9. Targeting: Demographics<br />
  10. 10. Targeting: Likes and Interests<br />
  11. 11. Targeting: Connections on Facebook<br />
  12. 12. Targeting: Advanced Demographics<br />
  13. 13. Estimated Reach<br />
  14. 14. Campaigns<br />
  15. 15. Pricing<br />CPM<br />CPC<br />Suggested bid range<br />
  16. 16. Launching Your Facebook Ad <br /><ul><li>Review
  17. 17. Submit
  18. 18. Wait for approval</li></li></ul><li>Summary<br />Facebook overview<br />Ad creative<br />Targeting<br />Bidding<br />
  19. 19. Questions?<br />Briana@adamhowitt.com<br />Twitter: @adamhowitt<br />312.772.6277<br />www.adamhowitt.com<br />

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