Brief overview of User Journey mapping. Contains examples of customer journey maps from Adaptive Path and others. More information can be found at http://moretaller.com/anypoint-studio-user-journey-maps

1. EXPERIENCE MAPPING

2. Experience mapping is a strategic process
of capturing and communicating complex
customer interactions.The activity of
mapping builds knowledge and consensus
across your organization, and the map
helps build seamless customer
experiences.

3. Experience mapping is a strategic process
of capturing and communicating complex
customer interactions.The activity of
mapping builds knowledge and consensus
across your organization, and the map
helps build seamless customer
experiences.

4. Experience mapping is a strategic process
of capturing and communicating complex
customer interactions.The activity of
mapping builds knowledge and consensus
across your organization, and the map
helps build seamless customer
experiences.

5. Experience mapping is a strategic process
of capturing and communicating complex
customer interactions.The activity of
mapping builds knowledge and consensus
across your organization, and the map
helps build seamless customer
experiences.

6. TROUBLE SPOT
LOW POINT
HIGH POINT
ADAPTIVE PATH'S GUIDE TO
EXPERIENCE
MAPPING
HIGH POINT
TROUBLE SPOT
ADAPTIVE PATH'S G
EXPER
MAPPIN

12. • 20 Minutes - Individually define each element
of the developer experience
• 20 Minutes - Synthesize Ideas into one flow,
create “experience line”
• 20 Minutes - Identify Opportunities