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Pinterest Marketing Strategies For Business

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Pinterest is an online catalogue about anything. It uses only visual pictures called pins and boards that anyone can save for later. Often overlooked, it can be a great marketing tool for businesses.
Check out more than 40 Pinterest strategies you should be using for your business to grow an online presence.

Published in: Marketing

Pinterest Marketing Strategies For Business

  1. 1. Get Started: Pinterest Online Marketing Strategies
  2. 2. What is Pinterest?
  3. 3. is the world’s catalog of ideas.
  4. 4. Why use Pinterest for marketing?
  5. 5. #1 It influences purchases
  6. 6. #2 It’s a sizable platform to reach audiences
  7. 7. #3 Get more referral traffic to your site
  8. 8. #4 Free marketing from fans
  9. 9. #5 Longer product exposure
  10. 10. #6 Boost sales
  11. 11. #7 Widen product exposure
  12. 12. #8 Discover what your audience wants
  13. 13. 38 Pinterest Strategies for your business
  14. 14. 1. Write a good brand description
  15. 15. 2. Add your website in the description
  16. 16. 3. Verify your account
  17. 17. Lets pinners know you’re trustworthy
  18. 18. Add logo for verified accounts
  19. 19. 4. Create different boards
  20. 20. 1. Come up with different boards Boards are composed of Pins
  21. 21. 5. Add descriptions for each boards & pins
  22. 22. 6. Make boards organized/in sync
  23. 23. 7. Add pins to your boards
  24. 24. 8. Use high quality images
  25. 25. 9. Use an image ratio of 2:3
  26. 26. 10. Optimize colors
  27. 27. 11. Create vertical image or step-by-step image
  28. 28. 12. Use infographics
  29. 29. 13. Use text overlays to provide clarity to an image
  30. 30. 14. Pin consistently
  31. 31. Pin consistently but limit to a number per day
  32. 32. 15. Add watermark or logo to images
  33. 33. Target’s Logo is added in every pin
  34. 34. 16. Check the link attached to an image from a website
  35. 35. The link should redirect to the website once the image is clicked
  36. 36. 17. Create Visit button to redirect to the website
  37. 37. 18. Share other people’s content
  38. 38. Repin other’s Pins
  39. 39. Repin from another website’s pins
  40. 40. 19. Add guest pinners
  41. 41. Guest pinner for Etsy
  42. 42. 20. Let other pinners contribute to your board
  43. 43. 21. Collaborate with influencers to generated buzz
  44. 44. Target collaborated with Pinterest influencer Oh Joy
  45. 45. 22. Follow like-minded pinners and influencers
  46. 46. 23. Like pins and boards
  47. 47. 24. Know your niche
  48. 48. All about avocados
  49. 49. 25. Pin images connected with your niche
  50. 50. Post only images related to your niche
  51. 51. 26. Promote campaigns/ads
  52. 52. 27. Pin what audiences like with your brand
  53. 53. 28. Sell a Lifestyle
  54. 54. 29. Pin images of customers using your product
  55. 55. 30. Show off your work
  56. 56. 31. Install Pinterest extension to your own website
  57. 57. 32. Add Pin It button to your website
  58. 58. Pin it button allows people to Pin directly from your website
  59. 59. 33. Add Pinterest Follow button in your website
  60. 60. Website Follow button Lets people follow you on Pinterest
  61. 61. 34. Pin directly from your website
  62. 62. 35. Run a contest
  63. 63. Let other people share your content
  64. 64. 36. Use Post Rich Pins
  65. 65. Rich Pins include extra information right on the Pin itself
  66. 66. 36.1 Place Pins include a map, address, and phone number
  67. 67. Add location and other information about a place
  68. 68. 36.2 Apps Pins include install button
  69. 69. Pinners can download the app without leaving Pinterest
  70. 70. 36.3 Product Pins include real time pricing, availability and buy location
  71. 71. Help Pinners find information on things you sell
  72. 72. 36.4 Recipe Pins includes ingredients, cooking time and serving info
  73. 73. Get Pinners excited to hit the kitchen
  74. 74. 36.4 Article Pins include headline, author and description
  75. 75. Help Pinners save stories that matter to them
  76. 76. 36.5 Movie Pins include ratings, cast members and reviews
  77. 77. Help Pinners learn about new flicks
  78. 78. 37. Engage with your audience/customers
  79. 79. 38. Measure and analyze your marketing strategies using Analytics
  80. 80. “We don’t have a choice on whether we do social media, the question is how well we do it.” - Eric Qualman
  81. 81. Thanks! Ivy T. Virtual Professional www.indieivy.com

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