Small Business Web and Open APIs
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Presentation by Small Business Web org on why Open APIs for accounting / QuickBooks are necessary and valuable. Prepared for and presented to a developer audience at the QuickBooks Connect Hackathon, Oct 20, 2014.
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Small Business Web and Open APIs
- 1. #QBConnect
- 2. The Small Business Web and open APIs Josh Scherman October 20, 2014 #QBconnect
- 3. #QBConnect Hi, I’m Josh Scherman Business Development @ Constant Contact Small Business Web Board Member
- 4. #QBConnect What is the Small Business Web? • Founded in 2009 • Trade Association for companies selling cloud-based software for small businesses • Believe in the Open Web • Over 200 Member Companies
- 5. #QBConnect What is an Open API? An Open API has published documentation, a published endpoint, and published terms of use. Third parties can freely build against an Open API with only a minimum of reasonable and explicit restrictions to protect end users, such as identity theft protection, PCI compliance, or reasonable load.
- 6. #QBConnect Value of Open API’s • Small Businesses should have access to the same tools and technology that big companies have • Unique needs that demand flexible solutions • Automating processes and saving time
- 7. #QBConnect Market Opportunity • Still so early for the SaaS industry • Easier than ever to launch a great SaaS product • ~$17B in SaaS revenue – only 6% of the overall software market! • 20% growth forecasted through 2020
- 8. #QBConnect How can you get involved?
- 9. #QBConnect Go Build Something Great!
- 10. #QBConnect Q&A
- 11. #QBConnect Thank You! TheSmallBusinessWeb.com @TheSmallBizWeb
Editor's Notes
- As defined by the SBWeb…
- Define an “Open API” – Can an end user hire a contractor to build a software integration without explicitly asking the software vendor Small Businesses are the lifeblood of our economy Let’s make it as easy as possible for them to manage and run their business. Software should work together. Less manual, more efficient
- SaaS Industry is still less than 2 decades old The other markets dominating the industry are the Cloud ($131B), Software ($326B) and IT ($2,700B). The vast majority pay nothing for marketing or advertising