1. MUSIC
VIDEO
ANALYSIS
Artist: John
Newman
Track
Name:
Love me
again
Genre of
song: Pop
Director:
Format:
3min 53
secs
INTENTION
S
To appeal to a
younger audience.
Tell a story
Promote the artist
and song
Dramatic Ending
brings attention to
artist and song
REPRESEN
TATION OF
THE
ARTIST
Desperate, mixed
emotions. – Happy
up beat song, along
with lyrics crying
for help./ Happy
dancing imagery.
Up beat person -
smiling and good
attitude when on
camera, confident.
RELATIONS
HIP
BETWEEN
MUSIC AND
VISUALS
Music and visuals
go hand in hand
together.
Slow music start,
slow visuals.
Song speeds up
visuals speed up.
Some ends, sudden
stop, along with
shocking ending.

2. RELATIONS
HIP
BETWEEN
LYRICS
AND
VISUALS
The lyrics don’t fit
%100 with the
visuals.
They make the
viewer wonder
what the artist is
talking about.
More than one
meaning?
Artists sings on
behalf of the actors
in the video.
VOYEURIS
M (NOTION
OF
LOOKING)
Boy actor and girl
actress, LOTS of
Private eye contact.
Staring
Walking away
together/ going to
a private place,
Kissing by the pool
tables.
Running away
holding hands.
INTERTEXT
UALITY
Reference to
soulboy
narrative/dancing.
Heavy relation to
Romeo & Juliet
Narrative.
Duffy – dancing
scene
TYPICAL
OF GENRE
Is it typical of a pop
song/video?
- It’s
narrative is
rather clear,
plain,
simple and
linear.
- It’s based of
the Romeo
and Juliet
storyline.
- The
performer
sings
directly to
the

3. audience
- The video
speeds up
as the music
gets faster.
- Dancers/pe
rformers
Different?
-The singer is
singing in the
same location
as the
performers.
WHO IS
THE
TARGET
AUDIENCE
Younger age group
– 14 – 25.
Not very famous,
potential for new
star persona.
Small group of John
Newman Fans.
WHY
WOULD
THIS
APPEAL TO
TARGET
AUDIENCE
It sticks to the
artists music genre.
– Upbeat, fast,
moving, Emotional