Irn-Bru Market Research

Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
The production role I have chosen is Presenters within the BBC, I have chosen this because I feel as if it interests me the
most. Looking at the research I have gathered shows that Chris Evans is the highest earner within the BBC earning a
staggering £2.2M this year (2017)
I have sourced this information from
http://www.express.co.uk/showbiz/tv-
radio/830476/BBC-salaries-salary-pay-full-list-
chris-evans-gary-lineker
I have sourced this
information from
http://www.bbc.co.uk
/news/entertainment-
arts-40653383

I have sourced this
information from
http://www.bbc.co.uk/new
s/entertainment-arts-
40653383
Looking at the research I have gathered
shows that 62% of top earners are men who
are earning £150,000 or over, this also shows
that only 34% of top earners are women
earning £150,000 or over.

Here I have researched and found the Gender pay gap
for stars within the BBC. This has caused a lot of
controversy, with a lot of female stars calling on the BBC
to shorter the pay gap.
Claudia Winkleman, Strictly Come Dancing co-host and Radio 2 presenter -
£450,000-£499,999
Alex Jones, presenter of The One Show - £400,000-£449,000
Fiona Bruce, BBC News and Antiques Roadshow presenter - £350,000-£399,999
Vanessa Feltz, BBC radio presenter - £350,000-£399,999
Tess Daly, Strictly Come Dancing co-host - £350,000-£399,999
Sue Barker, BBC Sport and Question of Sport presenter - £300,000-£349,999
Lauren Laverne, BBC Radio 6 Music presenter - £300,000-£349,999
Sourced from
http://www.bbc.co.u
k/news/entertainmen
t-arts-40653383

I have researched some important questions that will help me shape my Info-graphic.
1. How much does a radio presenter earn?
This comes down to many factors.
How big the audience is that they are presenting to.
Where the radio station broadcasts to.
How profitable the company are that own the station.
The experience of the presenter.
For example, Chris Evans presenter on BBC Radio 2 has a yearly salary of £2.2M. BBC Radio 2 has 14.8M listeners per week, Radio 2 also covers 15.4M of the
total population, also in 2015 the financial records for the BBC’s profit was up a third to £226.5M.
This isn’t the same for all presenters and radio stations, commercial radio presenters in the UK is paid significantly less. £100,000-£416,000 per annum.

Facts:
1. BBC Radio 2 has 14.8M listeners a week.
2. The highest earning presenter BBC, Chris Evans £2.2M a year.
3. BBC Radio 2 Covers 15.4M of the total population.
4. 62% of top earners in the BBC are men
5. 34% of top earners in the BBC are women
6. Commercial radio presenters in the UK earn £100,000-£416,000
7. Claudia Winkleman is the highest earing women within the BBC, salary: £450,000-£499,999
8. Graham Norton is the second highest earner in BBC, salary: £850,000-£899,999
9. Jeremy Vine is third, salary: £700,000-£749,999
10. Steve Wright is fourth, salary: £500,00-£549,999

Info-graphic Bibliography:
Put your info-graphic bibliography here.
Anon. (2017). BBC pay: Chris Evans tops list of best-paid stars.
Available: http://www.bbc.co.uk/news/entertainment-arts-
40653383. Last accessed 13th September 2017.
Smith, R. (2017). BBC salaries: Full list of BBC stars’ pay .
Available: Express.co.uk, Express.co.uk, 20 July 2017,
www.express.co.uk/showbiz/tv-radio/830476/BBC-
salaries-salary-pay-full-list-chris-evans-gary-lineker.. Last
accessed 13th September 2017.
Anon. (Anon). Radio Presenters Salary. Available:
http://www.radio-presenter.com/radio-presenters-salary/. Last
Anon. (2017). Radio 2-Listening Figures . Available:
https://media.info/radio/stations/bbc-radio-2/listening-figures.
Last accessed 13th September 2017.

Here I have found some existing Info-graphics that
will generate ideas when I come to make my Info-
graphic.

Info-graphic:
Put your info-graphic design work here.

Research:
Describe how you located, retrieved and stored information:
Located: I located my research from a number of different place, the
internet, different websites.
Retrieved: I retrieved my research by reading through and filtering
different pieces of information that I needed.
Stored: I stored information on PowerPoint with havard referencing.

Client research:
Put your client research here.
Irn-Bru
Who is your client, what do they make, how do they advertise their products?
My client is Irn-Bru, it was founded in Cumbernauld, Scotland UK. In 1875 By A.G. Barr. Irn-Bru is a fizzy soft drink, the colours that the company have
adopted are orange and blue. They advertise their product on posters, billboards and through videos, their adverts normally follow a certain theme, there
adverts are usually linear. Below I have researched some existing adverts and I have found that many use a play on words. I have also put in a link to an Irn
Bru advert that gives you a perfect example of how they use “Reward power” because in the advert the man drinks to give himself confidence to speak to
the other guy. This is making the audience think that if they buy the drink it will reward them with this feeling. This is repeated throughout several adverts,
as the slogan to date is “Irn-Bru gets you through”.
Also the company like to remind there audience that the soft drink started its roots in Scotland, with them using the tagline “Made in Scotland from girders”
this is making there audience think that if they buy the drink they will become strong the same as a girder.
Use screen shots, images and links to help show your research.

Harvard Referencing
Anon. (2013). New Fella, IRN-BRU advert 2013. Available:
https://www.youtube.com/watch?v=9UprxM_aBWk. Last
Anon. (2017). Irn-Bru adverts. Available:
https://www.google.co.uk/search?safe=strict&rlz=1C1GCEA_enGB763GB76
3&biw=1034&bih=747&tbm=isch&sa=1&q=irn+bru+advert&oq=irn+bru+&
gs_l=psy-ab.1.0.0i67k1l3j0.93944.93944.0.95293.1.1.0.0.0.0.69.69.1.1.0..
Last accessed 19th September 2017.
Anon. (2017). Market value of soft drinks in the United Kingdom (UK) from 2012
to 2017 (in million euros). Available:
https://www.statista.com/statistics/491383/soft-drinks-united-kingdom-uk-
market-value/. Last accessed 19th September 2017.
Anon. (2017). The Phenomenal A.G.BARR Story . Available:
http://www.agbarr.co.uk/about-us/our-history/timeline//. Last accessed 19th
September 2017.
Donnelly, L. (2016). Teenagers drink a 'bath full' of sugary drinks a year, research
finds . Available: http://www.telegraph.co.uk/news/2016/11/22/teenagers-drink-
bath-full-sugary-drinks-year-research-finds/. Last accessed 21st September 2017.
Anon. (2017). Pepsi on Forbes Lists #30 World's Most Valuable Brands. Available:
https://www.forbes.com/companies/pepsi/. Last accessed 21st September 2017.
Anon. (2017). Coca-Cola Company Statistics. Available:
http://www.statisticbrain.com/coca-cola-company-statistics/. Last accessed 21st
September 2017.

Client research:
A.G. BARR have branched out in to several different drinks, in the year 1924 a man by the name
Fred Pickup launched “Tizer” coined from the word “Appletizer”. Barr acquired Tizer Ltd in 1972.
Irn-Bru was removed from sales during the world war 2 (1942-1947), this is because of the
shortages of raw materials, the government at the time had little choice but to “concentrate” the
soft drinks industry across the UK.
Barr purchased Mandora St. Clements Ltd. for £21.5M in 1988, diversifying in to high juice based
drinks.

Client research:
Design and packaging
Irn-Bru was launched in 1901, the design when it first launched featured a famous highland athlete on the front
that went by the name of Adam Brown from Shotts, the colours that they had used were bold and stood out to
attract there audience. In 1922 the label and design changed again, this time Adam Brown was replaced, in the
original design his right hand held an upright oar, this was later changed to a glass of Irn-Bru. In the year 1947
“Iron Brew” was born, concern grew over if the company would still be able to use the name on labelling due to
new food labelling regulations. The proposed regulations stipulated that brand names should be ‘literally true’.
Barr’s IRON BREW. 1947 was also the year that the first 330ML can designs were made and released the
purchase of Stotherts Ltd Atherton in 1967 brought soft drinks cans into the Barr portfolio for the first time. In
1979 the first plastic bottles of Irn-bru were sold in supermarkets, this was seen as better because they could be
manufactured with no safety issues. In 1998 Irn-Bru was first manufactured in Russia, the design on the can was
an outline of a athlete.

Client research:
Robert Barr’s Franklin factory (1900), where he started his soft drink business in 1875, deliveries to the shop were
restricted to 10 miles out and back each day the distance a horse could travel, the horse draw carriages in the picture,
indicates a growing prosperous operation.
In the same year, Robert Barr’s famous secret recipe book was produced, the book stated the exact steps you need to take
to make a carbonated soft drink, and also the key ingredients for its success. The staff that worked at the factory called
“The Syrup Room Staff” made a certain type of syrup that contained all of the ingredients for Irn-Bru.

Client research:
In the early 1900’s, the staff started using Hydrometers to check the density and pressure of the of the syrup and then the
finished product. This ensured that the right amount of sugar was present, they then used a pressure gauge, this was then
attached to the top of the bottle and indicated how much carbon dioxide was contained in the finished drink.

Market research:
Competition that Irn-Bru faces.
The competition that Irn-Bru faces from other big drink company's such as Coca Cola, Pepsi, Tango, 7 Up, Fanta. After doing some research I have found out
the Financial and company statistics of the number one drinks company on how successful they have been. Looking at the statistics I can see that in 2016 the
total number of revenue sales were $41.3B, I can also see that the average stock value over the past 10 years were $26.25. After doing other research I have
found the statistics of the 2nd largest drinks company Pepis.co, I found that they have a brand value of $18.2B as of may 2017, I also found that they have
sales totalling to $9.5B.

Interview
1. What would you like to see on a can of Iron Brew and why?
I find the irn bru can to be fine the way it is but perhaps have the nutrition's table or ingredients
a bit larger for people with bad eye sight or interested in the Nutrients and ingredients
2. What would you like to see in a Iron Brew advert and why?
Id like to see more Irn-Bru adverts that are suitable for young teens as some of their adverts
have a sexual nature or reference which isn't everyone fortay so I think they should make more
funny comedic adverts which make you laugh and think “Ill give that a Try”
3. How would you like to see Iron Brew advertised and why?
Id like to see more posters and ads on the TV as you do not see Irn bru advertised as much as
other soft drinks. Fun posters that feature the actual picture of the can/bottle rather than a silly
quote would get people more aware that the product exists an dto appeal to all kinds of
audience.

Interview
1. What would you like to see on a can of Iron Brew and why? – A design that looks interesting
and is not just plain, also something that is specific to that brand and not just something generic.
2. What would you like to see in a Iron Brew advert and why? – Comedy as it actually makes the
advert interesting and makes me associate the brand when I see it as something I should like.
3. How would you like to see Iron Brew advertised and why? - On a television advert like they
usually are with a sense of humor and a slight narrative.

Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
My client is part of the soft drinks market within the UK, the industry to date (2017) is worth £17.4M, the competition
that Irn-Bru faces are drinks company’s such as Coca Cola, Fanta, Tango and other big name soft drinks brands.
A long running advertising campaign was “The Adventures of Ba-Bru and Sandy” a comic wich ran from the 1930’s the the
early 70’s a sign featuring Ba-Bru was placed in Glasgow Central railway station and was only taken down in the late
1970’s. Irn-Bru’s maker A.G Barr have also mimicked Coca Colas campaign “Share a coke” by releasing thousands of
limited edition bottles of Irn-Bru with different funny names on the labels. Through the years Irn-Bru have had many
controversial marketing advertisements.

Market research:
Irn-Bru Adverts
After researching and looking at the adverts that Irn-Bru have produced, it’s clear to see that all of them have a certain theme, and that theme is humour
with a sense of realist elements, also the adverts are what I would class as linear, they have a beginning, middle and end. With all of this being said a few of
Irn-Bru’s adverts have caused quite some controversy, when you watch the adverts this soon because clear. In the way of colours, images and text, the
adverts have changed dramatically throughout the years, but what I have noticed is that they still really play where the drink originated from, I feel as if it’s
defiantly something that the company are very proud of, also adverts always seem to have a setting, I have noticed in the modern adverts and even in the
older ones, I that they play on image of a happy family, this is so instantly people will feel as if they can relate, because everyone what’s that.
This is a perfect example of a
realist advert and this has a
lot of elements that people
can connect with instantly
when they see it. Irn-Bru went
with the “happy family setting
when creating this advert
This advert gives the viewer the
impression that if they drink Irn-Bru it
will make them “Weightless” in sense,
this advert is more aimed at young
children due to its cartoon layout and
characters . I would also class this advert
as non-realist

Audience research:
Information you found on this audience from secondary sources.
After doing some research on the audience and target group I am aiming my product at, I found out that teenagers
apparently a “bath full” of fizzy sugary drinks a year, according to an article published by The Telegraph in 2016.
Research conducted by cancer research found that teenagers drink just over 234 cans a year!.
I found these results from a survey conducted in 2014, the results of the survey
show a list of the most popular drinks, the most popular drink is Coca cola, the
percentage of people that love Irn-Bru is 12% this comes as a surprise as it is so
famous in Scotland.

Audience research:
The results of any primary research you conducted about this brand.
Observation: The observation I made, by looking at the results of my survey were that 70% of people answered
to being male, and 30% of people answered to being female.
What this says about my audience: Looking through my results this tells me that a large percent of my audience
were male and a smaller percent were female.
How will your product appeal to this audience: My product will appeal to this audience because my product is
aimed at both men and women.

Audience research:
Observation: The observation I made, by looking through my results is that 85% of people answered
to be 15-17 and 15% of people answered to being 18-24.
What does this tell me about my audience: Looking at my results this tell me that a larger percentage
of people are aged 15-17 and only a small number of people are aged 18-24
How will your product appeal to this audience: My product will appeal to this audience because
originally I was aiming my product at young people.

Audience research:
Observation: The observation I have made looking through the results, I have been
given is that, 55% of people answered yes to drinking Iron Brew and 45% of people
answered no to drinking Iron Brew.
What does this tell me about my audience: Looking through my results this tells me
that a large number of people drink Iron Brew with a strong 55% of people saying yes,
while on the other hand 45% of people answered no.
How will your product appeal to this audience: My product will appeal to this audience
because the product I make will be largely based on Iron Brew, by doing this, this will
attract this audience.

Audience research:
Observation: The observation I have made by the results I have been
given is that, 52.63% of people said that Coca Cola was there favorite
drink, also 0.00% of people said that Tango was there least favorite
drink, Monster Energy, Fanta, and Iron Brew all got the same
percentage with them all getting 15.79%.
What does this tell me about my audience: Looking though my results,
this tells me that my audience liked Coca Cola the most out of all of the
drinks that I mentioned.
How will your product appeal to this audience: My product will appeal
to this audience because my product will be based largely on drinks of
this type.

Audience research:
Observation: The observation I have made looking back through my results is
that 100% of people answered yes and 0,00% of people answered no.
What does this tell you about my audience: Looking through my results, this
tells me that 100% of my audience have seen an Iron Brew advert.
How are you going to make your product appeal to this audience: My
product will appeal to this audience because, I will be creating my own
advert in many different ways.

Audience research:
Observation: The observation I have made looking at the results I have been given is
that 30% of people said they had seen Iron Brew adverts on the internet, 0% of
people said they had seen them at the bus stop, the largest number 65% of people
said they had seen adverts on TV and 5% of people said they had seen adverts on
social media pages.
What does this tell you about your audience: Looking at my results, this tells me
that the largest percent of my audience view the Iron Brew adverts on TV with 65%
saying this.
How will your product appeal to this audience: My product will appeal to this
audience because my product will be aimed at this audience’s age range, I will use
the feedback from these results when I come to make my product.

Audience research:
Observation: The observation I have made looking
through the results I have been given is that, 75% of
people answered a new taste texture would make Iron
Brew there favourite drink, 5% of people answered that
a new colour scheme would make Iron Brew there
favourite drink, and a new style of text and a better
layout of adverts both got 10%.
What does this tell you about your audience: Looking
at these results tells me that 75% of my audience said
that if Iron Brew got a new taste texture this would
make it there favourite drink, this also tell me that only
5% of my audience think that a change of colour
scheme is important to then make it there favourite
drink.
How will your product appeal to this audience: My
product will appeal to this audience because I will use
the feedback I have been given.

Idea generation Advergame:
Sound effects How will it be produced?
Music https://youtu.be/MUNLDZtqNM0?list=PL
E44EA8AF6F095EB3
Skateboarding Noise I will record this sound effect at college.
Can opening I will record this sound effect at college,
when I have a can available .

Idea Generation: Moodboard for my video

Planning Docs (TV Advert):
Existing TV Adverts/inspiration
Moodboard
Here are a collection of images I have found that will inspire me when I
come to create my TV advert, I will look at the different storyline each
advert has and get ideas from it.

Health and Safety Planning For The
Video:
When planning for our video, we have to think
thoroughly about all the possible health and safety risk
that may occur during filming, and because we are
using certain props during filming for example a
skateboard this increases the risk.
Health and Safety Risks that may occur
Someone in the group falls off the skateboard and
bangs there head on the floor, other risks could be that
the ground is wet, this can impact the skateboarding
and could cause accidents.

Planning Docs (TV Advert):
Cost/Props.
Cost: 80p.
April will be buying
the can of Irn-bru
and as a group we
will all put money in.
Cost: £20-30.
Price varies.
We will be borrowing
a skateboard from
one of April’s friends,
because of this there
will be no cost
involved.
Cost: £25
I have some clothes
that would be good
for using in our video
and I will be
responsible for
bringing them in to
use.
Cost: £249.99
As a group we will
be accessing a
camera from college,
because of this there
will be no cost
involved.

Idea Generation: Moodboard for my Print Advert

Individual Idea:
The idea that I thought of doing was a person throwing a javelin, missing the first time round, then he drinks some Irn-Bur,
throws the javelin again and it goes unbelievably far, I would also make a points system so that the player can get a certain
number of gold coins depending on how far they throw the javelin this would then make my target audience think that if
they try the drink it will give them the same affect which intern will make them buy the drink.

Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
My group has decided to go with the idea
of having a person sat down looking tired,
they want to skate but don’t have any
energy, they then get handed an Irn-Bru
Extra that they then drink and find
themselves full of energy and begin to
skate.
My role: The role I have agreed to do is
camera work and acting, I therefore have
the responsibility to be in charge of taking
any shots that need to be taken and
general filming, as I have also agreed to do
some acting this means I will be
responsible for any scenes that I get asked
to do.
Cast Roles Responsibility's
April Camera work/Director Bringing the Irn-Bru,
directing the senses
Louis Camera work Doing camera work and
bringing in any costumes
needed.
Aprils Friends Acting To act out the scenes. Also
bringing the skateboard
Kieran Camera Work I’m doing camera work and
shooting any senses that I
get asked to.

Planning Docs (Advergame):
Layout

Idea Generation: Moodboard for my Advergame

Idea Generation: Moodboard for my poster.
Here I have used a number of different fonts to see how it
would look if I were to use it when I come to make my
poster.
I like this style font because I feel as if it would stand out to my
chosen target group because of the font size and general style.
When I come to make my poster I will need to conceder, a
number of different colours to attract my target audience I
will use a range of different vibrant colours to ensure that
my poster stands out.

Planning Docs (Print Advert):
Potential colour scheme: The potential colour scheme that I was going for was a few different vibrant colours to ensure
it attracted my chosen target audience, colours that I think, I would use are blue and orange for my background, I think
these would be good because they are vibrant colours and when people look at the poster they will know its Irn-Bru
straight away. I will keep my text plain white because this will make my text stand out amongst the background.

Potential font ideas:
Out of all of the fonts I have found I think
this one is the best style for my poster
because it will stand out with the colours
I add to it, the colours I’m going to outline
the font with are blue and yellow.
These are other font I thought
about using and that I think
would look good on my poster,
they would look good because
they are very bold and I know
they would stand out to my
audience.

This is a practice attempt at a logo
design, I made on Photoshop, using a
range of different colours and different
techniques, for example, adding stroke
and a colour overlay, I also used Bevel
and Emboss.

Hand Drawn Sketches.
The sketches I have drawn out here
are what I’m going to incorporate on
to my poster, I have used different
colours to show what colours I will
use when I come to create my poster.

Planning Docs (Print Advert): Mock layout plan for my poster.

Finished Stuff:
Finished pieces to be displayed on your blog.

Irn-bru
Skateboards
Actors
Costume
COSTUME
Skater clothes
Ripper jeans
Hats
Jacket T-shirts converses/shoes/trainers
Contingency planning
What could go wrong?
Actors could not be available, make sure we all learn lines and are on
reserve. This may effect our overall production.
Camera could break, have back up camera.
SD car full, make sure we have a back up SD card.
This may effect our overall production
Camera can over heat, make sure you turn it off when not filming
Back up footage as the camera may break. There may not be enough
time for all shots so plan very carefully.
Unsafe tricks, make sure actors are safe and know what they are
doing. his may effect us if the actor is injured they may not be able to
take part
If skateboard unavailable make a cardboard skateboard that looks
original. The effect will not be the same and no one can obviously
skate.
Irn-bru may get forgotten, have back up Irn-bru. This could be time
consuming as it takes extra time to go to Tessco and buy another
which could impact on the time scales.
FINANCE
Irn-Bru can: 80p
Irn-Bru Bottle: 2 for £2
Skateboard: £20 board

Photoshop Experiments
Here I have done two experiments expressing a number of skills, I
produced these before I had produced my final product. I have used a
number of different skills here.
Skills Used:
Stroke
Colour overlay
Bevel emboss

Irn-Bru Market Research

Recommended

Recommended

More Related Content

Similar to Irn-Bru Market Research

Similar to Irn-Bru Market Research (20)

More from Kieran Bradley

More from Kieran Bradley (20)

Recently uploaded

Recently uploaded (20)

Irn-Bru Market Research