What Lawyers Can Learn From Accountants and their Journey to the Cloud
1. David Leary
Intuit Small Business Ecosystem Evangelist
September 19th 2016
What Lawyers Can Learn
From Accountants and their
Journey to the Cloud
2. 2September 19th 2016 | #ClioCloud9 | @DavidLeary
• Almost 20 years at Intuit
• Support | Training | Quality Assurance | Product
Development | Marketing | Product Management | Project
Management | Customer Advocate | Developer Relations
• “Awesome Add On” - ViewMyPaycheck Co-Founder
• 2014 CPA Practice Advisor “40 under 40”
• 2015 Accounting Today “One to Watch”
DAVID LEARY
INTUIT SMALL BUSINESS ECOSYSTEM EVANGELIST
Tucson, Arizona
DavidLeary.com
@DavidLeary
3. 3September 19th 2016 | #ClioCloud9 | @DavidLeary
To improve our customers’ financial lives
so profoundly…
they can’t imagine going back to the old way.
7. 7September 19th 2016 | #ClioCloud9 | @DavidLeary
Yesterday
The previous 15 years
~25 million in North America
How small business owners run their businesses.
QuickBooks Desktop
QuickBooks Online
pen, paper, spreadsheet
8. 8September 19th 2016 | #ClioCloud9 | @DavidLeary
Today
Where we are currently
Yesterday
The previous 15 years
~25 million in North America
How small business owners run their businesses.
QuickBooks Desktop QuickBooks Desktop
QuickBooks Online QuickBooks Online
pen, paper, spreadsheet
pen, paper, spreadsheet
phones, apps, cloud
9. 9September 19th 2016 | #ClioCloud9 | @DavidLeary
Tomorrow
The next 15 years
Today
Where we are currently
Yesterday
The previous 15 years
~25 million in North America
How small business owners run their businesses.
QuickBooks Desktop QuickBooks Desktop
QuickBooks Desktop
QuickBooks Online QuickBooks Online
QuickBooks Online
pen, paper, spreadsheet
Pen, paper, spreadsheet
pen, paper, spreadsheet
phones, apps, cloud
phones, apps, cloud
10. 10September 19th 2016 | #ClioCloud9 | @DavidLeary
Tomorrow
The next 15 years
Today
Where we are currently
Yesterday
The previous 15 years
~25 million in North America
How small business owners run their businesses.
QuickBooks Desktop QuickBooks Desktop
QuickBooks Desktop
QuickBooks Online QuickBooks Online
QuickBooks Online
and
Apps
pen, paper, spreadsheet
Pen, paper, spreadsheet
pen, paper, spreadsheet
phones, apps, cloud
phones, apps, cloud
12. 12September 19th 2016 | #ClioCloud9 | @DavidLeary
Today (cloud)
• Work from anywhere
• Automated data entry
• Freedom from zip code
• Can focus on a niche
• Real time data
• Billing by the value created
• Limitless client base
Yesterday (no cloud)
• Chained to desk
• Manual data entry
• Limited to zip code
• Had to know every niche
• Data historians
• Billing by hour
• Limited client base
What the cloud brought accountants
13. 13September 19th 2016 | #ClioCloud9 | @DavidLeary
Concept of accounting firm is changing
Old “slow” companies may not transition well
Outsourcing
Hosting
It is cheap to start an accounting practice
Everything being reset or disrupted
14. 14September 19th 2016 | #ClioCloud9 | @DavidLeary
Stopping commodity work
Advising clients and charging for the value
Value Billing
Virtual CFO services
Stopped writing off time e.g. 10% at many firms is like lighting a house on fire
Teaching other accountants to move to cloud or re-invent their practice
Business models changing
15. 15September 19th 2016 | #ClioCloud9 | @DavidLeary
We stopped saying “cloud”
Not taking on C, D, F clients
Accountants have become a family, help each other …lots of hugs
Accounting firms now have a vision, a purpose, a “why”
Accountants are social media savvy
Run experiments
Left their comfort zone
They market their firms
Culture changes
18. 18September 19th 2016 | #ClioCloud9 | @DavidLeary
Those of you that are at #ClioCloud9 have an advantage
…you are years ahead of your colleagues.
You can make a lot of money…
…by re-inventing your practice before everyone else
and…
…before the market forces you to.
Takeaway
19. You wont be a frim of the future if you
aren’t a firm of now.
– Rob Nixon
Author/Speaker
21. 21September 19th 2016 | #ClioCloud9 | @DavidLeary
• The Cluetrain Manifesto
• http://cluetrain.com/
• The Future of the Professions - How Technology Will Transform the Work of Human
Experts
• https://www.amazon.com/dp/0198713398
• Soul of the Enterprise
• http://www.thesoulofenterprise.com/
• Remaining Relevant - The future of the accounting profession
• https://www.amazon.com/dp/1925209636
• Firm of the Future
• http://firmofthefuture.com/
• My newsletter
• http:://davidleary.com
Read or Listen
Totally a valid question
Talk about Venn Diagram of Small Business Owners, Accountants, Developers …that’s me …it’s really allowed me to make some interesting observations and connect dots in ways other haven’t
A few years back I somehow got involved with lawyers
I started noticing that the workflows of accounting practices and law practices were very similar… get stuff form clients, prepare something to give back to clients …bill clients for work
Then I wound up at CLIO 2014 …
1) Same keynotes I saw 5 years ago at accounting shows “skate to the puck”
2) I saw a chart how for last 30 years law firms were more profitable than accounting firms except last 6 to 8 years
I did my best to track down chart but couldn’t, but I did find this
CLICK
Call out arrows
In Summary this is why I am here …I have insights on why these guys are here and you guys are here
On the airplain on way here …how come I know 100s of accountants and I don’t know any underemployed, but I know underemployed lawyers (don’t have to answer, just an observation)
No numbers on purpose … it’s about the concept of what’s happening
For arguments sake lets say there are apx 25 million #SmallBiz in North America
You could argue Intuit was pretty successful with QuickBooks Desktop over 5 million users
But you could also argue that maybe we weren’t successful … 20 years of marketing (and we all know Intuit is good at marketing) …and we couldn’t get 75% of #SmallBiz to stop using manual solutions
Mention someone doing payroll manually … follow me home
The previous generation was OK w/ pencils, Post It's, and Excel
...the next generation of business owners are mobile and SaaS first
We are starting to see this in today’s numbers
The average small business uses multiple cloud apps, and their phones to run their business
This is replacing the pen, paper, spreadsheet businesses of the last 15 years
Let’s jump into some more numbers about today’s world
What is going to happen when Intuit markets to all these SBO’s that are using phones, apps, and cloud?
I don’t know about you …but this is exciting to me …
This is a huge wave of new clients, apps etc
And we are seeing this shift to the cloud in our subscriber numbers
It took us 7 to 8 years to get our first 100k onto QuickBooks Online
Now each quarter 100k new
CLICK
I think 2011, Lara Redmond maybe was one of the first accountant to go 100% cloud ..she realized that the entire game was changing because of cloud …stopped doing things the old way
Now every week I talk to an accountant that has move their firm and clients 100% to the cloud …and all signs are that this velocity is increasing
I’m suspect almost all of you here are Laura … or you wouldn’t be at this conference
From bespoked and full service to niche or virtual CFO
Old companies may not be around … inventory … Clio versus LexisNexis
Outsourcing labor is cheap …you can’t compete providing labor services ..e.g. data entry …or even doing your own work
Virtual machine business models probably in trouble
For under 2k … at Starbucks I can start an advising practice
Stop doing compliance work ..selling their tax businesses
A whole set of accounting firm advisory companies have popped up
I have one of my own.
How come accountants and lawyers don’t open a practice together?