Niche Analysis for Client Outreach Outside Marketplace.pptx
Elastic grid-overview-160906070536 (1)
1. Elastic Grid Overview | 1
A marketplace used
to access, create and publish
channel marketing campaigns
2. Elastic Grid Overview | 2
About us
Elastic Grid loves channels. Its core
focus is to maximize lead generation
for resellers and brands by delivering
a Marketplace used to access, create
and publish marketing campaigns.
This enables marketing programs to be
scaled globally. Providing 1:1 personal
support paired with digital specialists
empowers vendors to successfully grow
campaign adoption and drive more
business for their reseller networks.
Through simplifying partner access
to awesome content, Elastic Grid has
revolutionized channel marketing
by delivering a solution both brands
and resellers love to use.
Channel driven
businesses the
Elastic Grid Marketplace
3. Elastic Grid Overview | 3
“I really think Elastic Grid is on to something. Within
any channel you have a wide range of marketing
sophistication among partners. So by offering
concierge-like support Elastic Grid is eliminating
any weak links that exist when delivering marketing
programs through third party channels”
4. Elastic Grid Overview | 4
We Helping
All Businesses
Whether you’re a
small reseller needing
digital marketing
or a multinational
organization looking
to empower a global
channel, we have
solutions tailored
to your business.
Reseller
Access the Marketplace to
maximize demand generation
Access + automate co-branded
nurture flow campaigns
Access + automate generic
marketing campaigns
Download marketing collateral
Automate lead alerts + scoring
Manage leads and contacts
Brand with No Channel
Tailor the Marketplace to
your business needs
Access + automate co-branded
nurture flow campaigns
Access + automate generic
marketing campaigns
Download marketing collateral
Automate lead alerts + scoring
Manage leads and contacts
Create marketing campaigns
Upload marketing collateral
for you team
Brand with Small Channel
Leverage the Marketplace to
engage your local reseller base
Access + automate co-branded
nurture flow campaigns
Access + automate generic
marketing campaigns
Download marketing collateral
Automate lead alerts + scoring
Manage leads and contacts
Create marketing campaigns
Upload marketing collateral
for you team
Promote your campaigns to your
channel and marketplace users
Publish marketing collateral
for your channel and
marketplace users
Brand with Large Channel
Influence the Marketplace and
empower a global community
Access + automate co-branded
nurture flow campaigns
Access + automate generic
marketing campaigns
Download marketing collateral
Automate lead alerts + scoring
Manage leads and contacts
Create marketing campaigns
Upload marketing collateral
for you team
Promote your campaigns to your
channel and marketplace users
Publish marketing collateral
for your channel and
marketplace users
5. Elastic Grid Overview | 5
Elastic Grid Supports The Complete Buying Lifecycle
Demand Generation
Qualification
Lead Management
+
Gain insight and visibility across your channel
with closed loop reporting and analytics.
Measure performance and continually improve
the effectiveness of your channel programs.
Help your channel generate new leads and
boost sales. Your channel will benefit from
the tools, strategy and support to deploy
integrated, global marketing campaigns.
Automatically deliver qualified leads to the
right partners at the right time through
advanced lead routing, lead nurturing
and lead scoring capabilities.
Gain insight and visibility
across your channel with
closed loop reporting
and analytics. Measure
performance and
continually improve the
effectiveness of your
channel programs.
Reporting + Analytics
6. Elastic Grid Overview | 6
Demand
Generation
Channel Marketing
Platform
Backed By
1:1 Support
“67% of the
buyer’s journey
is now done
digitally. Search/
Web exploration
is the first course
of action for
executives.”
Sirius Decisions CXO Study
Campaign Automation
Collateral Library
Website Syndication
Social Syndication
Social Marketing
Retargeting
Content Syndication
(CPL)
Online Advertising
(SEM/PPC)
Campaigns In A Box
Database Development
7. Elastic Grid Overview | 7
Lead
Management
Partner Portal
Capabilities
Backed By
1:1 Support
“Businesses that
use marketing
automation to
nurture prospects
experience a
451% increase in
qualified leads.”
Sirius Decisions CXO Study
Lead Alerts
Lead Nurturing
Lead Routing
Partner Follow Up
Telemarketing
Events / Webinars
8. Elastic Grid Overview | 8
Qualification
Partner Portal
Capabilities
Backed By
1:1 Support
“81% of sales are
made after the 4th
call, by which time
90% of sales reps
have quit calling.”
Darnel Corporation
Lead Scoring
Opportunity
Management
Tele-Qualification
Appointment Setting
9. Elastic Grid Overview | 9
Reporting + Analytics
Channel Reporting Partner Level Reporting
Insight + Optimization
Allow your partners to optmize their marketing through detailed
reports for each of their campaigns. All activity is comparable
across performance metrics and can be filtered as desired.
By aggregating your Partner Data Elastic Grid Analytics
helps you devise global, regional and local program
strategies based on aggregated partner data.
Partner
Adoption and
executions
Leads Traffic
Sources
Collateral
Library
Downloads
CTA
activations
Lead
Qualifications
Email
Effectiveness
Social-Media
Effectiveness
Track Campaign
Effectiveness &
End Customer
Engagement
Visits Deals
10. Elastic Grid Overview | 10
Campaign
Development
Design
& Copy Writing
Marketing
Strategy
Partner
Training
Campaign
Analysis
Partner
Support
11. Elastic Grid Overview | 11
Your partners are
global, so are we!
Our Elastic Grid Marketing
Specialists your partners.
Not only do they speak your
partner’s language, they are
also experts in localizing
campaigns for global markets.
Our global marketing
experts are here to help
every step of the way.
Campaign Onboarding
Partner Adoption
Tactic Selection
Lead Follow Up
Campaign Management
Campaign Measurement
12. Elastic Grid Overview | 12
Marketing Services
Elastic Grid your partners and they us.
We go above and beyond the traditional
channel marketing platform and provide
marketing services that help your partners
become more successful marketers.
Marketing Plans
Best Practice and Execution
Creative Services
Social Marketing
Partner Training
Partner Assessment
13. Elastic Grid Overview | 13
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