https://www.xldigimedia.com/Digital-marketing-course-kolkata.php

1. DIGITAL MARKETING
World is Going Digital, Are You?
ABOUT DIGITAL MARKETING
The world is now online. This has made digital marketing channels and social media the most
widespread, interactive and essential of all modern marketing tools. Any effective marketing
campaign will include them in its strategy.
As the name suggests, digital marketing can be termed as or defined as an approach, a strategy, or a
branding and marketing exercise using digital platforms. Digital Marketing is the promotion of your
brand, product or service online.
It is believed that Digital Marketing is now the most important part of the marketing mix. It has
grown rapidly in the past few years as more and more businesses are realizing the importance of a
good online presence.
Digital Marketing includes many advertising channels including SEO, email marketing, social Media
marketing, pay per click advertising, Google Adwords, mobile marketing.
Who Can Do It: Students seeking for an attractive career in Marketing, Entrepreneurs to enhance the
business visibility and sales. Working professionals from advertising, marketing, information technology,
sales, or business development who wants to specialize in Digital Marketing, Freelancers.
Career Opportunities, Course Structure and Pre-Requisites
Digital marketing to create 1.5 lakh jobs within next 2 yrs and there is huge shortage of specialized professionals
You can work as Digital Marketing Manager, SEO Manager, SEM Specialist and Digital Sales Executive, Social Media,
Email Marketing, Web Analytics etc, work as a Freelancer or support your own business
The salary packages depends on the industry and companies

2. What you learn?
The only digital marketing training program
where you get in-depth knowledge of all the 17 modules of digital
marketing with practical hands-on exposure
Introduction to
Digital Marketing
Website Design
using
Wordpress
SearchEngine
Optimization
PPC
Marketing
(Adwords)
Social Media
Marketing
Mobile
Marketing
Google
Analytics
Inbound
Marketing
Email
Marketing
Ecommerce
Marketing
Video Marketing Content
Marketing
Display
Advertising
Affiliate
Marketing
Making Money Via
Adsense & Blogging
Become a Google & Facebook Certified Professional
( 1 Training Program - 9 Certifications )
Online Reputation
Management
How to Grab
Freelancing Projects

3. Module 1:
Introduction to Digital Marketing
What is Marketing?
How we do Marketing?
What is Digital Marketing?
Benefits of Digital marketing
Digital marketing platforms
Comparing Digital with Traditional Marketing
Defining Marketing Goals
Latest Digital marketing trends
Case studies of Digital Campaigns
Module 2:
Default Settings in WP
Types of Themes
Theme Settings and Customization
Managing Themes
Content management in WP
Categories, Tags and Posts
Pages and Sub Pages
Custom Content Types
Adding a menu to the website
Plugins and Widgets
Using Plugins in Site
Adding widgets to the website
Best Plugins in WP
Advanced Plugins in WP
Practical Project Example
What is Website?
What is Domain Name
Types of Domains
Domain name suggestions
Premium Domains
Register a Domain Name

4. Web Hosting Concepts
Domain/Hosting Business
Types of Websites
HTML, CSS and Java Script
Popular CMS
What is WordPress
Benefits of using WP
WordPress Installation
Admin Interface Basics
Module 3:
Search Engine Optimization
Introduction to Search Engines
How the search engine works?
Components of Search Engines
Google Algorithms
Google Results Page
Panda,Penguin,Humming Bird & Pigeon
Latest Updates in Google
Keyword Research & Competition
Introduction to Keyword Research
Types of Keywords
Keyword Research Methodology
Business Analysis & Categorization
Google Keyword Planner
Market Research and Analysis
New Keyword Ideas
Competition Analysis
Finalizing the Keywords List
Onpage Optimization
Introduction to Onpage
What is WebMaster Tools
Verification Process in GWMT
Selection target Location
Onpage Analysis Methodology
Fundamental On-page Factors
Website Speed
Domain name in SEO
URL Optimization
Title Tag Optimization

5. Meta Tags Optimization
Content Optimization
Sitemaps Generation
Using Robot.txt in Site
URL Redirecting Techniques
Canonical Links
Rich Snippets
Offpage Optimization
What is Link Building
Types of Linking Methods
DoFollow Vs. NoFollow
Link building Guidelines
Linking Building Methodology
Links Analysis Tools
Directory Submissions
Local Business Directories
Social Bookmarking
Using Classifieds for Inbound traffic
Question and Answers
Blogging & Commenting
Guest Blogging
Press Releases
Local SEO Strategy
What is Local SEO?
Importance of Local SEO
Submission to Google My Business
Completing the Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local Submissions
Algorithm Recovery Process
Analyze which update hit the Site
Compare the Before/After data
Panda recovery process
Penguin recovery process
Mobile friendly update
DisAvow Tool
Reports Analysis
Website Position Analysis
Website Monthly Reports
Paid Tools for monitoring seo campaigns

6. Link Building Resources
Module 4
PPC Marketing [AdWords + Bing]
Introduction to Paid Marketing
Google Account setup
Interface Tour and Billing Settings
Account Structure
Campaigns Settings
AdGroups setup
Keyword Match Types
Keyword Research Tools
Understanding Ad Auction
What is Quality Score
Factors to improve Quality Score
and AdRank
Types of CPC’s
Bidding strategies
Ad Formats
Ad Guidelines
Ad Extensions
What is DSA ?
Create a DSA Campaign?
What is Conversion?
Implementing conversion tracking
Calculating ROI
Segments and Filters
Search Terms and Ad Auctions
Customization Tools
Reporting
Access Levels
Change History Tool
My Client Centre
Google AdWords Editor Tool
Introduction to Bing Ads
Difference between Bing and Google
Exporting the Campaigns
Generating Reports
]

7. Module 5
Display Advertising
What is Display Advertising
How Display Ads Works
Benefits of Display Advertising
Creating a Display Campaign
Bidding Strategies
Targeting Option in Display Network
Keyword Based
Interest and Remarketing
Topics
Placements Targeting
Demographics
Exclusion options
Ad Formats and Sizes
Examples of Good and Bad Ads
Display Ad Builder
Display Planner Tool
Display campaign reporting
Conversion Tracking
Remarketing Concept
Benefits of Remarketing Strategy
Building Remarketing List & Custom Targets
Creating Remarketing Campaign
Module 6
Ecommerce and Shopping Ads
E-Commerce Industry
M-Commerce
Growth in E-Commerce in India
Success Story in Online Business
E-Commerce Strategy
How to start an E-Commerce Website
Importance of SEO in E-Commerce
Analysis of Most Popular Websites
What is Shopping Campaign
Google Merchant Center account
Product Feed to AdWords
Types of Product Feeds
Setting up and organizing your Shopping campaign

8. Best practices for setting up Shopping campaigns
Managing your Google Merchant Center product feed
Bidding best practices and troubleshooting
Module 7
Mobile Marketing
Growth in Mobile Industry
Benefits of Mobile Marketing
Mobile Marketing Goals
Creating a Mobile Website
App Creation Strategy
Mobile Search Ads
Mobile Call Only Campaigns
Importance of Video Marketing
Creating a Online Video Campaign
Location Targeting
Bidding Strategies
Creating Targeting Groups
Targeting Options in Video Ads
Types of Ad Formats
Measuring the Results of Campaign
Best Practices of Video Ads
Mobile Apps Install Campaign
Mobile Apps Engagement Campaign
Promoting Site in Mobile Apps
Targeting Options in Mobile Apps
Mobile Ad Formats
Conversion Tracking
Reporting in Mobile Ads
Module 8
Video Marketing using AdWords
Importance of Video Marketing
Creating a Online Video Campaign
Location Targeting
Bidding Strategies
Creating Targeting Groups
Targeting Options in Video Ads

9. Types of Ad Formats
Measuring the Results of Campaign
Best Practices of Video Ads
Module 9
Social Media Marketing
What is Social Media?
SMM Vs. SMO
Benefits of using SMM
Social Media Statistics
Why use Social Media Marketing
Social Media Strategy
Impact of Social Media on SEO
Twitter Marketing
What is Twitter?
Benefits of Twitter
How brands use Twitter
Profile creation and management
Customizing the profile
Types of Tweets and Statistics
Content strategy for Twitter
Post your First Tweet
Analysis of Big Brands
Twitter Contests
What is HashTag?
#Hashtags and its uses.
Tools for Twitter marketing
Twitter Analytics
Twitter Promotions
Video Marketing
What is Video Marketing
Statistics of Video Marketing
Creating Channel in YouTube
Customizing the YouTube Channel
Create video marketing strategy
Viral video examples
Upload the first video

10. How to optimize the video
Custom settings in videos
YouTube Engagement Metrics
Increasing Subscribers
Annotations and Cards
How to use Playlists
Understanding copyrights and spam
YouTube Studio
YouTube Analytics
Top Earners in YouTube
Making money from YouTube
Facebook Marketing
Facebook account setup
Personal account properties
Facebook marketing strategy
Competition analysis
Facebook business page setup
Types of Business pages
Cover photo designing
Increase the Likes to page
Dimensions of various elements
Page management options
Types of Posts and Statistics
Creating a post strategy
Examples of Creative Posts
User engagement metrics
Facebook Insights
Facebook Groups
Facebook Apps creation
Integration FB in Site
Facebook Advertising
What is Facebook Advertising
Types of Promotions
Targeting the Audience
Ad Formats
Bidding Strategies
Remarketing Strategy
Conversion Tracking

11. Google + Maketing
Benefits of Google+ in SEO
Creating Profile
Managing Connections
Creating Google+ Page
Types of Pages
Content Strategy and Statistics
Posting on Google+
Increasing the Reach and Followers
Linking Google+ with Site
Google+ Badge Integration
Google+ Groups
Pinterest Marketing
What is Pinterest?
Pinterest Statistics
How brands use Pinterest
Creating a Pinterest Account
Customizing the Profile
Pinterest Strategy
Boards in Pinterest
How to manage boards
Pins and Links
Generating Engagements
Info Graphics
Integrating Pinterest in Site
Engagement Metrics for Pins
Pinterest Analytics
Advertising options in Pinterest
InstaGram Marketing
What is InstaGram
InstaGram statistics
How Brands use InstraGram
Creating InstraGram Account
Tour of InstaGram App
Content strategy and Tips
Using Hashtags
Popular Brands on InstaGram
Document Sharing Networks
Stumble Upon

12. LinkedIn Marketing
What is LinkedIn?
Benefits of LinkedIn Network
Create a LinkedIn profile
Optimizing the profile
Skills and Endorsements
Recommendations in LinkedIn
Creating new connections
Posting content in profile
LinkedIn Groups
Finding Jobs in Linkedin
Creating company page
Customization of page
Posting in LinkedIn Page
Advertising in LinkedIn
Module 10
Email Marketing
What is Email Marketing?
Importance of Email Marketing
Popular Email Marketing Software’s
Email Marketing Goals
Introduction to Mail Chimp
MailChimp pricing structure
Account setup and settings
Email marketing strategy
Creating a Subscriber List
Integration of Forms in Site
Import subscribers in list
Types of Email marketing campaigns
Creating an Email Marketing Campaign
What is Newsletter
Design a Newsletter
Reports
Module 11
Online Reputation Management

13. What is ORM?
Why we need ORM
Examples oft Brands with -ve reputation
Examples of Brands with +ve reputation
Areas to analyze in ORM
Search Engine Results
Blogs
Websites
Reviews
Complaint sites
Social Media
Generate a ORM Report
What we need to do in ORM
Monitor Search Results
Monitor Complaint sites and Blogs
Generate positive reviews
Google+ Reviews
Facebook Reviews
MouthShut Reviews
JustDial Reviews
Handle social media references
Case Studies
Tools for ORM
Action Plan for ORM Project
Module 12
Inbound Marketing
What is Inbound Marketing?
Why use inbound marketing
Understanding the target audience
Stages of Inbound Marketing
Types of Content for marketing
Content generation ideas
Content Marketing Strategy
InfoGraphics Creation
Lead Generation
How to Create landing pages
A/B Testing Method
Hubspot Certification

14. Module 13
Google Analytics
What is Analytics?
Importance of Analytics for Business
Popular Analytics Softwares
Key Performance Metrics [KPI] in Analytics
Visits and Users
Time on Page / Site
Bounce Rate
Exit Rate
Conversion Rate
Engagement
Introduction to Google Analytics
Installing Analytics code in site
Analytics account structure
Interface tour of Google Analytics
General Tools in Analytics
Realtime Reports
Settings in Analytics
Audience Reports
Audience Overview Report
Active Users
Geographic Report
Behaviour
Technology
Mobile
Userflow Report
Acquisition Report
Traffic source overview
SEO Traffic
AdWords Traffic
Social Traffic
Campaigns
Behaviour Report
Behaviour Overview
Site Content
Site Speed Analysis
Events

15. Inpage Analytics
Experiments
What is A/B Testing
Designing Landing Pages
Measuring the Results
Conversion Tracking
What is conversion
Conversion Process and Funnel
How to implement conversion tracking
Conversion Reports
Funnel Visualization
Multi Channel Funnels
Attribution
Module 14
Money making with Adsense
What is Google AdSense
How is Works?
Top AdSense Earners [Global / India]
AdSense Guidelines
Website ideas for online earning
Finding a Proper Niche
Types of AdSense Account
AdSense Interface Tour
Create your First Ad
Ad Formats and Sizes
Bidding Models
Custom Channels
Ads limits in a page
Adding code in site / using plugin
Blocking Ads
AdSense Optimization Tips
Module 15
Affiliate Marketing

16. What is Freelancing?
How does freelancing works ?
Local Freelancing Project
Online Freelancing networks
Freelancer.com
Upwork.com
Elance.com
Create a Profile in Freelancer.com
Top Freelancers in our Niche
Tips for optimization of profile
Difference between free and paid accounts
Getting certifications in Freelance site
Understanding the bidding concept
How to bid on projects
How to handle the clients
Project management tools
Asking for reviews from clients
Module 16
Getting Started as Freelancer
What is Affiliate Marketing?
How Affiliate marketing works
How to Find a niche to create your website
Top Affiliate Marketing networks
Affiliate marketing networks in india
Affiliate marketing payment models
Affiliate marketing in E-commerce sites
Apply for Affiliate Marketing network
Understanding the dashboard
Promoting the Affiliate products
Best resources for affiliate marketing
Benefits of Learning with Us
8+ years Experienced, Certified Trainer
In depth subject with live case studies and live project
AdWords Certification Exam after the course

17. Doubt clarification in course and after course
completion.
Sample resume will be provided
Sample Interview questions will be provided
Free eBooks for all modules
Course completion certification
Regular assignment tasks
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