Empowering High-Growth Enterprises: A Data-Driven Go-to-Market Consultancy, Optimizing GTM Teams and Implementing Sustainable Strategies for Market Proliferation. RiteGTM specializes in three key areas: · Embracing a New Buyer Persona or Vertical: RiteGTM guides companies through strategic planning and tailored execution to introduce new buyer personas or break into new verticals. · Launching a New Product or Service: RiteGTM provides strategic guidance needed to successfully launch new offerings, differentiating them from existing products and maximizing their competitive advantage. · Expanding into a New Geography: RiteGTM offers insights and strategies to tap into new markets effectively, ensuring success across various geographies. RiteGTM’s services are built around a comprehensive process designed to take businesses from their current state to a future state of optimized GTM operations. This process includes auditing the present state, persona mapping and messaging, implementing a growth and experimental framework, and choosing between a Product-led Growth Strategy and Implementation or a holistic B2B Demand Generation approach.

1. RiteGTM: Your Right
Partner to Go Global
Empowering High-Growth Enterprises:AData-Driven Go-to-Market
Consultancy, Optimizing GTM Teams and Implementing Sustainable
Strategies for Market Proliferation.
by Rick Koleta

2. 15 Reasons why your Go-To-Market is broken
Over-Reliance
on Heroic Sales
Efforts
Misalignment
Between Sales,
Marketing, and
Customer
Success
Inability to
Forecast
Revenue
Erosion of Value
Proposition
through
Discounting
and Feature
Wars
Customers
Struggling to
Quantify ROI
Inability to
Prioritize or
Reject New
Initiatives
Lack of
Alignment on
Executive
Strategy
High Churn
Rate
Losing Market
Share to
Competitors
Late Entry into
Deal Cycles
Reactive Rather
Than Proactive
Approach
Youwant to go
up market but
your customers
are SMB
Weak Analyst
Relations
Your point of
view is not
differentiated
with your
product
Struggling to
Transition from
Product to
Platform

3. When to consider investing in additional
GTM Motions?
Expanding to a New
Audience
We'll help youdevelop fresh
marketing strategies, introduce
the right sellers, and secure
resources for success to meet
the needs and expectations of
your new audience.
Launching a New
Product or Service
We'll help youdetermine if your
new product warrants a
separate line item, bring in new
competition, or necessitate a
different tier of industry
knowledge.
Going Global
We'll help youevaluate if your
existing resources can
effectively sell and service in a
new geographic location.
The Takeaway
Incorporating anew buyer persona, vertical, product line, or geography typically necessitates additional investment.
This could involve acquiring entirely new resources, or it might mean restructuring and redirecting your current
resources from aless lucrative revenue source to stimulate anew one.

4. The 7 RiteGTM Go-to-Market Motions
Type Growth Lever Description
Product-Led Product driven adoption, usage,
and feature discovery
Product facilitates deals, upsells, usage,
expansion, and may require asales-assisted
PLG approach
Inbound-Led Content marketing driving to
conversion channels
Marketing harvests demand viapaid, organic,
social, and email, to qualify and route to Sales
Outbound-Led Coordinated and targeted account
outreach
Marketing and Sales:Account Based Marketing
& Selling, 1-1 advertising, content hubs, SDRs
Channel-Led Develop anetwork of distribution
agents
Enablement focused to educate and support
resellers, agencies, & certified partners
Event-Led Premium event experiences to
drive quality connections
Targeted educational roadshow events, in-
person, virtual, and hybrid
Community-Led Creative amovement or category
around atransformative idea
Though leadership is driven by industry
experts, influencers, and happy customers
Ecosystem-Led Product integration and symbiotic
relationships
App and dataexchanges, co-marketing,
integrated use cases

5. How we fix your GTM
Audit the Present State + Quick
Wins
While auditing the current state through insights from
various stakeholders, evaluation of marketing tools, and
dataanalysis from diverse sources like G2 and ClearBit,
we concurrently focus on implementing immediate
successful strategies to maintain your company's
trajectory on the RiteGTM path.
Messaging & Persona Mapping +
Team Assembly
By fostering ashared understanding of all players in the
buying process and crafting targeted messaging, we
support the structuring of your go-to-market team,
guide their strategy and KPI development, and leverage
our extensive network to identify ideal candidates for
essential roles.
Implement Growth and
Experimental Framework
Through meticulous research and best practice
development, our team establishes growth and
experimental frameworks to guide companies in
refining their go-to-market strategies, and implements a
swift experimentation method using ascientific
approach to boost primary key performance indicators.
Product-led Growth Strategy and
Implementation or Holistic B2B
Demand Generation
Choose either to build scalable processes and growth
loops for aproduct-led growth strategy to convert
active users into revenue, or to adopt aholistic B2B
demand generation approach with an account-based
marketing strategy and broad-spectrum demand
generation, or consider integrating both for an all-
encompassing strategy.

6. Who we work with
Mid-market startups
Tap out your local market? Experiment with anew
market:localize your offering and validate demand.
Enterprise
Leverage our cutting-edge research, strategy and
execution to launch in new markets and expand
TAM.
Success stories
Securly
We Developed growth strategy and
execution for aplatform with 2000
customers and 10M users to grow
5% week over week in just 6
months.
ArrowStream
Execution of the growth strategy
for category-leading enterprise
SaaS, increasing sales pipeline by 5X
while expanding into new markets.
Omneky
Our team built and maintained the
demand engine that generated ~85
leads weekly for amid-market
solution that generates $40K ARR.

7. Join the RiteGTM family
1 Attend San Francisco
GTM Nights
Reservespot
Join us at our next event
2 Sign up for the GTM
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Signup
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