FINAL PRO FORMA

Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes.
If you prefer to write notes on paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
2.The best paid 10% of television cameramen earn $74,870 a year or more. Lowest paid=
$18,880 or less. (salaries-television-cameramen-8233.html)
3.Baseball camera operator= $96,000
Films (motion picture)= $78,920
Director of photographer= $10,000-$20,000)
5.Get the right lighting Varied hours but very long, into evenings and weekeneds
Have correct equipment
Location
Check quality of image
Carry heavy equipment
6.Roger Deakins (Skyfall,
Prisoners,Unbroken)=
$30,000 a week
1.Of all the departments, the Camera and Electrical department is
the most male, with only 5% women
4.There has been no improvement in the last 20
years. The percentage of female crew members
has decreased between 1994 (22.7%) and 2013
(21.8%).

Top 10 Points/Facts
1. Action films on average contain the most amount of shots with an estimate of
1,900. The least amounts of shots of 500 are in documentary films.
2. The camera department consists of a majority of men with only 5% women.
3. A film/motion picture cameraman earns on average $78,000 a year.
4. Roger Deakins who worked on filming Skyfall and Unbroken earns $30,000 a week.
5. Before filming or taking any shots, the photographer/ cameraman has to; check the
lighting, equipment, location and quality of image.
6. Cameramen and photographers work a varied amount of hours into the evenings
and weekends.
7. The cameras that are used during Hollywood filming are Sony CineAlta and Canon
Cinema EOS.
8. Women are less likely to be employed by large media photographers than men.
9. Fifteen years ago, 64% of the top live-action movies were filmed in California. The
most popular place to shoot now is in Canada.
10. The first film camera was made in 1888 which contained 8 lenses which triggered a
rapid shutter.

Info-graphic Bibliography:
Put your info-graphic bibliography here.
Anon. (a.). Hollywood Salaries Revealed.
Available: a.. Last accessed 12th Sep 2017.
Anon. (2017). How many shots are in the average
movie?. Available: http://stephenfollows.com/many-
shots-average-movie/. Last accessed 12th Sep 2017.
Anon. (2017). Camera operator, television and
motion picture salary. Available: a.. Last accessed
12th Sep 2017
Anon. (2017). Photographer. Available:
nationalcareersservice.direct.gov.uk. Last
accessed 12th Sep 2017.
Anon. (a.). Camera operator. Available: careerbliss.com. Last
accessed 12th Sep 2017
Anon. (2017). Movie Cameras. Available:
http://en.wikipedia.org/wiki/history-of-the-camera. Last
Anon. (2017). Digital movie camera. Available:
https://en.wikipedia.org/wiki/digital-movie-camera. Last

Info-graphic:
Put your info-graphic design work here.

Research:
Describe how you located, retrieved and stored information:
To research for Irn Bru and Coca Cola I used mainly Wikipedia. I also
used the AGBarr website. I used the facts to shows what they
represented and highlighted about the product. Another website I used
was YouTube to see how many views each advert received. I used
secondary resources to find out whether my friends liked Irn Bru and
what they didn’t like about Irn Bru. We also created a survey to find out
more about the audience and customers of Irn Bru.
I used Google books and internet research to collect the important points and
store them onto a PowerPoint with Harvard referencing.
I stored the information onto this PowerPoint, made some notes on paper and also
collected results from surveys.

Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
A Scottish carbonated soft drink, sold world
wide but produced in Lancashire.
Have adverts on TV and posters, some banned adverts.
Sell Irn Bru sugar free and Irn Bru XTRA.

Client research:
Things to consider:
Most popular in Scotland with Coca Cola second. Has 2 controversial colourings that were supposed to be removed
but as of May 2017 still there. Has bright orange colour. The adverts have a variety of ages showing that the fizzy
drink is not just for kids or teenagers. They persuade by making their adverts comedic and controversial which causes
a lot of attention on the brand. The slogan “ Irn Bru gets you through” is shown in the adverts showing people
becoming less angry and more calm when they drink. People who feature in the adverts become happier which
persuades the viewer. They sell other products such as Irn Bru flavour ice cream.

Client research:
Things to consider:
In the 2017 advert for Irn Bru, females and males are featured with a range of different ages which
represents that Irn Bru is for everyone, not just kids and teenagers like some fizzy drinks. The famous
slogan, “get you through” is not featured but there is a different slogan which is “No sugar tastes amazing,
unbelievable stuff”. The advert is in linear order and shows peoples lives changing as they drink Irn Bru. The
advert persuades you as it is comedic which grabs your attention and makes you interested in the product.
The bright orange theme throughout makes Irn Bru stand out from any other fizzy drink. Happy families are
featured throughout the advert which shows to the viewer it is an ordinary drink. The advert for 2017 is
realistic and anti realistic as it shows how peoples lives have changed from drinking Irn Bru, however at the
end there is a talking squirrel.

Client research:
Things to consider:
Irn Bru advertise their products by television adverts, posters/ banners and decorating cars.
By the consumer seeing this bright orange, it draws in attention and makes you think of the
product. The posters are comedic and some are quite rude which makes the younger
audience and older audience laugh. The adverts for Irn Bru are realistic and follow a linear
sequence. The lines of appeal are happy families with a normal lifestyle which shows the
product is nothing fancy. Irn Bru was first introduced in 1901. The manufacturer is A.G. Barr
pic. It was first spelt Iron Brew but they changed the name as the drink is not brewed but
doe contain a very small amount of iron in it. In England, it is the third best fizzy drink
behind Coca Cola an Pepsi however it is higher than Sprite and Fanta. A tagline “ Made in
Scotland from girders” was used for several yeas in the 80’s featuring unusually strong men.
This represents the attractive man and dream/ fantasy line of appeal.
http://www.thedrum.c
om/news/2012/03/28/
irn-bru-unveils-new-
ad-and-new-slogan-irn-
bru-gets-you-through

Client research:
Things to consider:
Both Barr Falkirk and Barr Glasgow were one of hundreds of
soft drinks businesses operating in Scotland towards the end of
the nineteenth century. At this time the growing population of
the industrial towns in Scotland had problems with poor
sanitation, poor quality drinking water and poor diets. Soft
drinks became popular because they were not only a treat, as
they are today, but they also guaranteed people a safe quality
drink combined with a ‘dose’ of energy through their sugar
content.
The company starts to advertise in local
newspapers (1905).
Andrew G Barr was
the founder.
IRON BREW was not a designated ‘standard drink’
and so the brand went off sale for the remainder of
the war and beyond.
In the late 1970s PET (Polyethylene Terephthalate)
packaging was introduced and quickly replaced
Plastishield glass bottles since 2 litre, or even 3 litre,
bottles could be manufactured and distributed with no
safety issues.

Client research:
Things to consider:
‘Made in Scotland from Girders’ campaign was awarded ‘Best
Advertising Strapline Of The Last 21 Years’ at the Scottish
Advertising Awards.
The IRN-BRU ‘Snowman’ Ad was the first-ever Christmas TV
advert produced by the brand.
IRN-BRU becomes the official soft drink sponsor of
the Rugby League until 2010 and the broadcast
sponsor of Sky Sports’ Super League coverage for
2009. The sponsorship with Sky Sports and the Rugby
Football League raised the profile and visibility of
IRN-BRU reaching over 10 million viewers through
the 60 live games broadcast during the season.
http://www.agbarr.co.uk/about-us/our-history/timeline/
Past 2
pages
from 

Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Irn Bru’s biggest competition is Coca Cola. In Scotland, Irn Bru is the number one best selling soft drink. However,
in England, Irn Bru is third behind Coca Cola and Pepsi. The sales now for both Irn Bru and Coca Cola are relatively
equal. Irn Bru sells over £120 million per year. Part of the soft drink market trying to get better sales than Coca
Cola, Pepsi, Fanta etc… Barr’s brands also include Rockstar, Tizer and Rubicon.
Its update on Friday said: "Our growth continues to be well
ahead of the total soft drinks market performance that, as
measured by [market research company] Nielsen for the period
26 January 2014 to 12 July 2014, saw value increase by 1.6%,
whilst volume declined by 0.3%.
It added: "Promotional price competition in the soft
drinks market remains intense however, despite
investing in increased promotional activity and our
incremental marketing investments, our margins
remain in line with management's expectations."
The headline of a BBC article is called “ Irn Bru maker
AG Barr outperforming drinks market”.

Irn Bru vs Coca Cola
The adverts for Irn Bru are very realistic but humourus which makes the adverts stand out and become more memorable
to the viewer. In the scenes for nearly all adverts, happy families are shown to be enjoying the drink as it “get’s them
through” the struggles of their lives such as introducing a daughters boyfriend to her dad. The lifestyle of the happy
families are not fantasy or dream like which portrays to the viewer that they do not have to feel distant from the product
as they are almost not good enough for it. Because the adverts for Irn Bru are linear, the adverts become easy to follow
and understand which appeals to all age ranges which increases press coverage and media. Furthermore, this will increase
sales of the product. The adverts have a distinctive colour scheme of orange and blue which the viewer will associate with
Irn Bru. Because these bold colours stand out it grabs the viewers attention and causes the bottle or can to stand out on
the shelf from other competition such as Coca Cola. The majority of the poster/ banner adverts have images in black and
white which not only makes the orange stand out even more; but also represents how old Irn Bru is and that it is almost
traditional and has a place in the Scottish people hearts as it has sold for decades. Irn Bru also released their first Christmas
ad which highlights that the drink is becoming more traditional over time. The spin off of the Snowman and the singing
voice influences the ad to become familiar and well known which increases the interest in the product. The Snowman is a
famous story that people of all ages know therefore this increases the range of ages buying Irn Bru. The lyrics have been
changed to connotate to Irn Bru which sticks in your head and influences you to remember the advert, storyline and
product.It also makes the viewer aware of the product that they are selling as it is clear from the start. Irn Bru’s baby
advert has over 3 million views on YouTube. Irn Bru is sold in over 10 countries which makes it harder to compete with
Coca Cola which is sold worldwide. Because Coca Cola is sold in more countries than Irn Bru, the adverts receive more
views which results in more media attention and more bottles/ cans sold. Although, due to the controversy from Irn Bru,
the adverts receive millions of views similar to Coca Cola. A 2 litre bottle of Irn Bru from tesco costs £1.70 whereas a 1.75L
bottle from tesco costs £1.60. This highlights that Coca Cola is more expensive than Irn Bru if you were to buy a same sized
bottle. Irn Bru are well known for their controversial posters around the UK which increases media attention on the
product however, Coca Cola are famous in the US and Canada for their Coca Cola trucks which increases sales.

Websites I used
Anon. (.). Irn Bru. Available: https://en.wikipedia.org/wiki/Irn-
Bru. Last visited 20th Sep
: www.irn-bru.co.uk. Last accessed 20th Sep.
https://en.wikipedia.org/wiki/Coca-Cola. Last accessed 20th
Sep.
Timeline. Available: www.agbarr.co.uk/about-us/our-
history/bottle-gallery. Last accessed 20th Sep.
http://www.ofcom.org.uk/tv/obb/adv_comp/a14/a14.pdf
http://www.scotsman.com/news/scottish-news/edinburgh-
east-fife/coke_takes_sparkle_from_irn_bru_1_666491
http://www.asa.org.uk/NR/rdonlyres/B0A907A0-5D13-
4EB5-9A40-CC5DA5584183/0/ASA_Statistics_1998.pdf
YouGov

Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Due to sugar tax, Irn Bru has cut 10% of its workforce as sales have decreased by 3%. Only 3 people know the
recipe of Irn Bru which means that no similar drink can be made as a copy which decreases the competition of
spin offs. It contains 32 different flavours which makes Irn Bru like no other. The bright orange colour of the
drink makes the product stand out from other competition on the shelf. Irn Bru is now the culture of Scotland,
not just a drink which increases its profile and media attention. Because Irn Bru sponsor football events, it
further increases the amount of people that have heard of it as adverts are televised and posters are put
around the stadium. This makes them stand out from any competition. Due to their controversial adverts,
complaints are made which increases press coverage of Irn Bru which makes it stand out from Coca Cola which
is never in the media.
The equivalent of 12 x 330ml cans are consumed every second,
on par with Coca-Cola and Pepsi. Coupled with unique and
captivating marketing, Irn Bru has established itself as more
than just a drink – it is now a fundamental part of Scottish
culture.
Certain ads only air in Scotland, therefore the
Scottish people can judge the drink and decide
whether it is still good enough to be sold or if the
company/drink has died out. Irn Bru is sold in
supermarkets as well as corner shops to increase
revenue.

Market Research
Coca Cola is Irn Bru’s main competition. Coca Cola is sold worldwide and sells around 1.8 billion bottles a day.
It was introduced in America in 1886. There are over 7 types of Coca Cola sold worldwide which increases
sales which is a big threat to Irn Bru. Coca Cola roughly has an equal amount of sales in England to Irn Bru
however, in Scotland Irn Bru is the number one best selling soft drink.
Irn Bru and Coca Cola are both sold in cans and bottles. Both companies try to recycle the
majority of their products. Irn Bru is manufactered in Scotland, England, America, Canada,
Norway and also in Russia. Coca Cola is sold worldwide and is the best selling soft drink except
in Scotland and the Middle East. In 1905, Irn Bru created a scheme where when someone
returned a bottle to be recycled they would get one halfpenny. Both Irn Bru and Coca Cola
have a secret trade recipe that very few people know. Coca Cola are also big on recycling.

Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
In the adverts for Irn Bru, there are a range of ages featured from teenagers to the elderly. This highlights that this
fizzy drink is not just for kids and teenagers. Because Irn Bru’s adverts can be controversial, the drink appeals to the
older audience as they find the adverts comedic. From my primary research, I have found out that not many people I
know have tried Irn Bru, (they mainly consume Coca Cola). Irn Bru increases sales by targetting different groups of
people for example zero sugar. Irn Bru are well known for their controversial adverts which have resulted in lots of
complaints. There is also Irn Bru Xtra which contains more flavour and no sugar which interests different groups of
people. Irn Bru sponsored the league one which increases sales within football fans as more advertisments are shown
for them which also increases sales of the older generation.

Audience research:
Things to consider:
Irn Bru has 2 distinct locations where they rely on the majority of their sales; Scotland and
England. With a Facebook page, it interests the younger audience. Irn Bru is manufactered
in Russia. It is the official soft drink partner for the football league. Irn Bru’s adverts are
more iconic and memorable than Coca Cola which interests the younger audience of 18-24
which is the age range of Irn Bru’s consumers. Because Irn Bru have always kept the same
colour scheme of blue and orange, people become familiar with the product which makes it
more memorable and increases the media attention. The famous slogan “Irn Bru gets you
through” is catchy as it rhymes which means that the audience remember the product and
its aim which further increases sales. The layout of their posters and adverts are also
memorable as they are controversial and comedic which increases the range of their target
audience.
Barr’s brands include Irn Bru, Rockstar, Strathmore water,
Rubicon and Tizer

Audience research:
Things to consider:
Coca Cola releases Christmas adverts each year. Because Coca Cola is sold worldwide, these adverts are
televised in hundreds of countries, however on YouTube, the 2016 Christmas received only 100,000. This
highlights that the adverts for Coca Cola are not as memorable or interesting as an advert for Irn Bru. The lines
of appeal in the Coca Cola are very similar to Irn Bru where it shows happy families coming together at
Christmas time to have a drink. Both adverts are realistic and linear which makes the viewer more connected
to the product as it is not something the viewer does not have try to achieve. The Christmas advert for Coca
Cola does not feature any comedic elements therefore the advert is not as memorable as an Irn Bru ad. The
colour scheme for the Coca Cola advert is red to represent the packaging of the bottle and can. The red is not
as bright as the orange and blue in the Irn Bru advert so it does not grab the viewer’s attention as much. In the
ad there is a range of age range to represent that the drink is for everyone as happy families come together to
see the truck. The colours featured throughout the ad are Christmas themed with red and gold which does not
make the product stand out as much. Both adverts feature storylines which are easy to follow therefore the
advert is suitable for all ages connotating to the drink and who the target audience is.

YouGov research
From my YouGov research, people who drink Irn Bru also enjoy Domino’s, Glen’s Vodka and Frankie and
Benny’s. Mainly teenagers drink Irn Bru and they are mainly male however, the drink is close to gender
neutral. Only 163 people hate the drink, most people like and 554 love it! People who drink Irn Bru enjoy
going to the cinema, listening to music and going to live music events. The majority of people like Coca
Cola but only 913 love it. 782 people hate Coca Cola. Like Irn Bru, mainly the audience are teenagers and
gender neutral. People who like Coca Cola enjoy playing board games, watching Game Of Thrones and
football.
Irn Bru
Coca Cola

Interview
1. What would make you more likely to buy Irn Bru and why? I'm not a fan of the drinks taste,
but also I find the adverts they made in the past to be slightly offensive and not that funny
using really dated stupid jokes and gimmicks.
2. Why do most people prefer Coca Cola to Irn Bru?I believe its because of the mass advertising
there is for coca-cola especially around the Christmas time, also it has many campaigns and
partners in other industry's such as alcohol company's.
3. How do you think Irn Bru should be advertised and why? I think they need to keep up the
Scottish theme but make less inappropriate jokes and dumb comments.

Interview
1. What would make you more likely to buy Irn Bru and why? I’d be more likely to buy Irn Bru if
the taste and color was different because the color is way to bright to look appealing and the
drink has a bad aftertaste which I don’t think is nice to the mouth.
2. Why do most people prefer Coca Cola to Irn Bru? Most people prefer Coke to Irn Bru because
Irn Bru has this taste which isn’t attractive. You can’t drink Irn Bru in large quantities like you
can with Coke.
3. How do you think Irn Bru should be advertised and why? I think Irn Bru should be advertised
on TV outside in a location with mountains because the brand is Scottish and when people
think of Scotland, they think of Mountains and outside with grass. They don’t think the flag.

My Survey Results
My first question was :”What is your age?” and everyone in the class
that completed the survey put 18 and under. Therefore when crating my
advert I will try target it at teenagers.
My results show that 70% of people that completed my survey
were male with only 30% female. I will try to be gender neutral
in my advert for Irn Bru.

My Survey Results
40% said that their favourite soft drink was Coca Cola. Pepsi, Sprite and
other received 15%. Fanta was the favourite of 10% and Irn Bru only got
5%. This highlights that Coca Cola is best selling and is extremely popular
with teenagers under 18 which is Coca Cola’s target audience.
37% of people drink soft drinks everyday. 32% drink soft
drinks a couple of times a week. From my results, 5%
never drink soft drinks and 9% rarely have fizzy drinks.

My Survey Results
The majority of people have seen an Irn Bru advert on TV. 29% have seen
an Irn Bru advert on YouTube and 5% have seen an advert on posters. No
one has heard a radio advert for Irn Bru. Everyone has seen an Irn Bru
which highlights they are popular and often televised.
My results show me that 75% of people have seen an Irn Bru
advert and 22% have seen little bits of the advert. This
represents that Irn Bru adverts are popular as they are
controversial and comedic. No one said that they have not
seen an advert for Irn Bru which shows that they are popular
with the British public.

My Survey Results
Most of my audience said that Irn Bru is ok so when I create
my advert I will highlight the changes I have made to the
product to make it more appealing. 19% of my results said
they hated Irn Bru therefore I will try to change this
percentage to decrease when producing my advert.
The majority of my audience said that they prefer full fat
soft drinks therefore I will promote the full fat drink
version more in my advert.

My Survey Results
If there were no other drinks for sale, over 40% said
that they would purchase Irn Bru. 22% said they
would never purchase Irn Bru so these results
represent that I need to be very persuasive in my
advert.
Around 35% said that Irn Bru does not really stand out
to them on the shelf. In my advert I will try make the
colours brighter and appealing so that it does stand
out. Just above 30% said that it does stand out so my
results were nearly equal.

Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Irn Bru TV Ad:
My friend sat in her room playing acoustic trying to
learn a rock song. It does not sound how it should
so she has a drink of Irn Bru. Her guitar turns into
an electric guitar and she starts playing the rock
song really well. Objects fall off the table except the
Irn Bru is the only thing left standing.
Irn Bru Poster:
She is sat in her room playing the electric
guitar, objects are all over the floor. The Irn Bru
on the desk is the only thing left standing. An
action shot of her on her bed doing a hair flip.
Irn Bru Video Game:
She is performing a rock song on stage and has to shoot out Irn Bru to
people in the crowd that are feeling sad to make them happy.
“ Irn Bru makes your dreams
come true!”
I wrote down my ideas in my
notebook then decided which I liked
best and copied it onto PowerPoint.

Idea Generation:
The idea and concept of my idea is that Irn Bru makes your dreams come true and makes you more
happy. Irn Bru changes your life for the better. I think my idea can easily be created and linked over
the 3 different types of promotion. Because there is a musical theme, it can be featured throughout
the adverts therefore they all link together and make sense. I did have other ideas for my advert but I
found it difficult to connect the adverts as it was hard to come up with a video game version of the
advert. I am going to keep the colour scheme the same ,(orange and blue), however I am going to
make it less bright and neon to avoid people being put off the product. The orange is going to be
more light and pale so it interests more people to try it. The blue will also be made lighter so that it
matches the orange. The iconic colour scheme will still stand out. The product will be promoted in a
bottle and not a can as from an online survey, the results showed that people preferred the taste in
bottles. My ad would feature a young teenager to influence my target audience to purchase Irn Bru.

Idea Generation:
Very basic design,
going to have
objects on the
floor doing a hair
flip whilst playing
electric guitar.

Idea Generation:
Names Responsibilities
Grace She has to act in our advert and
bring a change of clothes.
Sumiah Her role is for the filming and
directing to be shared between
us. She also needs to bring in
makeup and hair tools as well as
a tripod. Doing Grace’s hair and
makeup.
Abbie The filming and directing is
shared between us. I will buy a
bottle of Irn Bru. I also need to
bring in props such as magazines
etc…
Contingency Plan:
We will also need to purchase a bottle
of 500ml Irn Bru from Tesco which
costs £1.15.
If we can not borrow an electric guitar
or acoustic guitar, we will fix the
problem by using Grace’s guitar. If the
camera stops working, we will borrow
another camera or we will bring in our
own from home. If we run out of space
on the camera we will use another SD
card and carry spares with us whilst
filming. If a member of the team is ill,
we will postpone filming for another
day. A member could possibly forget
some props, however we will fix this by
borrowing props using college facilities.

Idea Generation:
We will only film on the college site using music classrooms. This is the only location we will need as all shots will
be filmed in the same room. We only need to buy one prop which is the Irn Bru bottle, the rest can be borrowed
from home or college. We predict that filming will take about 5 hours. Our advert will be no longer than 30
seconds. We plan on changing the colours by making them less bright and neon as from our research it
suggested this is what put people off the drink. However, we will keep the theme of orange and blue. In our
advert, we will only promote the regular full fat version of the drink as this is what people preferred the most.

Shot 1: A fade into a long
shot of Grace being sad
because she cant play the
song on acoustic guitar.
Discretely, there is an Irn Bru
bottle on the table behind
her. Held on tripod.
Shot 2: Close up of her
playing guitar wrong
and she gets angry,
held on tripod.
Shot 3: Camera hand held
behind her with over
shoulder shot as she puts
away the guitar and is about
to leave until she sees a
bottle on the table. Medium
shot.
Shot 4: Close up of her
picking up the Irn Bru and
drinking it. Hand held
camera movement.
Shot 5: Close up of
her face and eyes
widening as she
swallows the Irn Bru.
Camera on tripod.
Shot 6: Long shot of her
playing electric guitar like a
rock star! Camera held on
tripod. Changed outfit,
makeup and hair to look
like a rock star.
Planning Docs (TV Advert):

Shot 7: Objects falling over and things
smashing but the Irn Bru is the only thing left
standing. Long shot. Camera held on tripod.
Shot 8: Close up of the Irn Bru bottle
slamming down on the table with the
slogan“ Irn Bru makes your dreams come
true!” Camera on tripod.
In the background
of both shots,
there will be the
rock song playing
to grab people’s
attention and
make the advert
make more sense
as well as the
advert becoming
more
understandable.

Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
My Idea: A girl is sat in her bedroom trying to play an iconic rock song on her acoustic guitar,
however she is playing very poorly. She sees there is a bottle of Irn Bru on the table so she
has a sip and suddenly plays amazing on the electric guitar like a rockstar. Objects fall off the
table, chairs fall over and glass smashes until the Irn Bru botte is the only thing left standing.

Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
Sumiah’s Idea: The main character is sat watching a film when an emergency announcement
comes on the screen saying that an earthquake has hit. He realises he does not have enough Irn
Bru to see him through so he runs to the shop to get some. The Irn Bru is falling off the shelf and
possibly it would end with a fight scene where two people are that desperate for Irn Bru. For the
print advert, the main character is walking out the supermarket with Irn Bru in hand as the
supermarket crashes down behind him. Sumiah’s game idea is where you have to catch the falling
Irn Bru from the shelf but make sure you don’t catch any other soft drinks.
My Idea: A girl is sat in her bedroom trying to play acoustic guitar and playing really bad. She sees a
bottle of Irn Bru on the desk so she has a sip and it makes her play the electric guitar really well like
a rockstar. Lots of objects fall off the wall and table as well as glass smashing. The only thing left
standing is the Irn Bru bottle on the table.
The idea we have chosen to do is my idea with some twists and alterations to make it better.

Plan For Filming
Thursday (12th):
All shots filmed will be the first few scenes where she is in casual clothes playing acoustic guitar. We will begin with shot 1, which is a long
shot of Grace playing acoustic guitar. Discretely there will be an Irn Bru bottle in the background. The camera will be on a tripod.
Shot 2 will be a close up of her playing the guitar wrong. This shot will also be filmed on the tripod. Then we will pan up to Grace’s face of
her getting frustrated.
Shot 3 will be filmed over Grace’s shoulder as she walks out of the classroom upset. The camera will be hand held following her as she
leaves.
After this we will do a quick flip to the front of her so you can see her pick up the bottle and drink it.
Then we will film a close up shot of her drinking the Irn Bru. The camera will be held on the tripod.
The last shot we will film on Thursday will be shot 5 which is a close up of her eyes widening.
On Thursday we have 1 hour and 30 minutes to film all 5 shots in focus and at the correct angle.
Tuesday (17th):
On Tuesday, we have another hour and a half to film shot 6-8.
We will begin filming shot 6, which is a long shot of Grace in her black clothes and messy hair playing electric guitar really well. The camera
will be on a tripod in the exact same position as shot 1.
In shot 7, we will flip over tables, chairs and objects to show that Irn Bru has made Grace’s dreams come true. It will be a long shot and the
camera will be on a tripod. Irn Bru will be the only thing left standing at the end.
Finally, we will film shot 8 which is a close up shot of the Irn Bru bottle being slammed down on the table with the slogan “Irn Bru makes
your dreams come true”.
Thursday (19th):
Any remaining shots that have not been completed will be filmed on Thursday as we have another hour and 30 minutes to complete
filming. This gives us chance to re-shoot any shots that were blurry or out of focus or not filmed at the right angle.

Mood Board:
I like this text because our advert is based around rock music and
becoming a rockstar; it looks edgy. It also stands out because it is so
bold.
I like this text because it looks like it is based around rock and
heavy music which fits the theme of our advert. I am not
going to use this font because I think that it has a horror/
gothic element which is not what our advert is about.
I like this text because it reminds you of school due to the
font which links with our advert as it is set and filmed in
college. It would be a good font because it is very bold
which makes it stand out.

Mood Board:
Our advert is going to have the pale orange and
blue colour scheme because it is iconic to Irn Bru.
We decided to not make it as bright and neon so
that it is more appealing. However, it still stands
out as the 2 colours look bright next to each other.
We looked at these colours, however it is too similar to the Coca
Cola iconic colours. We do like how the colours go together,
however changing the iconic colours may confuse customers.
We looked at yellow and purple because they
are 2 bright colours that standout, however we
want to avoid the bright colours to make it more
appealing. Changing the iconic colour scheme
will influence the product to be less
recognizable.

Our main character is going to have a
natural look at the beginning of our
advert. She is going to have her hair curly
and long with natural makeup. Her
clothes will be casual.
Once she has drunk Irn Bru, she is going to
turn into a rock chick wearing black. She is
going to have dramatic dark makeup
matching her dark outfit. She will have
messy hair.

We are going to use a practice music room in
college for the whole advert. In the room there
needs to be props such as chairs and tables and
other objects that can be thrown on the floor to
highlight the effect of Irn Bru.
A music room will also provide us with instruments we
can borrow for the making of our advert such as
acoustic guitars and electric guitars.

The colour of the font for our advert is going to be pale
orange so that the writing stands out but is also not too
bright where it puts people off the product.
We also like the pale blue colour, however we feel like it
is too dark and not bright enough to stand out and catch
the viewers attention.
This orange colour is the colour we are going to use in all
our adverts including; print, advergame and TV advert.

Schedule:
Day Task
Tuesday Begin filming in the music rooms her
playing the guitar wrong. (Scene 1-3) Film
objects falling.
Wednesday Carry on filming in the music room, her
becoming a rock chick. (Scene 4-8)
Thursday Finish filming any unfinished scenes.
Improve filming shots we do not like.
Possibly begin editing.
Friday Editing the film.
On Tuesday, we will begin filming at 10:50 till 12:20. This gives us time to film the beginning of our advert where Grace is
playing acoustic guitar. The rest of Tuesday, we can edit what we have so far. On Wednesday, at 13:10 we will start to film
the shots that we don’t need Grace in such as the objects falling off the table, chairs falling over and the ending of the
ad. Thursday morning, we will begin filming at 10:50 the rest of the advert where Grace changes into a rock chick playing
the electric guitar really well. This leaves Friday as an option to film on as we may have finished all filming by then.
However, we may need to film more to make the advert long enough or improve previous shots. If we have no filming to
do, we will begin editing the advert.

Risk How To Avoid
Heavy musical instruments falling. Do not touch any unfamiliar objects that
we don’t know how to use. Only touch
equipment that we need to feature in the
ad. Be responsible around the
instruments.
Objects falling off the table and chairs
falling over.
Do not throw things and do not drop any
heavy, sharp objects. Try not to make too
much noise that will disturb other
classes.
Electrical damage. Because we will have an Irn Bru bottle in
the room near electrical equipment, this
could damage the instrument. We will
avoid this by keeping any bottles far away
from the instruments.
Health & Safety Table:

Resources:
Irn Bru bottle= £1.15 ( Abbie buy)
Camera (borrow from college)
Tripod (borrow from college)
Acoustic guitar (borrow from college)
Electric guitar (borrow from college)
Create drink label ( Sumiah bring in)
Magazines ( Abbie and Sumiah bring in)
Chair (borrow from college)
Table (borrow from college)
Makeup (Sumiah buy and bring in)
Hair tools (Sumiah bring in)
Change of outift ( Grace bring in)
Music room (borrow from college)

Times Tuesday Wednesday Thursday Friday
9-10:30 Continue planning
and decide what
shots were are
filming. Get a pass
to allow us to use
the music room.
Get equipment
ready for filming.
Get Grace’s rock
makeup, hair and
outfit ready.
Finish filming any
shots left or
improve previous
shots.
10:50-12:20 Begin filming the
before shots of
Grace playing
acoustic guitar.
Begin filming the
after shots of
Grace playing
electric guitar.
Finish filming and
finish editing.
13:10-14:40 Edit what we have
already filmed.
Start to film shots
that don’t require
Grace such as
objects falling.
15:00-16:30 Plan what shots
we are going to
do tomorrow.
Finish editing.
Finish filming. Edit
what we have so
far.
Schedule
lesson by
lesson:

Our Design:
On the bottle, we are going to have a label that says “Drink me” similar to Alice In Wonderland. It is
going to be a lighter, paler orange than the iconic bright neon orange.

Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
In Detail Analysis:
Our advert will begin with a fade in, long shot of Grace, (our actress), playing acoustic guitar in her bedroom. She is trying to play ‘Livin on
a prayer’ by Bon Jovi and failing. Then, there will be a close up shot of her playing the chords wrong and getting very angry and upset. She
then stands up to put her guitar away and walk out the classroom until she sees a bottle of Irn Bru on the table. This shot will be hand held
filmed from behind her over her shoulder. The majority of shots will be filmed on a tripod. Our next shot will be a close up of her drinking
from the bottle. We are then going to do a quick zoom in to her eyes getting wider as she swallows Irn Bru. This is going to be an extreme
close up shot with a funy sound effect in the background. Shot 7 will be a quick zoom out shot of her performing like a rockstar in the
classroom. She has a changed outfit, hair and makeup and will be playing the song really well. In the background, we will overlay ‘Livin on a
prayer’ to catch the viewers attention. Because it is a long shot, you will see objects falling off the table and glass smashing until the Irn Bru
bottle is the only thing left standing. Shot 7 will be the longest shot. Then finally the ad will end, with a close up shot on the table of Grace
slamming down the drink with the slogan appearing; “Irn Bru makes your dreams come true”. Livin on a prayer will till be playing in the
background.
In order to create this advert, we need to borrow a camera and tripod as well as using a music classroom. We need to find a time when no
one will be using the room or rooms nearby so that there are no noise distractions. We have already planned our shots by creating a
storyboard of the advert and analyzing each shot so that it flows, is funny and makes sense to the viewer. We also created a table of what
mine and Sumiah’s role is when creating the advert as well as choosing what props we need to bring in from home or buy such as a bottle
of Irn Bru. We predict that filming should take 5 hours maximum to film which means we have planned enough time to edit the advert to
make it look the best we can. In advance, we have analyzed what we will do if something goes wrong such as a broken camera or an ill
member.

For the print advert, I
would like to use the
same font as in the video
advert so that it all links
together so that the font
is recognizable to Irn Bru.
My favourite font is ‘road
rage’ because it
highlights to the viewer
that it is edgy and has a
rock element in the
advert.
The size of the font needs to be large so
that it is eye-catching to the viewer. I
think size 48 is the best because it is big
enough to catch your attention and easy
for the viewer to read. I think anything
under size 30 will be too small as it is
not easily visible and the slogan is not
as memorable.
Irn Bru makes
your dreams
come true! = size 48
Irn Bru makes your dreams come
true! = size 30

For the print advert, the font is going to be a pale orange. I have chosen this colour
because it links with the colour in the video advert so all adverts connect together with
the same colour theme. I have decided to not make the orange as bright because people
said the bright neon colour scheme influenced them to dislike the product. I still want it
to bright but just a bit paler, however it will still grab your attention next to the pale
blue. I didn’t think I should change the colour scheme of orange and blue because these
are the iconic colours for Irn Bru so it would no longer be as recognizable.
I thought about doing the font a pale blue as this is
also an iconic colour for Irn Bru. However, I
preferred the pale orange as I felt like it matched
better as well as standing out on the print advert.

Mood Board:
Our advert is going to have the pale orange and
blue colour scheme because it is iconic to Irn Bru.
We decided to not make it as bright and neon so
that it is more appealing.
We looked at these colours, however it is too similar
to the Coca Cola iconic colours.
We looked at yellow and purple because they
are 2 bright colours that standout, however we
want to avoid the bright colours to make it more
appealing.

Digital Layout:
The Irn Bru bottle will
be in the corner of
the screen on a table,
so it highlights to the
viewer that the bottle
is the only thing left
standing in the messy
music room. It will be
very large so it stands
out. I will be
promoting the
regular full fat
version.
The text will be the pale orange colour and the size around 48-
80 so the slogan stands out. It will be written in the font ‘rock
star’ so that it links with the rock song in the background and
Grace’s change of outfit into something more dark and edgy.
In the background of
the print advert, she
will be in a music
room that is super
messy with fallen
chairs and rubbish on
the floor. This
suggests that the
rock music has made
her dreams come
true of becoming a
rock star.
Grace will be in the centre of the room doing a hair flip
whilst playing electric guitar, portraying that Irn Bru has
made her dreams come true. It has brought her happiness.
The colour scheme is going to stay
the iconic Irn Bru colours so that it is
recognizable to the viewer. These
contrast of colours also stands out as
they are very bright.

Hand Drawn Print Advert Sketch:
The print advert will be set in
a music room in college.
Chairs and other objects will
be thrown on the floor to
show how her dream has
come true of becoming a rock
star.
Grace will be in the centre of
the photo and room
highlighting the rock
development and how Irn Bru
affects your life. She will be
playing electric guitar.
The slogan will be at the front
of the screen in pale orange
font to grab the viewers
attention. The bright colour will
stand out and influence people
to read the poster.
The Irn Bru bottle will be in the
corner of the screen so it
stands out to the audience.
Because the Irn Bru bottle is
the only thing left standing on
the table, it represents how it
makes your dreams come true.
I will be promoting the regular
full fat version as this is what
people preferred.

Planning Docs (Print Advert):
My print advert will be set in a music classroom. Grace will be in the centre of the room playing electric
guitar doing a hair flip. Objects will have fallen on the floor in the background and chairs will be scattered all
over the room. In the front left corner, there will be a bottle of Irn Bru right at the front so it stands out and
catches peoples attention as this is the only objects left standing. At the right front corner, there will be the
slogan in pale orange ‘ makes your dreams come true’. This will highlight to the audience that after drinking
the Irn Bru, Graces dream has come true of becoming a rockstar. To plan this, we need to get a slip to allow
us to use a music room to film and take photographs in. We also need Grace to bring in a change of clothes
and makeup to make her look like a rock star. I also need to buy a 500ml bottle of Irn Bru for Tuesday.
Another way I have planned is by making a digital and hand drawn sketch of what I want the print advert to
look like. I have analyzed the font and colour scheme so I am prepared of how I want it to look. This allows
me to see what I want to improve and change before I create the real print advert.

Video Game Design:
The video game will be
set in a small live music
venue such as Fibbers.
There will be people in
the crowd that are sad;
you have to shoot Irn Bru
bottles into the crowd to
make that person happy!
In the bottom of the
screen, there will be a
tracker of how many
people are sad and how
many people are happy.
The aim is to keep more
people happy otherwise
you lose. The boxes will be
the iconic pale orange and
the font pale blue so that it
stands out.
Whilst playing the game,
you will be acting as the
musician on the stage. You
have to shoot your gun
that is loaded with bottles
of Irn Bru into the crowd to
the people that are sad.
The more people happy at
your gig, the better! The
character will be wearing
the same clothes, makeup
and hair style to the print
and TV ad so all
promotions link.
In the background of
the ad, there will be
some video game
music as well as sound
effects as bottles
shoot out the gun and
when people become
sad.
The emojis will pop up when someone is sad in a pale yellow. At
the easy level, the emojis will be easy to spot, however at the
difficult level it will be harder to see them.

Hand Drawn Video Game Design:
The video game will be set in a small live
music venue such as Fibbers. There will
be people in the audience that are happy
and sad. You have to shoot Irn Bru out of
the gun to the people that are sad in the
crowd to make them happy.
There is a counter in the bottom of the
screen of how many people are happy and
how many are sad. You have to keep more
people happy than sad otherwise you lose.
In the back ground there will be
‘Livin on a prayer’ in 8 bit version
to link the game with the TV ad.
There will also be sound effects of
when an Irn Bru is shot out of the
gun, ( a bang). There will be a low,
heavy, slow noise when someone
becomes sad. Also, I will include a
sound effect of someone opening
a soft fizzy drink when an Irn Bru
is shot out on target and makes
someone happy.
The colour scheme will remain the same as
in other ads I have created: pale orange
and blue. The boxes in the front corners
will be orange and the font will be blue
written in the font I will have used in the
video ad and print advert.

Sound Effects:
As Irn Bru shoots out
the gun into the crowd,
there will be a ‘bang’
noise. This helps you
know when you have
released any bottles. In
the video game, I will
not feature any
dialogue.
As people become sad in
the crowd, an emoji will
pop up out the crowd as
well as a noise that is low
and deep. It will be heavy
and slow to show that
someone is upset. At the
easy levels, the emojis will
be easier to spot however,
at more difficult levels the
emojis will be hard to find
in the crowd.
When people are happy, there will
be a sound effect of opening a fizzy
soft drink and a gulp to show that
you have aimed well and made
someone happy.

Music Ideas:
Feel Good Inc. [8 Bit Tribute to Gorillaz] - 8 Bit Universe
Smells Like Teen Spirit (8 Bit Remix Cover Version) [Tribute to
Nirvana] - 8 Bit Universe
Seven Nation Army [8 Bit Cover Tribute to The White Stripes] -
8 Bit Universe
Song 2 [8 Bit Cover Tribute to Blur] - 8 Bit Universe
I would like to include a rock song cover because
it links with the theme of my advert. My video
game is going to be set in a live music venue so
having a rock song in the background links with
the rock song in the back ground of my video
advert. I have chosen well known rock songs so
that the people who play the game are familiar
with the songs and can enjoy them playing in the
back ground. In the video advert, Grace will be
trying to play ‘Livin on a prayer’ on the acoustic
guitar then gradually on electric guitar. If we
feature an 8 bit version of the song, it will tie all
versions of the advert together.
Livin' On A Prayer [8 Bit Cover Tribute to Bon Jovi] - 8 Bit
Universe

Planning Docs (Advergame):
In detail Analysis:
My advergame is going to be set in a small live music venue, keeping the theme of music and becoming a rockstar.
In the crowd, there will be a mixture of happy and sad people. The aim of the game is to shoot bottles of Irn Bru to
people in the crowd that are sad. There is a tracker in the corner of the screen counting how many people are
happy and the number of people that are sad. You have to make more people happy than sad otherwise you lose.
You also have to aim at people correctly otherwise you will hurt people in the crowd which will make more people
sad. At an easy level, the emojis will be easy to see so it is not difficult to find the people that need Irn Bru.
However, at more difficult levels the emojis will not be as obvious, making the game harder to play. I will include
sound effects as a bottle has been fired, (a bang). When someone is sad there will be a low, heavy slow noise and
when someone is happy, there will be a sound effect of someone opening a fizzy soft drink and a gulp. In the
background of video game, there will be a 8 bit version of ‘ Livin on a prayer’, just like in my TV advert. The colour
scheme will be the exact same as the colours in my TV ad and print advert: pale orange and blue. To plan creating
my advergame, I created a version of what the game will look like on photoshop. I also created a hand drawn
version which I analyzed.

Photoshop Experiments:
The only editing I did on this photo
was experimenting with curves to
make the photo look vintage. I experimented with layering and blending
options to make the image look 3D.

Photoshop Experiments:
On this experiment, I made the photo black
and white with a black fade around Sumiah’s
face. I tried to cut the image up and move it
across so that it created a glitched mirror
effect.
For this experiment, I played around with curves
to make the photo look old and vintage. I also
layered the photo and edited the blending
options to make it look 3D. I then blurred the
background with the gaussian blur so the main
focus is on Sumiah.

Print Advert Designs:
This was the first design I created for my print
advert. I did not like it as I felt like it was too dark:
the iconic colour theme of orange and blue is
muted and not eye catching enough. The original
image was shot in the dark with the flash on. Even
though I felt like it gave the advert more of a
mysterious, edgy look; I felt like it was too dark so
the guitar did not stand out as much as I would
have liked. I experimented with the gaussian blur,
3D effect and cutting the layers to create a glitch,
however I felt like it was not turning out how I
would have liked. I also do not like the 2 orange
borders I created at the top and bottom of the ad.
In my opinion, the orange border looks better on
the left side taking up a small amount of the
image.

Final Print Advert Design:
This is my final design for my print advert. I
edited the photo using curves to create a
vintage look. I also experimented with blending
options and moved each layer so that Grace
has a shadow of blue and red to create a 3D
effect. I cut the image into strips and moved
them around with including a gaussian blur to
create a glitch effect. Around the bottle in the
top left, I included a drop shadow to make the
bottle stand out more. Using, the website
DaFont, I imported the text onto the computer
so that I could interpret the font I wanted into
my advert to highlight the rock music theme.
The box with the bottle and font in is bright
orange to grab everyone’s attention and look
similar to the layout of other Irn Bru ads. I
made the font a bright blue to match the
theme and iconic colours. Finally, I added the
logo into the bottom corner so everyone is
aware of what the drink is called.

Finished Stuff:
Finished pieces to be displayed on your blog.

FINAL PRO FORMA

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