Mastery Journal Presentation

1. Entertainment Business
Mastery Journey
Chris Lindbak

2. Mastery
Business
Storytelling
Entertainment Business
Finance
Product &
Artist Management
Entertainment Publishing
& Distribution
Business Plan
Development
Project &
Team MGMT
Negotiation &
Deal Making
Advanced
Entertainment Law
Digital
Marketing
Final Project
Executive
Leadership

3. Mastery: Personal Development and Leadership
Goals for the month:
Strategies to accomplish goals:
• Read the book “Mastery” by Robert Greene
• Watch Tumblr tutorials on lyndia.com for understanding http://www.lynda.com/Tumblr-
tutorials/Tumblr-pages-explained/95698/98684-4.html
• Actively search for mentors in my field
• To dig to the core of my passion and help pursue my professional self.
• Learn how to use tumblr correctly.
• Find people who can be mentors

4. Executive Leadership
Goals for the month:
Strategies to accomplish goals:
• Apply concepts from “Mastery” by Robert Greene
• Watch Lynda video Leadership Fundamentals http://www.lynda.com/Business-Skills-
tutorials/Leadership-Fundamentals/122471-2.html
• Watching executive leadership video http://www.lynda.com/Business-Skills-tutorials/
four-disciplines-executive-leadership/167027/193620-4.html
• To learn and understand how a proper leader operates in the entertainment industry.
• Understand the fundamentals of leadership.
• Apply leadership skills to real life situations.

5. Project and Team Management
Goals for the month:
Strategies to accomplish goals:
• Read Team Building Exercises at https://www.mindtools.com/pages/article/newTMM_52.htm
• Watch Building a Professional Team at http://www.lynda.com/Music-Business-tutorials/
Insiders-Guide-Todays-Music-Biz-04-Building-Professional-Team/450274-2.html
• Understanding the difference of teams and teaming http://www.lynda.com/Business-Skills-
tutorials/difference-between-teams-teaming/175129/359971-4.html
• To develop advanced team buikding skills and taking credit for successful ventures.
• Learn effective exercises to build professional teams.
• Understanding the different kinds of teams.

6. Business Storytelling
Goals for the month:
Strategies to accomplish goals:
• Watch various TED talks to pick apart their styles
• Lynda video http://www.lynda.com/Higher-Education-tutorials/Storytelling/173211/197036-4.html
• Lynda video http://www.lynda.com/Business-Skills-tutorials/Storytelling-work/
126132/161364-4.html
• To develop a method of storytelling that is inspiring and easily relatable.
• learning how to point out effective methods of story telling.
• Applying storytelling methods in every day life.

7. Entertainment Business Finance
Goals for the month:
Strategies to accomplish goals:
• Research businesses on lexis nexus to compare their value
• Speak with various businesses around me to understand their strategies
• Lynda video http://www.lynda.com/Business-Skills-tutorials/Running-Profitable-Business-
Understanding-Financial-Ratios/174916-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq
%3abusiness+finance+e%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2
• To develop a solid plan for long-term investment opportunities and techniques for financial planning.
• Learning how multiple business plans work.
• Get a real life knowledge of what good and bad business opportunities are.

8. Negotiating and Deal Making
Goals for the month:
Strategies to accomplish goals:
• Find a mentor that specializes in contract negotiation
• Practice negotiation with business like pawn shops for better prices
• Lynda video http://www.lynda.com/Business-Skills-tutorials/Strategic-Negotiation/
376381-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3anegotiation%0apage%3a1%0as
%3arelevance%0asa%3atrue%0aproducttypeid%3a2
• To enhance my deal making abilities for future contractural obligations.
• Use these skills in real life situations.
• Develop a signature style of effective negotiation skills.

9. Product and Artist Management
Goals for the month:
Strategies to accomplish goals:
• Develop SWOT analysis on my artist for goal planning
• Research and keep updated with http://www.artistmanagementresource.com/
• Lynda Video http://www.lynda.com/Music-Business-tutorials/Artist-manager-relationship-
honest-direct/450273/478772-4.html
• To develop a structured approach for managing my artist effectively.
• Develop a strong business relationship with my artist.
• Learning techniques in managing an artist as a brand.

10. Advanced Entertainment Law
Goals for the month:
Strategies to accomplish goals:
• Read the book “Everything You Need To Know About The Music Business” by Donald Passman
• Speak to mentor about run ins with this department and ways to avoid them
• Lynda video http://www.lynda.com/Music-Management-tips/Music-Law-Managing-Bands-
Business/376618-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aentertainment+law
%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2
• To gain knowledge about contracts so I won’t get used in the future.
• Knowing what red flags to look for in contracts.
• Learning how to avoid falling into a legal trap.

11. Entertainment Media Publishing and Distribution
Goals for the month:
Strategies to accomplish goals:
• Utilize my social media accounts to start distribution plan
• Read other distribution contracts that worked in the past and tailor mine similarly
• Lynda video http://www.lynda.com/Pro-Tools-tutorials/Basic-music-licensing-publishing/
122931/140473-4.html
• To learn publishing techniques to protect my ideas and finding new ways of distribution my product.
• Discovering new distribution platforms.
• Developing plans of publishing my artists music.

12. Digital Marketing
Goals for the month:
Strategies to accomplish goals:
• Research new techniques of marketing
• Lynda video http://www.lynda.com/learning-paths/Marketing/become-an-seo-expert
• Lynda Video http://www.lynda.com/Analytics-tutorials/Online-Marketing-Fundamentals/
188429-2.html
• To take the tools I develop to maintain a relevant presence and to push my artists into a broader
market.
• Discovering new social media platforms to effectively market material.
• Understanding and applying SEO keywords to distribution planning.

13. Business Plan Development
Goals for the month:
Strategies to accomplish goals:
• Writing a business plan https://www.entrepreneur.com/article/247575
• Lynda video http://www.lynda.com/Business-Skills-tutorials/Creating-Business-Plan/
• Ask friends and mentors to evaluate my written plan
• To take the feedback from my business plan to create career beginning opportunities.
• Get feedback on previously drafted plans.
• Gain confidence in future plan development.

14. Final Project: Business Plan
Goals for the month:
Strategies to accomplish goal:
• Read Strategies for Presenting Your Business Plan https://www.entrepreneur.com/article/241539
• Lynda video http://www.lynda.com/Business-Skills-tutorials/Making-Great-Sales-Presentations/
415362-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3abusiness+plan+present%0apage
%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2
• Reach out to mentors, friends and family to begin life after school
• To reflect on everything I have learned throughout my degree to effectively start my career as a
successful artist manager.
• Understand the methods of presenting a solid business plan.
• develop confidence in business presentations.

15. 6 Industry Leaders to Interview
John Valentino / Senior Vice President at AEG Live / 561-681-5610
Steve Gordon / Owner of Circle Talent Agency / 323-424-4970
Ben Hogan / Talent Agent at Circle Talent Agency / 323-424-4972
Chris Byrnes / Manager at Blood Company Management / 310-422-6247
Kevin Leos / Manager at Blood Company Management / 714-501-5458
Kirsten Schwartz / Director of Marketing at AEG Live / 561-681-5624

16. Full Sail Community Club
FSEDM is a Full Sail club that brings together the creative and
technical minds involved in EDM music. It also helps develop students
in their craft by giving them unique opportunities in their field of
study.
FSEDM

17. Industry Clubs and Organizations
The Indie Managers Association (IMA) is a group that helps and
educates new managers in the entertainment industry.
IMA

18. My Mentor Characteristics
Must have a deep knowledge of their craft
Understands that failures are inevitable
Has a logical approach and doesn't let emotions interfere
Realizes people accomplish the same tasks in different ways
Always has an open ear for criticism

19. “Mastery’s” Characteristics of a Mentor
Opportunistic - To reflect on everything I have learned throughout my
degree to effectively start my career as a successful artist manager
(Greene, 2012).
Forward Thinking - Thinking like his mentor, he speculated that there
must be a way to physically demonstrate the motion created by
electromagnetism in a continual fashion, so that no one could dispute
the results (Greene, 2012).(Greene 101)
Greene, Robert. Mastery. Penguin Books, 11/2012. VitalBook file.

20. Innovative Companies
Mad Decent Records
Fools Gold Records
Circle Talent Agency

21. References
Greene, R. (2012). Keys to mastery. In Mastery. New York, NY: Viking.
Full Sail University. (2015). Course descriptions. In Full sail 2015 catalog (2nd ed.).
Lynda. (2016). Lynda.com: Online Video Tutorials & Training [Video file]. Retrieved from http://lynda.com