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QuickBooks Connect 2016 - Marketing your app: learn from your developer peers

Once you launch your app, how do you market it? Learn from the pros who have made it big in the QuickBooks ecosystem. This session will include the tips and tricks you need to succeed with small businesses and accountants.

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QuickBooks Connect 2016 - Marketing your app: learn from your developer peers

  1. 1. Parth Shukla Intuit Developer Group - Partner Marketing Marketing your app: learn from your developer peers WiFi: QBConnect Password: not required#QBConnect
  2. 2. 2 Panelists Parth Shukla Partner Marketer Intuit @parthshukla Damien Greathead VP of Biz Dev Receipt Bank @Receipts_Damien Lara Hodgson President & CEO of NOW Corp @NOWaccount Jamie McDonald Co-Founder & co-CEO HubDoc @jamiemcdonald #QBConnect | @IntuitDev | @parthshukla
  3. 3. Receipt Bank Damien Greathead
  4. 4. 4 How a global developer breaks in to the US market? #QBConnect | @IntuitDev | @parthshukla
  5. 5. NOWaccount Lara Hodgson
  6. 6. 7 Why social media? #QBConnect | @IntuitDev | @parthshukla
  7. 7. HubDoc Jamie McDonald
  8. 8. 10 Engaging with accountants #QBConnect | @IntuitDev | @parthshukla
  9. 9. 12 Panelists Parth Shukla Partner Marketer Intuit @parthshukla Damien Greathead VP of Biz Dev Receipt Bank @Receipts_Damien Lara Hodgson President & CEO of NOW Corp @NOWaccount Jamie McDonald Co-Founder & co-CEO HubDoc @jamiemcdonald #QBConnect | @IntuitDev | @parthshukla
  10. 10. 13 Key takeaways #QBConnect | @IntuitDev | @parthshukla Leveraging the influencers • Identify key influencers online & at conferences • Be helpful & engage influencers in their community • Listen to their feedback Social media success • Social Media is NOT new. The type of engagement matters • Engage your entire ecosystem beyond the sale • Build your Network before you need it Breaking into the US market • Be Targeted • Follow Them Home • Get Some Wins on the Board • Be Helpful
  11. 11. Questions?
  12. 12. Thanks for coming! We’d love your feedback. Before you head out, take a minute to rate this session in the QuickBooks Connect mobile app. Keep the conversation going developer.intuit.com/hub/quickbooks-connect Access Session Slides Engage with Speakers and Fellow Developers Get Questions Answered

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