Reality Digital Digiday Social

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  • High touch, cutting edge campaings falls to agencies, who must deliver on a budget. Requires design talent asnd technology. In the past, agencies could staff up in house tech talent, but not now A TEAM APPROACH:
  • Reality Digital Digiday Social

    1. 1. How to Partner Up for Social Media Success Cynthia Francis, CEO March 12, 2009
    2. 2. Obama to address Congress, nation on economy U.S. home prices fall at record pace, consumers fret U.S. Is Pressed to Add Billions to Bailouts January job loss: Worst in 34 years Job Losses Pose a Threat to Stability Worldwide Small Business fail as banks stop lending
    3. 4. Decline in Newspaper Adverts
    4. 6. Your Goal for 2009 <ul><li>Significantly increase Customer engagement and retention </li></ul><ul><li>Reduce the Marketing Budget </li></ul><ul><li>Be cool, build a great brand, stay on the cutting edge, gain market share </li></ul><ul><li>DO WAY MORE WITH LESS </li></ul>
    5. 7. Social Media Communities include all the ways consumers interact with one another and with the brands they care about in online communities.
    6. 8. Social Media for All 2009 AdWeek HEADLINE: Marketers Adapt as Social Networks Attract Older Users Increasingly Popular With the 35-Plus Set, Facebook, MySpace Become Mainstream Marketing Vehicles
    7. 9. Adults On Social Media sites
    8. 11. Why Social Media Communities <ul><li>Expanded reach and relevancy </li></ul><ul><li>Better position brand in new/old markets </li></ul><ul><li>Drive improved customer relationships </li></ul><ul><li>Gain better understanding of issues/trends </li></ul><ul><li>Manage brand reputation </li></ul><ul><li>Access better competitive information </li></ul><ul><li>Enhance product development </li></ul><ul><li>New ways to monetize brand assets </li></ul>
    9. 12. Industry Trends <ul><li>Social media is fast becoming the way marketers connect with their customers </li></ul><ul><ul><li>“ By 2010, 60 percent of Fortune 1000 companies with a Web site will connect to or host a form of online community.” – Gartner, Oct 2008 </li></ul></ul><ul><ul><li>“ 57 percent of marketers said that social media tools are becoming more valuable to their activities as more customers and influencers use them.” – Society for New Communications Research, 2008 </li></ul></ul><ul><ul><li>“ 78 percent of surveyed marketers see social media marketing as a way to gain a competitive edge, but only 7.75% of total online marketing spend is devoted to it.” – Coremetrics Survey, Oct 2007 </li></ul></ul>
    10. 14. So How To Create Value . . . ? <ul><li>June 2008 study by Deloitte Consulting found that of 100 businesses with online communities most corporate UGC sites failed to gain significant customer interest. </li></ul><ul><li>35% of the online communities had less than 100 members </li></ul><ul><li>Less than 25% had more than 1,000 members </li></ul><ul><li>Close to 6% of these sites were produced for more than $1Million! </li></ul>
    11. 15. A Viable Social Media Strategy <ul><li>Know your goals </li></ul><ul><li>Provide something of value </li></ul><ul><li>Leverage your strengths and bring in partners who do the same </li></ul><ul><li>Listen to your customers and partners </li></ul><ul><li>Adapt your site from what you learn </li></ul><ul><li>Take a Team Approach </li></ul>
    12. 16. A Team Approach Agencies: Drive Creative & Design Business Brand Marketing: Own the Brand Social Media Platform (such as Reality Digital Opus™) UGC Communities Social Media Campaigns Interactive Contests Microsites Technology Partners: Additional Features and Services
    13. 17. Best Practices <ul><li>Co-selling (or at least co-planning pre sale) </li></ul><ul><li>Delineate strengths and identify roles and areas of ownership </li></ul><ul><li>Regular client meetings which include both design and technical </li></ul><ul><li>Post-mortem each project to learn and improve. </li></ul>
    14. 18. Hyundai Genesis Coupe
    15. 19. NFL Replay Re-Cutter
    16. 20. Sears Arrive Lounge
    17. 21. MTV News You R Here
    18. 22. Dreyer’s Ice Cream Dibs Film Fest
    19. 23. Make Money/Save Money <ul><li>Team approach improves overall deliverable at a lower cost to all </li></ul><ul><li>SaaS removes upfront capital expenditures and long term commitments </li></ul><ul><li>Social Media enables deeper brand awareness and penetration </li></ul><ul><li>Improve IMAGE and ROI all at once! </li></ul>

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