1. Jessie J- Who You Are Signed to Island Universal Records Genre: Pop
SHOT: Medium Wide
LYRICS: ‘I stare at my reflection in the
mirror, why am I doing this to myself?’
EDIT: Uses this same shot for the first 45
seconds of the video then cuts to the next
shot
ANALYSIS:The first shot establishes the
location; in this case it is the same location
for the whole video. In the medium wide
shot we can see the location of a bedroom, and then the artist in the middle of the shot. The artist is looking
into the camera as if she is looking in the mirror which reflects the lyrics, “I stare at my reflection in the
mirror.” The lighting is dark inside but we can see light coming from the window suggesting that it is day time
outside, but for some reason she would rather be sat inside in the dark. The lighting suggests a sad, emotional
mood. The artist is sat very still; the audience’s main focus is her facial expression which reflects the lyrics of
the song. They have purposely used little movement in this shot to make the audience concentrate on the
lyrics without the distraction of her movement.
SHOT: Medium Wide
LYRICS: ‘Don’t lose who you are, in the
blur of the stars’
EDIT: Pans slowly to the right then cuts
back to the first shot
ANALYSIS:The main focus of this medium
wide shot is again the artist. The lighting is
still dark and moody; the only light is
coming from the lamp in the corner. This
lamp could represent hope, linking to the overall message of the track. The artist is shown to be wearing little
or no clothing. This shows her vulnerability. It is showing that even though she is an established celebrity she
still has feelings too. This is very different to the type of video this artist would usually make, suggesting that
she is trying to appeal to a wider audience. We as an audience are viewing this voyeuristically. These seem to
be very private moments that we are being shown.
SHOT: Medium Wide
LYRICS: ‘Sometimes it’s hard, to follow
your heart’
EDIT: After this shot it cuts to a close up
of the artists face then back to this shot
ANALYSIS: This is the first time in the
video that we see the artist with any
strong emotion other than sadness. Her
facial expression and body language in
this shot show how strongly she feels about the lyrics of the song. Her arms are out in front of her,
emphasizing her strong feelings. An audience can relate to the lyrics of this track. The artist is telling the target
audience to believe in themselves and to stay true to themselves. She is inspiring the audience. Although there
is the movement of her hands and face there is still not a lot of movement in the video, making the audience
concentrate on the lyrics.

2. SHOT: Medium Wide
LYRICS: Musical break- piano and guitar
EDIT: Cut to a close up of the artists face
then returns to this shot
ANALYSIS:This is a very effective way of
filling a musical break in a song. In this
case there is rain pouring down into the
room and on top of the artist. The fact
that it is raining inside reinforces the
lyrics. The lyrics throughout the song are teaching the audience not to lose themselves and to be strong in life.
The rain indoors suggests that life will through anything at you, things you won’t expect and that seem
impossible (like rain indoors) but you have to stay strong though it. The artist has purposely done this so that
the audience can relate the lyrics with their personal situations, making the song more personal and
meaningful. The artist is appealing to a wider audience that what she would usually appeal to.
SHOT: Close Up
LYRICS: ‘Dreaming is believing, it’s okay
not to be okay’
EDIT: A series of swift cuts between
different close ups and medium wide
shots of the artist sat on the chair singing
ANALYSIS:This close up of the artist is the
first time that the audience has seen her
smiling, and ironically it is when she is in
a worse situation than she was in at the beginning of the video. At the beginning of the video she was very sad
and emotional, now, at the end of the video, although she is soaking wet and her room is being destroyed she
is smiling. The lighting again is dark, showing that the problems and issues affecting her are still there, but the
artist is still smiling. This inspires the target audience; it is showing that they can get through any tough
situations. This whole shot is reflecting the lyrics, “It’s okay not to be okay”. An audience can relate to this
song.