media

1. Andrew Goodwin
Andrew Goodwin has a theory which defines a music
video. He believes all music videos have similar
contents and follow a specific structure in order for
music videos to portray their message. He stated all
music videos have specific 7 principles which are: links
between lyrics and visuals, links between the music
and visuals, genre characteristics, notion of looking and
voyeurism, multiple close ups and intertextual
reference. He felt all these features allowed record
labels to sell their artist and develop star construction
for their artists.

2. Links between lyrics and visuals
“You got my heart, don’t know how you did it
(hey)”
In this music video there are not many links
between the lyrics and visuals, however the
artists shows some link through her hand
movement. When she sings “you got my heart”
she hugs herself to show she is taken.
“When you put your lips on mine”
When she sings this song she puts her lips
together as though she is kissing matching
the lyrics.

3. Links between music and visuals
In the song there is a clapping sound and when the clapping is played on the
background the singer claps her hand. She does this throughout the music video
each time the clapping sound is played.
The beats in the music gets faster and when this happens the colour of the screen
changes according to the beat.

4. Genre characteristics
The music video is located in a studio in a background
and also in a bedroom. Its very common for this
genre, pop, to be set in a studio solid background
with the singer singing in front. This music video is
also very colourful and has balloons to represent the
fun atmosphere. There are also dancing in the music
video from a group of people but also the singer
dances slightly whilst singing. The genre pop is mainly
associated with enjoyment and this is represented in
this music video.
She also changes her costume twice and both dresses
show skin. The short dresses sexualizes the artist
which again allows the record label to sell her image.
This is all part of her star construction as Ariana is
constructed to be

5. Notion of looking and voyeurism
In this music video Ariana is
looking directly at the camera
throughout. She is also the main
focus and the guy is taking
pictures of her. The fact that the
guy is taking pictures of her shows
she is being portrayed as always
being center of attention and
attractive. In the end they are
both looking at each other
because the song is about them
two in love making each other
feel good.

6. Multiple close ups of the artists/
record labels need to sell the artists
image
Ariana is the main focus
throughout the music video.
There are multiple shots of her
alone singing and this happens
continuously throughout the
whole music video. The close up
shots allow us to see her flawless
makeup and hair. Her hair and
makeup stays the same
throughout establishing her
image and look.

7. Intertextual reference
In this music video I could not spot any
intertextual references.