Talk given March 22, 2016, at Evans Data Developer Relations Conference in Palo Alto, CA by Lori Fraleigh, Director of Developer Relations for Intuit, Inc.

1. Lori Fraleigh, @lorifraleigh
Director, Developer Relations,
Intuit Developer Group
March 22, 2016
“Build it and They Will
Come” May Not Work:
Investing Early in Developer
Success

2. @IntuitDev / @lorifraleigh2
Lori’s Journey Line

3. How Developer Relations Works

4. @IntuitDev / @lorifraleigh4
How Developer Relations Usually Works - You
Cool technology

5. @IntuitDev / @lorifraleigh5
How Developer Relations Usually Works - You
Market is about to explode

6. @IntuitDev / @lorifraleigh6
How Developer Relations Usually Works - You

7. @IntuitDev / @lorifraleigh7
How Developer Relations Usually Works - Developer

8. @IntuitDev / @lorifraleigh8
If You Build It, Will They Come?

9. @IntuitDev / @lorifraleigh9
What If No One Comes?

10. Leverage Networks to Enable Success

11. @IntuitDev / @lorifraleigh11
"We're changing the world for developers and
small businesses […] We intend to build a
dynamic small business economy designed to
make developers successful and enable them to
do what they're really good at […] developing
innovative solutions that small business can't live
without.”
Scott Cook,
Intuit Founder and Chairman of the Executive Committee
Intuit Developer – Fifteen Years Old!

12. @IntuitDev / @lorifraleigh12
Catalyzing Network Effects
Developer Relations must connect developers and customers to make both successful
I
want
to
build
a
solu.on
that
addresses
customer
issues
and
grow
my
business
I
need
tools
to
save
.me
and
become
a
trusted
advisor
for
my
clients
while
being
profitable
Developers
Small Businesses
Accountants
I
need
addi.onal
tools
beyond
QuickBooks
to
help
me
run
my
business

13. @IntuitDev / @lorifraleigh13
Did You Solve the Right Problem? Understanding Customer Pain Points

14. @IntuitDev / @lorifraleigh14
Get Feedback Early

15. @IntuitDev / @lorifraleigh15
Build Connections

16. It’s Developer Relations, Not Just
Evangelism

17. @IntuitDev / @lorifraleigh17
It’s Not All About You
Small Businesses
Developers

18. @IntuitDev / @lorifraleigh18
It’s Not All About You
Small Businesses
Developers

19. @IntuitDev / @lorifraleigh19
Build Trust

20. @IntuitDev / @lorifraleigh20
It’s a Marathon, Not a Sprint

21. @IntuitDev / @lorifraleigh21
Plan for Deprecation

22. @IntuitDev / @lorifraleigh22
Are hackathons for you?

23. @IntuitDev / @lorifraleigh23
You Won’t Always Be Liked – That’s OK

24. @IntuitDev / @lorifraleigh24
Fundbox Success Story

25. Thank You!