2. Growing up in a small town in the thumb of
Michigan, showed me the impact of sports. A
community where not a lot was happening
except how the local high school sports teams
did or are doing right now. That passion was
then instilled into me from the atmosphere which
I grew up in. Not just watching the game for
highlights or insane plays, but analyzing the
how’s and why’s of the game. With the
upbringing I had, sports will always be a crucial
part of my life no matter where life takes me.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Anchor
• Radio announcer
• Morning show host
Guy Next Door- I approach my
work with an optimistic perspective
allowing others to feel safe, and free
to open their minds and hearts to
ideas or beliefs which may seem
distant or unfamiliar.
Broadcast Announcer for Sports Broadcasting Industry
4. Hiring Managers
TARGET AUDIENCE
Lauren Goss
Outreach Plan:
• Make a connection through LinkedIn.
• Initial contact through the LinkedIn messaging tab.
• March, 2025
Senior Director, Human
Resources at Big Ten
Network
Barbara Safer
Outreach Plan:
• Make a connection through LinkedIn.
• Initial contact through the LinkedIn messaging tab.
• July, 2025
Senior Manager, Talent
Acquisition at Fox
Corporation
Lynn Matthews Outreach Plan:
• Make a connection through LinkedIn.
• Initial contact through the LinkedIn messaging tab.
• April, 2025
Vice President, Talent
Acquisition at ESPN
5. GOALS
Short Term: Immediately After Graduation, 2025
• I will develop a brand and build a solid digital footprint
foundation.
‣ Publish content on a weekly basis.
Mid Term: 2030
• I will use my connections to make a bigger platform
for myself to grab the eyes of everyone watching.
‣ Connect with viewers and build a community.
Long Term: 2035
• Expand my brand and grow my business.
‣ Use my connections I have made throughout
the years to open new doors of opportunity.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Music or Sound editing software
SOFT
HARD
Novice / Adept / Expert
Of
fi
ce suite software Novice / Adept / Expert
Determined work ethic Novice / Adept / Expert
Committed mindset Novice / Adept / Expert
Analytical or Scienti
fi
c Software
SOFT
HARD
Novice / Adept / Expert
Enterprise application integration
software
Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Judgement and decision making Novice / Adept / Expert
7. I promise to always push for improvement
and apply assistance anywhere it is needed.
PROMISE
8. CREDENTIALS
Work Experience:
• Bois Plumbing
• Dooley Home Builders
Education:
• Full Sail University’s Dan Patrick School of Sportscasting Bachelor's Degree -
Online, 2025
Volunteer Work:
• Tornado Relief Clean up
9. BRAND POSITION
For broadcasting networks who need a young,
deep thinking, determined individual, I provide
critical thinking and problem-solving skills
because of my experience of being able to
accomplish goals within a certain time frame.
JTW
10. NETWORKING &
MARKETING
Industry Events & Organizations
• Detroit Sports Media Annual Charity Golf Scramble
‣ July 10th, 2023 | Cherry Creek Golf Club, Shelby
Township, MI
• National Sports Media Association
‣ 20230
• American Sportscasters Association
‣ 2030
Digital Marketing
• Primary Content: My content will be unbiased and open for
discussion to my audience.
• Primary Tools: I will use my social media accounts to
promote my content. I will be posting from every few days to
multiple times in one day.
• Website: I will use my digital portfolio to open new channels
to communicate to people and come across new ventures for
my career.
11. PROFESSIONAL DEVELOPMENT
Mentor
• I will embark on
fi
nding a mentor who recognizes what I
bring to the table while still suggesting tips and tricks so
I can become better in the industry. February, 2027
Formal Education
• Full Sail University’s Dan Patrick School of
Sportscasting Bachelors Degree - Online
Technical Skills
• Data Base user interface and query software.
August, 2026
• Enterprise resource planning ERP software,
September, 2027
• Project management software, October, 2029
Soft Skills
• Active listening. November 2026
• Time management December, 2027
• Monitoring, January, 2028
