ADV420 final presentation

1. Applicable Ways for Samsung to Strengthen Their
Digital Media Presence
PRESENTED BY: JAMES MILLAR

2. Target Market Pros And Cons
 Quality Products
 Social Media Following
 Interaction With Followers
 Different Personas
 Transparency

3. How Can Samsung Gain More Followers
 Create User Competitions
 Instagram
 YouTube
 Create Random Flash Sales
 Host A Video Game Competition

4. Website Design And Layout
 Desktop Version Of The Website
 Mobile Version Of The Website
 Cut The Clutter
 Ease Of Use
 Promoted Products

5. Online Advertising Breakdown
 Keyword Searches
 Promoted Posts To Social Media
 Display Ads
 Column Ads
 Search Engine Ads
 Product Specific

6. Inbound Marketing Strategy
 Current Persona
 Add More Less Niche Personas
 What Happens When An Ad Is Clicked
 What should Happen When An Ad Is Clicked

7. Advertising Expenditure
 2016 Advertising Expenditure
 Are There Areas To Increase Spending?
 How Should An Increase In Money Spent Be Applied?

8. How To Measure The Success Of An Increased Ad Budget
 Choose A Product
 Monitor Traffic To Website
 Monitor Purchases Of The Product
 Compare It To Last Year’s Model

9. Expansion
 Develop An App
 Create A Rewards Club
 Create Different Product Categories

10. Main Ways Samsung Can Increase Their Target Audience
 Social Media Presence
 Online Ad
 Expansion
 Competitions