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Anatomy of a Quality App, QuickBooks Connect 2017

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Developer Track presentation from QuickBooks Connect San Jose (Nov 2017). Want to build an awesome SaaS app that small businesses and accountants will use and recommend? This session will provide unique insights from Intuit's customer data to help you understand customer pain points that you can solve with your app. We will walk through the components of the end-to-end customer experience with a QuickBooks app integration to reveal key insights that every app developer should consider.

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Anatomy of a Quality App, QuickBooks Connect 2017

  1. 1. Lori Fraleigh, Director, Intuit Developer Group, @lorifraleigh Emily Silberstein, Group Manager, Intuit Developer Group, @ersilberstein Anatomy of a quality app #QBConnect | WiFi: QBConnect Password not required
  2. 2. 2 #QBConnect@IntuitDev Today’s speakers Lori Fraleigh Director, Developer Success @lorifraleigh Emily Silberstein Group Product Manager, Apps @ersilberstein
  3. 3. 3 #QBConnect@IntuitDev Global small business opportunity Listen to your customers Optimize your app card Engage throughout the experience Agenda
  4. 4. 4 #QBConnect@IntuitDev Where are our customers?
  5. 5. 5 #QBConnect@IntuitDev DESIGNSEMPATHYINSIGHTS PROTOYPE FEEDBACK 3x How we got here Getting to know our SMBs better
  6. 6. 6 #QBConnect@IntuitDev Project Manufacturing Retail Schedule Membership Source: Intuit, 2016 Market opportunity by business type
  7. 7. Listen to your customers
  8. 8. 8 #QBConnect@IntuitDev Uservoice
  9. 9. 9 #QBConnect@IntuitDev Get feedback early
  10. 10. Optimize Your App Card
  11. 11. 11 #QBConnect@IntuitDev Tip 1: Add videos and/or images
  12. 12. 12 #QBConnect@IntuitDev Pretty pictures alone don’t convert customers Augment screenshots with key benefits Tip 2: Use PowerPoint styled images
  13. 13. 13 #QBConnect@IntuitDev What benefit does the app provide the user? How does the app work with QuickBooks? Use less text. Use HTML tags and bold font. Tip 3: Update to the new app card format
  14. 14. 14 #QBConnect@IntuitDev 2/3rds of SMBs prefer apps without a monthly subscription fee • Do you have a free / freemium tier that passes the “sniff test”? • Do you have volume-based pricing versus set monthly fee? • Do you have special pricing for accountants? Tip 4: Get creative with pricing
  15. 15. 15 #QBConnect@IntuitDev Tip 5: Keep your pricing up to date
  16. 16. 16 #QBConnect@IntuitDev Tip 6: Ask for reviews http://intuit.me/ask4review
  17. 17. 17 #QBConnect@IntuitDev Tip 7: Get notified about new reviews http://intuit.me/notify4review
  18. 18. 18 #QBConnect@IntuitDev Tip 8: Respond to reviews
  19. 19. 19 #QBConnect@IntuitDev Tip 9: Make your description customer-focused
  20. 20. 20 #QBConnect@IntuitDev Tip 10: Get ready for the QBOA apps tab http://intuit.me/apps4qboa
  21. 21. 21 #QBConnect@IntuitDev Required for the QBOA apps tab Streamlined user experience Intuit Single Sign-On
  22. 22. Engage Throughout the Experience
  23. 23. 23 #QBConnect@IntuitDev Hubdoc gets customers to upload a document quickly Accelerate time to first benefit Once the customer realizes the value of the app, they are much more likely to use and retain it
  24. 24. 24 #QBConnect@IntuitDev Method:CRM has simple steps to get started, just for QuickBooks customers Customized set up flows for QuickBooks customers
  25. 25. 25 #QBConnect@IntuitDev Demos and webinars: invest to ensure conversion
  26. 26. 26 #QBConnect@IntuitDev Understand what helps your app stand out By the numbers • Thousands of connections seeing value in your applicationConnections • Prioritized for growth greater than or equal to QBOGrowth rate • Combination of last year and all timeApp star rating • The connection rate > disconnect rateReplacement rate • Best attempt at calculation of error rate that developer controlsAPI error • Conversion of app card visitors who initiate connectConversion rate
  27. 27. The QuickBooks Connect 2017 Conference App The QuickBooks Community qbcommunity.com Sign in with your QuickBooks login Access the presentations & continue the conversation
  28. 28. Questions?

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