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The Real Value of Small Business Apps

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Intuit offers developers an unmatched opportunity to build useful apps for 1.5M global QuickBooks customers. We want developers to know what problems to solve for.

We offer customers best-in-class apps to help run their business so they can focus on doing what they love.These global insights from the U.S., Canada, U.K. and Australia look at app
adoption in these key markets, how small businesses are using apps and the value they are seeing in their app integrations.

Furthermore, it explores trigger points for small businesses not using apps and what the key drivers are in encouraging them to use apps for their business.

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  • Nice slideshare with good infographics. It points out how you can grow your business while controlling costs with apps. Apps are pivotal technology that can be disruptive in a good way.
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The Real Value of Small Business Apps

  1. 1. APPIFICATION OF SMALL BUSINESS 2016 DEEP APP INTEGRATIONS LEAD TO BETTER OUTCOMES FOR SMALL BUSINESSES GLOBALLY
  2. 2. UNDERSTANDING THE TRUE VALUE THAT APPS ARE BRINGING TO SMALL BUSINESSES Intuit offers developers an unmatched opportunity to build useful apps for 1.5M global small business customers. We want developers to know what problems to solve for. We offer customers best-in-class apps to help run their business so they can focus on doing what they love. The 2016 Appification of Small Business Report looks at small business app adoption in the U.S., Canada, U.K., and Australia. This global study provides insight into how small businesses are using apps and the value they are seeing in their app integrations. Furthermore, it explores trigger points for small businesses not using apps and what the key drivers are in encouraging them to use apps for their business. * Apps described exclude office productivity and browsers 1
  3. 3. CHALLENGES IN RUNNING A SMALL BUSINESS More than two-in-five small businesses in the U.S., Canada, Australia and the U.K. said they are most challenged with controlling cost/reducing expensess. Controlling Costs/Reducing Expenses: Increasing Productivity: Finding Good Employees: Dealing with Competition: Retaining Current Customers: Developing New Offering U.S. U.K. Canada Australia Gaining Market Share 46% 34% 31% 28% 22% 18% 19% 44% 23% 24% 32% 28% 19% 23% 42% 29% 32% 33% 22% 22% 21% 36% 31% 25% 33% 20% 18% 25% 2
  4. 4. WHAT GLOBAL SMALL BUSINESSES WANT FROM AN APP About one-half of small businesses judge technology success on whether it will increase their revenue. Ease of use and security are the top considerations in choosing a mobile or web-based application. 70% of businesses not using apps would consider integrating apps that were easy to use. Improving cash flow, customer invoicing/billing, and time management/calendaring are among the top factors considered for businesses seeking to integrate apps. ! The most important app priorities are gains in privacy, security and cost, while brand name and personal recommendation ranks at the bottom of the list. ! 3
  5. 5. SMALL BUSINESS CLOUD ADOPTION, “IT’S HERE, IT’S NOW” Small businesses around the world are increasingly relying on innovative new technologies to better run and manage their businesses and solve everyday problems. small businesses are on the cloud use mobile to run their business Small businesses are becoming more tech savvy are using an average of 4 apps68% are using an average of 1–6 apps82% A GLOBAL PERSPECTIVE 63% 66% 4
  6. 6. GLOBAL SMALL BUSINESS OWNERS UNDERSTAND THE TRUE VALUE AND IMPACT ON THEIR BOTTOM LINE small business say seamless integration matters when selecting an app to integrate with their business Small businesses that are not on the cloud are less likely to invest time and money on technology integrations. 58% 5
  7. 7. YET, WE ARE IN THE EARLY DAYS AND OWNERS ARE RUNNING INTO PERSISTENT PAIN POINTS of business owners feel that there are too many apps to choose from and they are unsure which apps are best suited for their business Cost Complexity OTHER TOP BARRIERS TO ADOPTING APPS ARE: 41% 39% 23% ! ! ! 6
  8. 8. U.S. SMALL BUSINESS APPS LANDSCAPE U.S. 59% 41% Controlling costs/reducing expenses, while increasing productivity Too much time spent doing administrative work and not being able to balance work and life What’s keeping small businesses owners awake at night: 1. 2. global small businesses use an average of 1–6 apps to run their business.82% Small Business Owners are Using Apps Small Business Owners are Not 7
  9. 9. More than half of small business owners would like to spend more of their time growing and expanding their business or interacting with customers. App users are seeing the value that technology offers to their business; our research indicates that 66% of app users will hire someone to train and educate them on the right apps for their business whereas non app users are more reluctant to hire someone. will pay for training will NOT pay for training 34%66% vs. U.S. – SPECIFIC APP WANTS 8 55%
  10. 10. THE OPPORTUNITY FOR DEVELOPERS There is a huge global opportunity to create apps that have real impact on small businesses By creating apps that have deeper integrations, developers can demonstrate long-term value and monetize For Developers: 1. 2. 9
  11. 11. HOW INTUIT IS SOLVING FOR THIS Intuit Developer Group has the world’s leading small business Apps Store (apps.com), and offers best-in-class developer tools. 1200 400 +800 Today, we have over 1200apps on the platform, of which 400are published in the app store, and 800apps are private integrations. We fuel small business success! 10
  12. 12. OUR VISION We are committed to delivering the best outcomes for developers, strategic partners, small business customers and accountants. To achieve this, we will: Deliver High-Quality Integrations: With QuickBooks at the heart of everything you do, we empower developers and partners to build apps that integrate seamlessly with our platform, so small business owners can focus on doing what they love: running their business. Intuit is the only cloud accounting solution with a platform that delivers service APIs and UI capabilities that enable that enable apps to seamlessly integrate with QuickBooks. Focus on End-to-End Experience for small businesses and developers. Small business customers will not be able to differentiate between functionality delivered by Intuit and our third-party developers. Everything runs through QuickBooks, and QuickBooks is their single dashboard to run their business. Drive Growth for Developers and Intuit: As the global leader in cloud accounting with the largest customer base, QuickBooks Online provides the best opportunity for developers to find new customers, make money and grow their business. This presents a unique opportunity for developers to monetize and expand globally. 1. 2. 3. 11
  13. 13. THE ULTIMATE SMALL BUSINESS APP STORE Small Businesses Accountants We empower the creation of new tools that forever change how small business owners use technology to run, operate and grow their businesses. We work with accountants and provide time-saving solutions that eliminate pain points and make a difference in clients’ lives. Partners We collaborate with our partners to provide the best end-to-end solution to customers, while creating a seamless experience. Developers We arm developers with the right tools to innovate on our platform, help them market their apps and provide access to 1.5M+ potential customers. 12
  14. 14. Having financial management tools that effortlessly integrate with QuickBooks has been huge for us. It saves me seven to ten hours of work each week by eliminating data entry and other administrative tasks. It also allows me to work seamlessly with our accountant and owner, providing all of us access to important financial information anytime, anywhere. – Matthew Jones, General Manager Carrington Hotel in Sydney, Australia As an owner of a boutique, I need to consistently adapt, evolve and stay relevant to my customers by utilizing the best technologies to run my business. QuickBooks has transformed my business by seamlessly integrating with Square, my point-of-sale system, and Stitch Labs, my inventory management tool. Information from these solutions flow so well together, it has allowed me to focus on delivering amazing products and service to my customers. – Hope Colling, Owner Marmalade Boutique in San Francisco WHAT OUR GLOBAL CUSTOMERS ARE SAYING 13
  15. 15. Since we launched our app in the Intuit QuickBooks Apps Store in November 2013, we have been able to expand our customer reach to new local verticals and plan to move into international markets next year. We are excited for what’s to come as more small businesses owners understand the true value of apps and rely on companies like us to play an important role in running and growing their business. – Richard McLean, Co-Founder Online Payroll System, KeyPay WHAT OUR GLOBAL PARTNERS ARE SAYING 14
  16. 16. SURVEY METHODOLOGY A representative sample of 500 small businesses in each region (U.S., Canada, Australia, U.K) were surveyed by Ebiquity. 15 23% 50% 27% Service-based (50%) Product-based (22%) Hybrid (26%) types of business surveyed JULY 13-20 2016 The vast majority of small business owners and managers surveyed had 1-50 employees.

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