This document outlines Isaac Gordon's mastery journal timeline for March 2014. It details 12 goals he has for courses in the EBBS program, with strategies and tactics listed for achieving each goal. The goals cover topics like mastery, executive leadership, project management, business storytelling, finance, negotiation, artist management, entertainment law, publishing, and digital marketing. Key reading materials and online resources are identified for each subject area to help Gordon work towards mastery.

1. Mastery Journal Timeline
By Isaac J Gordon
March 1st 2014

2. Mastery:
Personal
Development
and
Leadership
Goal:
Establish
obtainable
goals
for
each
of
the
twelve
courses
in
the
EBBS
program,
while
learning
key
strategies
to
obtaining
mastery.
Strategies/Tactics to achieve goal!
•
Read
Robert
Greene’s
book
Mastery
for
key
strategies
on
obtaining
mastery
•
Watch
Randy
Pausch’s
Last
Lecture
Video
•
Visit
the
Full
Sail
website
for
overviews
on
each
course
in
my
degree
program
•
Study
the
journey
of
a
master
and
mentor
by
reading
articles
like
this
one
(KAPLAN,
D.
A.
(2013).
DAVID
GEFFEN
UNPLUGGED.
Fortune,
168(3),
74.)
from
FSO
on
David
Geffen.

3. Executive
Leadership
Goal:
Gain
a
strong
understanding
of
the
qualities
necessary
to
be
an
executive
leader
in
today’s
entertainment
business
ield.
Strategies/Tactics to achieve goal!
•
Watch
Leading
with
Emotional
Intelligence
with
Britt
Andreatta
on
Lynda.com
•
Expand
on
my
PLN
by
joining
the
Leadership
Think
Tank
group
on
LinkedIn
•
Relect
on
past
courses
taken
during
my
bachelors
degree
program
regarding
leadership
•
Read
How
to
Win
Friends
&
Inluence
People
by
Dale
Carnegie

4. Project
and
Team
Management
Goal:
Learn
the
principles
of
project
management,
and
the
various
factors
of
team
management
and
creating
a
productive
team.
Strategies/Tactics to achieve goal!
•
Read
101
Project
Management
Problems
&
How
to
Solve
Them
by
Tom
Kendrick.
•
Watch
Insights
from
a
Project
Manager
with
Bob
McGannon
on
Lynda.com
•
Create,
develop
and
execute
a
project
plan
in
class

5. Business
Storytelling
&
Brand
Development
Goal:
How
to
make
both
my
company
and
myself
standout
in
the
entertainment
industry.
Strategies/Tactics to achieve goal!
•
Read
The
22
Immutable
Laws
of
Branding
by
Al
Ries
and
Laura
Ries
•
Read
Tell
to
Win
by
Peter
Guber
•
Develop
and
maintain
my
own
personal
brand
identity
and
read
ME
2.0
•
Study
brand
development
case
studies
•
Read
Brown,
M.
D.
(2013).
Build
a
Personal
Brand
Or
Soon
Become
an
Extinct
Generic.
Sales
&
Service
Excellence,
13(8),
8.
From
FSO
library

6. Entertainment
Business
Finance
Goal:
Learn
how
to
keep
a
irm
grasp
on
my
business
inances.
Strategies/Tactics to achieve goal!
•
Development
of
inancial
decision
making
strategies
•
Read
Rich
Dad,
Poor
Dad
by
Robert
Kiyosaki
•
Watch
Making
Investment
Decisions
with
Rudolph
Rosenberg
on
lynda.com

7. Negotiation
and
Deal-­‐Making
!
Goal:
Learn
how
to
negotiate
and
create
a
deal
in
the
current
music
industry.
Strategies/Tactics to achieve goal!
•
Read
Negotiate
like
the
Pros
by
Kenneth
L.
Shropshire
and
Beyond
Reason
by
Fisher
&
Shapiro
•
Visit
Harvard’s
Negotiation
Project
online
•
Role
play
negotiation
in
class
•
Read
Bordone,
R.
C.,
&
Carr,
C.
M.
(2013).
Critical
Decisions
in
Negotiation:
A
New
Video
Resource
for
Teaching
Negotiation.
Negotiation
Journal,
29(4),
463-­‐476.
doi:10.1111/nejo.12037
from
FSO
library

8. Product
and
Artist
Management
!
Goal:
Apply
and
relate
core
management
principles
and
learnings
to
my
real
life
job
as
an
artist
manager
in
the
independent
music
sector.
Strategies/Tactics to achieve goal!
•
Follow
Paul
Allen
on
social
media
author
of
Artist
Management
for
the
Music
Business
(PLN)
•
Study
Case
Studies
in
Artist
and
Product
Management
•
Follow
the
company
M
Theory
on
social
media
and
online
(PLN)
•
Watch
Communication
Fundamentals
with
John
Ullmen
on
lynda.com

9. Advanced
Entertainment
Law
Goal:
Learn
how
to
read
contracts
better.
Apply
learnings
from
Negotiation
and
Deal-­‐Making.
Strategies/Tactics to achieve goal!
•
Read
All
You
Need
to
Know
About
the
Music
Business
by
Donald
Passman
and
Musician's
Business
&
Legal
Guide
by
Mark
Halloran
•
Follow
Donald
Passman
on
social
media
(PLN)
•
Read
Christman,
E.
(2009).
THE
BILLBOARD
Q&A:
DONALD
PASSMAN.
Billboard,
121(45),
18.
from
FSO
library
•
Study
Case
Studies
in
Entertainment
Law

10. Entertainment
Media
Publishing
and
Dist
!
Goal:
Finally,
gain
a
full
grasp
on
publishing
and
how
it
works.
Strategies/Tactics to achieve goal!
•
Read
Copyright
Law
by
Richard
W.
Stim
and
Kohn
on
Music
Licensing
by
Al
and
Bob
Kohn
•
Study
Publishing
and
Distributing
Case
Studies
•
Develop
a
publishing/distribution
plan
•
Read
Hampp,
A.
(2014).
Blessed
By
Lorde.
Billboard,
126(6),
13.
from
FSO
library

11. Digital
Marketing
Goal:
Gain
a
better
understanding
of
mobile
trends
and
technologies
while
learning
the
ends
and
outs
of
digital
marketing.
Apply
learnings
Strategies/Tactics to achieve goal!
•
Read
The
New
Rules
of
Marketing
&
PR
by
David
Meerman
Scott
•
Read
Top
Digital
Marketing
Trends
http://socialmediatoday.com/
anitaloomba/2035211/top-­‐digital-­‐marketing-­‐trends-­‐2014
•
Read
Bacon,
J.
(2013).
Mobile
microtargeting.
Marketing
Week
(Online
Edition),
18.
from
FSO
library

12. Business
Plan
Development
Goal:
Relate
and
apply
learnings
from
course
to
business
plan
development
for
my
real-­‐life
business,
NLE.
Strategies/Tactics to achieve goal!
•
Complete
a
research
report
of
the
music
business
•
Read
Successful
Business
Plan
by
Rhonda
Abrams
and
How
To
Write
A
Business
Plan
at
entrepreneur.com
•
Watch
“How
to
Write
A
Business
Plan”
on
SBA.gov
at
http://
www.sba.gov/learning/video/how-­‐write-­‐business-­‐plan

13. Final
Project:
Business
Plan
Goal:
Finalize
and
execute
business
plan
for
NLE.
Strategies/Tactics to achieve goal!
•
Watch
How
to
Present
your
business
plan
to
investors
on
YouTube
at
https://www.youtube.com/watch?v=KjSikHLMSs
•
Read
Writing
A
Business
Plan:
5
Keys
To
Your
Success
on
Forbes.com
•
Present
business
plan
and
apply
feedback
given
from
course
instructor