SlideShare a Scribd company logo

Rob Reid, Advertising M&A - DMX Dublin 2016

The Future of Agencies - The Agency of Tomorrow. Rob Reid, Advisor at Advertising M&A

1 of 47
Download to read offline
BUILDING AN AGENCY OF THE FUTURE
DMX Dublin, 2016
D MX D ublin, 2016 | adver tis ingmanda.com
International M&A consultancy
Founded 15 years ago & HQ in London
Specialising in the digital & creative sectors
Advising on growth & exit strategies and finding partners
D MX D ublin, 2016 | adver tis ingmanda.com
Seek Out Market Intelligence
Understand The New Battlefields
Focus On The Key Building Blocks
Immerse In Tech & Startup Culture
Try Alternative Business Models
Know The Buyers & Valuation Methods
Market Intelligence
Understanding The Marketplace
D MX D ublin, 2016 | adver tis ingmanda.com
Global vs Local Perspective
★ Total global advertising expenditure predicted to grow at 4.7% in 2016
★ In line with economic growth expectations and boosted by the quadrennial events
★ ‘Mature’ markets still contributing more to growth than ‘rising’ markets (US, China, UK)
★ European growth is sluggish at 2.9%
★ And that’s propped up by the UK at 5.5%
★ Ireland is predicted to be the second highest growth market this year at 7.9%
D MX D ublin, 2016 | adver tis ingmanda.com
Ad Spend By Country
44%
17%
11%
6%
6%
4%
3%
3%
3% 3%
2014
USA
China
Japan
Germany
UK
Brazil
France
South Korea
Australia
Canada
44%
19%
10%
6%
6%
4%
3%
3%
3% 2%
2017
USA
China
Japan
UK
Germany
Brazil
France
South Korea
Australia
Canada

Recommended

Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
 
Oisin Byrne, iReach - DMX Dublin 2016
Oisin Byrne, iReach - DMX Dublin 2016Oisin Byrne, iReach - DMX Dublin 2016
Oisin Byrne, iReach - DMX Dublin 2016DMX Dublin
 
Creating an engaging Digital Strategy
Creating an engaging Digital StrategyCreating an engaging Digital Strategy
Creating an engaging Digital StrategyDave Chaffey
 
Digital Strategy Success 2016
Digital Strategy Success 2016Digital Strategy Success 2016
Digital Strategy Success 2016Dave Chaffey
 
London research-demand-exchange state-of-b2-b-lead-generation-2021
London research-demand-exchange state-of-b2-b-lead-generation-2021London research-demand-exchange state-of-b2-b-lead-generation-2021
London research-demand-exchange state-of-b2-b-lead-generation-2021Dowling, Best and Smith Ltd
 
Digital Marketing Strategy Seminar
Digital Marketing Strategy SeminarDigital Marketing Strategy Seminar
Digital Marketing Strategy SeminarTim Dolan
 
Communications In A Downturn Economy Final 110608
Communications In A Downturn Economy Final 110608Communications In A Downturn Economy Final 110608
Communications In A Downturn Economy Final 110608ColbyCox
 
Growing business through digital marketing
Growing business through digital marketingGrowing business through digital marketing
Growing business through digital marketingDave Chaffey
 

More Related Content

What's hot

2016 Digital Marketing Playbook - SIS Annual Addition
2016 Digital Marketing Playbook - SIS Annual Addition2016 Digital Marketing Playbook - SIS Annual Addition
2016 Digital Marketing Playbook - SIS Annual AdditionSISDigital
 
Red Ant: Digital Strategy Whitepaper 2011
Red Ant: Digital Strategy Whitepaper 2011Red Ant: Digital Strategy Whitepaper 2011
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
 
Digital Sales Presentation
Digital Sales PresentationDigital Sales Presentation
Digital Sales PresentationCWKelly6
 
What's Next: Customer Experience & Brand Growth
What's Next: Customer Experience & Brand GrowthWhat's Next: Customer Experience & Brand Growth
What's Next: Customer Experience & Brand GrowthOgilvy Consulting
 
Digital marketing playbook
Digital marketing playbookDigital marketing playbook
Digital marketing playbookAdCMO
 
Essential Ecommerce Marketing Tools
Essential Ecommerce Marketing ToolsEssential Ecommerce Marketing Tools
Essential Ecommerce Marketing ToolsDave Chaffey
 
International - global marketing case studies
International - global marketing case studiesInternational - global marketing case studies
International - global marketing case studiesSmart Insights
 
10 Digital Marketing Essentials for any type of business
10 Digital Marketing Essentials for any type of business 10 Digital Marketing Essentials for any type of business
10 Digital Marketing Essentials for any type of business Dave Chaffey
 
Digital Marketing Measurement Framework - Martin Walsh
Digital Marketing Measurement Framework - Martin WalshDigital Marketing Measurement Framework - Martin Walsh
Digital Marketing Measurement Framework - Martin WalshMartin Walsh
 
Digital strategies for the fashion industry during pandemic
Digital strategies for the fashion industry during pandemicDigital strategies for the fashion industry during pandemic
Digital strategies for the fashion industry during pandemicAndri H.
 
Digital Strategy Workshop V1
Digital Strategy Workshop V1Digital Strategy Workshop V1
Digital Strategy Workshop V1Tamir Berkman
 
Social Media Marketing Trends 2021 // The Global Indie Insights
Social Media Marketing Trends 2021 // The Global Indie InsightsSocial Media Marketing Trends 2021 // The Global Indie Insights
Social Media Marketing Trends 2021 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Digital marketing — an overview
Digital marketing — an overviewDigital marketing — an overview
Digital marketing — an overviewSeth Familian
 
Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Lars Voedisch
 
Managing digital-marketing-smart-insights-2015
Managing digital-marketing-smart-insights-2015Managing digital-marketing-smart-insights-2015
Managing digital-marketing-smart-insights-2015Tran Ngoc
 
Kapost 50 learning from world-class marketers
Kapost 50  learning from world-class marketersKapost 50  learning from world-class marketers
Kapost 50 learning from world-class marketersKapost
 
Digital trends 2016
Digital trends 2016Digital trends 2016
Digital trends 2016Coen Göebel
 
Michael Heipel Concept & Consulting: Overview of services
Michael Heipel Concept & Consulting: Overview of servicesMichael Heipel Concept & Consulting: Overview of services
Michael Heipel Concept & Consulting: Overview of servicesMichael Heipel
 
A study an awareness on digital marketing
A study an awareness on digital marketingA study an awareness on digital marketing
A study an awareness on digital marketingBhavik Parmar
 
The Making of a Digital Strategy
The Making of a Digital StrategyThe Making of a Digital Strategy
The Making of a Digital StrategyBill Rattner
 

What's hot (20)

2016 Digital Marketing Playbook - SIS Annual Addition
2016 Digital Marketing Playbook - SIS Annual Addition2016 Digital Marketing Playbook - SIS Annual Addition
2016 Digital Marketing Playbook - SIS Annual Addition
 
Red Ant: Digital Strategy Whitepaper 2011
Red Ant: Digital Strategy Whitepaper 2011Red Ant: Digital Strategy Whitepaper 2011
Red Ant: Digital Strategy Whitepaper 2011
 
Digital Sales Presentation
Digital Sales PresentationDigital Sales Presentation
Digital Sales Presentation
 
What's Next: Customer Experience & Brand Growth
What's Next: Customer Experience & Brand GrowthWhat's Next: Customer Experience & Brand Growth
What's Next: Customer Experience & Brand Growth
 
Digital marketing playbook
Digital marketing playbookDigital marketing playbook
Digital marketing playbook
 
Essential Ecommerce Marketing Tools
Essential Ecommerce Marketing ToolsEssential Ecommerce Marketing Tools
Essential Ecommerce Marketing Tools
 
International - global marketing case studies
International - global marketing case studiesInternational - global marketing case studies
International - global marketing case studies
 
10 Digital Marketing Essentials for any type of business
10 Digital Marketing Essentials for any type of business 10 Digital Marketing Essentials for any type of business
10 Digital Marketing Essentials for any type of business
 
Digital Marketing Measurement Framework - Martin Walsh
Digital Marketing Measurement Framework - Martin WalshDigital Marketing Measurement Framework - Martin Walsh
Digital Marketing Measurement Framework - Martin Walsh
 
Digital strategies for the fashion industry during pandemic
Digital strategies for the fashion industry during pandemicDigital strategies for the fashion industry during pandemic
Digital strategies for the fashion industry during pandemic
 
Digital Strategy Workshop V1
Digital Strategy Workshop V1Digital Strategy Workshop V1
Digital Strategy Workshop V1
 
Social Media Marketing Trends 2021 // The Global Indie Insights
Social Media Marketing Trends 2021 // The Global Indie InsightsSocial Media Marketing Trends 2021 // The Global Indie Insights
Social Media Marketing Trends 2021 // The Global Indie Insights
 
Digital marketing — an overview
Digital marketing — an overviewDigital marketing — an overview
Digital marketing — an overview
 
Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019
 
Managing digital-marketing-smart-insights-2015
Managing digital-marketing-smart-insights-2015Managing digital-marketing-smart-insights-2015
Managing digital-marketing-smart-insights-2015
 
Kapost 50 learning from world-class marketers
Kapost 50  learning from world-class marketersKapost 50  learning from world-class marketers
Kapost 50 learning from world-class marketers
 
Digital trends 2016
Digital trends 2016Digital trends 2016
Digital trends 2016
 
Michael Heipel Concept & Consulting: Overview of services
Michael Heipel Concept & Consulting: Overview of servicesMichael Heipel Concept & Consulting: Overview of services
Michael Heipel Concept & Consulting: Overview of services
 
A study an awareness on digital marketing
A study an awareness on digital marketingA study an awareness on digital marketing
A study an awareness on digital marketing
 
The Making of a Digital Strategy
The Making of a Digital StrategyThe Making of a Digital Strategy
The Making of a Digital Strategy
 

Viewers also liked

So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016
So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016
So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016DMX Dublin
 
Vana Koutsomitis, VinobyVana - DMX Dublin 2016
 Vana Koutsomitis, VinobyVana - DMX Dublin 2016 Vana Koutsomitis, VinobyVana - DMX Dublin 2016
Vana Koutsomitis, VinobyVana - DMX Dublin 2016DMX Dublin
 
Cian Brassil, Birdleaf - DMX Dublin 2016
 Cian Brassil, Birdleaf - DMX Dublin 2016 Cian Brassil, Birdleaf - DMX Dublin 2016
Cian Brassil, Birdleaf - DMX Dublin 2016DMX Dublin
 
Melissa Romo, Sage - DMX Dublin 2016
Melissa Romo, Sage - DMX Dublin 2016Melissa Romo, Sage - DMX Dublin 2016
Melissa Romo, Sage - DMX Dublin 2016DMX Dublin
 
Taryn Casey, Irish Distillers Pernod Ricard - DMX Dublin 2016
Taryn Casey, Irish Distillers Pernod Ricard - DMX Dublin 2016Taryn Casey, Irish Distillers Pernod Ricard - DMX Dublin 2016
Taryn Casey, Irish Distillers Pernod Ricard - DMX Dublin 2016DMX Dublin
 
Rónán Higgins, TvadSync - DMX Dublin 2016
Rónán Higgins, TvadSync - DMX Dublin 2016Rónán Higgins, TvadSync - DMX Dublin 2016
Rónán Higgins, TvadSync - DMX Dublin 2016DMX Dublin
 
Tom Kinsella, AIB - DMX Dublin 2016
Tom Kinsella, AIB - DMX Dublin 2016Tom Kinsella, AIB - DMX Dublin 2016
Tom Kinsella, AIB - DMX Dublin 2016DMX Dublin
 
'Disruptive content - Getting maximum impact from one idea' - Tejal Patel, Mi...
'Disruptive content - Getting maximum impact from one idea' - Tejal Patel, Mi...'Disruptive content - Getting maximum impact from one idea' - Tejal Patel, Mi...
'Disruptive content - Getting maximum impact from one idea' - Tejal Patel, Mi...DMX Dublin
 
Gamification: Add motive to everything - Sean Ahern, Impulsation - DMX Dublin...
Gamification: Add motive to everything - Sean Ahern, Impulsation - DMX Dublin...Gamification: Add motive to everything - Sean Ahern, Impulsation - DMX Dublin...
Gamification: Add motive to everything - Sean Ahern, Impulsation - DMX Dublin...DMX Dublin
 
Why Influencer Marketing is the Future - Conor O'Flaherty, DMX Dublin
Why Influencer Marketing is the Future - Conor O'Flaherty, DMX DublinWhy Influencer Marketing is the Future - Conor O'Flaherty, DMX Dublin
Why Influencer Marketing is the Future - Conor O'Flaherty, DMX DublinDMX Dublin
 
Fit for the future... leadership and culture in a digital age
Fit for the future... leadership and culture in a digital ageFit for the future... leadership and culture in a digital age
Fit for the future... leadership and culture in a digital ageEva Appelbaum
 
Social Media Portfolio
Social Media PortfolioSocial Media Portfolio
Social Media PortfolioReannon Muth
 
LUMA Digital Brief 007 - Market Report Q1 2016
LUMA Digital Brief 007 - Market Report Q1 2016LUMA Digital Brief 007 - Market Report Q1 2016
LUMA Digital Brief 007 - Market Report Q1 2016LUMA Partners
 
Social Media Portfolio
Social Media PortfolioSocial Media Portfolio
Social Media Portfoliokalynbaldwin
 

Viewers also liked (14)

So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016
So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016
So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016
 
Vana Koutsomitis, VinobyVana - DMX Dublin 2016
 Vana Koutsomitis, VinobyVana - DMX Dublin 2016 Vana Koutsomitis, VinobyVana - DMX Dublin 2016
Vana Koutsomitis, VinobyVana - DMX Dublin 2016
 
Cian Brassil, Birdleaf - DMX Dublin 2016
 Cian Brassil, Birdleaf - DMX Dublin 2016 Cian Brassil, Birdleaf - DMX Dublin 2016
Cian Brassil, Birdleaf - DMX Dublin 2016
 
Melissa Romo, Sage - DMX Dublin 2016
Melissa Romo, Sage - DMX Dublin 2016Melissa Romo, Sage - DMX Dublin 2016
Melissa Romo, Sage - DMX Dublin 2016
 
Taryn Casey, Irish Distillers Pernod Ricard - DMX Dublin 2016
Taryn Casey, Irish Distillers Pernod Ricard - DMX Dublin 2016Taryn Casey, Irish Distillers Pernod Ricard - DMX Dublin 2016
Taryn Casey, Irish Distillers Pernod Ricard - DMX Dublin 2016
 
Rónán Higgins, TvadSync - DMX Dublin 2016
Rónán Higgins, TvadSync - DMX Dublin 2016Rónán Higgins, TvadSync - DMX Dublin 2016
Rónán Higgins, TvadSync - DMX Dublin 2016
 
Tom Kinsella, AIB - DMX Dublin 2016
Tom Kinsella, AIB - DMX Dublin 2016Tom Kinsella, AIB - DMX Dublin 2016
Tom Kinsella, AIB - DMX Dublin 2016
 
'Disruptive content - Getting maximum impact from one idea' - Tejal Patel, Mi...
'Disruptive content - Getting maximum impact from one idea' - Tejal Patel, Mi...'Disruptive content - Getting maximum impact from one idea' - Tejal Patel, Mi...
'Disruptive content - Getting maximum impact from one idea' - Tejal Patel, Mi...
 
Gamification: Add motive to everything - Sean Ahern, Impulsation - DMX Dublin...
Gamification: Add motive to everything - Sean Ahern, Impulsation - DMX Dublin...Gamification: Add motive to everything - Sean Ahern, Impulsation - DMX Dublin...
Gamification: Add motive to everything - Sean Ahern, Impulsation - DMX Dublin...
 
Why Influencer Marketing is the Future - Conor O'Flaherty, DMX Dublin
Why Influencer Marketing is the Future - Conor O'Flaherty, DMX DublinWhy Influencer Marketing is the Future - Conor O'Flaherty, DMX Dublin
Why Influencer Marketing is the Future - Conor O'Flaherty, DMX Dublin
 
Fit for the future... leadership and culture in a digital age
Fit for the future... leadership and culture in a digital ageFit for the future... leadership and culture in a digital age
Fit for the future... leadership and culture in a digital age
 
Social Media Portfolio
Social Media PortfolioSocial Media Portfolio
Social Media Portfolio
 
LUMA Digital Brief 007 - Market Report Q1 2016
LUMA Digital Brief 007 - Market Report Q1 2016LUMA Digital Brief 007 - Market Report Q1 2016
LUMA Digital Brief 007 - Market Report Q1 2016
 
Social Media Portfolio
Social Media PortfolioSocial Media Portfolio
Social Media Portfolio
 

Similar to Rob Reid, Advertising M&A - DMX Dublin 2016

Digital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + ExecutionDigital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + Executionfeature[23]
 
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018ecommcongress
 
How IBM is Unifying the Customer Journey with Personalization
How IBM is Unifying the Customer Journey with PersonalizationHow IBM is Unifying the Customer Journey with Personalization
How IBM is Unifying the Customer Journey with PersonalizationOptimizely
 
Aligning business and it, 201812 print
Aligning business and it, 201812 printAligning business and it, 201812 print
Aligning business and it, 201812 printJozek Gruskovnjak
 
Allgeier (Schweiz) AG - 01 Keynote Microsoft
Allgeier (Schweiz) AG - 01 Keynote MicrosoftAllgeier (Schweiz) AG - 01 Keynote Microsoft
Allgeier (Schweiz) AG - 01 Keynote MicrosoftAllgeier (Schweiz) AG
 
Digital transformaton breakfast_final
Digital transformaton breakfast_finalDigital transformaton breakfast_final
Digital transformaton breakfast_finalPSD Group Ltd
 
Intuit QuickBooks Future of Small Business Report
Intuit QuickBooks Future of Small Business ReportIntuit QuickBooks Future of Small Business Report
Intuit QuickBooks Future of Small Business ReportIntuit Inc.
 
FINAL_REPORT__MGT489__SEC_01__GROUP_5.pdf.pdf
FINAL_REPORT__MGT489__SEC_01__GROUP_5.pdf.pdfFINAL_REPORT__MGT489__SEC_01__GROUP_5.pdf.pdf
FINAL_REPORT__MGT489__SEC_01__GROUP_5.pdf.pdfMdShahriarBinNazmulT
 
Should every recruitment business be a digital marketing agency? - #Rechangou...
Should every recruitment business be a digital marketing agency? - #Rechangou...Should every recruitment business be a digital marketing agency? - #Rechangou...
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
 
Building The Subscriber-First Model
Building The Subscriber-First ModelBuilding The Subscriber-First Model
Building The Subscriber-First ModelMediaPost
 
Cisco Digital Selling Strategy
Cisco Digital Selling Strategy Cisco Digital Selling Strategy
Cisco Digital Selling Strategy Thomas Winter
 
How to harness AI for business growth
How to harness AI for business growthHow to harness AI for business growth
How to harness AI for business growthZoodikers
 
RocketROI per Allianz: +51% conversions, -28% CPL.
RocketROI per Allianz: +51% conversions, -28% CPL.RocketROI per Allianz: +51% conversions, -28% CPL.
RocketROI per Allianz: +51% conversions, -28% CPL.Benedetta Giungi
 
2015-2016 Webranking Highlight Magazine
2015-2016 Webranking Highlight Magazine2015-2016 Webranking Highlight Magazine
2015-2016 Webranking Highlight MagazineComprend
 
The Rise of Global Business Process Outsourcing Companies Mar-22.pdf
The Rise of Global Business Process Outsourcing Companies  Mar-22.pdfThe Rise of Global Business Process Outsourcing Companies  Mar-22.pdf
The Rise of Global Business Process Outsourcing Companies Mar-22.pdfinsightssuccess2
 
The Rise of Global Business Process Outsourcing Companies 2022.pdf
The Rise of Global Business Process Outsourcing Companies 2022.pdfThe Rise of Global Business Process Outsourcing Companies 2022.pdf
The Rise of Global Business Process Outsourcing Companies 2022.pdfinsightssuccess2
 

Similar to Rob Reid, Advertising M&A - DMX Dublin 2016 (20)

Digital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + ExecutionDigital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + Execution
 
TheMarginQ32016
TheMarginQ32016TheMarginQ32016
TheMarginQ32016
 
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
 
Digital Transformation Innovation or Renovation
Digital Transformation Innovation or RenovationDigital Transformation Innovation or Renovation
Digital Transformation Innovation or Renovation
 
How IBM is Unifying the Customer Journey with Personalization
How IBM is Unifying the Customer Journey with PersonalizationHow IBM is Unifying the Customer Journey with Personalization
How IBM is Unifying the Customer Journey with Personalization
 
Customer Engagement
Customer EngagementCustomer Engagement
Customer Engagement
 
Aligning business and it, 201812 print
Aligning business and it, 201812 printAligning business and it, 201812 print
Aligning business and it, 201812 print
 
Marketing Strategies That Lead To Hypergrowth - Maria Pergolino, ActiveCampaign
Marketing Strategies That Lead To Hypergrowth - Maria Pergolino, ActiveCampaignMarketing Strategies That Lead To Hypergrowth - Maria Pergolino, ActiveCampaign
Marketing Strategies That Lead To Hypergrowth - Maria Pergolino, ActiveCampaign
 
Allgeier (Schweiz) AG - 01 Keynote Microsoft
Allgeier (Schweiz) AG - 01 Keynote MicrosoftAllgeier (Schweiz) AG - 01 Keynote Microsoft
Allgeier (Schweiz) AG - 01 Keynote Microsoft
 
Digital transformaton breakfast_final
Digital transformaton breakfast_finalDigital transformaton breakfast_final
Digital transformaton breakfast_final
 
Intuit QuickBooks Future of Small Business Report
Intuit QuickBooks Future of Small Business ReportIntuit QuickBooks Future of Small Business Report
Intuit QuickBooks Future of Small Business Report
 
FINAL_REPORT__MGT489__SEC_01__GROUP_5.pdf.pdf
FINAL_REPORT__MGT489__SEC_01__GROUP_5.pdf.pdfFINAL_REPORT__MGT489__SEC_01__GROUP_5.pdf.pdf
FINAL_REPORT__MGT489__SEC_01__GROUP_5.pdf.pdf
 
Should every recruitment business be a digital marketing agency? - #Rechangou...
Should every recruitment business be a digital marketing agency? - #Rechangou...Should every recruitment business be a digital marketing agency? - #Rechangou...
Should every recruitment business be a digital marketing agency? - #Rechangou...
 
Building The Subscriber-First Model
Building The Subscriber-First ModelBuilding The Subscriber-First Model
Building The Subscriber-First Model
 
Cisco Digital Selling Strategy
Cisco Digital Selling Strategy Cisco Digital Selling Strategy
Cisco Digital Selling Strategy
 
How to harness AI for business growth
How to harness AI for business growthHow to harness AI for business growth
How to harness AI for business growth
 
RocketROI per Allianz: +51% conversions, -28% CPL.
RocketROI per Allianz: +51% conversions, -28% CPL.RocketROI per Allianz: +51% conversions, -28% CPL.
RocketROI per Allianz: +51% conversions, -28% CPL.
 
2015-2016 Webranking Highlight Magazine
2015-2016 Webranking Highlight Magazine2015-2016 Webranking Highlight Magazine
2015-2016 Webranking Highlight Magazine
 
The Rise of Global Business Process Outsourcing Companies Mar-22.pdf
The Rise of Global Business Process Outsourcing Companies  Mar-22.pdfThe Rise of Global Business Process Outsourcing Companies  Mar-22.pdf
The Rise of Global Business Process Outsourcing Companies Mar-22.pdf
 
The Rise of Global Business Process Outsourcing Companies 2022.pdf
The Rise of Global Business Process Outsourcing Companies 2022.pdfThe Rise of Global Business Process Outsourcing Companies 2022.pdf
The Rise of Global Business Process Outsourcing Companies 2022.pdf
 

More from DMX Dublin

Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...
Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...
Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...DMX Dublin
 
Robert Flavin & Eoghan Phelan, V360 : Retail Reimagined: The Furture of Shopp...
Robert Flavin & Eoghan Phelan, V360 : Retail Reimagined: The Furture of Shopp...Robert Flavin & Eoghan Phelan, V360 : Retail Reimagined: The Furture of Shopp...
Robert Flavin & Eoghan Phelan, V360 : Retail Reimagined: The Furture of Shopp...DMX Dublin
 
Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...
Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...
Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...DMX Dublin
 
Jennie McGinn, Sister The Agency : What Luxury Brands Can Teach You About E-C...
Jennie McGinn, Sister The Agency : What Luxury Brands Can Teach You About E-C...Jennie McGinn, Sister The Agency : What Luxury Brands Can Teach You About E-C...
Jennie McGinn, Sister The Agency : What Luxury Brands Can Teach You About E-C...DMX Dublin
 
Derek O'Sullivan, Crua Outdoors : Self-Pity Is The Most Destructive Of All Na...
Derek O'Sullivan, Crua Outdoors : Self-Pity Is The Most Destructive Of All Na...Derek O'Sullivan, Crua Outdoors : Self-Pity Is The Most Destructive Of All Na...
Derek O'Sullivan, Crua Outdoors : Self-Pity Is The Most Destructive Of All Na...DMX Dublin
 
John Carney, OpenJaw : How Marketers Can Harness The Power Of Big Data
John Carney, OpenJaw : How Marketers Can Harness The Power Of Big DataJohn Carney, OpenJaw : How Marketers Can Harness The Power Of Big Data
John Carney, OpenJaw : How Marketers Can Harness The Power Of Big DataDMX Dublin
 
Dara Brady, Ryanair : How to Swim In a Sea of Data
Dara Brady, Ryanair : How to Swim In a Sea of DataDara Brady, Ryanair : How to Swim In a Sea of Data
Dara Brady, Ryanair : How to Swim In a Sea of DataDMX Dublin
 
Leonie Lynch, Juspy : A Lovely Bunch Of Ladies
Leonie Lynch, Juspy : A Lovely Bunch Of LadiesLeonie Lynch, Juspy : A Lovely Bunch Of Ladies
Leonie Lynch, Juspy : A Lovely Bunch Of LadiesDMX Dublin
 
Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the M...
Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the M...Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the M...
Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the M...DMX Dublin
 
Karen O'Neill, Beekon : Walking The Tightrope From Corporate World To Entrepr...
Karen O'Neill, Beekon : Walking The Tightrope From Corporate World To Entrepr...Karen O'Neill, Beekon : Walking The Tightrope From Corporate World To Entrepr...
Karen O'Neill, Beekon : Walking The Tightrope From Corporate World To Entrepr...DMX Dublin
 
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...DMX Dublin
 
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...DMX Dublin
 
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...DMX Dublin
 
Emily Ross, Inkvine Consultants : From Frying Pan to Fire: Finding Your Caree...
Emily Ross, Inkvine Consultants : From Frying Pan to Fire: Finding Your Caree...Emily Ross, Inkvine Consultants : From Frying Pan to Fire: Finding Your Caree...
Emily Ross, Inkvine Consultants : From Frying Pan to Fire: Finding Your Caree...DMX Dublin
 
Focused growth - Tom Betts, FT at DMX Dublin 2016
Focused growth - Tom Betts, FT at DMX Dublin 2016Focused growth - Tom Betts, FT at DMX Dublin 2016
Focused growth - Tom Betts, FT at DMX Dublin 2016DMX Dublin
 
Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016
Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016
Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016DMX Dublin
 
Cara Shields, iProspect - DMX Dublin 2016
Cara Shields, iProspect - DMX Dublin 2016Cara Shields, iProspect - DMX Dublin 2016
Cara Shields, iProspect - DMX Dublin 2016DMX Dublin
 
Ciarán Ó Raghallaigh, Fandom - DMX Dublin 2016
Ciarán Ó Raghallaigh, Fandom - DMX Dublin 2016Ciarán Ó Raghallaigh, Fandom - DMX Dublin 2016
Ciarán Ó Raghallaigh, Fandom - DMX Dublin 2016DMX Dublin
 
Yuri van Geest, Exponential Organizations - DMX Dublin 2016
Yuri van Geest,  Exponential Organizations - DMX Dublin 2016Yuri van Geest,  Exponential Organizations - DMX Dublin 2016
Yuri van Geest, Exponential Organizations - DMX Dublin 2016DMX Dublin
 
Eva Appelbaum, Digital Talent @ Work - DMX Dublin 2016
Eva Appelbaum, Digital Talent @ Work - DMX Dublin 2016Eva Appelbaum, Digital Talent @ Work - DMX Dublin 2016
Eva Appelbaum, Digital Talent @ Work - DMX Dublin 2016DMX Dublin
 

More from DMX Dublin (20)

Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...
Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...
Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...
 
Robert Flavin & Eoghan Phelan, V360 : Retail Reimagined: The Furture of Shopp...
Robert Flavin & Eoghan Phelan, V360 : Retail Reimagined: The Furture of Shopp...Robert Flavin & Eoghan Phelan, V360 : Retail Reimagined: The Furture of Shopp...
Robert Flavin & Eoghan Phelan, V360 : Retail Reimagined: The Furture of Shopp...
 
Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...
Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...
Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...
 
Jennie McGinn, Sister The Agency : What Luxury Brands Can Teach You About E-C...
Jennie McGinn, Sister The Agency : What Luxury Brands Can Teach You About E-C...Jennie McGinn, Sister The Agency : What Luxury Brands Can Teach You About E-C...
Jennie McGinn, Sister The Agency : What Luxury Brands Can Teach You About E-C...
 
Derek O'Sullivan, Crua Outdoors : Self-Pity Is The Most Destructive Of All Na...
Derek O'Sullivan, Crua Outdoors : Self-Pity Is The Most Destructive Of All Na...Derek O'Sullivan, Crua Outdoors : Self-Pity Is The Most Destructive Of All Na...
Derek O'Sullivan, Crua Outdoors : Self-Pity Is The Most Destructive Of All Na...
 
John Carney, OpenJaw : How Marketers Can Harness The Power Of Big Data
John Carney, OpenJaw : How Marketers Can Harness The Power Of Big DataJohn Carney, OpenJaw : How Marketers Can Harness The Power Of Big Data
John Carney, OpenJaw : How Marketers Can Harness The Power Of Big Data
 
Dara Brady, Ryanair : How to Swim In a Sea of Data
Dara Brady, Ryanair : How to Swim In a Sea of DataDara Brady, Ryanair : How to Swim In a Sea of Data
Dara Brady, Ryanair : How to Swim In a Sea of Data
 
Leonie Lynch, Juspy : A Lovely Bunch Of Ladies
Leonie Lynch, Juspy : A Lovely Bunch Of LadiesLeonie Lynch, Juspy : A Lovely Bunch Of Ladies
Leonie Lynch, Juspy : A Lovely Bunch Of Ladies
 
Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the M...
Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the M...Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the M...
Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the M...
 
Karen O'Neill, Beekon : Walking The Tightrope From Corporate World To Entrepr...
Karen O'Neill, Beekon : Walking The Tightrope From Corporate World To Entrepr...Karen O'Neill, Beekon : Walking The Tightrope From Corporate World To Entrepr...
Karen O'Neill, Beekon : Walking The Tightrope From Corporate World To Entrepr...
 
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...
 
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
 
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
Nicci Daly, Irish Women's Hockey International : Unlock Your Potential: Engag...
 
Emily Ross, Inkvine Consultants : From Frying Pan to Fire: Finding Your Caree...
Emily Ross, Inkvine Consultants : From Frying Pan to Fire: Finding Your Caree...Emily Ross, Inkvine Consultants : From Frying Pan to Fire: Finding Your Caree...
Emily Ross, Inkvine Consultants : From Frying Pan to Fire: Finding Your Caree...
 
Focused growth - Tom Betts, FT at DMX Dublin 2016
Focused growth - Tom Betts, FT at DMX Dublin 2016Focused growth - Tom Betts, FT at DMX Dublin 2016
Focused growth - Tom Betts, FT at DMX Dublin 2016
 
Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016
Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016
Dan Kirby & Rick Grundy, Techdept - DMX Dublin 2016
 
Cara Shields, iProspect - DMX Dublin 2016
Cara Shields, iProspect - DMX Dublin 2016Cara Shields, iProspect - DMX Dublin 2016
Cara Shields, iProspect - DMX Dublin 2016
 
Ciarán Ó Raghallaigh, Fandom - DMX Dublin 2016
Ciarán Ó Raghallaigh, Fandom - DMX Dublin 2016Ciarán Ó Raghallaigh, Fandom - DMX Dublin 2016
Ciarán Ó Raghallaigh, Fandom - DMX Dublin 2016
 
Yuri van Geest, Exponential Organizations - DMX Dublin 2016
Yuri van Geest,  Exponential Organizations - DMX Dublin 2016Yuri van Geest,  Exponential Organizations - DMX Dublin 2016
Yuri van Geest, Exponential Organizations - DMX Dublin 2016
 
Eva Appelbaum, Digital Talent @ Work - DMX Dublin 2016
Eva Appelbaum, Digital Talent @ Work - DMX Dublin 2016Eva Appelbaum, Digital Talent @ Work - DMX Dublin 2016
Eva Appelbaum, Digital Talent @ Work - DMX Dublin 2016
 

Recently uploaded

Advanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdvanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdriannaBednarz
 
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon BowlAdvanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon Bowlanahimariche
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressKushimattress
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)AdriannaBednarz
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion conceptsparamanjegatheeswari
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsSaurav Srivastava
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyAggregage
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Typesparamanjegatheeswari
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal
 
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14SearchNorwich
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffeeakshayytanwar123
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumersNiveditha Achandira
 
Advanced Search Engine Optimisation
Advanced Search Engine OptimisationAdvanced Search Engine Optimisation
Advanced Search Engine OptimisationAdriannaBednarz
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfSocial Samosa
 

Recently uploaded (17)

Advanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdvanced Web Analytics Certification Training
Advanced Web Analytics Certification Training
 
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon BowlAdvanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | Kushimattress
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion concepts
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated Prompts
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing Strategy
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Types
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdEx
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
 
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumers
 
Advanced Search Engine Optimisation
Advanced Search Engine OptimisationAdvanced Search Engine Optimisation
Advanced Search Engine Optimisation
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
 

Rob Reid, Advertising M&A - DMX Dublin 2016

  • 1. BUILDING AN AGENCY OF THE FUTURE DMX Dublin, 2016
  • 2. D MX D ublin, 2016 | adver tis ingmanda.com International M&A consultancy Founded 15 years ago & HQ in London Specialising in the digital & creative sectors Advising on growth & exit strategies and finding partners
  • 3. D MX D ublin, 2016 | adver tis ingmanda.com Seek Out Market Intelligence Understand The New Battlefields Focus On The Key Building Blocks Immerse In Tech & Startup Culture Try Alternative Business Models Know The Buyers & Valuation Methods
  • 5. D MX D ublin, 2016 | adver tis ingmanda.com Global vs Local Perspective ★ Total global advertising expenditure predicted to grow at 4.7% in 2016 ★ In line with economic growth expectations and boosted by the quadrennial events ★ ‘Mature’ markets still contributing more to growth than ‘rising’ markets (US, China, UK) ★ European growth is sluggish at 2.9% ★ And that’s propped up by the UK at 5.5% ★ Ireland is predicted to be the second highest growth market this year at 7.9%
  • 6. D MX D ublin, 2016 | adver tis ingmanda.com Ad Spend By Country 44% 17% 11% 6% 6% 4% 3% 3% 3% 3% 2014 USA China Japan Germany UK Brazil France South Korea Australia Canada 44% 19% 10% 6% 6% 4% 3% 3% 3% 2% 2017 USA China Japan UK Germany Brazil France South Korea Australia Canada
  • 7. D MX D ublin, 2016 | adver tis ingmanda.com Ad Spend Growth By Region 4 4.2 2.6 -6 4.1 12.7 4.7 4.5 2.9 1.6 4.7 13.6 -10 -5 0 5 10 15 GLOBAL NORTH AMERICA WESTERN EUROPE C&EE ASIA PACIFIC LATIN AMERICA 2015 2016
  • 8. D MX D ublin, 2016 | adver tis ingmanda.com Digital Is Driving The Growth ★ Digital is predicted to be 26.5% of the global total ★ No 1 ad spend in 10 markets and in top 3 categories in nearly all markets ★ Principle media used (based on spend) in UK, Canada and Australia ★ 18% growth in digital predicted in Ireland this year ★ So digital is driving nearly all global growth as a channel but also advances in tech ★ US will join this list in 2018 when digital is predicted to overtake TV
  • 9. D MX D ublin, 2016 | adver tis ingmanda.com Global Spend % Share By Medium TELEVISION NEWSPAPERS MAGAZINES RADIO CINEMA OUTDOOR DIGITAL TELEVISION NEWSPAPERS MAGAZINES RADIO CINEMA OUTDOOR DIGITAL 2015 2016 42.0 12.8 6.9 6.5 0.5 7.0 24.3 41.3 11.96.5 6.4 0.5 6.9 26.5
  • 10. D MX D ublin, 2016 | adver tis ingmanda.com And Mobile Is The Enabler ★ Mobile is the big story in digital ★ Last year it accounted for 25% of total digital spend in the US (eMarketer) ★ Predicted to rise to $65 billion by 2019 ★ That will be nearly 70% of total digital ★ Close to 29% of total media ★ Mobile growth in Ireland is predicted at 162% this year - over 50% of total digital spend
  • 11. D MX D ublin, 2016 | adver tis ingmanda.com “UK first country in world with 50% ad spend on digital media”
  • 12. D MX D ublin, 2016 | adver tis ingmanda.com Ad Spend Growth By Medium (US$m)
  • 13. New Battlefields Get To Know These Trends
  • 14. D MX D ublin, 2016 | adver tis ingmanda.com Battlefield – Customer Experience ★ CX is becoming a critical area ★ Marketing has grown from brand to market share to ‘end to end customer experience’ ★ Cross-functionally aligning all touch points – online and offline ★ Design thinking is increasingly important everywhere ★ CJ and UX are paramount to digital success ★ Experiential is re-born with mobile, social, content, location (MoSoCoLo) ★ Data analytics & insights should drive all activity ‘By 2020, the customer will manage 85% of its relationship with an enterprise without interacting with a human’ Gartner
  • 15. D MX D ublin, 2016 | adver tis ingmanda.com Battlefield – Platforms ★ IP and Platforms are becoming key agency differentiators ★ Convergence between Marcoms, Tech & SaaS ★ Challenge is building the right agency stack ★ 20% growth in programmatic last year but also analytics, social, mobile publishing etc. ★ Yet still to be properly enhanced by marrying data and creative insights ★ OOH grew 14% driven by tech and advances in targeting and accountability
  • 16. D MX D ublin, 2016 | adver tis ingmanda.com Battlefield – Mobile ★ Mobile is the key driver – central or at the least integrated ★ A lot of the digital change that needs to happen in organisations is now mobile first ★ Social is in the fabric of everything – driven by mobile ★ Voracious appetite for content ★ 22% growth in online video in 2015
  • 17. Building Blocks To Maximise Value ‘The Magnificent 7’
  • 18. D MX D ublin, 2016 | adver tis ingmanda.com If you want to create real value If you want to motivate your best players If you want your agency to win & keep business If you want to make more profit to build something better If you want to maximise the value you’ve created & sell someday You need to build into your agency
  • 19. D MX D ublin, 2016 | adver tis ingmanda.com 1. BUSINESS MODEL ★ Robust, scalable & sustainable (RSS) 2. QUALITY CLIENTS ★ At least 75% of GP (Gross Profit or Margin) from international clients ★ No client more than 25% of GP ★ Min. 3 clients who have between 10-25% GP each ★ No client of less than 5% GP Agency Growth - The Magnificent 7
  • 20. D MX D ublin, 2016 | adver tis ingmanda.com 3. FINANCIAL SMARTS ★ Net Op Profit (OP) of c. 20% of GP ★ Payroll of no more than 60% of GP ★ EBIT per head of least €20k pp ★ FTE productivity of least €125k pp ★ Exec shareholders should take market rate remuneration ★ Net Current Assets to be equivalent to at least 3 months operating expenses ★ Track record for all above for at least 2 full years Agency Growth - The Magnificent 7
  • 21. D MX D ublin, 2016 | adver tis ingmanda.com 4. SIZE & GROWTH ★ Target 20% growth pa at gross (35% on the bottom line) ★ Min. 10% of GP investment in strong & focused new biz strategy ★ Assign owner + dedicated agency resource / budget to new biz! 5. OWNERS & LEADERS ★ Active owners / managers ★ Strong ‘second tier’ leadership team who meet regularly with real responsibility ★ Incentivised and ‘share optioned’ second tier ★ Clear roles, responsibilities & assessments Agency Growth - The Magnificent 7
  • 22. D MX D ublin, 2016 | adver tis ingmanda.com 6. POSITIONING & PROPOSITION  Playing in the right parts of the field ★ Positioned to answer today & tomorrow’s issues ★ Compelling proposition 7. MUST HAVE SKILLS ★ Smith & Wesson beats 4 aces ★ FutureCasting trends to stay relevant for tomorrow ★ Aware of convergence of digital, content, mobile, platforms, tech ★ IPs, ‘own revenue’ if possible Agency Growth - The Magnificent 7
  • 23. Tech & Startup Culture Impact On Digital Agencies
  • 24. D MX D ublin, 2016 | adver tis ingmanda.com  Dramatic change in marketing departments coming down the line  Part trend watcher, part data scientist  They will ‘get’ technology for the first time  Integrating with the CTO and CIO  Agencies will have to align to solve the problems that these guys need solving  Uncovering the real issues that consumers face as businesses make the digital transition A New Breed of CMO
  • 25. D MX D ublin, 2016 | adver tis ingmanda.com  A requirement to solve detailed problems for clients  Opportunity for digital agencies to move further upstream  Where in the customer journey they can cut down on friction  A lot of the time these problems are fixed with a technology solution  So have the right staff who have these skills built into their DNA  Prototyping will be at the core of what digital agencies do Technical Innovation
  • 26. D MX D ublin, 2016 | adver tis ingmanda.com  Part of an eco system  Shared employee base  Back and forth between start ups and agencies  The work will become faster and more ittirative  Work with clients to innovate their company’s product and service offerings  Innovation labs & product incubators Infused Start Up Culture
  • 27. Alternative Business Models Think Beyond Hourly Rates
  • 28. D MX D ublin, 2016 | adver tis ingmanda.com  Procurement and legal love the phrase!  Essentially any work that an agency produces is owned by the client  No contractual provisions for agencies to retain ownership of the IP they create  Not even room for discussion in 99% of cases  Not the best business model to be stuck in as we’re in an age of innovation  The tyranny of the hourly rate Agency Business Model - ‘Work For Hire’
  • 29. D MX D ublin, 2016 | adver tis ingmanda.com  Agencies can completely transform business performance with just one idea  Yet only get rewarded by the number of man hours they can bill  Not by the amount of business value delivered  Plus digital is only settling in for a long ride – gradual shift from service to product  Cannes Lions already has ‘innovation’ and ‘product design’ categories ‘Work For Hire’ - What’s The Problem?
  • 30. D MX D ublin, 2016 | adver tis ingmanda.com  Sector moving from ‘advertising creativity’ to ‘marketing invention’  Shift from service to product means new remuneration models are inevitable  Otherwise little to no innovation  Impossible if you’re constantly thinking about selling hours  IP, platforms, licensing, profit share  Hybid of hourly rate with performance uplift and or mix of the above Is There A Realistic Alternative?
  • 31. Buyers & Valuation Models Global M&A Market
  • 32. D MX D ublin, 2016 | adver tis ingmanda.com WPP Publicis Dentsu Aegis Omnicom IPG Blue Focus Havas MDC Partners CHR Group Hakuhodo Communisis Next Fifteen STW Comms Mission Marketing Group 2014 53 23 20 16 12 11 8 6 6 4 4 4 4 Leading Acquirers 2014 vs 2015 WPP Dentsu Publicis Havas Omnicom Accenture Deloitte Touche Tohmatsu H.I.G. Capital IPG Ruder Finn 2015 38 36 21 12 7 6 5 4 4 4
  • 33. D MX D ublin, 2016 | adver tis ingmanda.com 2015 Acquisitions By Region 412 30 119 190 25 7 16 180 North America South America UK Western Europe Eastern Europe Middle East APAC Africa
  • 34. D MX D ublin, 2016 | adver tis ingmanda.com 2015 Acquisitions By Sector Full Service Digital Integrated Public Relations Website Design & Build Mobile Branding Direct Marketing Advertising 101 76 75 61 57 53 47 44 Events & Experiential 43 Creative 42
  • 35. D MX D ublin, 2016 | adver tis ingmanda.com 2013- 2015 ‘Usual Suspects’
  • 36. D MX D ublin, 2016 | adver tis ingmanda.com A total of 116 deals completed in 2015 with 52% of these being completed in the second half of the year. SOURCE: Mergermarket, Capital IQ and Clarity research as at 31 December 2015 Transactions 2008 –2015
  • 37. D MX D ublin, 2016 | adver tis ingmanda.com Transactions 2008 –2015 WPP continues to dominate M&A activity by volume, completing 38% of the deals in 2015, with Dentsu taking over from Publicis as the second most active network. SOURCE: Mergermarket, Capital IQ and Clarity research as at 31 December 2015
  • 38. D MX D ublin, 2016 | adver tis ingmanda.com Omnicom Leads North America, WPP Dominates Europe
  • 39. D MX D ublin, 2016 | adver tis ingmanda.com Trading Multiples Close To 8 Year High Source: Capital IQ and Clarity research as at 31 December 2015
  • 40. D MX D ublin, 2016 | adver tis ingmanda.com Strategy Consulting Technology Digital Auditing Outsourcing Challengers … Consultancy & Accountancy
  • 41. D MX D ublin, 2016 | adver tis ingmanda.com Challengers … Private Equity
  • 42. D MX D ublin, 2016 | adver tis ingmanda.com International independents Regional networks Clients Different skills And … Significant Others
  • 43. D MX D ublin, 2016 | adver tis ingmanda.com And Of Course… The Media
  • 44. D MX D ublin, 2016 | adver tis ingmanda.com Finally… Global ‘Hubs’
  • 45. D MX D ublin, 2016 | adver tis ingmanda.com ‘Real Time Real World’ Valuations  Agencies are valued with a multiple that reflects 1) ROI and 2) Supply & Demand  Talent, client relationships, innovation & increasingly technology  Based on impact over no more than 5 years to the acquirer  IPs or proprietary platforms - valued on future revenue contribution vs. investment  Based on last ‘adjusted’ audited year + current year forecast (EBIT) + surplus working capital  Every acquirer has their own style of valuation / earn out models
  • 46. D MX D ublin, 2016 | adver tis ingmanda.com M&A Seismic Changes 2016  Macro economics – Russia / China  Geo political issues - MENA  Networks raison d’etre - global clients / growth by acquisitions / need to cut costs  Management Consultants incursion  WPP - client agencies / data & programmatic / media partnerships / cost cutting  Publicis - client centric hubs / Sapient  Dentsu Aegis - fast tracking growth through M&A  East to West – Blue Focus, Innocean, Cheil etc.  Growth of ‘hubs’ – WPP Campus etc.