Social Media Wars - Different Platforms on Social Media


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A snapshot of different types of Social Media Platforms.

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Social Media Wars - Different Platforms on Social Media

  1. 1. Social Wars Social Media Platforms By Mubashir
  2. 2. Is it true that the Social Wars has begun? Didn’t you read my latest tweet?
  3. 3. The Social Media universe is vast with number of platforms catering to different needs. How do wish to travel to each of them? Damn u fool.. One by one ofcourse! Did u say we are ‘off-course’? lol
  4. 4. According to Research… <ul><li>An average user logs in to Facebook more than 19 times per month. </li></ul><ul><li>65 million tweets happen per day. </li></ul><ul><li>As of September 2010, Flickr stocks more than 5 billion images. </li></ul><ul><li>YouTube exceeds more than 2 billion view per day. </li></ul><ul><li>All the platforms are fighting for your attention. Who would you give your time to? </li></ul>
  5. 5. <ul><li>Social Media platforms caters to different users by meeting very different needs </li></ul><ul><li>The problem arises while trying to decide which platforms suits your brand needs and what results you are trying to achieve </li></ul><ul><li>The first thing is to examine different types of platforms in terms of functionality. </li></ul><ul><li>Social Media Platforms can be divided into 9 different types </li></ul><ul><li>Let’s Travel </li></ul>
  6. 7. Microblogging Micro-blogging is a web service that allows the subscriber to broadcast short messages to other subscribers of the service .
  7. 8. <ul><li>Short. </li></ul><ul><li>Know the Breaking news first though twitter , whether it is terrorist attacks on Mumbai or Michael Jackson’s passage. </li></ul><ul><li>Connects you to people who you probably don’t even know </li></ul><ul><li>Helps in cross-promoting content </li></ul><ul><li>Quick transmission of news/updates </li></ul><ul><li>Keeps you engage </li></ul><ul><li>Customer Feedback </li></ul><ul><li>Used as a Live Support tool </li></ul><ul><li>Twitter is one of the most famous microblogging platform. </li></ul>
  8. 9. Podcasts A podcast is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication. 
  9. 10. <ul><li>Audio/Video </li></ul><ul><li>Subscribing to a podcasts </li></ul><ul><li>Cost effectiveness </li></ul><ul><li>Advertising Potential </li></ul><ul><li>You have a built-in audience who have already subscribed to your podcasts </li></ul><ul><li>Extended Messages </li></ul>
  10. 11. video Sharing Video sharing is the service which allows individuals to upload video clips to an Internet website.
  11. 12. <ul><li>Most powerful means of expression </li></ul><ul><li>Viral in nature </li></ul><ul><li>High Impact </li></ul><ul><li>Engaging and Interactive </li></ul><ul><li>YouTube is the largest video sharing website there is </li></ul>
  12. 13. image Sharing Image sharing is the service which allows individuals to upload images to an Internet website.
  13. 14. <ul><li>Picture sharing, even when carried out through the mail or in person, is a great method for providing permanent representations of memories. </li></ul><ul><li>Image hosting services are commonly used by marketers who display the images of their products in the internet </li></ul><ul><li>Artist Showcase (Photographers, Grafitti Artists, Painters etc) </li></ul><ul><li>Saves the bandwidth of your website </li></ul>
  14. 15. Social Networking A social networking service is an online service, platform, or site that focuses on building and reflecting social relations among people who share similar interests
  15. 16. <ul><li>Connects you to like minded people </li></ul><ul><li>Build meaningful relationships/Networking </li></ul><ul><li>Brand Awareness </li></ul><ul><li>Getting Feedback </li></ul><ul><li>Engaging with your audience </li></ul><ul><li>Employment </li></ul><ul><li>Low cost </li></ul>
  16. 17. Blogging Blogging is when an individual records opinions/experiences on different topics on a regular basis
  17. 18. <ul><li>Express Views and Opinions </li></ul><ul><li>Gives exposure </li></ul><ul><li>Quick and Cheap </li></ul><ul><li>Highly Integrated into a marketing campaign </li></ul><ul><li>Reaching influencers </li></ul>
  18. 19. Message Boards An Internet site where people can post and read messages, usually on a specific topic or area of interest
  19. 20. <ul><li>Not real time. You can join and read forums at any time convenient to you. </li></ul><ul><li>Free expression of views </li></ul><ul><li>Helps you get your issues/queries sorted </li></ul><ul><li>Impersonal </li></ul><ul><li>Allows you to gain credibility </li></ul><ul><li>Archived </li></ul><ul><li>Debates/Questions with strangers </li></ul>
  20. 21. Social Bookmarking Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources.
  21. 22. <ul><li>The fastest way to have any webpage or site visited by the search engines and indexed is by submitting them to any of the popular social book-marking sites. </li></ul><ul><li>Enables people to ‘share’ and create the viral effect </li></ul><ul><li>Helps in branding </li></ul>
  22. 23. Chatrooms Chatrooms are website on the internet where a number of users can communicate in real time (typically one dedicated to a particular topic)
  23. 24. <ul><li>One of the first social platforms on the internet </li></ul><ul><li>Highly personal in nature </li></ul><ul><li>Live Chats gets you connected to high profiles in an instant </li></ul><ul><li>Engaging and highly interactive </li></ul><ul><li>Can be text, audio and video </li></ul>
  24. 25. May the force be with you!