Monica Valdes' Mastery Journey Timeline

1. Mastery Journey Timeline
Monica Valdes

2. 1. Mastery: Personal Development & Leadership
Goals:
o Learn what it means to be a master
o Learn how I can become a master in my field
o Make a plan on how to achieve mastery
Strategies:
o Read the required textbook Mastery by Robert Greene
o Make a timeline that will guide the start of my mastery journey
o Watch Robert Greene’s video “Author Talk At Google”

3. 2.Digital Marketing Fundamentals
Goals:
o Learn the basics of digital marketing
o Learn to use the basic tools for digital marketing
o Learn how these basic tools will help my future career
Strategies:
o Watch Internet Marketing Basics by Ian Lurie on Lynda.com
o Read the required text provided by the instructor
o Follow tutorials posted by instructor

4. 3.Digital Storytelling & Branding
Goals:
o Learn what storytelling is in digital marketing and how this technique helps businesses target an audience
o Learn what branding is in digital marketing and the strategies to create one
o Learn how to use storytelling & branding to further my skills in digital marketing in order to create successful
campaigns
Strategies:
o Read the required texts, articles, tutorials the instructor provides
o Join the Full Sail creative writing club
o Read “The New Digital Storytelling: Creating Narratives with New Media” by Bryan Alexander from the
FSO Library ebooks

5. 4.Consumer Behavior & Analysis
Goals:
o Learn how consumer behaviors affect digital marketing
o Learn to analyze what consumers want
o Learn how to reach consumers through digital marketing
Strategies
o Read the text and watch the videos required for this class
o Read “Consumer Behavior” by Noel Hayden in the FSO library ebooks
o Do some research on my own relating to consumer targeting, so that I can expand on what is learned
in the class

6. 5.Digital Design & Usability
Goals:
o Learn the techniques on how to design for digital marketing
o Learn how to use the different software's used for digital marketing
o Learn how to use the designs to attract the consumers
Strategies:
o Read texts and articles provided by instructor
o Reading “Designing Design and Designing Media” by Jurgen Faust in the FSO Library
o Become familiar with software’s used in this field by watching tutorials

7. 6.New Media Marketing
Goals:
o Learn about new media
o Learn how to use new media
o Learn how to adapt to new media
Strategies:
o Read the required texts and articles provided by the instructor
o Watch videos provided by the instructor
o Go on “Feedly” to keep updated on new media information

8. 7.Advance Digital Marketing Strategies
Goals:
o Learn about different marketing strategies
o Learn why those strategies work
o Ask what makes these strategies advanced
Strategies:
o Read required text from instructor
o Read “Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the
Marketing Classroom” by Scott Roberts & Kathleen Micken in the FSO Library
o Practice the strategies learned in this class

9. 8.Advance Search Engine Optimization
Goals:
o Learn more about search engines
o Learn why search engines are important in the digital marketing field
o Learn how to use search engines to the best of my ability
Strategies:
o Read the required text for this class
o Watch “SEO: Link Building in Depth” by Peter Kent on lynda.com
o Read articles from Feedly on SEO’s

10. 9.Strategic Internet Public Relations
Goals:
o Learn more about public relations
o Learn why public relations is important for digital marketing
o Learn how to reach out to the public
Strategies:
o Read the required text for this class
o Watch all videos posted by instructor
o Watch “Building an online community” by Justin Seeley on Lynda.com

11. 10. Digital Analytics & Optimization
Goals:
o Learn to make productive choices
o Learn how to strengthen a company’s marketing goal
o Learn why digital analytics and optimization is important for a company
Strategies:
o Read the required text for this class
o Put in extra hours on researching more about analytics
o Watch Getting Started with Analytics from Youtube Essential Training” by Jason Osder on
Lynda.com

12. 11. Digital Marketing & The Law
Goals:
o Learn how laws affect digital marketing
o Learn about internet laws
o Learn why laws and regulations are needed in digital marketing
Strategies:
o Read the required text for this class
o Read scholarly articles found on google and FSO library to research more on the law and digital
marketing
o Watch “Intellectual Property Fundamentals” by Dana Robinson on Lynda.com

13. 12. Digital Marketing Campaign Development
Goals:
o Learn what a digital marketing campaign is
o Learn why digital marketing campaigns are important
o Learn how to develop a digital marketing campaign
Strategies:
o Read the required text for this class
o Research marketing campaigns and their purpose
o Watch “Email Marketing Basics” by John Arnold on lynda.com

14. Industry Leaders
o Lee odden
Email: Lee@toprank.com
o Miguel Ramos
Email: Miguel068@bellsouth.net
o Yolanda DiLella
Email: Yolanda.DiLella@crowncatle.com
o Sara Taja
Email: Sara.Taja@yahoo.com
o Claire Bishop
Email: cbishop@mmgyglobal.com
o Greg Jarboe
Email: Greg.jarboe@seo-pr.com

15. Clubs, Organizations & PLN
o Digital Marketing Association
o American Marketing Association
o The American Advertising Federation

16. Clubs within Full Sail University
o Collegiate DECA
o Pure Motivation – volunteer group

17. Mentor Qualities
o Leadership skills
o Provides guidance as needed
o Provides feedback
o Encourages others to do their best
o Challenges creativity
o Respects others’ values and ideas

19. Reference
o About the Participating Associations. (n.d.). Retrieved from
https://digitaladvertisingalliance.org/associations
o FSO library database
o hub.fullsail.edu/articles/student-clubs-at-full-sail
o Lynda.com