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Join the conversation #QBConnect
VIP Developer Session
WiFi: QBConnect
No password required
Informa(on	
  included	
  in	
  this	
  presenta(on	
  is	
  intended	
  to	
  outline	
  our	
  general	
  product	
  direc(on,	
  
but	
  represents	
  no	
  obliga(on	
  and	
  should	
  not	
  be	
  relied	
  on	
  in	
  making	
  a	
  purchasing	
  decision.	
  
Join the conversation #QBConnect
Agenda
Vision – Avi Golan
Product Updates
•  Developing Apps on the QuickBooks Platform – Ketan Kittur
•  QuickBooks API Updates – Amit Dhingra, Tony Chang
•  Developer Resources – Lori Fraleigh
Grow Your Business
•  Growing your Business – Jen Pataki, Gretchen Salyer
•  The Global Opportunity – Rafael de la Vega
Q&A – Intuit Developer team
Devs After Dark – Lori Fraleigh
Join the conversation #QBConnect
Small Business Group and
Intuit Developer Group Vision
Avi Golan
Vice President, Intuit Developer
@IntuitDevGM
Join the conversation #QBConnect
Small Business Group Strategy & Priorities
An Open Platform
One Code Base
Built to Scale
Open for All Developers
Everything Works Together
Integrated Apps
Accountant Collaboration
Critical Services
Personalized by and for SMBs
All Sizes and Industries
All Geographies
… By Developers and Accountants
Join the conversation #QBConnect
What a Difference a Year Makes!
QuickBooks Online Customers
apps integrate with the
QuickBooks platform
QBO app penetration
of QBO businesses using
at least one app
715K
308
9%
35K
QuickBooks Online Customers
apps integrate with the
QuickBooks platform
QBO app penetration
of QBO businesses using
at least one app
1M+
1,500
14%
160K
November 2014 Today
Join the conversation #QBConnect
Accounting is Done
Automatic reconciliation
between apps
Delivering Key Small Business Benefits
Improve Cash Flow
Get paid faster on
outstanding invoices
Get Instant Insights
Better decision-making
by connecting data
Join the conversation #QBConnect
Delivering Developer Benefits
A focused, long-term commitment to the success of our developer partners.
Grow my business Deliver awesome
experiences quickly
Access
New Connections
Retention
Active Connections
Speed
Time to Launch
Value
Integration Star Rating
Join the conversation #QBConnect
Let’s Talk About Where we {and
our Investments} are Going…
This	
  informa(on	
  is	
  intended	
  to	
  outline	
  our	
  general	
  product	
  direc(on,	
  but	
  represents	
  no	
  
obliga(on	
  and	
  should	
  not	
  be	
  relied	
  on	
  in	
  making	
  a	
  purchasing	
  decision.	
  
Join the conversation #QBConnect
Fueling the Next Level of Growth…
QuickBooks Platform Enhancements
Vision
Every small business application in the
world connects to QuickBooks Platform
For small businesses:
Discover right-for-me apps via machine
learning & personalization
Connect the apps you already have and
eliminate data entry via automatic sync w/
QBO
For developers:
Deliver awesome experiences of accounting &
payment integration with our tools and support
Grow your business by broadening reach &
improved targeting
Join the conversation #QBConnect
Fueling the Next Level of Growth…
Developer Marketing Investment
Reach targeted customers: access to
the global QuickBooks user base – 1M+
million paying subscribers and growing.
Visit developer.intuit.com/partnerprogram to find out more.
Grow your revenue: new marketing
support and incentives to grow,
including matching funds starting at
$20K for Select Partners and $40K or
Premier Partners.
Preferential support: get dedicated
support and API access from Intuit’s
team of experts.
investment in developer
marketing and support
$4M annual
New Partner
Program
Join the conversation #QBConnect
Developing Apps on the
QuickBooks Platform
Ketan Kittur
Director, Product Management
Join the conversation #QBConnect
Running Your Business more Efficiently
with the QuickBooks Ecosystem
Orders
Invoices
Paid
orders
Ship
Data
New sales
and Orders
Employee
shifts
Payroll
Bills
Insights
Order products Track inventory Sell products Pay employees/Bills Insights
Join the conversation #QBConnect
Making developers successful
Growing Business
Eg. Access to large user base
Discoverability through marketing
channels, Higher retention / sign ups
Awesome Experiences
Eg. Ease of development
Time to market
Developer Benefits to Capitalize on the SMB Opportunity
Join the conversation #QBConnect
Solving Problems with “Right-for-Me” Apps
Problem: Help me find the right apps quickly!
Goal: Apps.com will help customers like Jack
discover and connect right apps in under a
minute.
The Success of Users
QBO User: Jack Forman
Current singer for Recess Monkey and
on-air radio host for SiriusXM Kid’s
Place Band manager responsible for
finances.
The Success of Apps.com
•  In last two years, apps in our app store
grew more than 500% to roughly 300
apps.
•  App Store provides a great choice of
solutions to SMBs
•  Apps Personalization will help SMBs
easily find and connect apps they use
and discover new “right-for-me” apps
Join the conversation #QBConnect
Developers grow their business with app discovery experiences
that generate qualified leads and higher customer conversions
Creating a Personalized Experience for every user
•  Easily connect apps that SMBs already use
•  Intelligent & category-specific searches
•  Business-based recommendations
Connect Apps Recommend For Your Business Type
Developer Benefits
Grow My Business
Join the conversation #QBConnect
Provide Intuit developers with tools and support they need
to deliver awesome SMB experiences, globally.
Keep QBO SDKs up to
date with new features
Make sandbox
available
in non-US markets
Provide support &
build
a community
Keep you in the know
of platform updates
Enable multi-currency
and global tax models
Launch in new markets
and improve
documentation
Developer Benefits
Deliver Awesome
Experiences
Quickly
Join the conversation #QBConnect
Continued Growth and Enhanced Experiences for Developers
QBO APIs and product sandboxes are available
in US, UK, CA, AU and IN.
API Explorer enables call against sandbox and let’s you view
the change in real QBO experience with sample data
Docs, Sample Code & SDKs
With every new release of QBO APIs, we promptly update
all the artifacts to deliver the changes to you
Help is just a click away.
Developer support tickets and live community help you
unblock and list on apps.com faster
Join the conversation #QBConnect
Raising the Bar on Developer Engagement
340M API Calls/Month
30K Sandbox issued
15K SDK downloads
Thousands of Developers
Live Community Engagement
Join the conversation #QBConnect
A Year in the Making…
These product capabilities have enabled us to increase
SMBs connecting to QuickBooks by 5X in last couple of years.
Reimagined DevX
Completely new
developer experience
to address VOD
New App Store
Apps.com & QBO apps
tab in sync
Payments APIs
Beta launch of REST based
QB Payments APIs
Improved Dev Tools
Sandbox, SDKs &
Sample Apps
Global App Store
Ability to offer 3P
Apps in five major
geographies.
Oauth1.0 Samples
Sample in multiple
languages to enable
faster development.
Accounting API
Enhancements
Multi-currency Reporting
enhancements Improved
payroll integration
App Store Personalization
Personalization based on SMB
profile and propensity models
Apps Categories
Addressed top VoC by
categories all the apps
Mobile Optimized App Store
Enable SMBs to connect their
apps to QBO from the device
of their choice.
Payment APIs GA w/ ACH & Wallet
E2E payment developer experience
complemented with world class feature set.
API Docs Enhancements
Faster load times & discovery for huge
QB API docs pages.
GSA powered App Search
Google search enabling
App Discovery in apps.com
& apps tab.
Referral App Listings
Ability to list mobile-
only apps on apps.com
Dev Hub/App Resources
New destinations with focus on driving
Dev & SMB enagement
Global Sandbox
Sandbox (API & Product) for each country
supported by app store
New C2QB Buttons
Brand new buttons to match modern
app experiences
November 2015October 2014
Join the conversation #QBConnect
What You’ll See Next…
This	
  informa(on	
  is	
  intended	
  to	
  outline	
  our	
  general	
  product	
  direc(on,	
  but	
  represents	
  no	
  
obliga(on	
  and	
  should	
  not	
  be	
  relied	
  on	
  in	
  making	
  a	
  purchasing	
  decision.	
  
Join the conversation #QBConnect
Developer Benefits
Grow My Business
Mobile-First, Mobile-Only Apps are Welcome
Recently launched referral only listings enable
mobile apps to list on apps.com
Join the conversation #QBConnect
Developer Benefits
Deliver Awesome
Experiences
Quickly
App Publishing to Become Way Simpler
Fast, predictable and rewarding
app publishing process to help you
market your app globally.
Join the conversation #QBConnect
API Docs with Improved InfoArch & Search
Quickly find relevant API details and sample
code to integrate with QuickBooks.
Developer Benefits
Deliver Awesome
Experiences
Quickly
Join the conversation #QBConnect
QuickBooks Online Webhooks are Coming!
Easily sync your app with QBO
without continuously polling our APIs.
Developer Benefits
Deliver Awesome
Experiences
Quickly
Join the conversation #QBConnect
Intuit will be moving to OAuth2.0!
Reduced integration effort and
faster time to market with OAuth2.0 benefits.
Developer Benefits
Deliver Awesome
Experiences
Quickly
Join the conversation #QBConnect
QuickBooks Accounting API
Tony Chang
Product Manager
@tonychang107
Join the conversation #QBConnect
Highlights Since QuickBooks Connect 2014….
Improved QBO
Payroll Integration
Ability to create & update
employee for Payroll
enabled Companies
Reporting
Enhancements
All reports available via
API regardless of the
company SKU
Custom Fields-
Purchase Order
Manage custom fields
display on purchase
order forms
PDF + Email support
View PDFs and email Estimates/
Sales Receipts/Invoices via API
Items
Enhancements
Updates to Items
hierarchy. Support
for Categories.
Introducing
Multicurrency
Multicurrency support
available for U.S
companies. Assign a
currency to customers,
vendors, banks, and
credit cards.
Multicurrency
Enhancements
Lookup and/or override
exchange rate between
foreign and home currency
(Mar 2015) (Oct 2015)(Jun 2015) (Jul 2015) (Aug 2015)(Feb 2015)(Dec 2014)
Deposit Entity
CRUD support for Deposit
entity
Transfer Entity
CRUD support for
Transfer entity
Join the conversation #QBConnect
Multicurrency
•  Multicurrency support for U.S. companies
•  API enhancements coordinated with QBO
feature release
•  Exchange rates and company currencies
exposed through API
•  See http://intuit.me/multicur for details
Join the conversation #QBConnect
Items Enhancements
•  Item SKU, categories, bundles features to
be introduced
•  API enhancements coordinated with
QuickBooks feature release
•  Developer guides and sandbox available
•  See http://intuit.me/inventory1 and
http://intuit.me/inventory2 for details
Join the conversation #QBConnect
Looking Forward…
•  API for ingestion of unstructured data that can later be converted to accounting
transactions
•  Support for enhanced Item features – Categories and Bundles
•  API enhancements supporting global use cases as we expand globally.
This	
  informa(on	
  is	
  intended	
  to	
  outline	
  our	
  general	
  product	
  direc(on,	
  but	
  represents	
  no	
  
obliga(on	
  and	
  should	
  not	
  be	
  relied	
  on	
  in	
  making	
  a	
  purchasing	
  decision.	
  
Join the conversation #QBConnect
QuickBooks Payments API
Amit Dhingra
Product Manager
Join the conversation #QBConnect
A Look Back: QuickBooks Connect 2014
Join the conversation #QBConnect
QuickBooks Payments APIs
1 /tokens
2 /charges
Join the conversation #QBConnect
Today: QuickBooks Connect 2015
Join the conversation #QBConnect
QuickBooks Payments APIs
2 /charges
3 /echecks
4 /cards
1 /tokens
5 /bank-accounts
Join the conversation #QBConnect
/echecks
QuickBooks Payments merchants
are enabled to accept echecks
50¢ per transaction
Simple API lets you debit bank accounts,
retrieve statuses and issue refunds
http://developer.intuit.com/docs/api/payments/EChecks
Join the conversation #QBConnect
/cards and /bank-accounts
Safely & securely store cards and bank
account information
Create best-in-class “remember me”
experiences in your application
Let Intuit tokenize and protect
sensitive information
http://developer.intuit.com/docs/api/payments/Cards
http://developer.intuit.com/docs/api/payments/BankAccounts
Join the conversation #QBConnect
Developer Resources
Lori Fraleigh
Director, Developer Relations
@lorifraleigh
Join the conversation #QBConnect
Developer Status Dashboard
Subscribe via:
Email
SMS
Twitter
RSS
ATOM
http://status.developer.intuit.com/
Report On:
Outages
Maintenance
Join the conversation #QBConnect
Developer Hub
http://developer.intuit.com/hub
Join the conversation #QBConnect
Important Reminders
•  Realmids are changing from integer to long
http://intuit.me/realmids
•  QBO REST API v2 sunsets June 1, 2016
Migrate to the v3 API by June 1
http://intuit.me/qbov2
•  QBD REST API v2/v3 sunsets March 1, 2016
Migrate to QBXML SDK / Web Connector or migrate
customers to QBO by March 1
http://intuit.me/qbdv2v3
Join the conversation #QBConnect
Join the Conversation
Follow @IntuitDev, @IntuitDevStatus, and @IntuitApps on Twitter
Subscribe to Intuit Developer on YouTube
Subscribe to developer.intuit.com/hub/blog
Like Intuit Developer on Facebook
Join the conversation #QBConnect
Growing Your Business
Tips & Tricks to take your app to the next level
Jen Pataki, Director Marketing
Gretchen Salyer, Director Partnerships
Join the conversation #QBConnect
You’ve launched your app…
Now what?
Join the conversation #QBConnect
Small Business Owners Accountants Developers/Partners
•  3rd party developers/partners
who find innovative ways to use
the QuickBooks platform to
deliver for small businesses and
accountants
•  Power users with deep product
knowledge
•  Key influencers who
recommend QuickBooks to
others
18,000209,0005 Million
•  Small businesses of 1-50
employees (1-20 is
QuickBooks’ “sweet spot”)
•  Self employed individuals
Good News! You’re in the Right Place
Join the conversation #QBConnect
Join the conversation #QBConnect
Sounds great…
but what do I need to do?
Join the conversation #QBConnect
A Great Partnership STARTS with an Awesome Customer Experience
Know Your Customer Lean Start-Up Align Our Interests
Join the conversation #QBConnect
The QuickBooks Ecosystem Offers Huge Opportunities for Growth
Apps.com
Over 600k visits per
month to Apps.com
QuickBooks In Product
Over 100k visits per month
from Apps Tab on QB
Marketing
18% increase in connections
from banners on Apps.com
Join the conversation #QBConnect
Optimize your Potential… Learn the Basics of Ecosystem Marketing
Reviews
Matter
More Front
Doors
Be
Searchable
Find and use
Key Influencers
Join the conversation #QBConnect
Spend Time Soliciting Reviews
71% of US Consumers say ratings
and reviews are important.
There is an 89% lift in conversion
when users interacted with
reviews.
Source: — Bazaarvoice Conversion Index Report
On average product page visitors who
interact with review content show:
+58% conversion rate
+62% revenue per visit
+3% average order value
Compared to those who do not interact
with reviews
Join the conversation #QBConnect
Apps.com… Optimized for SEO
Intuit’s Commitment
•  Apps.com and Apps tab are Powered by Google
•  App card details are Captured in Search*
•  Tags Added for images and text
•  Intuit helps you Increase Your Search Ranking; using
a combination of branded and non-branded words
*excludes user reviews
Intuit Recommendations for YOU
•  Develop a list of Effective Keywords for your App
•  No more than 10 Keywords per page
•  Minimum of 2 Keywords with Intuit branding
•  The More Instances of Keywords = Better Ranking
Join the conversation #QBConnect
New Ways to Reach New Customers
Fundbox Facebook
Retargeting
Square co-branded
Landing Page
Tsheets Home
Page
Bill.com
Social Amplification
Join the conversation #QBConnect
Access to Intuit’s Large
Accountant Network
“Our conversion rates DOUBLED when
Accountants recommended our App.”
Join the conversation #QBConnect
Winning Together
Join the conversation #QBConnect
Introducing…
Our new Partner Program
Reach targeted customers
Grow your revenue
Preferential support
Investing More Than Ever Before
Join the conversation #QBConnect
Grow Your Business with Intuit
Product &
Technical
Support
Access to
~1.2M QBO
Users
Access to our
Partner Portal
& Forums
Featured in
Intuit
Marketing
Co-Marketing
Investment
In Product
Placement
VIP Placement
@ Events
Dedicated
Intuit SPOC
!"
!"
!"
!"
!"
!"
!"
!"
!"
!"
!"
!" !"
Prioritized
!" !"
Community
Select
Premier
Elite
!"
!"
!"
!"
!"
!"
Join the conversation #QBConnect
Visit developer.intuit.com/partnerprogram
Featuring
1.5K+ APPS
CONNECTED TO THE
QBO PLATFORM
Through a store with
600K+ MONTHLY
VISITORS
Reach a Community of
1M+ USERS
Join the conversation #QBConnect
Recap: Growing Your Business
You are part of a large & growing ecosystem
Customer benefit is key
Promote your solution
Intuit is investing to make you successful
Talk to Accountants
Enjoy your time at QuickBooks Connect!
Join the conversation #QBConnect
Key Influencers: Talking to Accountants
Top 7 Things Developers Do to Win Accountants!
•  Accountants aren’t just one customer… but HUNDREDs of potential customers
•  Win one accountant… at a time
•  Get to know the accountants in your niche. Ask for FEEDBACK
•  Offer FREE subscriptions to accountants
•  Add tools & features that help accountants work with multiple clients (i.e. dashboards)
•  Convincing accountants is a PROCESS. It can take over a year
•  Be where the accountants are… QuickBooks Community + QuickBooks Connect
Join the conversation #QBConnect
The Global Opportunity
Rafael de la Vega
Director, Global Partnerships
@delavegarafa
Join the conversation #QBConnect
The Global Business App Market was 28B in 2013 and will reach 58B by 2016
More developers from tech hubs building apps for other markets
Building Apps for biz and productivity markets is good business
68% of business developers make more than $500/month (52% in consumer)
16% of them are in the high income range of > $500 k/month (6% in consumer)
There are over 600 Million SMBs in the world
International SMB expect apps to be: Mobile, Scalable, efficient and low cost.
Global Developer Trends
Join the conversation #QBConnect
Global Platform with 7 Key Markets
 
Non-US priority countries:
43 Million Prospects
United States
Canada
United
Kingdom
France
India
Australia
Brazil
Join the conversation #QBConnect
QuickBooks Online Global Growth is Accelerating
51 Subs
Q3 2001
100K Subs
Q4 2007
150K Subs
Q1 2010
500K Subs
Q1 2014
1,075,000 QBO
SubscribersOn June 2nd, we reached
our 1,000,000th customer
7.5 Years to get our first 100,000 customers
3 Months to get our last 100,000 customers
60% of new users now choosing QBO
18% of new users from non-US
Join the conversation #QBConnect
Strong Progress Outside US
•  Rapid growth despite launching
after competitors
•  Growing the Ecosystem with Big Brand
names and most Recognized Apps
•  New Growth Opportunities: Brazil and
France going live in FY’16
Jul ’14 Jul ’15
QBO Subs outside US
-
50K
100K
150K
200K +135%
4x growth in QBO Apps
Join the conversation #QBConnect
We are Investing Heavily in Global Capabilities:
•  Global Partnerships team
•  Global App Store
•  Global Partnership program
•  Customize app cards for
specific markets
•  Multi-currency
•  Global sandbox
Join the conversation #QBConnect
What Successful Global Partners are Doing
• Think “GLOCAL”
Not only language: service, acquisition, local compliance
• Solve a relevant problem
Is your App a good fit in all markets?
• Publish on the QuickBooks App Store
Take advantage of the QuickBooks Ecosystem
Join the conversation #QBConnect
The Time to Go Global is Now!
1.  Our QuickBooks Ecosystem growing faster outside US
2.  We are investing more than ever before in global
3.  Use the local QuickBooks Partnership team to learn
more
Join the conversation #QBConnect
Q&A
Join the conversation #QBConnect
Devs After Dark Party
Join the conversation #QBConnect
What to Expect at the Devs After Dark Party
Monday, November 2, 8:00PM-10:30PM
Pick up your tickets before you leave this session!
After the Pitch Event / Opening Party ~8:30PM,
head on over to the:
•  Silicon Valley Capital Club
50 W. San Fernando St, 17th Floor
San Jose 95113, 408.971.9300
•  Top of the Knight Ridder Building,
right next door to the Fairmont Hotel
Get ready to enjoy
•  Bacon and Bourbon pairings
•  Bubbles from Around the World and pairings
San Jose Convention Center

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QuickBooks Connect 2015: VIP Developer Session

  • 1. Join the conversation #QBConnect VIP Developer Session WiFi: QBConnect No password required Informa(on  included  in  this  presenta(on  is  intended  to  outline  our  general  product  direc(on,   but  represents  no  obliga(on  and  should  not  be  relied  on  in  making  a  purchasing  decision.  
  • 2. Join the conversation #QBConnect Agenda Vision – Avi Golan Product Updates •  Developing Apps on the QuickBooks Platform – Ketan Kittur •  QuickBooks API Updates – Amit Dhingra, Tony Chang •  Developer Resources – Lori Fraleigh Grow Your Business •  Growing your Business – Jen Pataki, Gretchen Salyer •  The Global Opportunity – Rafael de la Vega Q&A – Intuit Developer team Devs After Dark – Lori Fraleigh
  • 3. Join the conversation #QBConnect Small Business Group and Intuit Developer Group Vision Avi Golan Vice President, Intuit Developer @IntuitDevGM
  • 4. Join the conversation #QBConnect Small Business Group Strategy & Priorities An Open Platform One Code Base Built to Scale Open for All Developers Everything Works Together Integrated Apps Accountant Collaboration Critical Services Personalized by and for SMBs All Sizes and Industries All Geographies … By Developers and Accountants
  • 5. Join the conversation #QBConnect What a Difference a Year Makes! QuickBooks Online Customers apps integrate with the QuickBooks platform QBO app penetration of QBO businesses using at least one app 715K 308 9% 35K QuickBooks Online Customers apps integrate with the QuickBooks platform QBO app penetration of QBO businesses using at least one app 1M+ 1,500 14% 160K November 2014 Today
  • 6. Join the conversation #QBConnect Accounting is Done Automatic reconciliation between apps Delivering Key Small Business Benefits Improve Cash Flow Get paid faster on outstanding invoices Get Instant Insights Better decision-making by connecting data
  • 7. Join the conversation #QBConnect Delivering Developer Benefits A focused, long-term commitment to the success of our developer partners. Grow my business Deliver awesome experiences quickly Access New Connections Retention Active Connections Speed Time to Launch Value Integration Star Rating
  • 8. Join the conversation #QBConnect Let’s Talk About Where we {and our Investments} are Going… This  informa(on  is  intended  to  outline  our  general  product  direc(on,  but  represents  no   obliga(on  and  should  not  be  relied  on  in  making  a  purchasing  decision.  
  • 9. Join the conversation #QBConnect Fueling the Next Level of Growth… QuickBooks Platform Enhancements Vision Every small business application in the world connects to QuickBooks Platform For small businesses: Discover right-for-me apps via machine learning & personalization Connect the apps you already have and eliminate data entry via automatic sync w/ QBO For developers: Deliver awesome experiences of accounting & payment integration with our tools and support Grow your business by broadening reach & improved targeting
  • 10. Join the conversation #QBConnect Fueling the Next Level of Growth… Developer Marketing Investment Reach targeted customers: access to the global QuickBooks user base – 1M+ million paying subscribers and growing. Visit developer.intuit.com/partnerprogram to find out more. Grow your revenue: new marketing support and incentives to grow, including matching funds starting at $20K for Select Partners and $40K or Premier Partners. Preferential support: get dedicated support and API access from Intuit’s team of experts. investment in developer marketing and support $4M annual New Partner Program
  • 11. Join the conversation #QBConnect Developing Apps on the QuickBooks Platform Ketan Kittur Director, Product Management
  • 12. Join the conversation #QBConnect Running Your Business more Efficiently with the QuickBooks Ecosystem Orders Invoices Paid orders Ship Data New sales and Orders Employee shifts Payroll Bills Insights Order products Track inventory Sell products Pay employees/Bills Insights
  • 13. Join the conversation #QBConnect Making developers successful Growing Business Eg. Access to large user base Discoverability through marketing channels, Higher retention / sign ups Awesome Experiences Eg. Ease of development Time to market Developer Benefits to Capitalize on the SMB Opportunity
  • 14. Join the conversation #QBConnect Solving Problems with “Right-for-Me” Apps Problem: Help me find the right apps quickly! Goal: Apps.com will help customers like Jack discover and connect right apps in under a minute. The Success of Users QBO User: Jack Forman Current singer for Recess Monkey and on-air radio host for SiriusXM Kid’s Place Band manager responsible for finances. The Success of Apps.com •  In last two years, apps in our app store grew more than 500% to roughly 300 apps. •  App Store provides a great choice of solutions to SMBs •  Apps Personalization will help SMBs easily find and connect apps they use and discover new “right-for-me” apps
  • 15. Join the conversation #QBConnect Developers grow their business with app discovery experiences that generate qualified leads and higher customer conversions Creating a Personalized Experience for every user •  Easily connect apps that SMBs already use •  Intelligent & category-specific searches •  Business-based recommendations Connect Apps Recommend For Your Business Type Developer Benefits Grow My Business
  • 16. Join the conversation #QBConnect Provide Intuit developers with tools and support they need to deliver awesome SMB experiences, globally. Keep QBO SDKs up to date with new features Make sandbox available in non-US markets Provide support & build a community Keep you in the know of platform updates Enable multi-currency and global tax models Launch in new markets and improve documentation Developer Benefits Deliver Awesome Experiences Quickly
  • 17. Join the conversation #QBConnect Continued Growth and Enhanced Experiences for Developers QBO APIs and product sandboxes are available in US, UK, CA, AU and IN. API Explorer enables call against sandbox and let’s you view the change in real QBO experience with sample data Docs, Sample Code & SDKs With every new release of QBO APIs, we promptly update all the artifacts to deliver the changes to you Help is just a click away. Developer support tickets and live community help you unblock and list on apps.com faster
  • 18. Join the conversation #QBConnect Raising the Bar on Developer Engagement 340M API Calls/Month 30K Sandbox issued 15K SDK downloads Thousands of Developers Live Community Engagement
  • 19. Join the conversation #QBConnect A Year in the Making… These product capabilities have enabled us to increase SMBs connecting to QuickBooks by 5X in last couple of years. Reimagined DevX Completely new developer experience to address VOD New App Store Apps.com & QBO apps tab in sync Payments APIs Beta launch of REST based QB Payments APIs Improved Dev Tools Sandbox, SDKs & Sample Apps Global App Store Ability to offer 3P Apps in five major geographies. Oauth1.0 Samples Sample in multiple languages to enable faster development. Accounting API Enhancements Multi-currency Reporting enhancements Improved payroll integration App Store Personalization Personalization based on SMB profile and propensity models Apps Categories Addressed top VoC by categories all the apps Mobile Optimized App Store Enable SMBs to connect their apps to QBO from the device of their choice. Payment APIs GA w/ ACH & Wallet E2E payment developer experience complemented with world class feature set. API Docs Enhancements Faster load times & discovery for huge QB API docs pages. GSA powered App Search Google search enabling App Discovery in apps.com & apps tab. Referral App Listings Ability to list mobile- only apps on apps.com Dev Hub/App Resources New destinations with focus on driving Dev & SMB enagement Global Sandbox Sandbox (API & Product) for each country supported by app store New C2QB Buttons Brand new buttons to match modern app experiences November 2015October 2014
  • 20. Join the conversation #QBConnect What You’ll See Next… This  informa(on  is  intended  to  outline  our  general  product  direc(on,  but  represents  no   obliga(on  and  should  not  be  relied  on  in  making  a  purchasing  decision.  
  • 21. Join the conversation #QBConnect Developer Benefits Grow My Business Mobile-First, Mobile-Only Apps are Welcome Recently launched referral only listings enable mobile apps to list on apps.com
  • 22. Join the conversation #QBConnect Developer Benefits Deliver Awesome Experiences Quickly App Publishing to Become Way Simpler Fast, predictable and rewarding app publishing process to help you market your app globally.
  • 23. Join the conversation #QBConnect API Docs with Improved InfoArch & Search Quickly find relevant API details and sample code to integrate with QuickBooks. Developer Benefits Deliver Awesome Experiences Quickly
  • 24. Join the conversation #QBConnect QuickBooks Online Webhooks are Coming! Easily sync your app with QBO without continuously polling our APIs. Developer Benefits Deliver Awesome Experiences Quickly
  • 25. Join the conversation #QBConnect Intuit will be moving to OAuth2.0! Reduced integration effort and faster time to market with OAuth2.0 benefits. Developer Benefits Deliver Awesome Experiences Quickly
  • 26. Join the conversation #QBConnect QuickBooks Accounting API Tony Chang Product Manager @tonychang107
  • 27. Join the conversation #QBConnect Highlights Since QuickBooks Connect 2014…. Improved QBO Payroll Integration Ability to create & update employee for Payroll enabled Companies Reporting Enhancements All reports available via API regardless of the company SKU Custom Fields- Purchase Order Manage custom fields display on purchase order forms PDF + Email support View PDFs and email Estimates/ Sales Receipts/Invoices via API Items Enhancements Updates to Items hierarchy. Support for Categories. Introducing Multicurrency Multicurrency support available for U.S companies. Assign a currency to customers, vendors, banks, and credit cards. Multicurrency Enhancements Lookup and/or override exchange rate between foreign and home currency (Mar 2015) (Oct 2015)(Jun 2015) (Jul 2015) (Aug 2015)(Feb 2015)(Dec 2014) Deposit Entity CRUD support for Deposit entity Transfer Entity CRUD support for Transfer entity
  • 28. Join the conversation #QBConnect Multicurrency •  Multicurrency support for U.S. companies •  API enhancements coordinated with QBO feature release •  Exchange rates and company currencies exposed through API •  See http://intuit.me/multicur for details
  • 29. Join the conversation #QBConnect Items Enhancements •  Item SKU, categories, bundles features to be introduced •  API enhancements coordinated with QuickBooks feature release •  Developer guides and sandbox available •  See http://intuit.me/inventory1 and http://intuit.me/inventory2 for details
  • 30. Join the conversation #QBConnect Looking Forward… •  API for ingestion of unstructured data that can later be converted to accounting transactions •  Support for enhanced Item features – Categories and Bundles •  API enhancements supporting global use cases as we expand globally. This  informa(on  is  intended  to  outline  our  general  product  direc(on,  but  represents  no   obliga(on  and  should  not  be  relied  on  in  making  a  purchasing  decision.  
  • 31. Join the conversation #QBConnect QuickBooks Payments API Amit Dhingra Product Manager
  • 32. Join the conversation #QBConnect A Look Back: QuickBooks Connect 2014
  • 33. Join the conversation #QBConnect QuickBooks Payments APIs 1 /tokens 2 /charges
  • 34. Join the conversation #QBConnect Today: QuickBooks Connect 2015
  • 35. Join the conversation #QBConnect QuickBooks Payments APIs 2 /charges 3 /echecks 4 /cards 1 /tokens 5 /bank-accounts
  • 36. Join the conversation #QBConnect /echecks QuickBooks Payments merchants are enabled to accept echecks 50¢ per transaction Simple API lets you debit bank accounts, retrieve statuses and issue refunds http://developer.intuit.com/docs/api/payments/EChecks
  • 37. Join the conversation #QBConnect /cards and /bank-accounts Safely & securely store cards and bank account information Create best-in-class “remember me” experiences in your application Let Intuit tokenize and protect sensitive information http://developer.intuit.com/docs/api/payments/Cards http://developer.intuit.com/docs/api/payments/BankAccounts
  • 38. Join the conversation #QBConnect Developer Resources Lori Fraleigh Director, Developer Relations @lorifraleigh
  • 39. Join the conversation #QBConnect Developer Status Dashboard Subscribe via: Email SMS Twitter RSS ATOM http://status.developer.intuit.com/ Report On: Outages Maintenance
  • 40. Join the conversation #QBConnect Developer Hub http://developer.intuit.com/hub
  • 41. Join the conversation #QBConnect Important Reminders •  Realmids are changing from integer to long http://intuit.me/realmids •  QBO REST API v2 sunsets June 1, 2016 Migrate to the v3 API by June 1 http://intuit.me/qbov2 •  QBD REST API v2/v3 sunsets March 1, 2016 Migrate to QBXML SDK / Web Connector or migrate customers to QBO by March 1 http://intuit.me/qbdv2v3
  • 42. Join the conversation #QBConnect Join the Conversation Follow @IntuitDev, @IntuitDevStatus, and @IntuitApps on Twitter Subscribe to Intuit Developer on YouTube Subscribe to developer.intuit.com/hub/blog Like Intuit Developer on Facebook
  • 43. Join the conversation #QBConnect Growing Your Business Tips & Tricks to take your app to the next level Jen Pataki, Director Marketing Gretchen Salyer, Director Partnerships
  • 44. Join the conversation #QBConnect You’ve launched your app… Now what?
  • 45. Join the conversation #QBConnect Small Business Owners Accountants Developers/Partners •  3rd party developers/partners who find innovative ways to use the QuickBooks platform to deliver for small businesses and accountants •  Power users with deep product knowledge •  Key influencers who recommend QuickBooks to others 18,000209,0005 Million •  Small businesses of 1-50 employees (1-20 is QuickBooks’ “sweet spot”) •  Self employed individuals Good News! You’re in the Right Place
  • 46. Join the conversation #QBConnect
  • 47. Join the conversation #QBConnect Sounds great… but what do I need to do?
  • 48. Join the conversation #QBConnect A Great Partnership STARTS with an Awesome Customer Experience Know Your Customer Lean Start-Up Align Our Interests
  • 49. Join the conversation #QBConnect The QuickBooks Ecosystem Offers Huge Opportunities for Growth Apps.com Over 600k visits per month to Apps.com QuickBooks In Product Over 100k visits per month from Apps Tab on QB Marketing 18% increase in connections from banners on Apps.com
  • 50. Join the conversation #QBConnect Optimize your Potential… Learn the Basics of Ecosystem Marketing Reviews Matter More Front Doors Be Searchable Find and use Key Influencers
  • 51. Join the conversation #QBConnect Spend Time Soliciting Reviews 71% of US Consumers say ratings and reviews are important. There is an 89% lift in conversion when users interacted with reviews. Source: — Bazaarvoice Conversion Index Report On average product page visitors who interact with review content show: +58% conversion rate +62% revenue per visit +3% average order value Compared to those who do not interact with reviews
  • 52. Join the conversation #QBConnect Apps.com… Optimized for SEO Intuit’s Commitment •  Apps.com and Apps tab are Powered by Google •  App card details are Captured in Search* •  Tags Added for images and text •  Intuit helps you Increase Your Search Ranking; using a combination of branded and non-branded words *excludes user reviews Intuit Recommendations for YOU •  Develop a list of Effective Keywords for your App •  No more than 10 Keywords per page •  Minimum of 2 Keywords with Intuit branding •  The More Instances of Keywords = Better Ranking
  • 53. Join the conversation #QBConnect New Ways to Reach New Customers Fundbox Facebook Retargeting Square co-branded Landing Page Tsheets Home Page Bill.com Social Amplification
  • 54. Join the conversation #QBConnect Access to Intuit’s Large Accountant Network “Our conversion rates DOUBLED when Accountants recommended our App.”
  • 55. Join the conversation #QBConnect Winning Together
  • 56. Join the conversation #QBConnect Introducing… Our new Partner Program Reach targeted customers Grow your revenue Preferential support Investing More Than Ever Before
  • 57. Join the conversation #QBConnect Grow Your Business with Intuit Product & Technical Support Access to ~1.2M QBO Users Access to our Partner Portal & Forums Featured in Intuit Marketing Co-Marketing Investment In Product Placement VIP Placement @ Events Dedicated Intuit SPOC !" !" !" !" !" !" !" !" !" !" !" !" !" Prioritized !" !" Community Select Premier Elite !" !" !" !" !" !"
  • 58. Join the conversation #QBConnect Visit developer.intuit.com/partnerprogram Featuring 1.5K+ APPS CONNECTED TO THE QBO PLATFORM Through a store with 600K+ MONTHLY VISITORS Reach a Community of 1M+ USERS
  • 59. Join the conversation #QBConnect Recap: Growing Your Business You are part of a large & growing ecosystem Customer benefit is key Promote your solution Intuit is investing to make you successful Talk to Accountants Enjoy your time at QuickBooks Connect!
  • 60. Join the conversation #QBConnect Key Influencers: Talking to Accountants Top 7 Things Developers Do to Win Accountants! •  Accountants aren’t just one customer… but HUNDREDs of potential customers •  Win one accountant… at a time •  Get to know the accountants in your niche. Ask for FEEDBACK •  Offer FREE subscriptions to accountants •  Add tools & features that help accountants work with multiple clients (i.e. dashboards) •  Convincing accountants is a PROCESS. It can take over a year •  Be where the accountants are… QuickBooks Community + QuickBooks Connect
  • 61. Join the conversation #QBConnect The Global Opportunity Rafael de la Vega Director, Global Partnerships @delavegarafa
  • 62. Join the conversation #QBConnect The Global Business App Market was 28B in 2013 and will reach 58B by 2016 More developers from tech hubs building apps for other markets Building Apps for biz and productivity markets is good business 68% of business developers make more than $500/month (52% in consumer) 16% of them are in the high income range of > $500 k/month (6% in consumer) There are over 600 Million SMBs in the world International SMB expect apps to be: Mobile, Scalable, efficient and low cost. Global Developer Trends
  • 63. Join the conversation #QBConnect Global Platform with 7 Key Markets   Non-US priority countries: 43 Million Prospects United States Canada United Kingdom France India Australia Brazil
  • 64. Join the conversation #QBConnect QuickBooks Online Global Growth is Accelerating 51 Subs Q3 2001 100K Subs Q4 2007 150K Subs Q1 2010 500K Subs Q1 2014 1,075,000 QBO SubscribersOn June 2nd, we reached our 1,000,000th customer 7.5 Years to get our first 100,000 customers 3 Months to get our last 100,000 customers 60% of new users now choosing QBO 18% of new users from non-US
  • 65. Join the conversation #QBConnect Strong Progress Outside US •  Rapid growth despite launching after competitors •  Growing the Ecosystem with Big Brand names and most Recognized Apps •  New Growth Opportunities: Brazil and France going live in FY’16 Jul ’14 Jul ’15 QBO Subs outside US - 50K 100K 150K 200K +135% 4x growth in QBO Apps
  • 66. Join the conversation #QBConnect We are Investing Heavily in Global Capabilities: •  Global Partnerships team •  Global App Store •  Global Partnership program •  Customize app cards for specific markets •  Multi-currency •  Global sandbox
  • 67. Join the conversation #QBConnect What Successful Global Partners are Doing • Think “GLOCAL” Not only language: service, acquisition, local compliance • Solve a relevant problem Is your App a good fit in all markets? • Publish on the QuickBooks App Store Take advantage of the QuickBooks Ecosystem
  • 68. Join the conversation #QBConnect The Time to Go Global is Now! 1.  Our QuickBooks Ecosystem growing faster outside US 2.  We are investing more than ever before in global 3.  Use the local QuickBooks Partnership team to learn more
  • 69. Join the conversation #QBConnect Q&A
  • 70. Join the conversation #QBConnect Devs After Dark Party
  • 71. Join the conversation #QBConnect What to Expect at the Devs After Dark Party Monday, November 2, 8:00PM-10:30PM Pick up your tickets before you leave this session! After the Pitch Event / Opening Party ~8:30PM, head on over to the: •  Silicon Valley Capital Club 50 W. San Fernando St, 17th Floor San Jose 95113, 408.971.9300 •  Top of the Knight Ridder Building, right next door to the Fairmont Hotel Get ready to enjoy •  Bacon and Bourbon pairings •  Bubbles from Around the World and pairings San Jose Convention Center