This document summarizes the services of Dialog Direct, a marketing and customer engagement company. It discusses how Dialog Direct uses data analytics and personalized communications to help clients engage customers across multiple touchpoints. The company provides various services, such as data analytics, marketing campaigns, customer service, fulfillment, and more, to help clients build lifelong customer relationships. It has over 4,500 employees across 15 locations globally and has supported over 250 brands for nearly four decades.
This brochure gives an overview of the multichannel database platforms that Yes Lifecycle Marketing has to offer to its clients, both in the Business-to-Business and Business-to-Consumer verticals.
Transforming from Call Center to Contact Center How-To GuideDemand Metric
Executive Summary
If loyal customers are the lifeblood of a successful marketing program, call centers are the heartbeat. It is within the call center that happy customers become loyal advocates or disenchanted. All too often, however, call centers are viewed by marketing professionals as an afterthought instead of a key to customer loyalty, customer satisfaction and as a lead generation.
Modern marketers must move from seeing Customer Care as a secondary supporting function to one of primary importance to marketing programs and lead generation, along with other digital marketing and sales activities.
This How-To Guide challenges marketers to view the call center as a potential source of revenue and lead generation as well as the hub of Customer Care. This report discusses the misperceptions around call centers and shows modern marketers how to transform their call center (cost center) into a Modern Contact Center (profit center) by recognizing its strategy in lead generation and customer experience.
This brief 11-page How-To Guide is designed to provide practical advice for building a Modern Contact Center and outlines the following:
Executive Summary
Opportunities & Challenges of the Call Center
Creating a Modern Contact Center
Contact Center Application Selection Criteria
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Agile Marketing How-To Guide and ToolkitDemand Metric
Your Problem
You need to help your marketing team become more efficient.
Our Solution
Agile Marketing is a powerful and proven tactical approach to improve the processes that empower your marketing team, encouraging constant and swift growth. An Agile approach allows teams to be more capable to adapt to real-time marketing challenges or opportunities. Not only does the Agile process improve a teams speed, but it encourages transparency and rewards adaptability, ultimately leading to happier and less stressed team members and more consistent results. This How-To Guide and Toolkit will help your team achieve an Agile Marketing process that is proven to deliver more results.
Key Benefits
leverage Agile Marketing best practices
quickly discover how to implement Agile
Full toolkit that supports what you learn
This brochure gives an overview of the multichannel database platforms that Yes Lifecycle Marketing has to offer to its clients, both in the Business-to-Business and Business-to-Consumer verticals.
Transforming from Call Center to Contact Center How-To GuideDemand Metric
Executive Summary
If loyal customers are the lifeblood of a successful marketing program, call centers are the heartbeat. It is within the call center that happy customers become loyal advocates or disenchanted. All too often, however, call centers are viewed by marketing professionals as an afterthought instead of a key to customer loyalty, customer satisfaction and as a lead generation.
Modern marketers must move from seeing Customer Care as a secondary supporting function to one of primary importance to marketing programs and lead generation, along with other digital marketing and sales activities.
This How-To Guide challenges marketers to view the call center as a potential source of revenue and lead generation as well as the hub of Customer Care. This report discusses the misperceptions around call centers and shows modern marketers how to transform their call center (cost center) into a Modern Contact Center (profit center) by recognizing its strategy in lead generation and customer experience.
This brief 11-page How-To Guide is designed to provide practical advice for building a Modern Contact Center and outlines the following:
Executive Summary
Opportunities & Challenges of the Call Center
Creating a Modern Contact Center
Contact Center Application Selection Criteria
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Agile Marketing How-To Guide and ToolkitDemand Metric
Your Problem
You need to help your marketing team become more efficient.
Our Solution
Agile Marketing is a powerful and proven tactical approach to improve the processes that empower your marketing team, encouraging constant and swift growth. An Agile approach allows teams to be more capable to adapt to real-time marketing challenges or opportunities. Not only does the Agile process improve a teams speed, but it encourages transparency and rewards adaptability, ultimately leading to happier and less stressed team members and more consistent results. This How-To Guide and Toolkit will help your team achieve an Agile Marketing process that is proven to deliver more results.
Key Benefits
leverage Agile Marketing best practices
quickly discover how to implement Agile
Full toolkit that supports what you learn
The Agency in Transformation: How Customer Journeys Will Transform the Agen...Gleanster Research
Most Agencies can talk a good game when it comes to the customer engagement strategy. But actually delivering on the expectations from brands is a whole different animal. Join Principal Analyst and CEO of Gleanster Research, Ian Michiels, to explore the transformational forces that will forever change the Agency-Brand relationship.
You'll learn:
Profitable strategies for customer journey services
How innovative agencies are capitalizing on the age of the empowered customer
How to translate strategy and journey maps into meaningful and realistic EXECUTION
Where to start, what to create, and how where to focus your efforts
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Start your journey to personalising the customer experience.
This guide will challenge you to do some housekeeping and reconsider how you think about your current and future loyalty personalisation efforts.
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
High Tech Digital Manufacturing - Harvey Sipel Harvey Sipel
The tenants, trends, key capabilities, business processes, journeys and personas required to transform to a digital high tech manufacturer by Harvey Sipel Global Director of Digital High Tech
Webinar - making customer retention your strategy for hyper-growthRanceTimiEbiwari
Consumer expectations have shifted. Digital-first brands are now the leaders in creating valuable experiences. Thoughtful, meaningful engagement is a more effective strategy than persistent, irrelevant campaigns.
It's a great time to be a marketer. We are finally feeling a positive shift in the work we do, the results we can drive, and the influence we can wield with the help of tools like marketing automation and personalization. But at the same time, many of us are still reliant on dated, disparate, and otherwise discrepant CRM tools & data. In this session, we'll take a look at some of the most common challenges, the most useful solutions, and the most interesting ideas in how you can command results in using your CRM and marketing automation tools together.
This presentation was given by Jeff Russo, HubSpot's Senior Product Marketing Manager of Marketing Automation & Sales Products, at NEDMA's 2014 Marketing Technology Summit.
Predictive data science will soon be a widespread strategy for business of all sizes.This guide contains the 7 most important action items that can give you clearer guidance about the tools.
Watch this webinar to learn from industry expert Laz Gonzalez, what companies need to do for the channel sales model to work and how they can make it easier for channel partners to sell.
For more information about the marcus evans marketing summit series: marketingseries@marcusevanscy.com
Grant Pattison, Senior Manager, Marketing & Technologist at IAG Commercial discussing Embracing Your Inner Marketing Technologist to Bridge the Martech Divide at the CMO ANZ Summit 2015.
Executive Summary
Business marketers have always advertised in specialized media such as trade magazines, but their audiences have traditionally been too narrow to use television, radio, and similar mass outlets. This limitation has carried over into the digital world, where business marketers could target ads on search terms and industry Web sites but not buy display ads that reach broad audiences. This has become an increasing problem as buyers do more research anonymously on the Web, making them harder to identify and nurture. Tools such as content marketing and social media have filled some of the gap by offering alternative methods of acquiring new names. But those methods are labor and content- intensive, making them difficult to scale. As a result, business marketers have longingly eyed the “insert coin here” efficiency that lets consumer advertisers reliably increase results by raising their display ad spend.
Happily, new methods have now made online display advertising a more effective, higher volume option for business marketers. Improved audience targeting expands the number of prospects marketers can reach and how frequently they can be contacted. Business marketers must learn a few new tricks to take advantage of this opportunity. But in return they gain a greater control over the flow of new names and more precise targeting of the messages for each individual. This Guide will ease your entry to the new world of effective B2B display advertising. Let the journey begin.
This brief 11-page How-To Guide is designed to provide practical advice for B2B Display Advertising and outlines the following:
What is Display Advertising?
Display Advertising For Marketers
Challenges
Resources
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
During the last quarter of 2013 the Marketing Society and SAP ran a LinkedIn poll targeting senior marketers in the Asia-Pacific region asking the question ‘What is your current top concern as a senior marketers'?
The findings have revelled that Asia-Pacific marketers face hurdles in meeting strategic goals amid rampant changes in buying behaviour, and marketers are striving to overcome obstacles effecting customer engagement.
Download this free snapshot survey report to learn more.
Engage customers like never before. To engage more see: http://sqz.co/Kx9p8DX
Marketing is more complex than ever. The old models, partnerships and expectations don’t work. Data, Marketing and Technology industries are converging, and those who win will know how to leverage these distinct disciplines to reach the ultimate goal: authentic human connection.
How to Improve Customer Experience with Multi-Channel MarketingTakeVivek Srivastava
Understand the needs, wants, and preferences of your target audience . Track customer behaviour, patterns, and adapt to accommodate shifts #webinar with @leadsquared #marketingautomation www.upturnc.com
The Agency in Transformation: How Customer Journeys Will Transform the Agen...Gleanster Research
Most Agencies can talk a good game when it comes to the customer engagement strategy. But actually delivering on the expectations from brands is a whole different animal. Join Principal Analyst and CEO of Gleanster Research, Ian Michiels, to explore the transformational forces that will forever change the Agency-Brand relationship.
You'll learn:
Profitable strategies for customer journey services
How innovative agencies are capitalizing on the age of the empowered customer
How to translate strategy and journey maps into meaningful and realistic EXECUTION
Where to start, what to create, and how where to focus your efforts
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Start your journey to personalising the customer experience.
This guide will challenge you to do some housekeeping and reconsider how you think about your current and future loyalty personalisation efforts.
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
High Tech Digital Manufacturing - Harvey Sipel Harvey Sipel
The tenants, trends, key capabilities, business processes, journeys and personas required to transform to a digital high tech manufacturer by Harvey Sipel Global Director of Digital High Tech
Webinar - making customer retention your strategy for hyper-growthRanceTimiEbiwari
Consumer expectations have shifted. Digital-first brands are now the leaders in creating valuable experiences. Thoughtful, meaningful engagement is a more effective strategy than persistent, irrelevant campaigns.
It's a great time to be a marketer. We are finally feeling a positive shift in the work we do, the results we can drive, and the influence we can wield with the help of tools like marketing automation and personalization. But at the same time, many of us are still reliant on dated, disparate, and otherwise discrepant CRM tools & data. In this session, we'll take a look at some of the most common challenges, the most useful solutions, and the most interesting ideas in how you can command results in using your CRM and marketing automation tools together.
This presentation was given by Jeff Russo, HubSpot's Senior Product Marketing Manager of Marketing Automation & Sales Products, at NEDMA's 2014 Marketing Technology Summit.
Predictive data science will soon be a widespread strategy for business of all sizes.This guide contains the 7 most important action items that can give you clearer guidance about the tools.
Watch this webinar to learn from industry expert Laz Gonzalez, what companies need to do for the channel sales model to work and how they can make it easier for channel partners to sell.
For more information about the marcus evans marketing summit series: marketingseries@marcusevanscy.com
Grant Pattison, Senior Manager, Marketing & Technologist at IAG Commercial discussing Embracing Your Inner Marketing Technologist to Bridge the Martech Divide at the CMO ANZ Summit 2015.
Executive Summary
Business marketers have always advertised in specialized media such as trade magazines, but their audiences have traditionally been too narrow to use television, radio, and similar mass outlets. This limitation has carried over into the digital world, where business marketers could target ads on search terms and industry Web sites but not buy display ads that reach broad audiences. This has become an increasing problem as buyers do more research anonymously on the Web, making them harder to identify and nurture. Tools such as content marketing and social media have filled some of the gap by offering alternative methods of acquiring new names. But those methods are labor and content- intensive, making them difficult to scale. As a result, business marketers have longingly eyed the “insert coin here” efficiency that lets consumer advertisers reliably increase results by raising their display ad spend.
Happily, new methods have now made online display advertising a more effective, higher volume option for business marketers. Improved audience targeting expands the number of prospects marketers can reach and how frequently they can be contacted. Business marketers must learn a few new tricks to take advantage of this opportunity. But in return they gain a greater control over the flow of new names and more precise targeting of the messages for each individual. This Guide will ease your entry to the new world of effective B2B display advertising. Let the journey begin.
This brief 11-page How-To Guide is designed to provide practical advice for B2B Display Advertising and outlines the following:
What is Display Advertising?
Display Advertising For Marketers
Challenges
Resources
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
During the last quarter of 2013 the Marketing Society and SAP ran a LinkedIn poll targeting senior marketers in the Asia-Pacific region asking the question ‘What is your current top concern as a senior marketers'?
The findings have revelled that Asia-Pacific marketers face hurdles in meeting strategic goals amid rampant changes in buying behaviour, and marketers are striving to overcome obstacles effecting customer engagement.
Download this free snapshot survey report to learn more.
Engage customers like never before. To engage more see: http://sqz.co/Kx9p8DX
Marketing is more complex than ever. The old models, partnerships and expectations don’t work. Data, Marketing and Technology industries are converging, and those who win will know how to leverage these distinct disciplines to reach the ultimate goal: authentic human connection.
How to Improve Customer Experience with Multi-Channel MarketingTakeVivek Srivastava
Understand the needs, wants, and preferences of your target audience . Track customer behaviour, patterns, and adapt to accommodate shifts #webinar with @leadsquared #marketingautomation www.upturnc.com
b2b lead generation and appointment setting servicesFunnL
B2B lead generation and appointment setting services are specialized solutions aimed at identifying potential business customers and scheduling sales meetings for B2B companies. These services use a combination of strategies, including email outreach, social media engagement, content marketing, and cold calling, to attract and nurture leads. The primary goal is to fill the sales pipeline with high-quality prospects that match the company's ideal customer profile.
By outsourcing these tasks to experts, businesses can focus on closing deals and servicing clients, rather than spending valuable time on prospecting. These services are particularly beneficial for companies looking to expand their market reach, enter new industries, or scale their sales operations efficiently.
Effective B2B lead generation and appointment setting involve thorough research to personalize approaches, timely follow-ups to keep potential clients engaged, and a deep understanding of the target market's pain points and needs. This approach not only ensures a steady flow of qualified leads but also sets the stage for successful sales meetings, ultimately leading to higher conversion rates and business growth.
Optimizing Creative Campaign Management For Maximum Impact - Slideshare.docxYoroflow
Campaign management indicates the planning, execution, tracking, and analysis of marketing initiatives or campaigns aimed at achieving specific business goals.
How Digital Marketing Professionals Can Increase Sales and Profits.docxSavv Digital
With the expertise of a skilled Digital Marketing professional, your business can tap into previously untapped market segments. Through in-depth market research and data analysis, Savv Digital can identify potential customers who may have been overlooked. By tailoring marketing strategies to target these specific audiences, your brand can expand its reach and attract a broader customer base. To know more, visit our website today.
57% of marketers state measuring ROI as their top challenge. Tighter integration is becoming an investment priority because it creates a better consumer experience and leads to a higher ROI overall. Ciceron is a full service digital marketing agency that specializes in all things digital, including digital strategy, consumer insights and brand advocacy.
Loyalytics is a boutique analytics consulting company helping businesses improve their customer loyalty across industries through the use of data and analytics. We help businesses convert data into an enterprise asset and leverage it to shape their customer strategy. Our mission is to be the “Voice of customers” for all our business partners.
Our capabilities span across the entire gamut of Analytics service offerings from Enterprise BI solutions for tracking and monitoring KPI’s to advanced data science solutions like Price optimization, Customer segmentations etc. Our Solutions can be clubbed into the following 5 verticals:
• Business Dashboards
• Customer Analytics
• Digital Analytics
• Merchandising Analytics
• Market Research
Our engagement model is very flexible and can be customized to the specific needs of the organization. From pure consulting assignment (Analytics Maturity assessment for business) to E2E deployment of specific analytics solutions, we do it all. For more information regarding our solutions/offerings please visit our website at www.loyalytics.in
Increasing Sales Efficiency_ How a lead management tool can help.pdfapprevenue
In today's competitive business landscape, companies strive to maximize their sales efficiency and generate revenue at a rapid pace. One effective strategy for achieving this goal is implementing a robust lead management tool. By harnessing the power of technology, businesses can streamline their sales processes, improve customer interactions, and boost conversions. In this blog post,
1. IDENTIFY. NURTURE. ENGAGE. DELIVER.
nurture engage deliveridentify
Delivering one-to-one customer experiences through integrated marketing
and customer support solutions.
2. IT’S ALL ABOUT CONNECTIONS
Making them, strengthening them, keeping them.
Every customer is unique. From the offers that make them respond to their preferred
communication channel – your customers all want, need and expect to be engaged in a way
that personally speaks to them. We understand the power of personalization. That is why
developing one-to-one experiences that communicate with customers at every touchpoint,
every time is the focus of our business. At Dialog Direct, our marketing and customer
engagement solutions have one mission in mind:
To help brands connect and engage with their customers by creating
personalized and relevant dialogue throughout the entire customer journey.
By taking customers on this personalized journey, we’re able to create remarkable outcomes
for our clients, from more qualified leads, to increased revenue or improved customer
satisfaction. With a team that is 4,500 strong across 15 locations, we are a marketing and
customer provider offering a full range of services all designed to help you build lifelong
customer relationships, including:
• Data analytics and predictive modeling • Campaign management
• Customer service and sales support • eCommerce platforms
• Multichannel direct and digital marketing • Fulfillment and warehousing
This approach of turning insights into experiences – combined with our success in
higher ROI and sales, lower operational costs, more efficient processes and increased
brand loyalty – is why more than 250 global brands and Fortune 1000 companies have
trusted our team to engage with their customers for nearly four decades.
PERSONA-
BASED
MARKETING
RELENTLESS
PURSUIT FOR
THE CUSTOMER
EXPERIENCE
ANALYTICS
& PREDICTIVE
TECHNOLOGY
VISION INTO
THE CUSTOMER
JOURNEY
3. TURNING INSIGHTS INTO EXPERIENCES
Our Integrated Engagement methodology reflects a series of competencies that overlap to
successfully communicate with your customers. Our process is deeply rooted in data and customer
behavioral analytics, which drives the cycle of strategy, creative, channel management and execution.
While the tools are very important, we find that the best results come from a coordinated team
that spans different disciplines working together to drive a specific outcome. The graphic to the
right illustrates the infinite loop that we follow to coordinate our efforts.
Business Strategy and Account Management Teams – Work with our clients to understand the
objectives of the marketing program and to provide historical insight and industry knowledge.
These groups provide proactive analysis to identify streams of messaging to trigger the desired
behaviors of defined consumer segments.
Project Management Team – Encompasses the entire program with planning, control and status
updates to all stakeholders. The Strategy team coupled with the Business Analyst team design
the data requirements, data acquisition needs and data hygiene requirements.
Analytic, Strategy and Data Science – Work with the Strategy and Operations teams to source
third-party data and assimilate it with web behavior and client data to build greater insight into
the consumer profiles. From the data sets, the team produces specifics algorithms for the preferred
marketing program (i.e., propensity to purchase models or churn models).
Creative Services – Data and creativity work together to create a sustained emotional connection.
Our in-house creative team works in conjunction with your brand to create a cyclical generator of
inspirational emotionally driven ideas. The goal is to deliver the right emotional message at the
right time through a fusion of data and creative.
Production and Marketing Operations – Provide the full ecosystem of technology that enables
integrated engagement. Some key elements include campaign management to synthesize the
data, segmentation, messaging and channel execution for both digital and traditional channels.
The system also creates automated control groups (A/B testing) stratified by cluster/segment to
self-adjust the weighting to optimize the offer results.
Quality Team – Monitors and reports on quality throughout the system.
Multichannel Delivery – The campaigns are intelligently designed to leverage digital and
traditional direct marketing channels. They are also optimized to leverage the rich data and
unique relationship-building opportunities found in the contact center.
Data is collected from all internal and external touchpoints during the multichannel delivery
execution and fed back into the campaign database. The Business Strategy and Account Management
teams meet with all stakeholders to review results and modify strategy and execution as needed.
INTEGRATED ENGAGEMENT METHODOLOGY
BUSINESS STRATEGY TEAM
PROJECT MANAGEMENT
ACCOUNT MANAGEMENT TEAM
Analytics
Strategy
(Collaborative)
Quality
Control
Creative Services
Multichannel
Campaign
Management
Data
Data Acquisition
Data Modeling
Data Hygiene
Messaging
Art Direction
Copy Writing
Data DRIVES the messaging | Analytics DRIV
ES
thecreative
Data DRIVES the Messaging | Analytics DRIV
E
the
Creative
Multichannel
Delivery
Execution
BUDGET | FINANCE | WORKFLOW | APPROVAL | ASSETS
Production/Ops
Digital
Outbound Call
Print
Outbound & Inbound Channels
Direct Mail | Engagement Center |
SMS Text | PURLs | Website | Video
4. ONE PARTNER …
MANY AWARD-WINNING SOLUTIONS
We apply our mission of creating remarkable, long-standing engagements across our
end-to-end engagement solutions. Sourced individually or leveraged together, our
focus is to always deliver on your desired outcome. Whether that means attracting new
customers, generating more revenue, strengthening loyalty or creating a remarkable
customer experience – we can identify, nurture, engage and deliver at any point along
the customer journey.
By choosing to work with Dialog Direct, you’ll have the convenience of collaborating
with one strategic partner with end-to-end capabilities that keep you connected and
engaged with your customers along the entire customer journey.
TO LEARN MORE ABOUT HOW OUR SERVICES CAN HELP YOUR
COMPANY IMPROVE THE CUSTOMER EXPERIENCE, CONTACT US
AT 800-523-5867 0R WWW.DIALOG-DIRECT.COM TODAY.
nurture engage deliveridentify
IDENTIFY
Data Analytics
Source Third-Party Data
Develop Assimilated Data Sets
Consumer Segmentation
Predictive Algorithm
Development
Control Group Definition
Response and
Attribution Analysis
Data Visualization
Lead Generation/
Qualification
Social Conquesting
NURTURE
Campaign Strategy
Data Mining
Customer Segmentation
Customer-Event Triggering/
Message Streams
Marketing Automation
Channel and Offer
Management
Campaign Optimization
Customer Journey
Mapping
Effortless Paths
NPS Analysis
Social Media Strategies
24/7 Monitoring
and Engagement
Brand Reputation and
Crisis Management
Quality Assurance and
Customer Loyalty Programs
Social Analysis and Reporting
ENGAGE
Digital and
Direct Marketing
Variable Digital Print
Email/SMS
Interactive Video
Direct Mail
Lettershop and Finishing
ePublications
PURLs
Creative
Customer Engagement
Multichannel
Customer Service
Product/Service Sales
Program Enrollment
Help Desk/Tech Support
Appointment Scheduling
Inbound/Outbound
Social Media Customer Service
DELIVER
DialogeCommerce
Storefront Development
Trade Fulfillment
Inventory Control
Warehouse Management
Print-on-Demand
eFulfillment
DialogFulfillment
Order Management
Custom Kitting
Bulk Distribution
Warehousing
Shipping and Logistics
5. OUR SERVICES
Sourced individually or leveraged together, our services are designed to
help you save time, save money and simplify your business by keeping
customers engaged throughout their entire journey.
Better marketing begins with better data. Smart data that lets you know
how, why and when a customer will respond … before contact is even made.
Our data scientists analyze and evaluate data to define optimal strategies for
you to utilize in your business processes. Using this insight, you can:
• Define emotional triggers that drive response
• Employ critical, actionable information
• Create future value through predictive models
Persona-based solutions result in dramatic sales lift and retention.
Segmentation | Predictive Modeling | Response Analysis | Testing |
Data Visualization | KPI Reporting
It’s a fact, loyal fans are key for any successful brand. That’s why strategic
loyalty campaigns are so important – they can help you retain your most
valuable customers or reach out to new ones. Using real-time market insights,
our dialog campaign experts will help you develop long-term loyalty campaigns
that will enable you to:
• Improve management of the customer lifecycle
• Create multichannel, multitouch programs
• Maximize response with more targeted messaging
All of this combined means a better overall experience for customers … and
reduced operating costs for you.
Strategy | Customer Event-Triggering | Cross-Channel Marketing |
Campaign Optimization
Smarter Data • Smarter Insights • Smarter Prediction
Lifecycle Strategy • Campaign Manager • Digital Manager
6. Phone calls. Emails. Texts. Social media. However you connect with customers,
we can help make it a positive experience every time. With expertly trained
advocates in 16 contact centers across the country, our team can support your
brand with customer service, outbound telemarketing, sales, tech support and
social media monitoring. These services can help you:
• Keep dialogue open and seamless in multiple channels
• Optimize call success with predictive call routing
• Increase sales and attract more loyal customers
Our advocates become an extension of your brand and can provide support
in 11 different languages, 24/7.
Customer Service | Product/Service Sales | Program Enrollment |
Help Desk/Tech Support | Appointment Scheduling | Inbound/Outbound
Define your message and deliver it in the most effective way with our
DialogMarketing services. Using the perfect mix of print, digital and social media,
we’ll help you create insights-driven communications, including personalized
video content, direct mail, URLs, email and ePublishing. These will help you:
• Reinforce messages across multiple channels
• Stand out from the clutter with unique designs
• Increase response by tailoring each message
And, everything can be designed and produced by our award-winning,
in-house creative team.
Variable Digital Print | Direct Mail | ePublications | Fulfillment | PURLs
Interactive • Variable Digital Print • Traditional Print • Creative
B2B Suite • B2C Suite • Event Suite
Sales • Service • Support • Lead Gen • Social
You want to ensure your customers have the best online shopping or service
experience possible. But the inability to handle multiple sales and distribution
channels can make this a challenge. It slows order processing, disrupts record
filing and causes other delays in the pipeline. Our team will customize
integrated systems that will help you:
• Manage multiple sales and distribution channels
• Decrease order processing time
• Streamline record keeping
Plus, with our sophisticated eCommerce interface, you can combine B2C
and B2B on one platform.
Website Design | Inventory Control | Warehouse Management |
Print-on-demand | eFulfillment
Whether it’s a consumer sale or part of your internal marketing supply chain,
our DialogFulfillment team can help you develop streamlined processes
to better respond to any order or request. From fulfillment and custom kitting
to warehousing and inventory control, our end-to-end services can help you:
• Ensure timely and accurate delivery
• Fulfill product and sample orders in real-time
• Manage inventory and distribution schedules
In addition, you’ll have access to our more than one million square feet
of warehousing space.
Order Management | Custom Kitting | Bulk Distribution | Warehousing | Logistics
Order • Mailing • Kitting • Rebates • Samples • Warehousing
TO LEARN MORE ABOUT HOW OUR SERVICES CAN HELP
YOUR COMPANY GENERATE MORE LEADS, CONTACT US
AT 800-523-5867 0R WWW.DIALOG-DIRECT.COM TODAY.
7. WHY WE DO WHAT WE DO
We believe that the customer experience matters. In fact, by 2020, customer experience
will overtake price and product as the key brand differentiator. (Customers 2020 Report)
Personalization is a strategy we believe in for delivering a positive customer experience
that is personal, relevant and convenient. Technology for personalization enables this
strategy by providing services like dynamic insertion, variable print, scripting and imagery.
Using persona-specific communications, Dialog Direct helps market to what speaks to the
individual, not the masses, resulting in higher response and conversion rates.
Mapping “In-Between” Moments.
While lead generation, sales and service are key to any program, what makes the customer
experience truly unique are the moments in-between. Whether it’s sending a thank you or
being there to answer questions, how you communicate with your customers between buying
cycles can determine their long-term brand loyalty. That is why we focus on identifying
opportunities that help your customers stay engaged throughout the entire customer journey.
Variable digital print direct mail pieces speak to the individual buyer personas with targeted
content and graphics.
BOB
Male
Age: 65+
Wealthy
Retiree
Using sophisticated analytics, we trigger message streams based on content and channels
that are most likely to engage the individual buyer persona.
SALLY
Female
Age: 35-45
New Mom
BOB
Male
Age: 65+
Wealthy
Retiree
OUTBOUND CALLDIRECT MAIL EMAIL
SALLY
Female
Age: 35-45
New Mom
WEBSITE VIDEOEMAIL SOCIAL
“BY 2020, CUSTOMER EXPERIENCE WILL OVERTAKE
PRICE AND PRODUCT AS THE KEY BRAND DIFFERENTIATOR.”
Customers 2020 Report
8. Realizing that every client and industry is different, we fine-tune our competencies to the
unique needs of specific verticals. As a result, we’ve helped many of the best-known brands
connect and engage with their customers, employees, dealers and prospects to attract new
business, generate revenue and improve the overall experience.
Having worked with most well-known automotive brands,
we’ve developed programs that support various aspects of the
ownership lifecycle, including:
• Lead generation and nurturing (OEMs/dealers)
• Dealer operations, recall programs and POS fulfillment
• Extended service contract marketing
• Appointment setting and customer follow-up
From lead to start to alumni relations – we help bring school
brands to life with rich conversations and communications
throughout the student lifecycle, including:
• Lead generation, admissions and enrollment
• Onboarding, welcome calls and orientation kits
• Student surveys and retention modeling
• Career planning and alumni relations
We develop personalized, multichannel communications and
cost-effective supply chain solutions that drive sales and create
a positive brand experience.
• Product/materials warehousing and fulfillment
• Sampling, loyalty and rebate management programs
• Sales and account management
• Broker and distribution services
We’ve helped our clients acquire services, retain customers,
and optimize their operational processes. Some of these
solutions include:
• Enrollment marketing programs
• Policy sales and lead development
• Member engagement programs
• 5-Star programs
When it comes to selling, servicing and retaining health, life,
Medicare and P&C insurance plans, we’ve got our clients covered.
• Insurance sales, applications and open enrollment
• Customer service; claims processing and renewals
• Seminar marketing and appointment setting
• Senior insurance and financial marketing
We develop cost-effective ways to stay compliant, market products
and identify/reach potential audiences for new pipeline drugs.
• Sample distribution and management
• Marketing collateral distribution and management
• Clinical trial support programs
• Loyalty and rebate programs
We help our clients utilize customer preferences and
personalization to increase brand loyalty through effective
multichannel engagement and marketing strategies.
• Personalized marketing
• Loyalty programs
• Reservations
• Group and tour services
UNIQUE SOLUTIONS FOR
ANY INDUSTRY
9. A WORLD OF POSSIBILITIES
Create positive impressions that last a lifetime – the mantra we live while delivering engaging
and inspiring interactions. We believe that we have the power to make a difference in someone’s
day, each and every day. Whether that is through teaching a senior how to text a picture to their
grandchild, to helping thousands save their homes from foreclosure, to ensuring a new mother
receives formula samples, our team members exude a culture dedicated to service. That’s not
all – the workplace here is a product of many things: passionate people, charitable giving and
lots of fun! We invite you to experience all Dialog Direct has to offer yourself!
DESIRE GROWTH
BE PASSIONATE
DO THE RIGHT THING
CUSTOMER OBSESSED
ENGAGE TO AMAZE
WORK AS A TEAM
ACT AS A FAMILY
ENABLE SUCCESS
OUR VIBES
“DIALOG DIRECT PUTS CUSTOMERS FIRST,
GOING ABOVE AND BEYOND TO ENSURE
INDIVIDUALS’ NEEDS ARE MET TO THE
FULLEST EXTENT POSSIBLE.”
Bill Crutcher
-President of the National Customer Service Association
WE ALSO HOLD A NUMBER OF
CERTIFICATIONS, INCLUDING:
ISO 9001
ATA/SRO-Certified
HIPAA
SSAE-16/SAS 70
CMS
FDA
Six Sigma
Food Packaging Accreditation
Good Manufacturing Practices
10. American Fork, UT
Billings, MT
Denison, TX
Fort Worth, TX
Waukesha, WI
Highland Park, MI
(HEADQUARTERS)
Auburn Hills, MI
Costa
Rica
Piscataway, NJ
Robbinsville, NJ
Orlando, FL
Grand Rapids, MI
Holland, MI
Rochester Hills, MI
Troy, MI
AROUND THE CORNER,
AROUND THE GLOBE
Locations
Square Feet of Production
and Warehouse Space
15
Languages Supported
11
4,500+Team Members
1MILLION
TO LEARN MORE ABOUT HOW OUR SERVICES CAN HELP
YOUR COMPANY INCREASE SALES REVENUE, CONTACT US AT
800-523-5867 0R WWW.DIALOG-DIRECT.COM TODAY.
WE BELIEVE
We believe in our people.
We believe customers want to be understood, and have their problems solved the first time.
We believe we can make a difference in the lives of our customers.
We believe in doing what is right, even when no one is looking.
We believe continuous improvement is the only way to move forward.
We believe in making the complex, simple.
We believe in being accessible and relevant.
11. HEADQUARTERS
13700 Oakland Ave.
Highland Park, MI 48203
800-523-5867
WWW.DIALOG-DIRECT.COM
513522_77b
Dialog Direct is a marketing and customer engagement solutions provider focused
on helping brands connect and engage with their customers – generating leads,
increasing sales and providing superior customer engagement solutions that
create remarkable experiences. We do this by creating personalized and relevant
dialogue throughout the entire customer journey.