Social Media pitch for a client

1. DIGITAL & SOCIAL MEDIA ROLL OUT
A deck by SocialVive

2. CAMPAIGN
INDEX
ABOUT THE
MARKET
PLAYERS OF
MARKET
BEST PRACTICE
DIGITAL IMPORTANCE
RECOMMENDED PLATFORM CASE STUDY

3. ABOUT THE MARKET
The details are not the
details. They make the
design.
 Clothing Brands nowadays have online presence all over the place. Including all the platforms like
Facebook,Instagram,Twitter,
LinkedIN.
 Omni-channel Marketing- If there is an consistency in all social media platforms then it is easy for the
consumers to have
brand recall.
 There is higher conversion rate for a brand if they are implying a right strategy on Social Media.
 Influencer Marketing – If the Brand Presence is good on Social Media the influencers are ready for the
collaboration.
 Brands Giving their consumers a brief about their Specific Day Sales and Also tells them about the discounts
and offers which
consumers avail.
 Signature and Celebrity Collections also helps in getting good quality engagement for Social Media.

4. PLAYERS OF MARKET
BEWAKOOF
• In-house capabilities in design, manufacturing, technology, data science.
• They Observe Consumer Experience.
CHUMBAK
• Affordable, Well Designed and Crafted Products.
• They observed Social Experiences/Events.
THE SOULED STORE
• They focus on special collection from Movies,Webseries and etc.
• Affordable and Quality Fabric

5. COMPETITOR LANDSCAPE
COMPETITOR COMPARISON

6. TARGET AUDIENCE ANALYSIS
Demography
Male & Female
Age Group – 18– 45 years
(Primary Audience)
Occupation – College
Students,Businessmen, top-
level professionals.
Geography
Pan India (major
focus on Delhi
NCR)
Digital Behavior
Have taste for luxury clothing
,online engaged shoppers,
have a knack to try new
Brands and people who are
interested in clothing and e-
commerce.

7. BEST PRACTICE
Different products in different creatives Single template creatives for grid posts

8. BEST PRACTICES
Trying different types of creatives and pattern of posts.
Story creatives with different templates help brands getting good engagement.

9. RECOMMENDED PLATFORMS
VOICE SOCIALCENTRAL CHANNEL IN PICTURES
TWITTER FACEBOOK YOUTUBE INSTAGRAM

10. KEYWORDS

11. BEST PLATFORM FOR YOU
.
FEATURES
This will help in getting
good online presence of
our brands and will help
in showcasing brands
EVENTS AT Hi-Born
We will highlight, all the
events for hi born,
behind the scenes and
story behind the brand.
OPINION AND
MESSAGES
We will be sharing our
brand stories and we
can get to know about
different peoples
opinions about our
projects.
TOPICAL EVENTS
We can go ahead
with events and
discount sales on
festive period.
KNOW HI-BORN
We will highlight, what
we do, how we do,
activities etc. To create
awareness about hi-
born

12. PHASE 1-BRANDING
.
BRANDING
Effective branding can promote recognition for your business. If your brand is
consistent and easy to recognize, it can help people feel more at east purchasing from
you.
Branding will include
• Pre-buzz
 One campaign
 Five pre-buzz post
 Three videos
 Influencer outreach
• Launch
This will focus on Audience generation
 Video Views
 Post engagement
 Website redirection
.

13. BUDGET PHASE 1-BRANDING

14. BUDGET PHASE 1-BRANDING-
GOOGLE
1-4 Month – Budget Bifurcation
Display
Impression CTR Click CPC Cost
4000000 2% 80000 0.5 ₹
Search
Impression CTR Click CPC Cost
3968 14% 556 18 ₹

15. PHASE 2-CONSIDERATION
.
CONSIDERATION
Consideration is arguably the most important part of a customer's journey
toward a purchase. Advertising to consumers while they are in this mode of
thinking is vital because it's in this phase that they decide whether or not
they will buy your product.
Consideration will include:
• User generated content
• Look Book
• Celebrity collection
• Contest and offers
• USP
• Product Features
• Brand Features
• Branding will keep on going along with consideration
.

16. PHASE 2 BUDGET -CONSIDERATION

17. PHASE 2 BUDGET –CONSIDERATION-
GOOGLE
5-6 month-Budget Bifurcation
Display
Impression CTR Click CPC Cost
500000 2% 10000 1 ₹ 10,000.00
Display-
Impression CTR Click CPC Cost
62500 4% 2500 4 ₹ 10,000.00
Search
Impression CTR Click CPC Cost
8333 12% 1000 15 ₹ 15,000.00
Search Remark
Impression CTR Click CPC Cost
4870 14% 682 22 ₹ 15,000.00

18. PHASE 3 - CONVERSION
.
CONVERSION
It’s important to have an effective conversion strategy in each area of the
purchase funnel which will ultimately lead to purchase and then most
importantly, loyalty.
Conversion will include:
• An E-commerce website
• Conversion will start from website completion but we will initiate the
website redirection on other E-Commerce platform like Flipkart, Myntra
etc.
• Store visit ads (Depending on number of offline stores we have)
• We will also initiate the hyper location ads around the geographical are
of our offline stores.
• Branding and consideration will keep on going along with conversion
.

19. PHASE 3 BUDGET –CONVERSION

20. CAMPAIGN 1
IDEA-The idea here is to promote our shirts while
integrating it with influencer marketing
RATIONALE- We are targeting influencers and increasing
engagement of the brand this way.
EXECUTION- The campaign would center around white
shirts and how they have been setting a trend in the
industry. We would integrate it with 'Influencer
Marketing' by telling the men influencer to style the
white shirt in different ways.
#Stylinwin

21. CAMPAIGN 2
IDEA-The idea here is to target youth and people who will
eventually buy our product
RATIONALE- We are targeting people in an offline manner
integrating it with digital presence
Execution- The campaign would be targeting the college
students where we will go and give our white shirts and tell
them to draw and show creativity on them.
#Drawonit

22. Socialvive Video View Strategy

23. TYPES OF ADS

24. VIDEO VIEWS ADS

25. VIDEO VIEW ADS

26. INTERACTIVE ADS

27. CANVAS ADS

28. CAROUSEL ADS

29. CAROUSEL ADS
• MPAs can be used to tell a story like what all advisory we give to the clients, etc.
• We can create a MPA with 2to 5 creative.
• A/c to the most clickable creative, FB keeps on changing the sequence of the creative.
• Dimension- 600x600 pi

30. IMAGE ADS

31. SINGLE IMAGE ADS

32. CASE STUDIES

33. Initial Scenario
Low Brand Awareness
No Physical Outlet
Negligible Sales
No Specific Brand Communication
Challenges
The Brand Only sold on Amazon
It Had no website
Very Minimal social media presence
Digital Roadmap
First Two Months- Buzz creation,
Feature Awareness, Building and
Collecting Remarket lists.
Post Brand Building- Focus on
Generating Sales, collecting Leads and
reaching
Result
70% increase in engagements.
120% increase in sales.
1K leads generated in just one month
with a CTR of 3.9%.
One of the campaign ”Republic day”
decreased the CPS (Cost Per Sale by
33%.
Sold more than 100 products in the first
month.
The quarter saw an overall ROAS of
about 2.
CASE STUDY-ESCARO

34. Initial Scenario
Low Brand Awareness
No Physical Outlet
Negligible Sales
No Specific Brand
Communication
Challenges
The Brand Only sold on
their Website
Good socialmedia
presence but less
Conversions
Digital Roadmap
First Two Months- Buzz
creation, Feature
Awareness, Building and
Collecting Remarket lists.
Post Brand Building- Focus
on Generating Sales,
collecting Leads and
reaching
Result
70% increase in engagements.
80% increase in sales.
1000 Conversions generated in just 3
month with a ROAS of 3.0
One of the campaign
”MYCHOICEMYVALENTINE” Increased
website traffic ,Buzz and Engagement
Sold more than 300 products in the
first month.
The quarter saw an overall ROAS of
about 3.
CASE STUDY-OXOLLOXO

35. SEO CASE STUDY

36. Initial Scenario
Raheja Website had a very low SEO
score
and general keywords were not ranking
in google. The Daily user traffic is very
low.
Challenges
Increase the website score. Most of the
keywords were not present in top 10 in
google & were not generating traffic.
Digital Roadmap
Seeding Social Media with balanced
emotional Content.
Influencer Management
Creation of +ve Video + Blog content.
Ranking + ve Content for all –ve
keywords.
Our Efforts
For the 1st 2 week 50% Neutral+ 50%
+ve Content Seeding.
on page & off page SEO done, like
Directory, bookmarking, etc submission.
Promoting content.
Ranking Positive Articles on the SERPs
for all keywords with negative Results
Result
builders in Gurgaon, 10th Rank in
google, developers in Gurgaon, 5 Rank,
housing project in Gurgaon Rank 6,
residential project in Gurgaon Rank 2,
new projects in Gurgaon Sohna road
Rank 10 , Website score is up, website
traffic has also increased.
CASE STUDY-RAHEJA

37. Initial Scenario
Shubham Website had very less daily visitors coming
on the website, with many important keywords not
ranking in Search Engines.
Challenges
Improving the website SEO Score in order to
build trust and increase daily traffic
Roadmap
Ranking each page on website for relevant
high search volume keywords, with low
competition.
Creation of +ve Video + Blog content.
Ranking + ve Content for all –ve keywords.
Our Efforts
For the 1st 2 week 50% Neutral+ 50% +ve
Content Seeding.
On page & Off page like Directory,
bookmarking, etc submission. Promoting
them.
Ranking Positive Articles on the SERPs for all
keywords with negative Results
Result
The daily website traffic went from 125 to 700
users on a daily basis. This is a growth of 4.5X
in just 1 month. This is due to ranking of
keywords like Loan against property low
interest rates Rank 2
CASE STUDY-SHUBHAM

38. EMAIL MARKETING
Email Marketing will also
be used for
Brand Awareness and
Website Conversions

39. Roadmap for Pacfic Trade Link

40. One
Final
Country
UK
Canada
America
Australia
Phase 1: We will initiate with running
ads in multiple countries in the starting to
gauge from where we are getting the
best results
Phase 2: Based on the response we will
finalise one country and will focus only
there
Phase 3: We start building audience in
that country and then post branding start
conversion campaigns
PACIFIC TRADE LINKS – INTERNATIONAL
MARKET EXPLORATION ROADMAP

41. 1 2 3
6 5 4
7 8 9
Communication
and Brand
Positioning
Website Design
and
Development
Social Media
handles creation
and codes
integration
Content Bucket
and creatives
Ad campaigns to
be initiated
Landing pages to
be created
Audience
building
Traffic
Redirection
Branding and
Conversion
PACIFIC TRADE LINKS – DIGITAL ROADMAP

42. COMPETITOR ANALYSIS IN AMERICA
American eagle is showcasing
only their products and different
combination of it as per the
trend
Zara on the other hand is
humanising their content via
giving same combination to a
person by defining different
personalities

43. COMPETITOR ANALYSIS IN AMERICA
Bershika is organising contest using user generated
content
H&M are using multiple images in a post to showcase
different angles and styles

44. 1-2 MONTHS BUDGET BIFURCATION

45. 3-4 MONTHS BUDGET BIFURCATION

46. 5-6 MONTHS BUDGET BIFURCATION

47. THANK YOU