3. Jisc Digital leaders course
»Four cohorts
»Around 160 delegates
»2 residentials
»Focus on:
› Effective use of digital
in their practice
› Leading an organisation
that wants to get the
most out of digital
»Doing digital
› Tools
› Strategies
› Lists
› Roadmap
› Models
07/06/2017 Situating digital in practice: an introduction to mapping 3
6. Mapping digital
Jisc Digital leaders programme
07/06/2017 Situating digital in practice: an introduction to mapping 6
7. Visitors and residents
»Continuum of modes of
engagement not two ‘types’
of people
› Based on motivation to
engage not technical skill
or age
› Does not assume that
ownership of technology =
high levels of digital
capability
Visitor
Resident
07/06/2017 Situating digital in practice: an introduction to mapping 7
8. Mapping digital practice
07/06/2017 Situating digital in practice: an introduction to mapping
RV
O
P
Organisational
Personal
Visitor Resident
Email
(Personal)
Email
(Work)
Facebook
Twitter
Blog
Skype
YouTube
Google
docs
Google/
search etc.
8
9. Activity – what does your
practice look like?
07/06/2017 Situating digital in practice: an introduction to mapping 9
The core of the first day is mapping their practices--we have the delegates draw a lot of things, including their representation of their organizations, as a way of moving them away from text-based notions of where they work and what they are trying to do. (we can talk through what these images mean--talk about larger contexts, precarity behind image of robustness, planets in alignment, etc)
The important thing is not the representation it is the shift in thinking, moving them away from an overarching view and into a what does this look like, in this exercise a metaphor for the organisation.
And, where they are confident they also share them online
For the course, we walk them through the V and R concept (ask the audience who knows about it, we can describe it briefly if necessary)
Introduce the basic V&R concept
Either describe V&R or run the first video https://www.youtube.com/watch?v=sPOG3iThmRI (7mins)
One option is to offer the video before the workshop takes place, allowing you to start with a group of people already primed with a basic understanding of V&R. In general, people come to an understanding of it quite easily. The challenging part is getting them to reflect on their own practice.
V&R = more constructive idea that Digital Natives - based on motivation to engage not age or technical skill.
What does V and what does R look like online?
While most people find the V&R idea easy to understand in principle sometimes it’s difficult for them to imagine what Visitor and what Resident practice ‘look like’ in the flesh as it were. To mitigate this it can be useful to set some fun tasks which have a distinct V and R feel to them.
V = no social trace
R = social trace
High R = Googleable
Low R = social trace but within closed groups or communities.
A step through of a map (DW’s).
I guessed at an order which might work in the same way folk might “remember” things to add. Ended with “of course search is often missed off”
Demo mapping--Dave White’s map as an example here. Make it clear as you draw your own map there are no “right” or “wrong” ways to place things, just representations of practice. Also reiterate that Visitor modes are not “worse” than Resident, or vice-versa. This is not a value judgement, but a visualization.
Create your own map on a flipchart pad in front of the group. Be as honest and open as you can to break the ice. This video might help you to tune into the process. https://www.youtube.com/watch?v=MSK1Iw1XtwQ (10mins) - less reflective groups might be tempted to replicate only the platforms you have put on your map. You may need to make it clear more than once that there are no right answers.
Remind people that this is about their practices not about their identity. V is not not better or worse than R.. You want to preserve the ability of people to relate to the discussion, and identities can become barriers to understanding and connecting with the practices of others.
Resident practices, for example, can occur in a range of more or less visible digital places---that is, people can be in Resident mode, but only visible to particularly curated groups of people (eg private Twitter groups, FB groups, Google+ circles, etc)
Mainly making the point that this is not a perfect process – emphasise the importance of the conversations around the maps.
These maps always reflect a range of practices. We get delegates who are very practiced and confident in digital places, and others who are confidently disconnected from digital, for very specific motivations around time, privacy, and professionalism. This mapping is not intended to make people think there is a right way to “do digital.” Part of the point is, regardless of your personal practices, you as a leader need to be aware of the range of possibilities.
Delegates engage with the Visitors and Residents framework as a way of grounding their development in their own practices, mapping what they do, which then allows them to move to strategic approaches to their organisation’s digital footprint. There are no templates in this approach that can be elicited, no best practice that can be duplicated. We are giving delegates the vocabulary they need to be able to then address their organizational contexts.
It is during this phase of the course that we see change management approaches emerge, with delegates looking at how they approach digital change projects and what makes them successful.
Adding a vertical axis allows us to consider the context us use, for example between personal and professional practices…etc.?
If you present the slides and step through the animation, I’ve offered a selection for the bottom label, but stuck with org for the rest of the slides (easy to change)
It is during this phase of the course that we see change management approaches emerge, with delegates looking at how they approach digital change projects and what makes them successful.
Adding a vertical axis allows us to consider the context us use, for example between personal and professional practices…etc.?
If you present the slides and step through the animation, I’ve offered a selection for the bottom label, but stuck with org for the rest of the slides (easy to change)