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Digital Organizing for Social
Change
Lauren Wilson
Digital Media Field Manager, NAACP
(202) 559-9617
@loryn24 on Twitter
What is Social Media?
• Conversations that are taking place online
through the use of online tools
What is Twitter?
• Popularized by what is known as “microblogging”
– Communications Occurs via “Tweets”: text-based
posts ...
Who uses Twitter
• 25% of Twitter users are black
• Twitter is a great way to broaden your
audience, participate in conver...
A Lesson in Social Media
Happy Founders Day, @NAACP. #justice
Twitter Lingo
• Mention: Use when one user wants to directly
reply or refer to another user
Twitter Lingo
• ReTweet (RT): Repeating what someone else
has said while giving them credit for saying it
first.
Twitter Lingo
• Hashtag (#): Use when you want to discuss a
specific topic or engage in a live conversation
during an even...
Twitter Best Practices
• Engage with your audience in a variety of ways
– don’t post only event info or only articles
Twitter Best Practices
• Engage with discussions already happening on
twitter about issues you’re working on
through the u...
Twitter Best Practices
• Share the spotlight: share articles and links,
ask questions, respond to people who
mention you
Twitter Best Practices
• Don’t inundate your followers
Contact

I am here to help! Feel free to contact me.
Lauren Wilson, Digital Media Field Manager
Email: lwilson@naacpnet.or...
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Webinar twitter101

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Webinar twitter101

  1. 1. Digital Organizing for Social Change Lauren Wilson Digital Media Field Manager, NAACP (202) 559-9617 @loryn24 on Twitter
  2. 2. What is Social Media? • Conversations that are taking place online through the use of online tools
  3. 3. What is Twitter? • Popularized by what is known as “microblogging” – Communications Occurs via “Tweets”: text-based posts of up to 140 characters – Users receive updates from other people’s Twitter feed by following them; other twitter users can subscribe to your tweets by following you.
  4. 4. Who uses Twitter • 25% of Twitter users are black • Twitter is a great way to broaden your audience, participate in conversations about issues that effect your community, and get the word out about events and campaigns your branch is working on
  5. 5. A Lesson in Social Media Happy Founders Day, @NAACP. #justice
  6. 6. Twitter Lingo • Mention: Use when one user wants to directly reply or refer to another user
  7. 7. Twitter Lingo • ReTweet (RT): Repeating what someone else has said while giving them credit for saying it first.
  8. 8. Twitter Lingo • Hashtag (#): Use when you want to discuss a specific topic or engage in a live conversation during an event.
  9. 9. Twitter Best Practices • Engage with your audience in a variety of ways – don’t post only event info or only articles
  10. 10. Twitter Best Practices • Engage with discussions already happening on twitter about issues you’re working on through the use of hashtags
  11. 11. Twitter Best Practices • Share the spotlight: share articles and links, ask questions, respond to people who mention you
  12. 12. Twitter Best Practices • Don’t inundate your followers
  13. 13. Contact I am here to help! Feel free to contact me. Lauren Wilson, Digital Media Field Manager Email: lwilson@naacpnet.org Office: (202) 559-9617 Cell: (443) 676-7503 Twitter: @loryn24

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