1. GET INFLUENCERS NEW MARKETING SOLUTIONS FOR K-WEST HOTEL LONDON

2. Identifying influencers Social media tools Google analytics

3. Ranking influencers Market reach Frequency of impact Expertise Persuasiveness Thoroughness of role

4. Marketing to influencers By inviting them for a stay at the Hotel Making their own evaluation of the quality of the product Getting their feedback of our product Encourage them to talk about your hotel

5. Marketing through influencers Making a video of the influencer in our snow room Give an interview of the General manager by the influencer Posting links to the Hotel website in the influencer’s blog Posting information, promotions on his blog or page

6. Marketing with the influencer Getting the influencer to advocate for the Hotel by posting comments and reviews on other blogs and pages.

7. GOOGLE

8. TRIP ADVISOR

9. FACEBOOK

10. Individualcritics

11. COMMUNITIES

12. Review sites

13. INFLUENCERS

16. ACTION PLAN Create a marketing operationimplying the stay of celebrities (MGMT) by offeringthem Spa treatments and makingthemsharetheirexperience on the web via a VIDEO. Becoming the place where interview & shoots are best made (fashionweek, artists, politics)