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O N L I N E D E P A R T M E N T
EST. 2011
E-COMMERCE
DIGITAL MARKETING
› Digital strategy
› User experience design
› Training & education
OUR SERVICES
Exceptional customer experience
Making data-driven decisions
Increase of market value
Saving on development costs
OUR PROMISES
COLLABORATE WITH US FOR
O N L I N E D E PA R T M E N T
RESEARCH CONCEPT
INTERACTIVE
DESIGN (IA)
DEVELOPMENT
STRATEGY & DISCOVERY USER EXPERIENCE DESIGN
USER INTERFACE
DESIGN (UI)
OPTIMIZATION
WEB DEVELOPMENT PARTNER
USE FLOWS
UX COPY
CONCEPT &
PROTOTYPING
USER RESEARCH
GRAPHIC DESIGN
FRONTEND
DEVELOPMENT
BACKEND
DEVELOPMENT
DIGITAL
MARKETING
A/B TESTING
BUILD, MEASURE, LEARN
UX SERVICES
ICONS &
ILLUSTRATIONS
HTML
STYLEGUIDE
CUSTOMER
JOURNEY
USABILITY
TESTING
PRODUCT
PERSONALITY
BASELINE
EVALUATION
INTAKE
EVALUATIE
EVALUATIE
EVALUATIE
EVALUATIE
EVALUATIE
SUPPORT
VALIDATION
SCALE
FUNCTIONAL
DESIGN
PRODUCT VISION
DESIGN
PRINCIPLES
ANALYTICS
AGILE
DIGITAL
STYLEGUIDE
PRODUCT DEVELOPMENT PROCESS
BRAND NEW BIKE CONFIGURATOR
FIETSENWINKEL.NL
E-commerce, Interaction design, User testing,
Responsive UX Design.
O N L I N E D E PA R T M E N T
NEW AND IMPROVED SERVICE LAYER
ANWB
E-commerce, Interaction design, User testing,
Responsive UX Design.
O N L I N E D E PA R T M E N T
O N L I N E D E PA R T M E N T
BRAND NEW PRODUCT EXPERIENCE
WOODVISION
E-commerce, Interaction design, User testing,
Personality design, Responsive UX Design.
PLATFORM FOR SHARING MOTORHOMES
GOBOONY.NL
E-commerce, Branding, Scale-up, User Research,
Responsive UX Design & Development, Lean analytics.
O N L I N E D E PA R T M E N T
O N L I N E D E PA R T M E N T
ORDER HEALTHY FOOD BOXES
WILLEMENDREES.NL
E-Commerce, Re-branding, User Research,
Responsive UX Design.
O N L I N E D E PA R T M E N T
O N L I N E D E PA R T M E N T
Yesterday we went live with our new proposition, the result of an intensive
collaboration for three months. I am really very proud of what we have
achieved. Our vision of working together as a team is translated into this
project: some extra effort when necessary, trusting individual strengths
and expertise and room for a bit of fun too!
Drees Peter van den Bosch, CEO
“
O N L I N E D E PA R T M E N T
INCREASED CONVERSION WITH RESPONSIVE DESIGN
SAINT-GOBAIN
E-commerce, Information Architecture, Conversion Optimization,
Responsive UX Design, Digital Styleguide.
O N L I N E D E PA R T M E N T
NEW SHOP CONCEPT
INTERTOYS
E-commerce, Information Architecture, Ideation,
Interaction design.
O N L I N E D E PA R T M E N T
With AutoverShop, Autover achieved an important step to
strengthen its position as innovative leader on the market.

Our new platform will enable us to deploy our digital strategy

to drive the business for our customers further.
Mathieu Lemaréchal, International marketing manager
“
O N L I N E D E PA R T M E N T
INTERNATIONAL WEBSHOPS & SERVICES
MEDIQ
Healthcare, User Research, Usability testing,
Responsive UX Design, Design System.
O N L I N E D E PA R T M E N T
EASY ACCESS TO SMART HOME EQUIPMENT
50FIVE
User Research, Usability testing,
Responsive UX Design, Design System
O N L I N E D E PA R T M E N T
O N L I N E D E PA R T M E N T
O N L I N E D E PA R T M E N T
CHECKOUT OPTIMIZATION
WE FASHION
E-commerce, Webshop, UX Expert Review,
Responsive UX design, Usability Testing.
O N L I N E D E PA R T M E N T
O N L I N E D E PA R T M E N T
The enhancement of the user experience of the check-out
process with the ‘One Click’ Checkout resulted in an
average conversion increase of 10%
Bram Bruijns, e-commerce manager
“
O N L I N E D E PA R T M E N T
UX
TO OLKIT
O N L I N E D E PA R T M E N T
Research & Insights
INTERVIEW YOUR USERS
AND DISCOVER THEIR TRUE
MOTIVATIONS AND GOALS
USER
RESEARCH
VALIDATE THE VALUE OF
YOUR PRODUCT IDEA WITH
YOUR AUDIENCE
VALIDATION
RESEARCH
DEVELOP AND TEST A
PROTOTYPE OF YOUR
PRODUCT IN A WEEK
DESIGN SPRINT
(MVP)
DISCOVERY
O N L I N E D E PA R T M E N T
EMPATHIZE AND GET INSIDE
THE HEAD OF YOUR
CUSTOMERS TO GATHER
INSIGHTS
PERSONAS &
EMPATHY MAPS
VISUALIZE THE USERS’
EXPERIENCE AND COLLECT
DATA FOR EVERY
TOUCHPOINT
EXPERIENCE
JOURNEY
DEVELOP A VISION FOR THE
FUTURE AND CREATE
ALIGNMENT WITH THE TEAM
PRODUCT VISION
& TEAM GOALS
Research & InsightsDISCOVERY
O N L I N E D E PA R T M E N T
DEVELOP A HIGH
PERFORMANCE INTERFACE
THAT FOLLOWS THE LATEST
USABILITY GUIDELINES
FRONT-END
DEVELOPMENT
DESIGN MEANINGFUL
INTERACTIONS AND HELP
USERS TO FULFILL THEIR
TASKS
INTERACTION DESIGN
& PROTOTYPING
TRANSLATE THE BRAND
INTO A STATE OF THE
ART GRAPHIC USER
INTERFACE
USER INTERFACE
DESIGN
UX designDESIGN THE EXPERIENCE
O N L I N E D E PA R T M E N T
EXPLAINER VIDEO’S AND
ANIMATION WILL ONBOARD
YOUR CUSTOMERS FASTER
VISUALS, 2D VIDEO &
ANIMATION
CREATE A DISTINGUISHING
PERSONALITY FOR YOUR

E-COMMERCE PLATFORM
PRODUCT
PERSONALITY
CREATE AN ONLINE BRAND
THAT SETS YOU APART
FROM THE COMPETITION
DIGITAL BRAND &
IDENTITY DESIGN
Branding & contentDESIGN THE EXPERIENCE
O N L I N E D E PA R T M E N T
GET YOUR METRICS RIGHT
AND MAKE BETTER
DECISIONS BASED ON DATA
ANALYTICS &
OPTIMALIZATION
OBJECTIVELY TEST THE
WEBSITE WITH REAL
USERS TO IMPROVE THE
CONVERSION RATE
USABILITY
TESTING
Branding & content
ENHANCE PERFORMANCE
AND CUSTOMER
EXPERIENCE WITH A HANDS-
ON OPTIMIZATION PLAN
UX EXPERT
REVIEW
O N L I N E D E PA R T M E N T
SCALE
WWW.ONLINEDEPARTMENT.NL
H O M E O F U X E X P E R T S
DIGITAL PRODUCT DESIGN - TRAINING & CONSULTANCY

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Online Department: Our UX for e-commerce cases

  • 1. O N L I N E D E P A R T M E N T EST. 2011
  • 2. E-COMMERCE DIGITAL MARKETING › Digital strategy › User experience design › Training & education OUR SERVICES
  • 3. Exceptional customer experience Making data-driven decisions Increase of market value Saving on development costs OUR PROMISES COLLABORATE WITH US FOR O N L I N E D E PA R T M E N T
  • 4. RESEARCH CONCEPT INTERACTIVE DESIGN (IA) DEVELOPMENT STRATEGY & DISCOVERY USER EXPERIENCE DESIGN USER INTERFACE DESIGN (UI) OPTIMIZATION WEB DEVELOPMENT PARTNER USE FLOWS UX COPY CONCEPT & PROTOTYPING USER RESEARCH GRAPHIC DESIGN FRONTEND DEVELOPMENT BACKEND DEVELOPMENT DIGITAL MARKETING A/B TESTING BUILD, MEASURE, LEARN UX SERVICES ICONS & ILLUSTRATIONS HTML STYLEGUIDE CUSTOMER JOURNEY USABILITY TESTING PRODUCT PERSONALITY BASELINE EVALUATION INTAKE EVALUATIE EVALUATIE EVALUATIE EVALUATIE EVALUATIE SUPPORT VALIDATION SCALE FUNCTIONAL DESIGN PRODUCT VISION DESIGN PRINCIPLES ANALYTICS AGILE DIGITAL STYLEGUIDE PRODUCT DEVELOPMENT PROCESS
  • 5. BRAND NEW BIKE CONFIGURATOR FIETSENWINKEL.NL E-commerce, Interaction design, User testing, Responsive UX Design. O N L I N E D E PA R T M E N T
  • 6. NEW AND IMPROVED SERVICE LAYER ANWB E-commerce, Interaction design, User testing, Responsive UX Design. O N L I N E D E PA R T M E N T
  • 7. O N L I N E D E PA R T M E N T BRAND NEW PRODUCT EXPERIENCE WOODVISION E-commerce, Interaction design, User testing, Personality design, Responsive UX Design.
  • 8. PLATFORM FOR SHARING MOTORHOMES GOBOONY.NL E-commerce, Branding, Scale-up, User Research, Responsive UX Design & Development, Lean analytics. O N L I N E D E PA R T M E N T
  • 9. O N L I N E D E PA R T M E N T
  • 10. ORDER HEALTHY FOOD BOXES WILLEMENDREES.NL E-Commerce, Re-branding, User Research, Responsive UX Design. O N L I N E D E PA R T M E N T
  • 11. O N L I N E D E PA R T M E N T
  • 12. Yesterday we went live with our new proposition, the result of an intensive collaboration for three months. I am really very proud of what we have achieved. Our vision of working together as a team is translated into this project: some extra effort when necessary, trusting individual strengths and expertise and room for a bit of fun too! Drees Peter van den Bosch, CEO “ O N L I N E D E PA R T M E N T
  • 13. INCREASED CONVERSION WITH RESPONSIVE DESIGN SAINT-GOBAIN E-commerce, Information Architecture, Conversion Optimization, Responsive UX Design, Digital Styleguide. O N L I N E D E PA R T M E N T
  • 14. NEW SHOP CONCEPT INTERTOYS E-commerce, Information Architecture, Ideation, Interaction design. O N L I N E D E PA R T M E N T
  • 15. With AutoverShop, Autover achieved an important step to strengthen its position as innovative leader on the market.
 Our new platform will enable us to deploy our digital strategy
 to drive the business for our customers further. Mathieu Lemaréchal, International marketing manager “ O N L I N E D E PA R T M E N T
  • 16. INTERNATIONAL WEBSHOPS & SERVICES MEDIQ Healthcare, User Research, Usability testing, Responsive UX Design, Design System. O N L I N E D E PA R T M E N T
  • 17. EASY ACCESS TO SMART HOME EQUIPMENT 50FIVE User Research, Usability testing, Responsive UX Design, Design System O N L I N E D E PA R T M E N T
  • 18. O N L I N E D E PA R T M E N T
  • 19. O N L I N E D E PA R T M E N T
  • 20. CHECKOUT OPTIMIZATION WE FASHION E-commerce, Webshop, UX Expert Review, Responsive UX design, Usability Testing. O N L I N E D E PA R T M E N T
  • 21. O N L I N E D E PA R T M E N T
  • 22. The enhancement of the user experience of the check-out process with the ‘One Click’ Checkout resulted in an average conversion increase of 10% Bram Bruijns, e-commerce manager “ O N L I N E D E PA R T M E N T
  • 23. UX TO OLKIT O N L I N E D E PA R T M E N T
  • 24. Research & Insights INTERVIEW YOUR USERS AND DISCOVER THEIR TRUE MOTIVATIONS AND GOALS USER RESEARCH VALIDATE THE VALUE OF YOUR PRODUCT IDEA WITH YOUR AUDIENCE VALIDATION RESEARCH DEVELOP AND TEST A PROTOTYPE OF YOUR PRODUCT IN A WEEK DESIGN SPRINT (MVP) DISCOVERY O N L I N E D E PA R T M E N T
  • 25. EMPATHIZE AND GET INSIDE THE HEAD OF YOUR CUSTOMERS TO GATHER INSIGHTS PERSONAS & EMPATHY MAPS VISUALIZE THE USERS’ EXPERIENCE AND COLLECT DATA FOR EVERY TOUCHPOINT EXPERIENCE JOURNEY DEVELOP A VISION FOR THE FUTURE AND CREATE ALIGNMENT WITH THE TEAM PRODUCT VISION & TEAM GOALS Research & InsightsDISCOVERY O N L I N E D E PA R T M E N T
  • 26. DEVELOP A HIGH PERFORMANCE INTERFACE THAT FOLLOWS THE LATEST USABILITY GUIDELINES FRONT-END DEVELOPMENT DESIGN MEANINGFUL INTERACTIONS AND HELP USERS TO FULFILL THEIR TASKS INTERACTION DESIGN & PROTOTYPING TRANSLATE THE BRAND INTO A STATE OF THE ART GRAPHIC USER INTERFACE USER INTERFACE DESIGN UX designDESIGN THE EXPERIENCE O N L I N E D E PA R T M E N T
  • 27. EXPLAINER VIDEO’S AND ANIMATION WILL ONBOARD YOUR CUSTOMERS FASTER VISUALS, 2D VIDEO & ANIMATION CREATE A DISTINGUISHING PERSONALITY FOR YOUR
 E-COMMERCE PLATFORM PRODUCT PERSONALITY CREATE AN ONLINE BRAND THAT SETS YOU APART FROM THE COMPETITION DIGITAL BRAND & IDENTITY DESIGN Branding & contentDESIGN THE EXPERIENCE O N L I N E D E PA R T M E N T
  • 28. GET YOUR METRICS RIGHT AND MAKE BETTER DECISIONS BASED ON DATA ANALYTICS & OPTIMALIZATION OBJECTIVELY TEST THE WEBSITE WITH REAL USERS TO IMPROVE THE CONVERSION RATE USABILITY TESTING Branding & content ENHANCE PERFORMANCE AND CUSTOMER EXPERIENCE WITH A HANDS- ON OPTIMIZATION PLAN UX EXPERT REVIEW O N L I N E D E PA R T M E N T SCALE
  • 29. WWW.ONLINEDEPARTMENT.NL H O M E O F U X E X P E R T S DIGITAL PRODUCT DESIGN - TRAINING & CONSULTANCY