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Oracle Marketing Cloud


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Oracle Marketing Cloud

  1. 1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | The Oracle Marketing Cloud Marketing Simplicity. Customer Centricity. Enterprise Ready. Bob Lewis Application Sales Manager Oracle Marketing Cloud Date Oracle Confidential - Restricted
  2. 2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 2 Marketing’s Delicate Balance: Build Incredible Customer Experiences While Driving Revenue Now Of CMOs believe customer experience is central to long-term competitive differentiation -Gartner 89% Of CEOs want their CMOs to be 100% ROI focused now -Fournaise Group 75% Source: Accenture Oracle Confidential - Restricted Customer Relationship Revenue Goals
  3. 3. What challenges stand in the marketer’s way?
  4. 4. It’s Hard to Connect Disparate Interactions to an Individual Customer 85% of marketers say biggest challenge to cross-channel marketing is consumer data that is unavailable or spread across multiple sources. — CMO Club Apps MOBILE Mobile Web Catalogues DIRECT MAIL COMMERCE Shopping Cart Online Purchase DESKTOP Ratings Page Views Reviews SOCIAL Follows Likes Shares In-Store Purchase CRM Data OFFLINE PAID MEDIA Display Paid Search
  5. 5. It’s Relentless Customers create 3 billion terabytes of data per year. — IDC Old Approaches to Corral Data Don’t Serve Marketers 82%Of marketers lack synchronized view of customer data. – Forrester Data Warehouse
  6. 6. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 6Oracle Confidential - Restricted EMAIL WEB SOCIAL MOBILE CONTENT ADVERTISING Of marketers have silo’d teams and technologies by channels -eConsultancy 75%of marketing content goes wasted. -Content Marketing Institute Companies Lack Centralized Hub to Orchestrate Customer Interactions and Scale Content Across Lifecycle 70%
  7. 7. Pre-Determined “Journeys” Fail to Adapt Fast Enough to Customer Behavior Only 12% of marketers believe their marketing is real-time enough to drive adequate business results.
  8. 8. MEDIA DATA Chaotic Ecosystem Overwhelms Marketing Strategy & Planning APPS Total Marketing Tech Landscape size: 1,876 vendors across 43 categories - ChiefMarTec
  9. 9. What is the Oracle Marketing Cloud? And how can it help?
  10. 10. EMAIL MOBILE SOCIAL WEB COMMERCE SALES DISPLAY PAID SOCIAL SEARCH Connect & Analyze Data Orchestrate Experience Create Engagement Tap Into Innovation Cross-Channel Marketing ✓ Program Orchestration ✓ Marketing Automation ✓ Campaign Management ✓ Message Designer ✓ Lead Nurturing & Scoring ✓ Rapid Retargeting Content & Social Marketing ✓ Social Listening ✓ Persona Development ✓ Content Planning ✓ Team Workflows ✓ Topic Modeling & SEO ✓ Cross-Channel Publishing Data Management Platform ✓ Offline ✓ Digital ✓ CRM ✓ Commerce ✓ Social Marketing Analytics ✓ Audience Analysis ✓ Cross-Channel Insights ✓ Social Analytics Oracle Marketing Cloud Ecosystem Oracle AppCloud Oracle Data Cloud Media & Ad Partners
  11. 11. The Oracle ID Graph Connects an Individual Customer to All Channels & Devices ORACLE ID GRAPH
  12. 12. Offline • Past Purchase Data • Buying Propensity • Lifetime Value • Trade Shows Owned Digital Channels • Website Engagement • Email Marketing • Social Data • Mobile Apps/Web • Media Purchases & Transactions • Web Commerce • Sales CRM • Marketing CRM • Point-of-Sales Third-Party Data (Powered by Oracle Data Cloud) • Intent • Geography • Interest & Lifestyle • Branded • Demographic The Oracle Data Management Platform transforms owned and third-party data into actionable audience data, helping marketers target the right customers across hundreds of paid media channels Connect & Analyze Data: Improve Acquisition & Conversion Rates
  13. 13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 13 Create Engagement: Deliver Relevant Content Across Lifecycle With Oracle Content Marketing and Social Marketing solutions, listen to your audience and engage them with relevant content across marketing channels Oracle Confidential - Restricted
  14. 14. NEXT STOP Any Preference Purchased Online Switch Send Email Campaign Send Push Notification In-Store Orchestrate Experience: Customers Dictate Their Own Path Oracle Cross-Channel Marketing adapts to individual customer behaviors and real-time interactions
  15. 15. DATA Oracle Data Cloud Oracle AppCloud Oracle AppCloud APPS MEDIA Tap Into Innovation: An Open Platform Gives Marketers the Most Reach, and Control, Over the Digital Marketing Ecosystem
  16. 16. SALES SERVICE COMMERCE Empower Marketing to Lead the Customer Experience 58% of chief customer officers or customer experience titles report into marketing -Gartner The Oracle Marketing Cloud integrates with industry-leading sales, service, and commerce applications, empowering marketers to drive the end-to-end customer experience for their product, brand or service
  17. 17. Deliver on the Promise of Great Customer Experiences While Achieving Your Business Goals Today Deliver Longer Customer Lifetime Value Improve Conversion & Acquisition Rate Optimize Marketing & Media Budgets